How Saudi fashion label Atelier Hekayat mixes art, history and theater in its designs

Atelier Hekayat was founded by fashion designers and sisters Abeer and Alia Oraif. (Supplied)
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Updated 24 August 2022
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How Saudi fashion label Atelier Hekayat mixes art, history and theater in its designs

DUBAI: Founded by fashion designers and sisters Abeer and Alia Oraif, the Jeddah-based Atelier Hekayet have set their sights on going global, especially with a little help from the Saudi 100 Brands which took the duo's designs to the US recently. 

With a mission to offer a new meaning to outwear through bold and contemporary designs that marry Saudi traditional female dress with the latest trends in international fashion, the brand was recently chosen by the Saudi Fashion Commission to be part of the Saudi 100 Brands program. It exhibited its designs in New York (July 26-Aug. 7) in “Saudi 100 Brands,” a global traveling exhibition featuring a curated selection of clothing and accessories from 100 Saudi designers. 

“We like to think of our designs as wearable art pieces,” Alia Oraif told Arab News. The name of the brand “Hekayat,” which means “stories” and “tales” in Arabic, was chosen to reflect its vision. “Suspense is found in our designs through hekayat or stories,” Oraif said. “Mystery is our profession and serenity is our slogan.” 

The garments reflect exactly this; an illuminating explosion of color, form and pattern on materials, including lace, silk, organza and chiffon. Bell sleeves and ruffles added to katfans, kimonos and dresses create elements of surprise and drama. 

Oraif says that she and her sister grew up in a creative family. Their father is an interior designer. From a young age the sisters would regularly travel to Milan, Paris and Istanbul to attend fashion week.

“We used to design dresses for our relatives and friends and then decided to study fashion and to translate our passion into a business,” Oraif said. 

Oraif has a bachelor’s degree in nutrition from King Abdulaziz University in Jeddah and a certificate in the principles of design and sewing from the same university. At the faculty of home economics, she took courses such as clothing and textiles, tricot and crochet and hand embroidery. In January 2022, she was chosen as a founding member of the Kingdom’s first professional non-profit fashion society, created by the Ministry of Culture and approved by Culture Minister Prince Badr bin Abdullah bin Farhan.

Abeer Oraif has a bachelor’s degree in international business management from King Abdulaziz University. She also holds a degree in fashion journalism and the business of fashion from Conde Nast College in London.

The inspiration of the two sisters stems from art, theater and history. “We love to mix vintage pieces with modern ones,” Alia Oraif said. “That is the Hekayat style.”

They also practice sustainable fashion, meaning that their designs are timeless and can be worn from one season to the next. They also use and produce their own fabrics, with a preference for French taffeta, moire and silk. “It all depends on the story of the collection,” Oraif said. 

Over the past several years, Atelier Hekayat has collaborated with many luxury brands, including Mouwad Jewelry, Maserati and Chopard. 

The label also participated in the first Fashion Futures Saudi Arabia; an event launched in 2019 as the Kingdom’s first dedicated fashion event. Atelier Hekayat was one of nine Saudi fashion brands selected by Princess Nora bint Faisal bin Abdulaziz Al-Saud. 

“The fashion industry in Saudi Arabia is looking brighter than ever,” Oraif said. “We are very knowledgeable about fashion and how it can be linked to craft and culture, tradition with art and heritage. Saudi Vision 2030 aims to become one of the pioneers in the fashion industry. We have many projects and surprises coming up. Our aim is to go global.”


Image Nation Abu Dhabi, Timur Bekmambetov pick eight UAE stories to lead screenlife rollout

Updated 29 April 2025
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Image Nation Abu Dhabi, Timur Bekmambetov pick eight UAE stories to lead screenlife rollout

ABU DHABI: Ben Ross, CEO of Image Nation Abu Dhabi, joined Kazakh-Russian film director and producer Timur Bekmambetov on Tuesday at the Culture Summit Abu Dhabi to discuss screenlife, a pioneering format developed by Bekmambetov that is coming to the region for the first time.

Screenlife is a style of filmmaking where the entire story takes place on a digital screen — through text messages, video calls, social media and other everyday apps — reflecting how people communicate in today’s tech-driven world. Notable examples include the horror film “Unfriended” (2014) and the mystery thriller “Searching” (2018).

Ben Ross (L) and Timur Bekmambetov (R) at the Culture Summit Abu Dhabi. (AN Photo by Mohamed Fawzy)

In the session, Ross and Bekmambetov announced that they have selected eight stories from UAE filmmakers to bring to life after the launch of the Screenlife Program in June 2024, which aims to help UAE citizens and residents master this new format and create authentic narratives with global resonance.

“We were drawn to it because it is so innovative and so forward-thinking,” Ross told Arab News. “We enjoyed the screenlife movies, and it just felt like a natural step to evolve it into this region.”

Bekmambetov emphasized the universality of digital communication. “The digital world is the same universally. There is a different cultural element … but every family has a WhatsApp chat with hundreds of people on it. My family in Kazakhstan have one, and the internet in Abu Dhabi is the same,” he told Arab News.

He said that the format is “socially very impactful” and can give voice to those often left out of traditional cinema. “Because it costs nothing, you can tell stories about your individual life with no money. It will help us to engage very different storytellers.”

Ross noted that the selected projects reflect a wide range of stories. “Every story that we have chosen ... stood out in its own way. There’s a huge variety being told — it’s not formulaic.”

Bekmambetov also noted that Muslim women lead very different lifestyles, saying, “maybe screenlife will bring their stories to life,” to which Ross added that some of the stories currently in development already do.


Kehlani responds to concert cancellation over ‘anti-Israel sentiments’

Updated 29 April 2025
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Kehlani responds to concert cancellation over ‘anti-Israel sentiments’

DUBAI: US singer Kehlani has taken to social media after her appearance at Cornell University’s annual campus concert was cancelled due to her pro-Palestine stance.

Last week, Cornell President Michael Kotlikoff announced he was withdrawing the R&B singer’s invitation to perform at the event due to what he called “antisemitic, anti-Israel sentiments.”

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Kehlani (@kehlani)

“Unfortunately, although it was not the intention, the selection of Kehlani as this year’s headliner has injected division and discord into Slope Day,” Kotlikoff wrote last week, referring to the concert.

“For that reason, I am rescinding Kehlani’s invitation and expect a new lineup for a great 2025 Slope Day to be announced shortly.”

He continued: “In the days since Kehlani was announced, I have heard grave concerns from our community that many are angry, hurt, and confused that Slope Day would feature a performer who has espoused antisemitic, anti-Israel sentiments in performances, videos, and on social media. While any artist has the right in our country to express hateful views, Slope Day is about uniting our community, not dividing it.”

In a new Instagram video responding to the cancellation, Kehlani said: “I am being asked and called to clarify and make a statement yet again for the millionth time, that I am not antisemitic nor anti-Jew. I am anti-genocide, I am anti the actions of the Israeli government, I am anti an extermination of an entire people, I’m anti the bombing of innocent children, men women… that’s what I’m anti.”

The 30-year-old, a frequent collaborator with the Jewish Voice for Peace group, added a caption, stating: “I know you’ve seen Cornell University cancelled my show, and now there are attempts at other cancellations on top of the cancellations I’ve already experienced over the past year. If you want to cancel me from opportunity, stand on it being because of your Zionism. don’t make it anti-Jew. this a played out game. all this because we want people to stop dying. I hope this helps.”

 


‘Bridgerton’ star Nicola Coughlan talks Palestine support

Updated 29 April 2025
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‘Bridgerton’ star Nicola Coughlan talks Palestine support

DUBAI: Irish actress Nicola Coughlan – who rose to fame for her role in Netflix hit series “Bridgerton” – was awarded the Commitment Prize by French media company Konbini at Canneseries, where she also gave a career talk.

During the hour-long masterclass, Coughlan spoke in depth about not only her work on shows like “Derry Girls” and “Doctor Who,” but also her support of Palestine. 

“There is a factor of ‘it’s better if you say nothing’ because our job is to entertain you,” said the actor when asked about speaking in support of Palestine, according to a report by Variety. “My dad was in the Irish Army, which is a peacekeeping force. My family lived in Jerusalem and Syria in the 70s, so it’s something that is in my bones. We are talking about right or wrong, about children being bombed in their beds. I wouldn’t accept that anywhere in the world.”

The actor, who was given the award for being a “talent actively making a change well beyond television,” continued by highlighting how there has “always been a connection between Palestine and Ireland,” and that the two countries have “shared ideals and struggles.”

“Any country in the world that was facing this, I would talk about it. It’s not difficult. For me, the killing of innocent people is never right,” she said.

Coughlan just landed her first BAFTA nomination for her role in “Big Mood.”

“I never got to play anyone like her before, because she is quite cool, in a way. It’s a comedy that morphs into a drama. It bends the genre. She’s difficult, she’s funny.”


Focus on AI rise in creative industries at Culture Summit Abu Dhabi

Updated 28 April 2025
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Focus on AI rise in creative industries at Culture Summit Abu Dhabi

ABU DHABI: Industry leaders gathered at the 7th Culture Summit Abu Dhabi on Monday to discuss the rise of artificial intelligence in creative industries — and what it means for the future.

Panelists at the event, held at Abu Dhabi’s Manarat Al-Saadiyat, included Riyad Joucka, founder and principal architect at the Middle East Architecture Network, a practice based in Dubai.

Others included Stephen King, senior lecturer at Middlesex University Dubai; Imad Mesdoua, director of government affairs for the Middle East and Africa at Spotify; and Dr. Patrick Noack, executive director at the Dubai Future Foundation.

The panel examined AI’s impact across multiple creative fields, exploring the opportunities AI presents as well as the challenges that arise when employing machine intelligence.

Joucka was keen to emphasize the importance of using AI as a tool to “extend human creativity,” rather than replace it.

“I see technology as an important tool to extend human creativity and knowledge, and not necessarily as a substitute for the human touch in design,” he said, adding that human-AI collaboration was the ideal creative journey from ideation to finished product.

Mesdoua echoed the importance of the human touch at Spotify, saying “there are two ingredients to the Spotify secret sauce, one is personalization … and the other one is discovery.

“Personalization is to a large extent driven by AI and technologies and algorithmic advances … it makes sure that your app fits you like a glove. The other ingredient to the secret sauce is what we call discoverability.

“And what that means is every now and then on your Spotify app, you will get a suggestion for a song or an artist or genre that you might not have typically listened to, and that’s largely the work, not solely, but largely the work of human editors.”

The panel examined AI’s impact across multiple creative fields, exploring the opportunities AI presents as well as the challenges that arise when employing machine intelligence.
(AN Photo by Mohamed Fawzy)

That is “very important, particularly for diversity,” Mesdoua noted, adding “a big part of the work that the editors are doing to make sure that up-and-coming genres are being spotlighted and playlisted to global audiences in a unique way.

“So AI can reflect the user, but editors can help recommend new things to users.”

While human curators are key to promoting international music to global audiences, Mesdoua did note the importance of AI in the music industry, saying one of the most important positives is lowering the barriers to entry.

“If you think back to 70 years ago or 80 years ago, becoming a really established musician required you overcoming a ton of barriers and hurdles, particularly on the infrastructure side of things.

“You had to have an expensive studio at your disposal … now you can be all by yourself in your room with amazing AI software and amplify whatever creative spark you have in your mind and really go from ideation to production super-fast.”

It is something Noack was more cautious about, though, with the executive director at the Dubai Future Foundation saying “a barrier to entry is not necessarily a bad thing.”

“I think a lot of people come into space that is not necessarily their calling or (they do not have a) high level of skill and suddenly they know how to do something and they’re the expert in this space.”

A litmus test for good AI, he added, is “whether it can be switched off or rolled back.”

Taking into account differences between various creative fields, the panelists took a nuanced approach and discussed whether AI’s influence was similar across sectors.

There was one warning repeated across various creative fields — including architecture, marketing, education and music — panelists warned that practitioners need to “know when to stop and when to bring the human element back into creativity,” as per Joucka.

Running until April 29 and organized by the Abu Dhabi Department of Culture and Tourism, the three-day summit includes policymakers, artists, scholars, and innovators.

The theme is “Culture for Humanity and Beyond,” focusing on the intersection of culture, technology and global governance.


Jordanian crown prince marks Princess Rajwa’s 31st birthday

Updated 28 April 2025
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Jordanian crown prince marks Princess Rajwa’s 31st birthday

  • Royal family shares new official portrait of princess

DUBAI: Jordan’s Crown Prince Hussein bin Abdullah took to social media on Monday to send best wishes to his Saudi-born wife Princess Rajwa Al-Hussein on her 31st birthday.

“Happy birthday Rajwa! Grateful for the love, kindness, and warmth you bring into Iman’s life and mine,” he wrote, referring to their infant daughter Princess Iman.

Princess Rajwa gave birth to Iman — the first grandchild of King Abdullah II of Jordan and Queen Rania — in August last year.

The Jordanian royal family shared a new official portrait of Princess Rajwa to celebrate her birthday. (Instagram)

The Jordanian royal family shared a new official portrait of Princess Rajwa to celebrate her birthday.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Hamzah Azoqa (@hamzah_azoqa)

She is seen wearing a jewel-toned ensemble featuring a cowl neck top and wide-leg pants from Los Angeles-based label Simkhai. She accessorized her look with the two letters lariat necklace from Joy Jewels, featuring the Arabic starting letters of the names of the crown prince and Princess Rajwa.