Saudi author bridges dreams, reality in fantasy novel

The 22-year-old author Kendah Jambi said that she wrote ‘al-rahala’ with the aim of enriching the arabic writing scene and helping readers fall in love with the arabic language. (Supplied)
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Updated 03 September 2022
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Saudi author bridges dreams, reality in fantasy novel

  • The story revolves around a group of people called Al-Rahala, or nomads, who develop the ability to shift realties and travel through the multiverse

RIYADH: Saudi author Kendah Jambi bridges the gap between fantasy and reality in her sellout Arabic novel “Al-Rahala.”

The story revolves around a group of people called Al-Rahala, or nomads, who develop the ability to shift realties and travel through the multiverse.

However, problems arise when they lose control and end up being catapulted into a whirlpool of realms beyond their comprehension.

Speaking to Arab News, the 22-year-old author said: “I drowned myself in research of all relevant subjects that may affect the storyline and plot building, such as quantum jumping, lucid dreaming, reality shifting, history and mythology.”




Kendah Jambi began work on the book in high school and faced several hurdles before launching the book in December 2021. ‘Al-Rahala’ is published by Adab Books, and is available at Jarir and Virgin Megastore. (Supplied)

In 1913, Danish physicist Niels Bohr proposed the concept of quantum jumping, laying the basis for quantum physics and the idea of a multiverse where realities can coexist.

Jambi said: “‘Al-Rahala’ is heavily inspired by my personal experiences within the land of waking dreams. I began having lucid dreams, dreams I can control through awareness as an escape mechanism, realizing that the reality I visit in my sleep is a world of wonders I want people to see through my eyes.

HIGHLIGHTS

• Kendah Jamb said: ‘I drowned myself in research of all relevant subjects that may affect the storyline and plot building, such as quantum jumping, lucid dreaming, reality shifting, history and mythology.’

• She said: ‘The novel is heavily inspired by my personal experiences within the land of waking dreams. I began having lucid dreams, dreams I can control through awareness as an escape mechanism, realizing that the reality I visit in my sleep is a world of wonders I want people to see through my eyes.’

“I have always been an avid reader of the fantasy genre. However, I noticed a lack of such books, especially those written in Arabic by Arab writers, especially females.”

Jambi said that she is unaware of any other books in Arabic that shed light on quantum jumping, lucid dreaming and worlds beyond ours.

The author said that she wrote “Al-Rahala” with the aim of enriching the Arabic writing scene and helping readers fall in love with the Arabic language — much as she did.

Jambi began work on the book in high school and faced several hurdles before launching the book in December 2021.

“Many of the challenges I faced when writing the book was about simplifying my research, and putting it into layman’s terms that set the scene for what the adventurous nomads call realms,” she said.

“Safe to say due to the hardships of such a critical time, it took me about eight years to wrap up ‘Al-Rahala,’ especially since my move from high school to university, the peer pressure, constant stress of exams, and career paths threw off my progress for a while.”

Jambi said that the book is rich in symbolism, such as “blood moon” and “zero land.”

“The blood moon symbolizes many things. It’s an interesting mixture of change and chance. Combine it with the crimson-red hue of the moon, and you get a marker of violence and strange disturbances in nature, foreshadowing many of the events that take place in the book,” said Jambi.

Zero land is considered terra nullius, a land that falls in between nations and is governed by no one, she said. It is a land infested with beasts and a home to outcasts. Despite being uninhabitable, it is a conflicted region due to its strategic geographical location.

“Al-Rahala” is published by Adab Books, and is available at Jarir and Virgin Megastore.

“At first, I was rejected by most publishing houses for different reasons, and the ones that accepted my work had remotely high publishing fees for a student like myself. Thankfully, my family believed in me and supported me throughout the process,” she said.

The young author revealed that the book’s success has encouraged her to complete a trilogy that captures even more of her adventures on the astral plane.

“To all my aspiring fantasy writers out there, write until you perfect your craft. Don’t rush, but allow yourself to sail in the oceans of imagination,” Jambi said.

 


Saudi sustainable fashion leaders honored at Riyadh awards ceremony

Updated 45 min 57 sec ago
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Saudi sustainable fashion leaders honored at Riyadh awards ceremony

  • Local brands AMUSED, Darah, and Asteri recognized for their efforts in green fashion
  • Winners will attend a week-long mentoring program in Paris

RIYADH: Leaders in sustainable fashion in Saudi Arabia were honored at an awards ceremony in Riyadh on Monday.

Preowned luxury marketplace AMUSED, upcycling startup Darah, and sustainable makeup brand Asteri were the three winners of the inaugural Middle East Kering Generation Award.

The event was hosted by the French corporation that owns brands including Gucci and Balenciaga, in partnership with the Saudi Fashion Commission.

Rawan Alderaibi, CEO of Darah, spoke to Arab News about how she quit her corporate job to pursue her passion for fashion, before realizing that there was practically no secondhand market in Saudi Arabia.

“After exploring the idea further, I was led to an entrepreneurial incubator, developed the idea even further and came up with the idea of Darah — the circular model, where we start by reselling secondhand items … and upcycle some of the items into something more creative that makes people feel more unique and they only have one piece,” she said.

Darah buys clothing items by the kilogram: items in good conduction are sold as is, and the ones with some damage or issues are upcycled.

This idea has brought the startup some success and they now plan to expand into a recycling and local production factory.

AMUSED is a platform that connects buyers and sellers of previously owned, authenticated luxury items in Saudi Arabia. Mindful that fashion is the second-largest polluting industry in the world, AMUSED aims to create a more circular economy to break away from the make-use-dispose model that has dominated the fashion culture.

Sara Teymoor, co-founder of AMUSED, told Arab News: “It’s been five years of hard work creating this business and to receive the recognition for sustainability to us entrepreneurs is invaluable to our confidence and also to the connections, the mentorship and the opportunity that this award will bring us.

“We have a green field for fashion here in Saudi and we are now able to start with sustainability in mind. That is just priceless for our economy here in fashion and paving the way for our future generations.”

The third winner, Asteri, is one of the fastest growing makeup brands in the Middle East, designed specifically for the Arab woman. The company prides itself on its desert-proof, clean, and vegan products that also have sustainable and refillable packaging, certified by global nonprofit B Lab.

Burak Cakmak, the commission’s CEO, told Arab News: “I think for all of the winners, we’ve identified that there is a component of localized engagement, which is critical because we want to make sure that what is selected is going to succeed in the region.

“All of these three businesses were very much relevant to the Saudi context, and it was somewhat linked to Saudi lifestyle or culture or the environment, but also they were bringing something that doesn’t exist in the region, and different than what we are seeing necessarily in the rest of the world.”

The three winners will take a week-long trip to Paris, where they will have the opportunity to engage in exclusive mentoring sessions with Kering’s Sustainability teams.

Cakmak added: “I think Saudi has proven to the world that it’s the biggest growth opportunity as a market for many sectors when it comes to fashion and creativity.

“It’s also offering a lot of opportunities. We’ve seen in the past few years, as the Fashion Commission, the potential of the industry and the talent that exists, as well as a lot of the startups going into business in the country.

“We are very keen to engage the right partners who can help us in that journey and be able to bring the right perspective and the right support to a growing, prospering economy.”


Riyadh forum highlights healthcare model progress

Updated 28 January 2025
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Riyadh forum highlights healthcare model progress

  • Forum’s scientific program began with the participation of more than 25 local and international speakers, 80 exhibitors and over 1,500 healthcare professionals
  • Mohammed Al-Abdulaali: The Model of Care is confidently and clearly progressing through health clusters

RIYADH: The second Model of Care Forum was inaugurated in Riyadh on Tuesday under the patronage of Saudi Minister of Health Fahad Al-Jalajel.

The two-day event, held under the theme “Care and Impact,” was attended by Assistant Minister of Health Mohammed Al-Abdulaali.

The forum’s scientific program began with the participation of more than 25 local and international speakers, 80 exhibitors and over 1,500 healthcare professionals from across the Kingdom.

Al-Abdulaali highlighted the significant achievements of the modern healthcare model in Saudi Arabia, implemented through 20 health clusters, delivering integrated and sustainable care based on innovative, world-class practices.

“The Model of Care is confidently and clearly progressing through health clusters, extending its impact to encompass public healthcare providers alongside the private sector and other entities across the healthcare system,” he said.

Al-Abdulaali concluded his speech by welcoming all attendees and international speakers to witness the success stories achieved in Saudi Arabia through the implementation of the Model of Care across the 20 health clusters.

Discussions at the forum will revolve around the modern healthcare model, care systems and pathways such as palliative care, emergency care, outpatient care, maternal and child care, chronic disease care, preventive care systems, and their role in achieving health excellence.

The forum includes an accompanying exhibition showcasing success stories from the implementation of healthcare model initiatives across the Kingdom.


Local crops, culture in spotlight at Qatif market

Updated 28 January 2025
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Local crops, culture in spotlight at Qatif market

  • Aims to spotlight and support distinctive local crops, empower farmers, and showcase Qatif's agricultural wealth
  • Market offers visitors a unique experience that combines the richness of local agricultural products with the charm of heritage events

RIYADH: The farmers’ market at Qatif is experiencing a strong turnout of shoppers, farmers, traders, and agricultural companies, according to the Saudi Press Agency.

As a vibrant center of economic and agricultural activity, the event also features a variety of cultural and entertainment programs.

It aims to spotlight and support distinctive local crops, empower farmers, and showcase Qatif's agricultural wealth, the SPA added.

The market offers visitors a unique experience that combines the richness of local agricultural products with the charm of heritage events.

It includes 60 outlets offering fresh fruits, vegetables, honey, dates, dairy products, and other items such as date syrup and organic tomato sauces infused with herbs.

Beekeepers and traditional food producers present local dishes, while farms display 100 percent organic fruits and vegetables, promoting a healthy and sustainable lifestyle.

The market also boasts artisan spaces that showcase a diverse array of industries and hobbies.

Artist and craftsman Hussein Al-Dahim is among the participants, demonstrating his unique talent for blending Arabic calligraphy with beads and crystals.

With more than 45 years of experience, Al-Dahim has contributed to numerous local festivals across the Kingdom, the SPA reported.

Fahd Al-Hamzi, director general of the Ministry of Environment, Water and Agriculture’s branch in the Eastern Province, emphasized that the farmers’ market serves as a marketing model for local agricultural products.

He added that it strengthens the local agricultural sector and enhances national production, aligning with the objectives of Saudi Vision 2030.


Sustainable finance key to driving climate adaptation, panel told

Updated 28 January 2025
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Sustainable finance key to driving climate adaptation, panel told

  • Kingdom to set new guidelines for green sukuk growth, official tells Manama forum
  • Abdullah Al-Moqbel: Sustainable finance is a key driver and the main engine for developing sustainability practices among all economies

MANAMA: The use of environmental sukuk and other debt instruments is surging in the Kingdom, with total issuances exceeding SR8 billion ($2 billion), a Capital Market Authority official has said.

Abdullah Al-Moqbel, director of the authority’s sustainability department, was speaking on Tuesday during a panel discussion titled “Climate Risk and Financial Disclosure: Harmonizing New Frameworks and Implementation” at the Sustainability Forum Middle East in Manama, Bahrain.

He highlighted the critical role of sustainable finance in facilitating the transition toward climate adaptation and sustainable development.

Al-Moqbel added: “Sustainable finance is a key driver and the main engine for developing sustainability practices among all economies. It will be even more critical during the transition phase.”

He also highlighted the importance of collaboration with stakeholders in advancing corporate sustainability strategies.

“In Saudi Arabia, we are working on implementing a corporate sustainability strategy. Within this effort, we have a platform that facilitates multi-sided communication with various partners,” Al-Moqbel said.

Market participants and listed companies are key partners in this process, and their engagement is crucial for enhancing the quality of initiatives, he added.

Ultimately, corporate entities, not regulators, will implement the strategy, Al-Moqbel said.

Meanwhile, Alya Al-Omran, head of capital markets supervision at the Central Bank of Bahrain, shared her country’s approach to sustainability in the financial sector.

“We have issued our ESG module, and the way we introduced this new module to our licensees and listed companies is by mandating them,” she said.

Al-Omran said that the adoption of the rules in Bahrain is mandatory.

“Maybe it is a very new way of introducing such rules, as it is a relatively new concept here, but we chose to do it this way to kindly force companies to adopt sustainability and integrate it into their operations,” Al-Omran added.

Mohammad Essa, head of the corporate governance section at the Securities and Commodities Authority in the UAE, discussed the emirates’ efforts to promote green bonds and sustainable finance.

Essa said that the UAE issued regulations in 2023 regarding green and sustainability-related bonds.

“To support this initiative, we have also exempted companies planning to list these bonds or sukuk on the financial market from the registration fees imposed by the authority.”

This initiative could increase the number of bonds and sukuk listed on the local financial market, he added.

“As of the latest figures at the end of 2023, we reached $14 billion in green bonds and sukuk issued by the authority. Of course, this number has increased currently,” said Essa.

While progress in Saudi Arabia, Bahrain and the UAE is evident, Al-Moqbel acknowledged the global disparity in sustainable finance adoption.

“Although green issuance worldwide has surpassed $850 billion, it represents just 3 percent of total conventional bond issuances,” he said.

Despite this, the compound annual growth rate for green financial products is double that of conventional bonds, underscoring the promising future of such instruments, Al-Moqbel added.

Recognizing this potential, the Kingdom’s Capital Market Authority is taking proactive regulatory steps to support and expand the market for sustainable finance in the Kingdom.

“We are currently drafting guidelines for issuing green, social and sustainability-linked sukuk and debt instruments in the Saudi market,” Al-Moqbel said.

These guidelines, expected to be voluntary, aim to help companies comply with disclosure requirements and align with international principles, such as those set by the International Capital Market Association.

The overarching goal is to increase the issuance of these financial products in local and regional markets, said Al-Moqbel.

He also addressed the need to raise awareness among local and regional investors.

“Most of the demand for these products currently comes from international investors. Raising awareness is essential to trigger interest from local and regional investors,” he said.


Saudi Arabia unveils design of region’s first luxury train

Updated 28 January 2025
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Saudi Arabia unveils design of region’s first luxury train

RIYADH: Saudi Arabia Railways and Italian hospitality company Arsenale have unveiled the final designs of the Dream of the Desert train, the first five-star luxury train in the Middle East.

According to the Saudi Press Agency, this announcement marks a significant milestone in executing the agreement signed last year between Saudi Arabia Railways and Arsenale.

Inspired by the desert landscape and traditional Saudi architecture, the interiors feature refined craftsmanship, earthy tones, luxurious textiles, and intricate decorative details, SPA reported.

Architectural elements and motifs from iconic Saudi landmarks — including Hegra and Hail — are elegantly incorporated into the train’s design, offering passengers a journey that is both visually stunning and culturally enriching.

The train consists of 14 carriages housing 34 luxury suites, providing an exclusive and intimate experience for travelers, according to a press release.

Departing from Riyadh, the train will traverse the Northern Railway network, allowing guests to explore some of Saudi Arabia’s most breathtaking heritage and natural sites.

In collaboration with the Ministry of Culture, the train will feature curated cultural programs, enabling passengers to experience Saudi traditions in an immersive and engaging way.

Additionally, the Saudi Tourism Authority and the Development Authorities Support Center are designing unique tourism itineraries that integrate seamlessly with the train journey, offering guests an unparalleled insight into Saudi heritage.

Saudi Minister of Transport and Logistic Services and Chairman of Saudi Arabia Railways Saleh Al-Jasser said: “The Dream of the Desert train is a testament to our commitment to this vision, delivering innovative solutions that elevate both the transport and tourism sectors.

“This project reflects the Kingdom’s ambitious drive to develop world-class infrastructure while offering unparalleled travel experiences that reinforce Saudi Arabia’s status as a premier global tourism destination.”

Saudi Arabia Railways CEO Bashar Al-Malik said: “At SAR, we believe our role extends beyond operating a railway network — we are actively attracting global investments to introduce advanced transport solutions that support economic growth and regional connectivity.

“The Dream of the Desert train is a prime example of this commitment, demonstrating how collaboration between private and public sector entities can create groundbreaking experiences in luxury transport.

“With this project, we are setting a new benchmark for service excellence, merging comfort and sophistication to position Saudi Arabia among the world’s leading luxury rail travel destinations.”

CEO of Arsenale Group Paolo Barletta said: “This project is more than just a luxury train; it is a fully immersive experience that blends refined design, world-class hospitality, and rich cultural traditions.

“We are proud of this achievement and look forward to welcoming our first guests on board. Dream of the Desert is expected to begin operations by the end of Q3 2026, with booking details and exclusive packages to be announced soon on the official website.”