In Pakistan, domestic PSL league is a coming of age for the business of cricket

Multan Sultans' players celebrate after the dismissal of Karachi Kings' captain Babar Azam (L) during the Pakistan Super League (PSL) Twenty20 cricket match between Karachi Kings and Multan Sultans at the National Cricket Stadium in Karachi on January 27, 2022. (AFP)
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Updated 27 February 2022
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In Pakistan, domestic PSL league is a coming of age for the business of cricket

  • Habib Bank reacquired the title sponsorship of the PSL tournament for a four-year cycle at a 55 percent jump from the last cycle
  • Highest bid for live streaming rights this edition was submitted by Daraz, a 175 percent increase from the last two years

ISLAMABAD: Since its launch in 2016, Pakistan’s domestic cricket league has lured top names in international cricket, catapulted new talent to global fame, cultivated a loyal base of millions of fans, drawn corporate sponsorships from multinational firms selling everything from cellphones to real estate and doled out salaries comparable to other international leagues to become what is, arguably, the biggest brand in Pakistan.

In getting here, the Pakistan Super League tournament has not only transformed the business of cricket in Pakistan, but the country itself, ending years of isolation after a 2009 attack on Sri Lankan cricketers in Lahore forced Pakistan to play home matches in the United Arab Emirates and led foreign players to refuse to play on Pakistani soil.

Last year, Pakistan’s biggest bank, Habib Bank Limited, reacquired the title sponsorship of the Pakistan Cricket Board’s (PCB) flagship tournament for another four-year cycle (2022-2025).

PCB announced at the time that HBL had not only exceeded the reserve price in reacquiring the rights “but sealed it with a 55 percent jump from the last cycle, which speaks volumes of their belief in the PSL brand.”

Though the PCB did not announce the exact amount of the agreement, a PCB source said the bank signed the new deal for $22.2 million for four years. Previously, PCB had signed a three-year deal with HBL (2019-2021) for $14.5 million. The first deal, which was signed in 2016 when PSL was launched, was for $5.2 million (2016-2018).

The price to acquire the digital streaming rights for PSL, which features the fast and furious, made-for-tv brand of cricket called Twenty20, has also skyrocketed. The highest bid for this edition was submitted by Daraz and marked a 175 percent increase from the last two years.

PSL also signed a two-year broadcast deal worth $24 million with local sports channels A Sports and PTV Sports, a 50 percent increase from the last cycle.

The six-team league has also drawn record television and digital viewership over the years.

Over 80 million people, roughly 70 percent of Pakistan’s TV-viewing public, tuned in to watch the final game of the 2019 edition of PSL, the last one before coronavirus-related disruptions and postponements hit the series.

“This proves that the HBL PSL is a strong brand and its commercial partners see [financial] value in it,” Samiul Hasan Burney, a media and communications director at PCB, told Arab News, commenting on the increase in the sale price of the broadcasting and live streaming rights.

It was “the quality of cricket,” he said, that had made PSL the brand it was today.

“Any [cricket] brand rises because of the quality of cricket on display,” Burney said. “Credit goes to the PCB management, its delivery and the fact that it turned [PSL] into a brand that sponsors would want to associate themselves with.”

Burney declined to provide a figure when asked how much revenue PSL was estimated to generate for PCB this year.

“Revenue collection is done by taking into account the amount of money generated and the expenses and payments deducted from them,” he said, saying the figure would be confirmed only after the series concluded.

As per the recent agreement between the PCB and the six franchises, he said, the board received 5 percent of the revenue generated by the league, while the rest went to the franchises. Both the board and the franchises then willingly invested the money back into Pakistan cricket.

“When PCB makes that 5 percent revenue, it will reinvest it into Pakistan cricket,” Burney said. “Be it in the form of player welfare, pathways development, infrastructure or women’s cricket, whatever money the PCB earns, it will obviously be reinvested [in Pakistan cricket].”

Najam Sethi, a former PCB chairman who founded the PSL series in 2016, agreed that growing investment in the T20 league had benefited Pakistani cricket in “multiple ways.” 

“It has doubled PCB’s annual revenues from all sources, enabling it to improve cricketing facilities across the country and uplift local cricketers,” he told Arab News, saying PSL was also the main reason for the return of international cricket to Pakistan, which had benefited the private sector.

“It has breathed [life into] the private sector’s dynamism and initiative into the game, similar to the case of other leading cricketing nations,” he said, adding that the revival of Pakistan’s economy and the end of the coronavirus pandemic would “flush it [PSL] with lucrative sponsorships and roaring crowds.”

In the future, the former PCB chief saw the tournament getting “bigger and starrier and more competitive“: “It will also become more encompassing with the addition of more venues like Rawalpindi, Peshawar, Faisalabad.”

Other than being a coming of age for the business of sports in Pakistan, PSL has also been a turning-point for young Pakistani cricketers who, because of international isolation, had missed out on opportunities to learn from leading international players.

“They hadn’t even dreamed of sharing dressing rooms with some of them [international stars] … This is a rich learning experience for our youngsters,” Aalia Rasheed, Pakistan’s first female cricket anchor and a senior analyst at Geo News, said. “Big names like Viv Richards are sharing stories with young cricketers and talking to them about his techniques which goes a long way in helping them. It is amazing to see legends like Wasim Akram, Hashim Amla and various other big names associated with the PSL.” 

PSL had now become the golden standard for young players,” Rasheed said.

“They perform in Pakistan’s domestic structure and give their best in international T20Is so that they can be selected for the next PSL.”

“For Pakistan cricket, PSL is a revolution. From the players’ point of view, the maximum a player can earn from PSL is Rs2.5 crores ($142,000) and the minimum they can earn is Rs1.65 million ($9,300).”

“The PSL is a festival in itself where the cricketer derives a lot of benefits,” Javed Miandad, a former Pakistan captain popularly known as “the greatest batsman Pakistan has ever produced,” said. “It teaches young cricketers a lot.

PSL had been a godsend for young cricketing talent in Pakistan who, in the absence of a T20 league, could only earn from Pakistan’s domestic cricket structure in case they failed to make it to the national team, Miandad said.

Most importantly, Rahseed said, because PSL had brought in revenue for PCB, there was more money to invest in Pakistan’s first-class cricket structure, stadiums and pitches.

“Unfortunately, Pakistan is not allotted a lot of ODI and Test matches [in a calendar year],” she said. “Hence, this is an excellent way for us to earn the much-needed revenue and reinvest it into Pakistan cricket.”


Pakistan says over 20,000 Hajj applications received today

Updated 25 November 2024
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Pakistan says over 20,000 Hajj applications received today

  • Saudi Arabia has allotted Pakistan a total quota of 179,210 pilgrims for the upcoming Hajj pilgrimage
  • Quota of 5,000 has been allocated this year for overseas Pakistanis on “first-come, first-served basis”

ISLAMABAD: The Pakistani religious affairs ministry has said over 20,000 Hajj applications had been received by Monday, as the nation prepares for the annual pilgrimage slated to be held in June next year.

Saudi Arabia has allotted Pakistan a total quota of 179,210 pilgrims for the upcoming Hajj pilgrimage, to be divided equally between the government and private schemes. Around 15 designated Pakistani banks started receiving applications for Hajj 2025 from intending pilgrims on Monday. 

“20,170 Hajj applications received till Monday,” a spokesperson for the Religious Affairs Ministry said on Monday, saying applications were continuing to be filed at designated banks across the country. 

“Reception of applications under the government Hajj scheme will continue till December 3.”

A quota of 5,000 has been allocated for overseas Pakistanis on a “first-come, first-served basis,” the ministry said, adding that the lottery for the government Hajj scheme would be held on Dec. 6

Pakistan’s religious affairs minister this month announced the country’s Hajj 2025 policy, according to which pilgrims can pay fees for the annual Islamic pilgrimage in installments for the first time.

Under the government scheme, the first installment of Hajj dues, amounting to Rs200,000 ($717), has to be deposited along with the Hajj application, while a second installment of Rs400,000 ($1,435) must be deposited within ten days of the balloting. The remaining amount has to be deposited by Feb. 10 next year.

On Sunday, Pakistan’s religious affairs ministry said it had launched the “Pak Hajj 2025” mobile application to guide and facilitate pilgrims. The app is available for both Android and iPhone users.


Naval chief says Pakistan’s economic future ‘inextricably linked’ to maritime security

Updated 25 November 2024
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Naval chief says Pakistan’s economic future ‘inextricably linked’ to maritime security

  • Admiral Naveed Ashraf says challenges in Indian Ocean Region requires greater vigilance
  • He says Pakistan’s socio-economic prosperity can be assured by harnessing blue economy 

ISLAMABAD: Pakistan’s Chief of Naval Staff Admiral Naveed Ashraf on Monday emphasized the importance of maritime security for the country’s economic future, calling for robust measures to address “unprecedented challenges” in the Indian Ocean Region.
In a message issued to mark the Seventh Maritime Security Workshop, scheduled to run from November 26 to December 5 at the Pakistan Navy War College in Lahore, Ashraf highlighted the need to harness the country’s maritime potential while ensuring a secure environment for trade and economic growth.
He noted the Indian Ocean Region faced significant challenges, including geopolitical competition, nuclearization and transnational threats, compounded by rapid technological advancements.
“The country’s economic future is inextricably linked to the sea, which serves as mankind’s last reservoir for sustenance,” he said. “Securing our maritime domain is not merely a national priority but a necessity, requiring cooperation, innovation and vigilance.”
Ashraf stressed the potential of Pakistan’s maritime resources to drive socio-economic prosperity through the exploitation of the blue economy, enabled by a secure maritime environment.
His comments come at a time when Pakistan has made a strategic offer to landlocked Central Asian economies for access to its ports, allowing them to conduct trade via sea routes.
The initiative underscores Pakistan’s ambition to position itself as a critical hub for regional economic activity.
“Our rich maritime resources offer great potential for economic prosperity,” the naval chief maintained.
“Let us work toward a secure and stable maritime environment that benefits not only our nation but the global community at large,” he added.


One policeman killed, over 100 injured in clashes with Imran Khan supporters leading Islamabad protest 

Updated 25 November 2024
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One policeman killed, over 100 injured in clashes with Imran Khan supporters leading Islamabad protest 

  • Punjab inspector general says 119 officers wounded in violence by Khan’s supporters, party says scores of its followers also hurt
  • Protest ‘long march’ has coincided with visit of Belarus president, with government accusing PTI of trying to sabotage economic recovery

ISLAMABAD: Pakistani officials said on Monday one police constable had been killed and nearly 120 were wounded in violence by supporters of jailed former premier Imran Khan’s Pakistan Tehreek-e-Insaf (PTI) party, which is leading a protest march to the federal capital of Islamabad. 

Thousands of rallygoers reached the edges of Islamabad on Monday evening after protest caravans set out from various parts of the country a day earlier to call for the release of political prisoners, including Khan, among other demands.

The protesters set out despite the government refusing to grant the PTI permission to enter Islamabad for a sit-in. Last week, the district administration also imposed a two-month ban on public gatherings in the capital, citing security challenges and inconvenience to the public. 

Authorities have closed all schools in Islamabad and the adjacent garrison city of Rawalpindi, while the Internet and WhatsApp messaging services have also slowed as the protest march continues. All routes connecting Islamabad and Rawalpindi have been completely shut for the last two days, as are highways and roads from other cities leading to the federal capital. 

Addressing a press conference in Lahore, the provincial capital of Punjab, Punjab Information Minister Azma Bukhari said one policeman had been killed in clashes with PTI supporters. 

“Constable Mubashir has lost his life. Five people remain in critical condition,” the minister said. 

She added that 70 people had been wounded in clashes with the protesters just outside Islamabad, while there were reports of several other clashes elsewhere in the province. It was unclear if the 70 people were all policemen.

Inspector General (IG) Punjab, Dr. Usman Anwar, said 119 cops had been injured. 

“Four of them sustained firearm injuries caused by a weapon,” he told reporters. “Our forces could also use firearms but to avoid any mishap we kept them without firearms.”

He said several police officers had critical head injuries. 

“More than 22 police vehicles have been damaged. Despite this, the Punjab Police remains on duty, with 22,000 personnel still actively performing their responsibilities.”

Interior Minister Mohsin Naqvi said those who had given the call for the Islamabad protest were responsible for those who had been killed and injured.

“We have clearly communicated to all the Inspector Generals of Police, Islamabad Police, and everyone involved that those who issued this call [for protest] and incited people to gather will be held fully responsible for these actions and we will not leave anyone,” Naqvi said at a press conference after attending the funeral prayers of the policeman who was killed during the protests.

“FIRs [police report] will be registered against all of them. The protesters have fired live bullets, and our security forces could also do the same, but they only answered with rubber bullets.”

Khan’s party said scores of its workers were also hurt.

“TILL MY LAST BREATH”

The PTI march started on Sunday but could not reach Islamabad as shipping containers placed by the government on key points on major highways slowed the pace of the caravans. The PTI says its final destination is D-Chowk, a high-security area in the capital’s Red Zone that houses key government buildings and is a popular site for protests. Heavy contingents of police and other security forces have been stationed across Islamabad and at entry and exit points. 

The largest PTI protest caravan began its journey from Peshawar, the provincial capital of the Khyber Pakhtunkhwa (KP) province where Khan’s party is in power. It is being led by KP Chief Minister Ali Amin Gandapur and Khan’s wife Bushra Khan, who was released on bail in October after nearly nine months in detention. 

Khan has been in jail since August last year and faces a slew of charges he says are politically motivated. 

On Monday evening, the PTI said in a text to reporters that the rally had “broken through one of the biggest barrages of containers and is at the gate of Islamabad.”

“Until Khan does not return to us, we will not end this march,” Bushra said to supporters from atop the protest caravan as the PTI edged closer to Islamabad. “I will stand there till my last breath, you people have to stand by me. I will keep standing even if nobody does because this does not concern just my husband but the country and its leader.”

Islamabad police confirmed over 400 arrests related to the protest in the past few days, saying the detainees were being held in different police stations. The PTI said over 3,500 of its leaders and supporters had been arrested in connection to the protests.

PTI leader Shaukat Yousafzai, who is part of the caravan, told Arab News over the phone the march would carry on until it reached D-Chowk. 

“We will only return from D-Chowk when Imran Khan and other innocent party workers are released from Pakistani prisons,” he said. 

The PTI also said key leaders Gohar Khan and Ali Mohammad Khan had been allowed to meet the PTI flounder at Adiala jail, but no details were shared about the focus or outcome of the discussions. A second meeting with Khan was also reported late on Monday night. 

The PTI’s march has coincided with a visit to Islamabad by Belarusian President Aleksandr Lukashenko and a 68-member delegation to discuss investment deals. The government has accused the PTI of trying to sabotage the foreign visit in a bid to destabilize its economic recovery efforts. 

Yousafzai rejected this criticism, saying his party had called the protest well before the Belarusian delegation’s arrival was announced. 

“We have not blocked the roads,” he added. “The government has blocked the roads, creating a situation like this. The government should have held talks with the PTI instead of blocking the roads.”


Wheel-jam strike paralyzes Balochistan highways amid protest over kidnapped schoolboy

Updated 25 November 2024
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Wheel-jam strike paralyzes Balochistan highways amid protest over kidnapped schoolboy

  • 11-year-old Muhammad Musawir Khan was kidnapped by armed men in Quetta on Nov. 15
  • Government says law enforcement agencies are working for the kidnapped boy’s recovery

QUETTA: A wheel-jam strike paralyzed highways in Pakistan’s southwestern Balochistan province on Monday as protests over the kidnapping of an 11-year-old schoolboy entered their 11th consecutive day in Quetta.
Muhammad Musawir Khan, a third-grade student, was kidnapped from a school van by unknown armed men while on his way to school on November 15.
The family has not received any ransom call from the kidnappers in all these days since his abduction. They have also categorically said they will not pay a single penny to the kidnappers.
“Today, all national highways connecting Balochistan with the rest of the country are closed against the kidnapping of my son,” Raz Muhammad, the boy’s father, told Arab News. “We will continue our protest until he safely returns home.”
Muhammad urged Prime Minister Shahbaz Sharif and Army Chief General Asim Munir to consider Khan as their own child and play a role in his recovery.
Other family members echoed the sentiment, saying it was the state’s responsibility to ensure the boy’s recovery and improve the general environment of insecurity.
“We have been sitting here for the last 11 days to seek protection for all children like Muhammad Musawir Khan from these kidnappers,” Hajji Malang, the boy’s uncle, told Arab News. “Whoever kidnapped our child, we will not bargain with them for his release.”

Demonstrators are protesting over the kidnapping of an 11-year-old schoolboy in Quetta, Pakistan, on November 25, 2024. (AN photo)

The kidnapped boy belongs to a prominent tribal family involved in the gold trading business in Balochistan for decades. According to the family, he was abducted from Patel Bagh, a busy neighborhood in Quetta.
Political and religious parties, traders, transporters, lawyers and civil society members have all been visiting the protest camp to express solidarity with the family and demand the immediate and safe recovery of the boy.
Speaking to the media outside the provincial assembly, Chief Minister Mir Sarfraz Bugti said he thought of the kidnapped child like his own son.
“We are utilizing our full capacity and the government is making serious efforts to ensure his safe recovery,” he said.
Commissioner of Quetta Division Hamza Shafqaat shared the same update while speaking to Arab News.
“The government, along with all law enforcement agencies, is working diligently for the recovery of Muhammad Musawir Khan,” he said.
“We have shared our report on the progress in the recovery of the kidnapped boy to with the Balochistan High Court, chief minister and the provincial assembly, and they have all expressed satisfaction that the investigation is heading in the right direction,” he added.
However, Shafqaat declined to divulge details of the ongoing investigation.
Malik Muhammad Sadiq Kakar, senior member of Pashtoonkhwa Milli Awami Party, said that highways in Balochistan’s Quetta, Mastung, Khuzdar, Killa Abdullah, Chaman, Zhob, Killa Saifullah and Loralai districts were closed to protest the kidnapping of the child.
“We are sitting with the family of the kidnapped boy to express solidarity because we want peace in Balochistan,” he told Arab News.
Pakistan’s restive Balochistan province, which shares borders with Afghanistan and Iran, has been the site of a low-level insurgency by separatist militants for over two decades.
Other extremist factions, including Tehreek-e-Taliban Pakistan and Daesh’s Khorasan chapter, also have a presence in the region and frequently attack security forces and civilians.
Last week, Pakistan approved a “comprehensive military operation” in the province, targeting ethnic Baloch separatist groups attacking security forces and Chinese nationals working on the multibillion-dollar China-Pakistan Economic Corridor (CPEC).


COMSTECH, Pakistani conglomerate announce internship program for OIC member countries

Updated 25 November 2024
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COMSTECH, Pakistani conglomerate announce internship program for OIC member countries

  • International program hosted by Gourmet Industries, the largest food processing complex in Pakistan
  • Selected candidates will receive accommodation, meals, and return economy-class air ticket to Pakistan

ISLAMABAD: The OIC Standing Committee on Scientific and Technological Cooperation (COMSTECH), in collaboration with Pakistan’s Gourmet Industries, has announced the COMSTECH-Gourmet Industrial Internship Program for its first batch in January 2025, state news agency APP reported on Monday.

Hosted by Gourmet Industries, the largest food processing complex in Pakistan, the program offers 10 internships lasting four weeks. Selected candidates will receive accommodation, meals, and return economy-class air ticket to participate in the program, which aims to promote innovation, research, and skill development across various industrial sectors, offering participants practical training and exposure to advanced technologies and industrial processes.

The program will focus on key areas in food industry operations including bakery, dairy, and beverages, plant utilities, recycling through innovative RPET methodologies, shrink-wrap production, sugar mill logistics, and media training in journalism and broadcasting. Participants will gain hands-on experience in supply chain management, production processes, and sustainability practices also.

“The internship is open to applicants from OIC member countries holding a BS/BSc or MS/MSc in relevant fields and under the age of 40,” the report said. 

“The objective of the COMSTECH-Gourmet Industrial Internship Program is to foster innovation and research and development (R&D) across diverse industrial sectors, including food processing, engineering, plant operations, recycling, and so forth.”

The program will provide interns hands-on experience and exposure to cutting-edge technologies and methodologies, thereby enhancing their practical skills and theoretical knowledge.

“By engaging in real-world projects, interns will contribute to the advancement of industrial processes and the development of sustainable solutions, ultimately driving technological innovation and improving operational efficiencies in the fields of human nutrition and value addition,” APP added. 

“This initiative underscores COMSTECH’s mission to empower youth in OIC nations and advance technological development for socio-economic progress.”

Applicants have to complete an application form and upload requested documents (CV, Research Proposal, etc.) at: (https://form.jotform.com/243101366016444) till Nov, 30. Applicants can contact [email protected] for further information.