Saudi Pavilion stood out at Expo 2020 Dubai with jam-packed schedule of events

The Kingdom has been keen to promote its blossoming creative industries, in everything from filmmaking and theater to fine art and fashion. (Supplied)
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Updated 29 March 2022
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Saudi Pavilion stood out at Expo 2020 Dubai with jam-packed schedule of events

  • Since it opened in October, millions of visitors from around the world have toured the Saudi Pavilion
  • Saudi ambitions, enshrined in Vision 2030, featured prominently in the pavilion’s calendar of events

DUBAI: Over the past six months, the Saudi Pavilion at Expo 2020 Dubai featured a packed schedule of workshops, meetings, concerts and exhibitions designed to share the very best of the Kingdom’s innovations, culture, heritage and investment opportunities.

Since it opened in October last year, millions of visitors from around the world flocked to the Saudi Pavilion — the second biggest at the Arab region’s first world expo — to learn more about the Kingdom as it embarks on a new era of greater openness.

The Kingdom’s ambitions for the coming decades, enshrined in its Vision 2030 economic and social reform agenda, featured prominently in the pavilion’s calendar of events.

At a series of business forums, the Saudi Pavilion invited entrepreneurs and leaders in global commerce to network and learn more about opportunities for cooperation in investment, sustainability, health care, digitization, innovation and smart cities.

As part of its economic diversification strategy, the Kingdom became a magnet for investment in new technologies, the creative industries, clean and renewable sources of energy, tourism, leisure and entertainment.

One area where the Kingdom has seen rapid growth is sports entertainment — a sector it has been eager to show off at pavilion events, offering visitors the opportunity to watch live motor racing, participate in youth sports tournaments, and the chance to experience virtual reality with top-of-the-range VR headsets.

The Kingdom has also been keen to promote its blossoming creative industries, in everything from filmmaking and theater to fine art and fashion. One series of events, dubbed “16 Windows,” gave visitors a taste of a different aspect of Saudi cultural innovation each week, enticing guests to return again and again.

In the spirit of greater openness, the Kingdom’s pavilion also hosted “Saudi Salon,” a program of monthly talks that invited experts and visitors to tackle the big issues of the day, from the role of the creative industries in transforming societies to the conservation of water.

In fact, the theme of environmental sustainability featured prominently in the Saudi Pavilion’s program of events. One family-friendly workshop that took place every weekday allowed children to learn about recycling by transforming scrap materials into spectacular works of art.

The Saudi pavilion’s events calendar was not all focused on the future, however. Throughout the expo, organizers laid on a program of workshops, concerts and activities that celebrated Saudi heritage, traditional crafts, storytelling and music.

Daily performances in the pavilion’s open square introduced visitors to Saudi Arabia’s rich folklore traditions, including the Saudi Ardah, Al-Liwa, Al-Azawi and Al-Khubaiti, while in the pavilion’s Palm Garden, guests were invited to hear authentic live music performances from captivating Saudi musicians.

In a program of workshops, children were invited to learn about Saudi Arabia’s regional handicraft traditions by making floral head wreaths and trying their hand at Al-Sadu weaving.

Some of the pavilion’s best events were reserved for Jan. 7, when the Kingdom marked its national day. They included mesmerizing performances by Saudi singers Mohammed Abdu and Ayed Youssef at the Jubilee Theater in a music extravaganza dubbed the Saudi Experience Festival.

“Saudi Day” also featured a cultural show in Al-Wasl Square, a parade around the expo site by performance groups wearing traditional and modern Saudi clothes, a Saudi fashion program, and a breathtaking airshow by the Green Falcons.

As Expo 2020 Dubai draws to a close, the success of the Saudi Pavilion’s events calendar will no doubt leave a lasting impression in the minds of its visitors and will live on in the cross-cultural bridges forged between the Kingdom and the world.


Al-Jouf olive festival boosts economy, tourism

The 18th Al-Jouf International Olive Festival highlights the journey of olives from cultivation to the final product. (SPA)
Updated 11 sec ago
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Al-Jouf olive festival boosts economy, tourism

  • Event showcases Al-Jouf region’s olive production, which includes over 23 million trees yielding more than 150,000 tonnes of table olives annually

RIYADH: The 18th Al-Jouf International Olive Festival offers an engaging experience, highlighting the journey of olives from cultivation to the final product.

Held at the Prince Abdullah Cultural Center in Sakaka until Jan. 12, the event showcases the Al-Jouf region’s olive production, which includes over 23 million trees yielding more than 150,000 tonnes of table olives annually.

The festival features 43 local farmers and five agricultural companies offering high-quality olive oil, table olives, and related products, the Saudi Press Agency reported.

In addition to competitive pricing, all products meet strict food safety standards, having undergone rigorous testing at Al-Jouf’s municipal laboratory.

Seven analyses — acidity, rancidity, moisture, chemical content, oil blending, taste, and authenticity — ensure the products’ quality. Those that pass receive a certification label for consumer confidence, the SPA added.

The festival has also become a key tourism and economic event for both the Kingdom and Al-Jouf region, attracting significant interest, visitors, and investment.

It also supports families in cottage industries, entrepreneurs, and small businesses by offering spaces to showcase their products, fostering growth and expanding their consumer reach.

Additionally, the festival celebrates Saudi heritage through folk art performances, the Saudi Ardah, traditional fashion, Sadu weaving, plastic arts, poetry, and cultural evenings.


Makkah authorities on high alert amid heavy rains

Updated 11 min 34 sec ago
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Makkah authorities on high alert amid heavy rains

JEDDAH: The Saudi Red Crescent Authority’s Makkah branch has increased its readiness in response to warnings of heavy rain issued by the National Center for Meteorology.

On Monday, several regions of the Kingdom, including Makkah and Madinah, experienced heavy rain and thunderstorms, with the Civil Defense expecting the weather to continue until Wednesday, the Saudi Press Agency reported.

The authority stated that its command-and-control room, ambulance stations, rapid response teams, and volunteer ambulance units in Makkah are fully operational.

The Makkah region has on standby teams of doctors, specialists, and emergency medical technicians, the authority said.

A total of 1,420 staff members are ready to respond, supported by 149 vehicles. This includes advanced ambulances, disaster response vehicles, and an air ambulance for critical situations, the SPA added.

The authority urged citizens and residents to follow official instructions, exercise caution, and prioritize road safety during heavy rainfall.

The public was also asked to cooperate with ambulance teams by clearing the way for them on the roads, the SPA reported.

The authority operates 24/7, and individuals can request ambulance services by calling 997 or through the Asefne app in emergencies.


Saudi program empowers youth as global ambassadors

Updated 06 January 2025
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Saudi program empowers youth as global ambassadors

  • New graduates set to advance Saudi Arabia’s global diplomacy, Vision 2030

RIYADH: Saudi Arabia’s Youth Leaders Program welcomed its latest group of graduates on Monday, the Saudi Press Agency reported.

The new graduates are the seventh group to complete the initiative, run by the Salam Project for Cultural Communication under the patronage of Foreign Minister Prince Faisal bin Farhan.

Deputy Foreign Minister Waleed Elkhereiji attended the event, expressing gratitude to King Salman and Crown Prince Mohammed bin Salman for their continued support of Saudi citizens.

He emphasized the Kingdom’s commitment to equipping youth with the skills needed to effectively represent the nation internationally.

Elkhereiji noted that the program aligns with Saudi Vision 2030 by empowering young people to become influential global ambassadors.

Launched in 2018, the program has seen 432 young men and women graduate across seven cohorts, the SPA reported.

Notably, 240 graduates have participated in over 120 international conferences both within and outside the Kingdom, leveraging the program’s comprehensive curriculum, which covers key areas such as Saudi Vision 2030, intercultural communication, global issues, international representation, media engagement, the UN Sustainable Development Goals, and international diplomacy.

Mohammed Al-Sayed, executive director of the project, said it aims to support efforts to build bridges of cultural communication with diverse peoples and cultures.


Japan hopes to attract more Saudi travelers through exhibitions in Kingdom

Updated 06 January 2025
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Japan hopes to attract more Saudi travelers through exhibitions in Kingdom

DUBAI: As Japan and Saudi Arabia approach their 70th anniversary of diplomatic relations, the Japan National Tourism Office is planning more exhibitions to attract Saudi travelers, the organization’s Dubai executive director Daisuke Kobayashi said.

Kobayashi told Arab News Japan that JNTO hopes to maintain “strong partnerships” with local travel agencies and related organizations.

“Through these collaborations, we aim to deliver more comprehensive and engaging information to Saudi travelers, encouraging them to discover the unique experiences Japan has to offer,” he said.

There are as yet no plans to open a JNTO office in Saudi Arabia, Kobayashi said. However, he confirmed that the organization will continue its promotional activities in the Kingdom to meet the growing interest in Japan from Saudi travelers.

In December 2024, JNTO held its first event in Riyadh, titled “Feel Your Four Seasons.”

The exhibition provided visitors with an introduction to Japan’s diverse seasonal attractions, including luxury travel experiences.

Kobayashi told Arab News Japan that since the event, JNTO had observed a “significant increase in Saudi travelers’ interest in visiting Japan.”

“During the event, we noted a strong desire among attendees to travel to Japan, particularly in the spring to experience cherry blossoms,” he said. “We also noticed growing curiosity about Japan’s summer and winter offerings. Visitors showed interest in natural landscapes, summer festivals, and winter activities such as enjoying snow-covered scenery.”

Expo 2025 Osaka, Kansai in April is also a big tourist attraction for Saudi and GCC travelers.

According to Kobayashi, travelers from the region are usually most interested in traditional Japanese accommodations such as ryokan (Japanese-style inns), which often include onsen (hot spring) experiences and authentic Japanese cuisine.

Anime and manga’s popularity in the Middle East is also a key reason why Arab travelers choose Japan for a vacation.

From a cultural aspect, Kobayashi said that Japanese and Arab cultures share similar values, which can help to put Saudi travelers at ease.

“The cultural parallels create a sense of familiarity and comfort for travelers from Saudi Arabia and the broader GCC region when visiting Japan,” he said. “Whether it’s exploring Japan’s traditional tea ceremonies, staying in ryokan, or simply interacting with the warm and respectful Japanese hospitality, these experiences resonate deeply with visitors from Saudi Arabia.”

According to Kobayashi, in the first half of 2024, there was a 72.2 percent increase in visitors from Saudi Arabia to Japan, compared with the same period in 2023.


Saudi FM meets US envoy to discuss developments in Lebanon

Updated 06 January 2025
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Saudi FM meets US envoy to discuss developments in Lebanon

  • Explored collaborative efforts to address challenges facing Lebanese people and in broader region

RIYADH: Saudi foreign minister Prince Faisal bin Farhan met with Amos Hochstein, the US Special Envoy to Lebanon, on Sunday at the Ministry of Foreign Affairs headquarters in Riyadh.

The meeting focused on regional issues, with particular attention given to the situation in Lebanon, the Saudi Press Agency reported. 

Both sides exchanged views on recent developments and explored collaborative efforts to address the challenges facing the Lebanese people and the broader region, SPA added.

Also in attendance was Prince Yazid bin Mohammed bin Fahd Al-Farhan, advisor to the Minister of Foreign Affairs for Lebanese Affairs, who contributed to the discussions.