ChannelEngine, a provider of marketplace integration and operation software solutions, announced its collaboration with Samsung Electronics MENA to streamline and expand Samsung’s presence across online marketplaces in the MENA region.

Samsung, a global technology leader, has long been at the forefront of innovation, delivering cutting-edge products and solutions to consumers worldwide. To further strengthen its marketplace presence and optimize integration with leading e-commerce platforms, Samsung selected ChannelEngine as its preferred integration partner. With a local presence in MENA and direct API integrations with Noon and other key regional marketplaces, ChannelEngine is uniquely positioned to support Samsung’s digital growth strategy.

With ChannelEngine’s advanced marketplace technology, Samsung MENA will seamlessly integrate its product catalog into key marketplaces, eliminating inefficiencies caused by manual processes. This integration will allow Samsung to maintain brand control, optimize product listings, and synchronize inventory, pricing, and order management across multiple marketplaces. By automating these processes, Samsung can improve operational efficiency, focus on scaling its marketplace business and increase revenue.

Niels Floors, vice president of strategic development and regional lead at ChannelEngine, commented: “Samsung is an industry giant with an ambitious e-commerce strategy, and we are excited to help them take their marketplace operations to the next level. Our local expertise in MENA, combined with our seamless integration capabilities, ensure Samsung can navigate the complexities of marketplace selling while optimizing their presence and revenue across leading platforms.”

Sabrina Wurfel, director of D2C at Samsung Electronics MENA, added: “As a leading technology company, Samsung is committed to delivering exceptional user experiences across all touch points, including our marketplace operations.”

By collaborating with ChannelEngine, we can seamlessly integrate with key marketplaces, optimize stock updates, reduce complexities associated with multi-platform management, and ensure a more cohesive e-commerce strategy. This partnership enables us to expand our presence across key markets in MENA, providing our consumers with a seamless and efficient shopping experience. Additionally, it allows us to combine our shared strengths and expertise to drive growth and innovation in the region.”

International travel and lifestyle brand Tumi has introduced 19 Degree Lite, the latest — and lightest — addition to the world of high-end luggage. To celebrate the new collection, German-raised fashion entrepreneur and creative Xenia Adonts stars in the first chapter of the campaign, with chapter two starring global ambassador Lando Norris to follow later this spring.

The 19 Degree Lite collection reimagines hardside for the lighter — rebuilding Tumi’s icon from the bottom up with revolutionary lightweight materials and details. Every element — from its highly resilient Tegris construction to unique features like the low-density magnesium telescoping handle — was considered, tested and selected for lighter journeys. The globally assorted collection includes four sizes available in three core colors: Blush, Titanium Grey, Black Graphite, and two seasonal colors: Amber and Cobalt.

To introduce the collection, Tumi tapped Adonts for her first-ever global brand campaign. Directed by Keane Pearce Shaw and photographed by Emma Summerton, the campaign channels the feeling of lightness that comes with carrying the 19 Degree Lite collection. 

The campaign follows Adonts as she travels through the hustle and bustle of Mexico City with her 19 Degree Lite by her side. Together, they navigate the busy streets with a fluidity of movement that spotlights freedom and effortlessness that 19 Degree Lite delivers.

“19 Degree Lite was born out of our deep understanding of how Tumi customers travel — and our passion for perfecting their journeys,” said Creative Director Victor Sanz. “Every component was carefully considered, tested and selected for lighter journeys without compromising quality or performance.”

The result of this meticulous design is an effortlessly lightweight collection that allows our customers to move through the world with even greater ease.”

The new collection ranges in price from $795-$995. 

The 19 Degree Lite collection is available in Tumi stores worldwide and on the brand’s website.