Muhammad Bassrawi has been the chief domestic officer at the Saudi Tourism Authority, the official promoter of Visit Saudi, since April 2022.
A managerial expert, Bassrawi first joined the authority in August 2020 as commercial vice president and acting chief commercial officer, during which he led Saudi seasons for winter 2020 and summer 2021, covering all program aspects from strategy, marketing, to execution.
Prior to that, in 2018, he occupied the position of senior director and head of marketing, content, social media, leisure assets and destination at King Abdullah Economic City.
From March 2017 to June 2018, Bassrawi worked as a consulting director at Pure Consulting, and as head of trade marketing and merchandizing at leading global food company BRF for a year in 2016. During his time at BRF, he led over 200 employees while fully managing a $10 million budget for trade marketing operations for Sadia Co. in the Kingdom.
Bassrawi also worked as the marketing manager at AMS Baeshen & Co. in 2015. From 2010 to January 2015, he was the marketing manager and business cell leader at British multinational Unilever.
He worked as client servicing manager of events and activations at Lenzo Arabia from 20019 to October 2010, where he successfully executed over 30 events and 50 activations in the Kingdom for both multinational and local companies such as Maraie, Savola, and Pepsi.
Bassrawi first started his career in marketing as a coordinator at Red Bull Middle East from 2005 to September 2009. He has been recognized numerous times throughout his career, such as at the Saudi International Golf Tournament “Leading Marcom” in 2019 and 2020.
Bassrawi received his bachelor’s in science from King Abdulaziz University. His certifications include marketing planning from George Washington University, Unilever digital marketing foundation, time and conflict management, and emotional intelligence.
Who’s Who: Muhammad Bassrawi, chief domestic officer at the Saudi Tourism Authority
https://arab.news/zd7uy
Who’s Who: Muhammad Bassrawi, chief domestic officer at the Saudi Tourism Authority
Multi-billion global AI spending transforming business efficiency, SDAIA official tells Riyadh conference
- Esam bin Abdullah Al-Wagait highlighted these figures during his keynote address at the 9th National Quality Conference
RIYADH: Global spending on artificial intelligence to improve operational efficiency exceeded $120 billion in 2023, with over 72 percent of organizations integrating AI into at least one area of their business, according to data cited by the director of the National Information Center at the Saudi Data and AI Authority.
Esam bin Abdullah Al-Wagait highlighted these figures during his keynote address at the 9th National Quality Conference, held on Tuesday at the Ritz-Carlton Hotel in Riyadh, the Saudi Press Agency reported.
Al-Wagait emphasized the growing role of AI in enhancing leadership capabilities, referencing a study from the 2024 Gartner IT Symposium/Xpo, which found that 97 percent of CEOs believe AI has improved their performance, reduced administrative burdens, and strengthened their ability to lead effectively, SPA added.
Al-Wagait told the conference that AI’s integration across various industries reflected its transformative potential and cited the number of industrial robots deployed in manufacturing operations exceeding 4 million globally in 2023, as reported by the International Federation of Robotics, further underlining AI’s role in operational excellence.
“AI is now a trusted partner for organizational leaders, offering accurate analytics and predictions that enable impactful decision-making,” he said. This trend, he explained, aligned with the concept of AI-augmented leadership, which is reshaping organizational strategies worldwide.
The conference session, themed “Role of Advanced Technologies in Ensuring the Quality of Services and Products,” brought together industry leaders and experts to discuss the role of AI and advanced technologies in improving quality assurance and operational outcomes.
Climate change is a key driver of worldwide hunger, according to IFAD
- IFAD President Alvaro Lario: Food security is intertwined with the current extreme weather events, as it has impacted the world
- Saudi Arabia has contributed over $536 million to IFAD since it started and is among the top 10 donors
BAKU: Climate change is dangerously impacting crops and driving worldwide hunger, according to the head of the International Fund of Agricultural Development.
“Food security is intertwined with the current extreme weather events, as it has impacted the world,” IFAD President Alvaro Lario said in an interview with Arab News on the sidelines of the COP29 UN climate conference in Baku, Azerbaijan.
IFAD reported that in 2023, about 735 million people suffered from hunger caused by climate change.
In addition, unusual rainfalls, according to IFAD, caused a decrease in wheat production and food quality in Europe.
Floods and heat waves caused damage to orange crops in Brazil. In Southern Africa, above-average temperatures led to below-average maize harvests, and in parts of West Africa, erratic rains affected cocoa production and cut output by half.
“We are seeing a lot of the crops are fully being impacted in Brazil, which has been hit by a historic drought, or in Ghana, for example, where there has not been enough rain, cutting the cocoa production by half.”
The IFAD is a UN specialized agency as well as a development finance institution. The organization provides concessional funds and grants to countries and invests in the private sector.
The organization’s key focus is to provide livelihoods and raise income as well as production in low- and middle-income countries.
“Our biggest investments are in the Sub-Saharan region. Fifty-five percent of our funding goes to Sub-Saharan Africa, and up to 60 percent into Africa. But we also operate in the Middle East, Asia, and Latin America. We are currently investing in 90 countries,” said Lario.
The Kingdom of Saudi Arabia is one of the main contributors to IFAD. According to the organization, Saudi Arabia has contributed over $536 million to IFAD since it started and is among the top 10 donors.
In the last 10 years alone, the Kingdom has contributed a total of $96.6 million.
IFAD implemented the first phase of a project to support coffee and mango farmers in the Jazan region.
From 2018 to 2023, the project established 50 model coffee farms and five mango farms in the region, which benefited nearly 30,000 smallholder farmers, according to IFAD.
Furthermore, the project adopted strategic plans through a group of development solutions and pillars that include agricultural sustainability and innovation.
“Small-state islands are among the most vulnerable (to climate change),” said Lario. “We are seeing that sea levels are rising. They are also suffering from hurricanes and long droughts. They suffer from access to potable drinking water.”
Strategies to address the problem and implement adequate solutions have been developed by IFAD according to each country’s climate situation.
“For IFAD, we do have strategies on how we work and how we design our projects. All the strategies are to promote sustainable food systems, also to increase rural non-farm crops, so they can also diversify their income.”
One of the programs the organization is working on is in Belize, in Central America, for heat-tolerant and drought-resistant crops such as maize or beans. Another project involves mixing trees with crops that provide shade to conserve water and combat the rising temperatures in Cuba.
Al-Baha farms offer an escape from busy lives
- There are activities such as cycling and hiking and some farms offer overnight accommodation
AL-BAHA: People seeking a tranquil escape from the hustle and bustle of their daily lives are flocking to tourist farms in Al-Baha region.
The centers offer a unique blend of natural beauty, agricultural experiences and recreational activities, where visitors can spend their time picking fruit, helping with crop harvesting or learning about organic farming techniques.
There are also activities such as cycling and hiking and some farms offer overnight accommodation, enabling guests to experience the beauty of the starry night skies.
The farms are committed to sustainability and use eco-friendly practices to protect the environment.
Fahd Al-Zahrani, director of the Ministry of Environment, Water and Agriculture branch in Al-Baha, said agritourism was becoming increasingly important in the region as it created jobs, boosted the local economy and helped diversify the tourism sector.
Forum focuses on women’s role in Saudi economy
- Event features broad participation from experts, officials, academics and professionals, focusing on the women’s business sector
- Prince Saud bin Naif highlighted the Saudi leadership’s commitment to empowering women across various sectors
RIYADH: Eastern Province Gov. Prince Saud bin Naif inaugurated the Women’s Economic Forum in Dammam on Tuesday.
The event, organized by the Asharqia Chamber through its Women’s Empowerment Center, features broad participation from experts, officials, academics and professionals, focusing on the women’s business sector.
Prince Saud highlighted the Saudi leadership’s commitment to empowering women across various sectors, the Saudi Press Agency reported.
He emphasized the importance of economic programs designed to enhance women’s contributions to the national economy.
The chamber’s chairman, Badr Al-Rizaiza, briefed the governor on the forum’s objectives and the key initiatives supporting Saudi women’s empowerment.
The forum featured four sessions examining the evolving role of Saudi women under Vision 2030.
Topics included women’s contributions to achieving Vision 2030’s goals, opportunities in the entrepreneurship ecosystem, strategies for business sustainability, and the significance of training in preparing women for leadership roles.
On Wednesday, the forum will host four workshops focusing on key areas, including the Dhahran Techno Valley system and its support for entrepreneurship, as well as tourism entrepreneurship.
The workshops will also cover fostering workplace diversity and inclusiveness, and creative leadership as a cornerstone for success in today’s dynamic business environment.
Pakistan PM receives Saudi deputy interior minister in Islamabad
- Al-Dawood also met with Pakistan’s Interior Minister Mohsin Raza Naqvi and discussed boosting security cooperation
RIYADH: Saudi Deputy Interior Minister Nasser bin Abdulaziz Al-Dawood was received by Pakistani Prime Minister Shehbaz Sharif in Islamabad on Tuesday.
They reviewed bilateral relations and discussed topics of mutual interest, the Saudi Press Agency reported.
Al-Dawood also met with Pakistan’s Interior Minister Mohsin Raza Naqvi and discussed boosting security cooperation.
Saudi Ambassador to Pakistan Nawaf bin Saeed Al-Malki was among the Saudi officials in attendance.
