Saudi Arabia readies for influx of cultural tourists

Tourists enjoy strolling in old Jeddah’s historical Al Balad alleys, a UNESCO World Heritage Site, which is more lively and vibrant during Ramadan with festivals, food stalls and cultural activities. (Supplied)
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Updated 23 April 2022
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Saudi Arabia readies for influx of cultural tourists

  • Ramadan’s sights and sounds a prelude to major influx of travelers, says guide
  • Saudi government has set up industry bodies in all regions to coordinate programs

JEDDAH: For the first time in two years, Ramadan’s sights and sounds are providing foreign tourists glimpses of the rich culture of the Kingdom, a fitting prelude to an expected influx of travelers seeking to experience the country’s widening array of attractions.

To support the cultural tourism sector, a tourist visa was launched in September 2019 for citizens of over 50 countries. However, the onset of the Covid-19 pandemic in early 2020 ended all international travel.

This Ramadan has now become an opportunity to welcome travelers using the tourist visa. Although the holy month sees businesses operate at reduced or altered hours, the Kingdom has organized several events for foreign tourists to experience Muslim-Saudi culture.

Arab News recently interviewed Abdullah Asiri, a tour guide in Jeddah’s old historic district, a UNESCO World Heritage Site, who had been taking Spanish tourists through the Al-Balad alleyways.

“Saudi Arabia is very rich in historical and natural attractions and unique adventures. The ease of traveling from one domestic airport to another is impressive, (so) tourists can visit more than one region while they are in the Kingdom,” Asiri said.

Saudi Arabia is very rich in historical and natural attractions and unique adventures. The ease of traveling from one domestic airport to another is impressive, (so) tourists can visit more than one region while they are in the Kingdom.

Abdullah Asiri, Tour guide

There are several sites around the country open to tourists including Diriyah in Riyadh and Rijal Alma in Asir. Sightseers can also visit the deserts of Neom, fishing spots in Jazan, the mountains of Abha, and the ancient city of AlUla in Madinah.

The concept of cultural tourism relies heavily on people moving about. This allows them to make contact with people and their stories, eat local food, and experience various types of art, including dancing.

Asiri, who is also a flight attendant with Saudi Airlines, said he decided to operate as a tour guide because his travels around the world made him realize how passionate some people are to experience new cultures.

HIGHLIGHT

Speaking of cultural tourism during the holy month, Abdullah Asiri explained how Ramadan nights, Al-Balad attractions, and the celebratory iftar and sahoor meals that include an array of traditional Saudi dishes are ‘worth it’ according to foreign tourists.

He said that there has been a significant influx of tourists in Al-Balad in the wake of the Kingdom lifting its travel ban and making it easier to get a visa.

“Many of the tourists I met after (the ban was lifted) told me about how excited they were to visit many of the Kingdom’s sites that we locals would never think of (doing).”

Speaking of cultural tourism during the holy Month, Asiri explained how Ramadan nights, Al-Balad attractions, and the celebratory iftar and sahoor meals that include an array of traditional Saudi dishes are “worth it” according to foreign tourists.

“One of the members in the group expressed how worried she was about visiting the Kingdom during Ramadan since most of the activities begin at night. However, once she saw the amazing Ramadan nights, tents, and local food booths she changed her mind and was impressed by everything she experienced and explored during the night shift tour,” he said.

Asiri advises foreign tourists to experience the sunset at the Jeddah Corniche and visit museums in the afternoon so they can enjoy Al-Balad in the evening after 8 p.m.

Another worthwhile place to visit is AlUla, touted as one of the world’s largest open museums, with a 200,000-year history of human habitation. It has now become a crossroads for culture, art and heritage, in addition to daytime outdoor activities for health and wellness enthusiasts, from April 2 to May 7.

The official account for AlUla festivals and events @AlUlaMoments tweeted on April 20:

“Whether fasting or relaxing this #RamadanInAlUla, experience the breathtaking #UNESCO site of #Hegra. Adventure on bicycles or cruise in a vintage Land Rover; check out the Handcraft Pavilion & explore this heritage site at your own pace.”

Tourists can celebrate the holy month among the city’s ancient landscapes and natural beauties, and enjoy an iftar and sahoor in AlUla’s newest restaurants.

Earlier this month, the Saudi Council of Ministers agreed to launch chapters of the Tourism Development Council in all the regions, which seeks to coordinate the actions of government agencies.

The tourism council’s aim is to fulfil the objectives of the national tourism strategy, develop destinations, upgrade hospitality facilities, and attract investment.

 


Saudi Arabia’s Beit Hail festival draws 65,000 visitors since launch

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Saudi Arabia’s Beit Hail festival draws 65,000 visitors since launch

  • Event features an art pavilion presenting notable artists, a resin art exhibit and a folk theater
  • Several government leaders have visited the festival, praising its activities for recalling memories of traditional life

RIYADH: A heritage festival in Hail, northwestern Saudi Arabia, has attracted more than 65,000 visitors since it launched on June 28 from various Saudi cities as well as Gulf and international destinations.

The 30-day Beit Hail Festival at Aja Park offers a vibrant mix of cultural, artistic and heritage experiences, operating daily from 9 a.m. to 10 p.m. The festival will continue until July 27, offering an immersive celebration of cultural heritage that includes handicrafts, traditional dishes and Thamudic inscriptions.

Beit Hail features an art pavilion showcasing notable artists, a resin art exhibit, a folk theater, residential models inspired by heritage and performances highlighting the culture of Aseer province.

Several government leaders have visited the festival, praising its activities for recalling memories of traditional life and showcasing conventional methods of meeting daily needs, the Saudi Press Agency reported.


King Salman receives written message from Eswatini monarch

Kingdom’s Deputy Foreign Minister Waleed Al-Khuraiji receives the message during a meeting with Prince Lindani.
Updated 20 July 2025
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King Salman receives written message from Eswatini monarch

  • The message was received by the Kingdom’s Deputy Foreign Minister Waleed Al-Khuraiji in Riyadh during a meeting with Prince Lindani, son of King Mswati

RIYADH: King Salman received a written message from Eswatini’s King Mswati III regarding relations between their countries, Saudi Press Agency reported on Sunday.

The message was received by the Kingdom’s Deputy Foreign Minister Waleed Al-Khuraiji in Riyadh during a meeting with Prince Lindani, son of King Mswati and Member of Eswatini’s Parliament.

Relations between the two countries and ways to develop joint cooperation in various fields were reviewed during the meeting.


Jeddah’s private beach resorts growing in popularity

Kashta Beach is one of the more affordable private beaches in Jeddah. (@visitsaudiAR)
Updated 20 July 2025
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Jeddah’s private beach resorts growing in popularity

  • An increasing number of resorts offer beachgoers privacy, with women-only options

JEDDAH: For a city with a historic connection to the Red Sea, Jeddah’s relationship with its coastline is entering a new chapter shaped by luxury, intentional design and a demand for privacy.

The city’s once-limited options have evolved into a range of private beach resorts offering everything from bohemian barefoot luxury to women-only wellness retreats.

Along Jeddah’s Obhur coast, a number of beach resorts have appeared in recent years, tailored for specific audiences and moods.

“Honestly, the development is very clear,” says Majda Abdulgader, a Jeddawi longtime beach lover who works as an education and social adviser.

“In the past, options were extremely limited, mostly confined to certain resorts or private chalets. But now there’s a wide variety of both public and private beaches, all focused on the overall experience; not just the location, but also the atmosphere, events, and safety.”

Each destination appeals to different sensibilities. Mangrove Beach Resort, for instance, offers women-only days and upscale, serene decor.

La Mer Beach Resort offers a more accessible mid-range option with a relaxed ambience, great for water sports, sunbathing or a quiet read by the shore.

Oia Beach Resort is another option with a Greek island feel, complete with whitewashed walls and deep blue pools.

The rise of women-only beaches — safe, respectful environments for women to relax and socialize — are allowing greater numbers of people to enjoy the sea on their terms.

Resorts like Le Ponte de l’Amitie and La Maison d’Obhur offer spa access, yoga sessions, and peaceful sunbathing in female-only spaces.

“My experience at Oia during a women-only day with my daughter was wonderful,” Abdulgader shared. “They genuinely care about the comfort of female visitors. What stood out to me was the high level of organization, respect, and privacy.”

According to resident Najla Bukhari, the expectations are clear: “People are mainly looking for a clean beach; the sand itself should be clean, with well-arranged and comfortable seating.

“A restaurant and music are important. If towels are provided, that’s even better. Showers and clean bathrooms with basics like tissues and shampoo are essential. And kids should have a separate area from the adults.”

For Noura Samargandi, a marketing professional who prefers to get tanned naturally after a good dip, privacy is key.

“I love tanning, and honestly, I just want to enjoy the beach without worrying about how I dress or who’s watching. That’s why I prefer places like La Maison or Boa Beach on their women-only days. It’s about freedom and feeling at ease.”

Meanwhile, Khalid Al-Abdulwasi, a 32-year-old software engineer and avid kite surfer, prefers open, uninterrupted access to the water.

“I go to La Mer a lot. It’s relaxed, not overly crowded, and great for watersports. I can bring my gear, get straight into the water and focus on the waves.”

Many of these private beaches carry global aesthetics such as minimalist decor, Mediterranean touches, and curated playlists. But some beachgoers hope to see more rooted, local influences.

“There are attempts to blend local culture with global trends,” Abdulgader observed. “But most tend to lean toward international styles.”

“I hope in the future we’ll see beaches that reflect more of the local identity — not just in design, but also in events and content.”

During events like the Jeddah Season, private beach resorts play a vital role in attracting both locals and tourists.

“They present a modern and appealing image of the city,” said Abdulgader. “They offer unique destinations for tourists. And demand increases significantly during big events since beaches are part of the fun and diverse event lineup.”

She added, “As the Bride of the Red Sea, Jeddah has huge potential. Many expats love the beach, and well-managed beaches provide them with an experience like what they’re used to back home. This makes Jeddah even more attractive as a place to live or visit.”

Despite the progress, there is growing awareness that beach access remains limited for some.

“We need reasonably priced beaches, sea trips, and options for families, youth, the elderly, and children, all while being mindful of different needs and privacy preferences,” Abdulgader urged.

Private beach resorts in the city come with price tags for entry that range from SR150 ($40) all the way up to SR345.

Meanwhile, Jeddah’s public beaches are more accessible options for families and tourists looking to enjoy the beauty of the Red Sea without breaking the bank.

Public beaches like Alexandria and Al-Mahazem are popular among residents and citizens alike.

Amira El-Sayed, an Egyptian expat living in Jeddah who works as a private math tutor, told Arab News that Alexandria Beach is one of her favorites.

“I’ve gotten used to spending my weekends at this lovely free beach. It’s fun for adults and has a special play area for children. I prefer to come early in the morning, before noon, to enjoy the clean sand and clear water before the beach gets crowded with families.”

Public beaches are open from 7 a.m. to 7 p.m., offering umbrellas, chairs, lifeguards and designated swimming zones to ensure visitor safety.


Saudi students win 7 awards at STEM contests

Mawhiba, together with Ministry of Education and national partners, continues to develop initiatives that equip Saudi students.
Updated 20 July 2025
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Saudi students win 7 awards at STEM contests

  • Mawhiba, together with the Ministry of Education and national partners, continues to develop initiatives that equip Saudi students with world-class skills

JEDDAH: Saudi students secured seven international awards at the International Mathematical Olympiad on the Sunshine Coast, Australia, and the European Girls’ Olympiad in Informatics in Bonn, Germany.

Their participation was overseen by the King Abdulaziz and His Companions Foundation for Giftedness and Creativity, known as Mawhiba, in partnership with the Ministry of Education, the Saudi Press Agency reported.

They won six awards at the maths contest — three bronze medals and three honorable mentions — competing against 630 students from 110 countries.

Bronze medals were awarded to students from the Royal Commission for Yanbu, Madinah, and the Eastern Province education directorates. Honorable mentions went to participants from Jeddah, Riyadh, and the Eastern Province.

Since joining the competition, Saudi Arabia’s tally has grown to 12 silver medals, 48 bronze medals, and 22 honorable mentions.

At the informatics event, Saudi student Riefal Khaled Al-Hazmi, from Tabuk, won a bronze medal in a field with 226 participants from 60.

Mawhiba, together with the Ministry of Education and national partners, continues to develop initiatives that equip Saudi students with world-class skills, enhancing the Kingdom’s position in science and technology worldwide.


Saudi citizen turns farm into rural attraction in Jouf

West of Sakaka, Yousef Al-Haizan has turned his farm into a summer family destination. (SPA)
Updated 20 July 2025
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Saudi citizen turns farm into rural attraction in Jouf

  • Evening temperatures in Sakaka average around 27 degrees Celsius, providing a pleasant setting for family outings
  • Driven by his interest in agriculture and attachment to his land, Al-Haizan has added modern amenities while preserving the farm’s local character

RIYADH: The agricultural areas of Jouf are a popular summer evening destination during the school break. The region’s mild evening weather in July makes its farms, resorts, and parks especially appealing.

Evening temperatures in Sakaka average around 27 degrees Celsius, providing a pleasant setting for family outings, according to the Saudi Press Agency.

West of Sakaka, Yousef Al-Haizan has turned his farm into a summer family destination, combining leisure and hospitality with agricultural heritage.

Driven by his interest in agriculture and attachment to his land, Al-Haizan has added modern amenities while preserving the farm’s local character.

The site offers open-air seating under trees, areas for activities like horseback riding and motorbiking, and traditional spaces serving Saudi coffee and dates.

The effort is part of a wider initiative to promote rural tourism and engage residents in regional development, the SPA reported.

Covering about 70,000 sq. meters, the farm also includes an equestrian area boasting lessons for all ages; rural-style settings reflecting Jouf’s heritage; a Bedouin tent; and other basic visitor amenities.