Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia since 1955, participated in the Jeddah Motor Show. The event took place at the Jeddah Superdome between Oct. 29-Nov. 2.

The Jeddah Motor Show is Saudi Arabia’s leading automotive event, drawing distributors, manufacturers, automotive enthusiasts, industry experts, and guests from across the region. The event features the latest vehicle models, cutting-edge technology, and future trends in the automotive industry.

Abdul Latif Jameel Motors showcased its contribution to automotive excellence through an engaging booth concept themed “My Tomorrow,” featuring the Toyota Zone and Jameel Motorsport Zone. “My Tomorrow” celebrated the achievements of young Saudis, highlighting their stories and aspirations, and focusing on what they have accomplished as a trusted partner of the company. This initiative reflects a deep philosophy centered on the drivers’ dreams, ambitions, and lifestyles, through a visual style that resonates with the Saudi culture and connects with the new generation.

The Toyota Zone shed light on the “Beyond Zero” initiative, which highlights the company’s dedication to achieving a zero-emission future. Visitors explored a range of Toyota’s hybrid cars, as well as the company’s multi-path approach to carbon neutrality, comprising various powertrain options designed to cater to different mobility needs. Star models such as the iconic Prado and the elegant Camry were also displayed, embodying the brand’s reputation for durability, reliability, and advanced technology. To further enrich the experience, the zone included dedicated family activities, providing engaging and interactive moments for visitors of all ages.

On the other side, the Jameel Motorsport Zone spotlighted its contributions to the motorsport scene in Saudi Arabia. This booth featured snippets from the Saudi Toyota Championship, emphasizing Jameel Motorsport’s dedication to fostering and promoting local talent. It also highlighted the accomplishments of the GR Saudi Team, showcasing their journey and recent milestones. Additionally, this zone brought attention to Rally Jameel, the region’s first-ever women-only navigational rally, reflecting a pivotal step in empowering women in motorsports. To add a unique layer to the experience, a dedicated esports and gaming area was set up with racing simulators, providing visitors with a hands-on opportunity to immerse themselves in the exhilarating world of motorsports. This is in line with Jameel Motorsport’s efforts to advance the esports industry in the Kingdom, including its latest strategic partnership with Esports World Cup Foundation.

Munir Khoja, managing director of marketing communications at Abdul Latif Jameel Motors, said: “Our participation in the Jeddah Motor Show reflects our ongoing commitment to delivering excellence, promoting innovation, and empowering communities through pioneering initiatives. It is a platform to showcase our vision for the future of mobility, celebrate Saudi motorsport talent, support the growth of the esports industry in the Kingdom, and reaffirm our dedication to advancing the automotive industry in the Kingdom.”

The 2025 Ford Taurus Full Hybrid has arrived in the Middle East, bringing substantially greater fuel economy to one of the region’s favorite luxury sedans. With a 1.5 L engine available across all three trims, the Taurus is Ford’s first hybrid sedan to be released in the region.

Featuring a spacious interior, advanced safety and convenience technologies, as well as performance drive, the 2025 Ford Taurus Hybrid builds on this family-friendly sedan’s decades-long legendary status in the Middle East.

The Taurus Hybrid’s arrival in the region signals Ford’s commitment to meeting growing consumer demand for eco-friendly alternatives and aligns with the shift toward smart cities and renewable energy sources. The vehicle is part of Ford’s expansion roadmap for electrified vehicles, with key milestones and expansion plans through 2025.

Efficiency without compromise

The full-hybrid Taurus’ electric motor drive operates at low vehicle speeds and gives the engine an assist, enhancing fuel economy and providing a substantial efficiency advantage without compromising on the driving performance seen in a traditional combustion engine vehicle.

Depending on the driving conditions, and mostly in low-speed maneuvers — such as parking, idling and city traffic — the Taurus Hybrid automatically switches to Electric Drive Mode, which is charged either through the combustion engine or regenerative braking. The power output of the electric motor is 48 KW equivalent to 64 HP, complemented by the 1.5 L engine, which gives a net power of 138 KW equivalent to 185 Hp.

For drivers who prefer an internal combustion engine, the 2025 Taurus is equipped with Ford’s proven 2-liter EcoBoost engine mated to an eight-speed automatic transmission, producing 239 Hp and 382 Nm of torque. Offered with front-wheel drive and three driving modes — Eco, Normal and Sport — the ICE Taurus enjoys an impressive fuel economy reaching as high as 15.3 km/l.

Comfort on the inside 

Featuring premium leather, suede-lined power seats, dual-zone auto AC, a panoramic sunroof, and seven shades of ambient lighting, the Ford Taurus’s interior was crafted with comfort and convenience for the driver and passengers alike. Sound-muffling materials used in the Taurus’ manufacturing process minimize exterior noise, ensuring a quiet ride for all occupants.

With spacious headroom at the front and back and a large 520 L trunk, the sedan packs in plenty of practicality to match its comfort credentials.

Technology-powered safety and convenience

A range of standard and available technologies have been built into the 2025 Taurus to ensure the safety of all occupants is paramount.

Standard to every Taurus are six airbags built into the Taurus — two at the front, two at the sides, and two in the curtain zone. Available driver-assist tech in the Trend and Titanium trims include blind spot information system and forward collision mitigation systems, forward collision and lane keeping/ departure warnings, rear parking sensor, driver impairment monitor, and an emergency steering assist, which works with other safety systems to prep the Taurus for extra-responsive steering in moments of emergency.

The Taurus Titanium ups the safety and convenience ante further, with a reverse brake assist, bringing the sedan to a stop when detecting motion when the vehicle is exiting backwards out of a parking spot, and a 360 view camera giving drivers a complete picture of Taurus’ surroundings.

The Taurus also features available adaptive cruise control, which automatically slows the vehicle down when detecting traffic, before returning to the driver’s preset cruise speed after things clear up.

Central connectivity

At the heart of Taurus’ technology offering is a multifunctional 13.2-inch center touchscreen, which complements an impressive 8-inch digital instrument panel cluster. The state-of-the-art center screen comes loaded with Ford’s SYNC4 technology, providing drivers with easy access to communications, entertainment, and information through both voice and touch prompts.

Drivers and passengers can keep the Taurus clutter-free thanks to the available inductive wireless charging for smartphones, while music-lovers will appreciate the six-speaker sound system.

With its spacious interior, advanced safety features, and a powerful yet fuel-efficient engine, the 2025 Ford Taurus offers a smooth and enjoyable ride for both the driver and passengers. From daily commutes to weekend road trips, this sedan combines style, performance, and practicality for a family-friendly vehicle that doesn’t compromise.

“The 2025 Taurus brings hybrid technology to one of the region’s favorite sedans, giving drivers more efficient performance than ever before seen in this nameplate,” said Sreejith Govind, brand marketing specialist at Ford Middle East. “With the Hybrid Taurus available across all three trims of this sedan, we’re proud to be offering customers the highest efficiency advantage without compromising important vehicle attributes.”

Ford’s commitment to the future is evident in the launch of the first of its new electrified offerings, the Taurus Hybrid. This flagship model embodies Ford’s dedication to innovation, boasting cutting-edge sustainable technologies, superior performance, and a distinguished design. By leveraging its longstanding presence and trusted reputation in the Middle East, Ford is ushering in a new era of automotive excellence, where advanced technology and environmental responsibility go hand-in-hand. The road to electrification emerges as a symbol of Ford’s vision for a brighter, more sustainable future of mobility, setting a new standard for the automotive industry.

The 2025 Ford Taurus is available at authorized distributors in the Middle East.