Ancient city of AlUla welcomes modernity to encourage future tourism

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The Royal Commission of AlUla has positioned the city as a viable destination for businesses by reducing their operating cost and improving business opportunities in the region. (Supplied)
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The Royal Commission of AlUla has positioned the city as a viable destination for businesses by reducing their operating cost and improving business opportunities in the region. (Supplied)
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The Royal Commission of AlUla has positioned the city as a viable destination for businesses by reducing their operating cost and improving business opportunities in the region. (Supplied)
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Updated 05 June 2022
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Ancient city of AlUla welcomes modernity to encourage future tourism

  • 24% of visitors who are now coming to the region are international visitors, says top official

RIYADH: The ancient city of the Nabataeans in historic AlUla valley is emerging from the mists of time to put Saudi Arabia on the global tourism map.

The Royal Commission of AlUla, or RCU, is keen on achieving this milestone by pressing ahead with an audacious master plan to develop its hospitality, tourism and sustainability infrastructure.

“The historic city of AlUla received more than 250,000 visitors in the past 12 months, far exceeding its forecast,” John Northen, executive director at RCU, told Arab News while adding that the city hopes to attract 1 million visitors by 2025.

We will need many services, engineering firms, consultants, design firms, and artists to partner with us.

Amr Al-Madani, CEO of RCU

One of the most notable developments on this front is the expansion of Prince Abdul Majeed bin Abdulaziz Domestic Airport in AlUla. Last year, the airport received approval from the aviation authority to allow international flights to land.




Amr Al-Madani, CEO of RCU (Left) and John Northen, Executive director at RCU

The airport was not only expanded to receive 400,000 visitors annually but also widened to 2.4 million square meters to facilitate the growing inbound traffic.

“The airport now can very well serve our needs for the next 10 years,” said Amr Al-Madani, CEO of RCU.

Culture and heritage

Designated as a UNESCO World Heritage site in 2008, AlUla is an exquisite sight, stretching from the deep green of the oasis and the ochre of the sand to the red of the sandstone canyons and the black tones of the volcanic rocks.

AlUla received more than 250,000 visitors in the past 12 months, far exceeding its forecast.

John Northen, Executive director at RCU

This enchanting setting is home to one of the most fertile valleys in the Arabian Peninsula.

The city is also home to Hegra, created by the Nabataeans, a mysterious clan of traders whose enterprising legacy shone briefly but brightly more than 2,000 years ago.

The unveiling of the spectacular rock-cut tombs of the ancient city is part of an initiative to transform the dramatic landscape and heritage of the wider AlUla region into one of the world’s greatest cultural tourism destinations.

FASTFACTS

• One of the most notable developments on this front is the expansion of Prince Abdul Majeed bin Abdulaziz Domestic Airport in AlUla.

• Last year, the airport received approval from the aviation authority to allow international flights to land.

• The airport was not only expanded to receive 400,000 visitors annually but also widened to 2.4 million square meters to facilitate the growing inbound traffic.

• Designated as a UNESCO World Heritage site in 2008, AlUla is an exquisite sight, stretching from the deep green of the oasis and the ochre of the sand to the red of the sandstone canyons.

“It will be completely different; you will feel like you traveled back in time and experienced something very unusual,” said RCU’s Northen.

Global tourism destination

The city has also been developing its infrastructure to accommodate the needs of the country’s growing tourism industry, especially international tourists.

By hosting some of the world’s biggest names in music and entertainment, including Alicia Keys, Lionel Richie, and Andrea Bocelli, the city has made a name for itself on the global tourism scene.

“Twenty-four percent of visitors who are now coming to AlUla are international visitors. So, we have a significant number of tourists coming from around the world,” the commission’s chief destination marketing officer, Philip Jones, told Arab News.  

RCU, in the recent past, also hosted international events such as AlUla Arts, AlUla Skies, Winter at Tantora, and the AlUla Wellness Festival to attract international and regional tourists.

 

Growing hospitality spread

The city is also seeing an increasing number of hotels slated to open this year.

One such labor of love is the Banyan Tree Hotel, a sprawling destination with 79 villas slated to open in October this year.

The hotel is also a worthy neighbor of Maraya Hall, the largest mirrored building in the world and a centerpiece of the city’s growing cultural landscape.

The RCU is also developing AlUla’s old town, where they will inaugurate the 30-room Boutique Hotel in October.

AlUla has also regenerated its 2,000 square kilometers of vast Sharaan Nature Reserve, a sanctuary to the Arabian leopards.

“Here, we are developing two exciting hotels, one designed by the French architect Jean Nouvel, which will be built inside the mountain,” Northen added.

Business destination, really?

Even more interesting is the icing of modernity on the ancient city. RCU has also positioned the city as a viable destination for businesses by reducing their operating cost and improving business opportunities in the region.

In February, professional services behemoth PwC opened a new office in AlUla, its sixth in the Kingdom. Located in the city’s urban zone, PwC Middle East aims to service the growing projects in Saudi’s northwest region.

“The presence of globally renowned companies, such as PwC, in AlUla is central to our goal of transforming the area into a dynamic and thriving business hub,” said Al-Madani in a statement.

The company is conducting training sessions for local entrepreneurs to help them match pace with the region’s ongoing transformation.

“With the size of growth we are anticipating, we will need many services, engineering firms, consultants, design firms, and artists to partner with us,” said Al-Madani.

Employment opportunities

According to RCU, over 3,000 jobs have already been created in the tourism sector by entrepreneurs who offer new mobility choices and new experiences.

“Micro enterprises are one way to accelerate economic growth because instead of looking for a job, each creates one plus one and one plus two jobs,” Al-Madani said.

He said entrepreneurship would be the bedrock for sustainable economic growth as AlUla becomes a tourist destination.

Inspired by Saudi Arabia’s Vision 2030 and economic diversification plans, AlUla wants 70 percent of its economy to rely on tourism by 2035.

However, Al-Madani added that for the city to become a sustainable economy, there must be multiple economic drivers like the film industry, specialized education, agriculture and craft.

Sustainable by heart

RCU sees sustainability as a significant element in the development of AlUla, driven by the Saudi green initiatives launched in October 2021.

The RCU chief said the commission hoped to draw 50 percent of the energy required for AlUla from sustainable sources by 2035.

To achieve the target, RCU is developing two sustainable power stations; it will invite bids about 18 months from now.

One station will be located north of AlUla and the other in the south.

“When we think of sustainability, we look to the past civilizations for inspiration,” added Al-Madani. “We seek to apply innovative approaches to ancient wisdom to develop new ways to protect AlUla’s natural landscape and its people and secure its legacy in the years to come. This is the core inspiration of crossroads, using the past to chart the best path into the future,” he summed up.


Oil Updates — crude prices steady as winter fuel demands balance US fuel inventories activity

Updated 57 min 48 sec ago
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Oil Updates — crude prices steady as winter fuel demands balance US fuel inventories activity

SINGAPORE: Oil prices were little changed on Thursday, with investors weighing firm winter fuel demand expectations against large builds of fuel inventories in the US, the world’s biggest oil user, and macroeconomic concerns.

Brent crude futures fell 6 cents to $76.1 a barrel by 10:27 a.m. Saudi time. US West Texas Intermediate crude futures fell 5 cents to $73.27.

Both benchmarks fell more than 1 percent on Wednesday as a stronger dollar, and the bigger-than-expected rise in US fuel stockpiles weighed on prices.

“The oil market is still grappling with opposite forces — seasonal demand to support the bulls and macro data that supports a stronger US dollar in the medium term ... that can put a ceiling to prevent the bulls from advancing further,” said OANDA senior market analyst Kelvin Wong.

JPMorgan analysts expect oil demand for January to expand by 1.4 million barrels per day year-on-year to 101.4 million bpd, primarily driven by “increased use of heating fuels in the Northern Hemisphere.”

“Global oil demand is expected to remain strong throughout January, fueled by colder-than-normal winter conditions that are boosting heating fuel consumption, as well as an earlier onset of travel activities in China for the Lunar New Year holidays,” the analysts said.

The market structure in the Brent futures is also indicating that traders are becoming more concerned about supply tightening at the same time the demand is increasing.

The premium of the first-month Brent contract over the six-month contract reached its widest since August on Wednesday. A widening of this backwardation, when futures for prompt delivery are higher than for later delivery, typically indicates that supply is declining or demand is increasing.

Nevertheless, official Energy Information Administration data showed rising gasoline and distillates stockpiles last week in the US.

The US dollar firmed further on Thursday, underpinned by rising Treasury yields ahead of US President-elect Donald Trump’s entrance into the White House on Jan. 20.

Looking ahead, WTI crude oil is expected to oscillate within a range of $67.55-$77.95 into February as the market awaits more clarity on Trump’s administration policies and fresh fiscal stimulus measures out of China, said OANDA’s Wong.


Saudi Industrial Production Index up 3.4% as output expands: GASTAT 

Updated 09 January 2025
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Saudi Industrial Production Index up 3.4% as output expands: GASTAT 

RIYADH: Saudi Arabia’s Industrial Production Index climbed 3.4 percent year on year in November to reach 103.8, driven by an uptick in mining and quarrying activities, official data showed. 

According to data from the General Authority for Statistics, the mining and quarrying sub-index recorded a 1.2 percent annual rise, underpinned by a modest increase in the Kingdom’s oil output, which grew to 8.93 million barrels per day in November from 8.82 million bpd in the same month of the previous year. 

Manufacturing activities also showed robust growth, expanding 7.2 percent year on year, driven largely by a 17.6 percent surge in the manufacture of coke and refined petroleum products. Additionally, the production of chemicals and chemical products rose 1.6 percent, while food manufacturing increased by 1.5 percent during the same period. 

This comes as Saudi Arabia emphasizes industrial production under Vision 2030, aiming to diversify its economy and reduce oil dependence by fostering growth in mining, manufacturing, and other non-oil sectors. 

The report noted a mixed performance in other sectors. The sub-index for electricity, gas, steam, and air conditioning supply fell by 2.1 percent year on year, while water supply, sewerage, waste management, and remediation activities surged 10.5 percent. 

The index for oil activities rose 3.8 percent in November compared to the same month in 2023, reflecting the increased output in the Kingdom’s mining sector. Meanwhile, non-oil activities grew 2.4 percent, buoyed by gains across most non-oil economic activities, except for the electricity and utilities sector, which posted declines. 

Despite the annual growth, the IPI fell 2.3 percent in November compared to October 2024. Mining and quarrying activities declined 0.5 percent month on month, while manufacturing contracted by 3.1 percent over the same period. 

The electricity, gas, steam, and air conditioning supply sub-index posted a steep 21.5 percent monthly drop, and water supply, sewerage, waste management, and remediation activities decreased by 4.7 percent. 

Oil activities fell by 2.1 percent month on month, while non-oil activities recorded a 2.7 percent decline in November compared to October. 

The mixed performance highlights the volatility in industrial activity, but the overall annual growth underscores progress in Saudi Arabia’s ongoing efforts to diversify its economy and reduce dependence on oil revenues. 


70% of Saudi employers say technological literacy is increasingly important skill, report finds

Updated 09 January 2025
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70% of Saudi employers say technological literacy is increasingly important skill, report finds

  • World Economic Forum predicts net gain of 78m jobs by 2030, as half of employers globally plan to reshape businesses to benefit from technology-related opportunities
  • However, largest job growth is expected to be among frontline roles such as farm workers, delivery drivers and construction workers

DUBAI: Macroeconomic conditions, geopolitical tensions and advancements in technology are among the factors shaping the global workforce, as the World Economic Forum projects 170 million jobs will be created worldwide by 2030.

The latest edition of the forum’s “Future of Jobs” report also predicted the displacement of 92 million jobs, leaving a net gain of 78 million over the next five years.

The largest job growth is expected to be among frontline roles such as farm workers, delivery drivers and construction workers. The WEF also expects increased demand for healthcare and educational professionals, and in the fields of artificial intelligence and energy, particularly renewable energy and environmental engineering.

The report said skills gaps are the leading barrier to business transformation. Nearly 40 percent of skills required for jobs are set to change and 63 percent of employers cited this as a key challenge they face.

Half of employers globally said they planned to reshape their business to benefit from technology-related opportunities and this will be reflected in the job market, with 77 percent of employers intending to upskill their employees.

Despite this growing demand for technological skills, human skills, such as creative and analytical thinking and agility, will remain essential, the WEF said.

However, 41 percent of employers said they plan to reduce workforce size because AI is capable of automating some tasks, with cashiers, administrative assistants and secretaries expected to see the largest declines in the next five years.

Companies in the Middle East and North Africa region are more positive about the availability of talent for recruitment by 2030 than their global peers, the report found, with 46 percent of regional employers expecting the hiring outlook to improve.

“The big trends creating new jobs globally — such as increasing digitalization, adoption of artificial intelligence and the transition away from a carbon-heavy economy — are the same ones driving economic transformation across the Middle East,” Till Leopold, the WEF’s head of work, wages and job creation, told Arab News.

Employers in the region, most notably in Saudi Arabia and the UAE, are also planning to accelerate the process of automation. For example, the proportion of work tasks expected to be mostly automated through the use of technology is projected to reach 45 percent by 2030 in the Kingdom and 43 percent in the UAE, both well above the global average of 34 percent.

As companies invest more in the latest technology, more 70 percent of employers in Saudi Arabia and 87 percent in the UAE identified technological literacy as a skill on the rise, along with growing demand for skills in networks and cybersecurity, and AI and big data.

The report stressed the need for “urgent and collective action across government, business and education” as employment continues to evolve, with key priorities including efforts to bridge skills gaps, invest in reskilling and upskilling initiatives, and enable easy access to the fastest-growing jobs and skills development.

“It is essential that public- and private-sector leaders work together to ensure people across the region are equipped with the right skills to benefit from these opportunities, including technology literacy, resilience and creative thinking,” said Leopold.


Saudi Arabia’s Hafr Al-Batin forum seals $4.5bn in investments

Updated 08 January 2025
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Saudi Arabia’s Hafr Al-Batin forum seals $4.5bn in investments

RIYADH: The Hafr Al-Batin Investment Forum 2025, held in Saudi Arabia’s Eastern Province, concluded with the signing of seven agreements totaling SR17 billion ($4.5 billion) across key sectors, underscoring the region’s growing economic potential.

The event, organized by the Hafr Al-Batin Chamber of Commerce in collaboration with the Federation of Saudi Chambers and hosted at the University of Hafr Al-Batin, aimed to position the province as a competitive hub for both local and international investors, in alignment with Saudi Arabia’s Vision 2030.

The forum was inaugurated by Eastern Province Gov. Prince Saud bin Nayef Al-Saud, who emphasized the province’s strategic advantages for investors.

He highlighted Hafr Al-Batin’s competitive investment landscape, noting its diversified economic opportunities and advantageous location, making it an ideal destination for investors looking to capitalize on sustainable growth prospects.

He also underscored the region’s infrastructure developments, which are critical for attracting investment and creating job opportunities for Saudi nationals.

The agreements signed during the forum marked a significant milestone in Hafr Al-Batin’s economic development, with the forum serving as an important platform for showcasing the region’s investment opportunities.

These agreements are expected to contribute to the province’s growing role in the Kingdom’s economic agenda, aligning with Vision 2030’s objectives of economic diversification and job creation. The event also highlighted Hafr Al-Batin’s efforts to attract foreign capital and foster local content within its industries.

In conjunction with the forum, the Eastern Province Development Authority launched a master plan for Hafr Al-Batin aimed at attracting SR47 billion in private sector investments. This plan is projected to contribute SR11 billion to Saudi Arabia’s gross domestic product and create more than 60,000 job opportunities for local residents.

One of the key announcements at the forum was the unveiling of the Middle East’s largest livestock city, a SR9 billion project designed to support Saudi Arabia’s goals of achieving self-sufficiency in livestock production and enhancing food security.

The city, backed by the Hafr Al-Batin Livestock and Marketing Association, will be developed on an expansive 11 million sq. meter site. Once operational, the project is expected to meet 30 percent of Saudi Arabia’s demand for red meat while generating over 13,000 jobs.

It will include state-of-the-art livestock farms, fodder production plants, a veterinary hospital, and advanced meat processing facilities. Sustainability will be a core feature, with the city powered by renewable energy, generating 15 billion kilowatt-hours of green electricity annually, producing 140,000 liters of milk per day, and 100 tonnes of fodder per hour. The facility will also feature an automated abattoir spanning 170,000 sq. meters, contributing 1.5 million sq. meters of leather production each year.

The forum drew a wide range of participants, including Prince Abdulrahman bin Abdullah bin Faisal, governor of Hafr Al-Batin, as well as high-ranking officials, business leaders, and investors from across the globe. The event was designed to showcase the province’s investment potential in sectors such as agriculture, livestock, healthcare, logistics, and infrastructure—critical areas for the region’s economic transformation.

Hassan Al-Huwaizi, chairman of the Federation of Saudi Chambers, emphasized the forum’s importance in advancing the Kingdom’s economic goals.

He pointed to the growth of Saudi Arabia’s trade and commerce ecosystem, driven in large part by Vision 2030’s transformative strategies, and highlighted the role of the Hafr Al-Batin Investment Forum as a vital platform for introducing the region’s opportunities to both national and international investors.

Sulaiman Al-Aqil, chairman of the Hafr Al-Batin Chamber of Commerce, described the forum as a pivotal moment in the province’s economic evolution.

The event featured participation from 24 government and private entities from 12 countries, four panel discussions with 19 speakers, and the release of a comprehensive economic study on Hafr Al-Batin’s investment potential.

With these agreements and initiatives, the forum not only highlighted the region’s expanding role in Saudi Arabia’s economic future but also reaffirmed the Kingdom’s commitment to becoming a leading global investment hub in line with Vision 2030’s objectives.


PIF invests $200m in new Saudi ETF by State Street Global Advisers 

Updated 08 January 2025
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PIF invests $200m in new Saudi ETF by State Street Global Advisers 

RIYADH: Saudi Arabia’s Public Investment Fund has invested $200 million in the newly launched SPDR J.P. Morgan Saudi Arabia Aggregate Bond UCITS exchange-traded fund. 

In a press release, State Street Global Advisers, the US-based asset manager behind the ETF, called it the first fixed-income UCITS ETF focused on the Kingdom to launch in Europe.

This move comes as global investors look to capitalize on Saudi Arabia’s growing bond market, supported by economic and infrastructure developments under Vision 2030. 

The ETF launch further underscores PIF’s strategy to enhance international access to Saudi Arabia’s diversified market and attract foreign investment. PIF’s portfolio also includes investments in ETFs listed in Hong Kong, Shanghai, Shenzhen, and Tokyo. 

“PIF’s investment into the first internationally listed fixed-income Saudi ETF further deepens the Saudi market, while attracting investors and strengthening cross-geography partnerships, increasing international investment in Saudi Arabia,” said Yazeed Al-Humied, deputy governor and head of Middle East and North Africe Investments at PIF. 

Undertakings for Collective Investment in Transferable Securities, or UCITS, are EU regulations that establish a standardized framework for investment funds marketed and sold to investors within the economic bloc.

Listed on the London Stock Exchange and Deutsche Börse’s Xetra in Frankfurt, the new fund tracks the J.P. Morgan Saudi Arabia Aggregate Index. This index provides exposure to the Kingdom’s financial instruments, including liquid dollar- and SR-denominated government and quasi-government bonds, as well as sukuk bonds. 

“We are delighted to see such significant early-stage commitment from PIF into the SPDR J.P. Morgan Saudi Arabia Aggregate Bond UCITS ETF, a first of its kind in the industry. The creation of this fund sprung from our ambition to provide investors a compelling and innovative opportunity,” said Yie-Hsin Hung, CEO of State Street Global Advisers. 

The ETF is accessible to investors in several European countries, including Austria, Denmark, and Finland, as well as France, Germany, and Italy. It is also available in Luxembourg, the Netherlands, and Norway, as well as Spain, Sweden, and the UK. 

State Street Global Advisers, the asset management business of State Street Corp., has served governments, institutions, and financial advisers for over four decades, managing $4.73 trillion in assets.
 
The SPDR ETF range spans international and domestic asset classes, providing investors with flexible options aligned to diverse strategies.