What We Are Buying Today: Edgy, eclectic and elegant La Mira jewelry

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Updated 06 September 2022
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What We Are Buying Today: Edgy, eclectic and elegant La Mira jewelry

  • Samira Fahmi’s pieces can be passed on as heirlooms
  • Innovative use of gold, diamonds, semiprecious stones

From an edgy take on symbols like its XO collection to a game-changing puzzle-like creation, La Mira jewelry has eclectic, yet elegant designs highlighting the innate brilliance of pieces that imbues old-world aesthetic with a sharply modern accent.

Samira Fahmi founded La Mira jewelry in December 2021 to create fun and fabulous pieces that are beautifully crafted, to be worn, loved, cherished and passed on as heirlooms. Thinking out of the box is kind of her emblem. Her first creation was the design of a puzzle which is also her signature collection, inspired by the beautiful moments spent playing puzzles with her kids during the harsh isolation of COVID-19. She believes her jewelry empowers and brings joy as well as unveiling emotions and elevating the spirit.

She crafts her shapes as symbols of bounciness and deconstructs them across several collections. These consist of necklaces and earrings punctuated by precision craftsmanship. She will soon add bracelets and brooches. Fahmi’s designs feature innovative use of 18 karat gold, diamonds and semiprecious stones.

La Mira’s collections have received worldwide praise and is set to be featured on the renowned online site of Farfetch, under the Elle B. Zhou category.

Fahmi never intended to be in the jewelry world. As a hotel and tourism graduate she planned to own and run a restaurant or boutique hotel. But there was a different future ahead. Designing her own pieces that focused on a modern and joyful playfulness while mixing materials like acrylic with gold or even resin attracted attention and compliments from those close to her.

This encouraged her to launch her own business. She attended workshops and enrolled at IAP Career College to gain further skills.

She recently launched her ALULA collection which took seven months to complete. Every creation in this collection is handcrafted which includes a bed of citrine cabochon to infuse more light throughout the pieces. She is meticulous in the way she designs, assembles, polishes and then chooses the stones to be used.

Her upcoming work is entitled “MY BELOVED SWORD” which praises courage, perseverance and nobility. Some of the pieces are luxurious but can be worn daily by those who prefer to do so.

You can find La Mira jewelry at Homegrown market in Jeddah or place an order through the website https://redruby-jewelry.com/

For more information, visit @la_mira_jewelry on Instagram.

 


May Calamawy promotes Palestinian film’s North American run

Updated 13 July 2025
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May Calamawy promotes Palestinian film’s North American run

DUBAI: Egyptian Palestinian actress May Calamawy took to social media on Saturday to promote Palestinian film “To A Land Unknown.”

Distributed by Watermelon Pictures, the film is directed by Mahdi Fleifel and stars Angeliki Papoulia, Mahmoud Bakri, Manal Awad and Aram Sabbah.

Watermelon Pictures was co-founded by Alana Hadid. (File/Getty Images)

May Calamawy took to Instagram Stories to share news that “To A Land Unknown” is on a 40-screen cinema run in North America this month, including showings in New York, Houston and Vancouver.

“Reda and Chatila are two Palestinian cousins hustling their way through the underbelly of Athens pursuing their dream of making it to Germany. But as their hardship grows, so too does their desperation. When Chatila hatches a reckless all-or-nothing plan, it strains their bond and pushes the limits of what they will do for freedom,” the film’s logline reads.

The film was awarded the Silver Yusr Award December’s Red Sea Film Festival in Saudi Arabia.

Watermelon Pictures was co-founded by Alana Hadid, the sister of supermodels Gigi and Bella Hadid. Hadid — along with brothers Badie Ali and Hamza Ali — co-founded Watermelon Pictures, a production company with a mission to create compelling, impactful stories that resonate with global audiences.

“I was honored to be asked to be the creative director of Watermelon Pictures. I think it’s not only a passion project for Hamza and Badie, but it is an opportunity for Palestinians to have a place to go to tell their stories … I get emotional about it. I think it’s just one of the most beautiful things that people have a place where they can put their stories. And we know that we have a safe place for that,” Hadid previously told Arab News.

For her part, Calamawy is known for her roles in US Netflix series “Ramy” and “Moon Knight” (2022), where she plays dual characters Layla El-Faouly  and the Scarlet Scarab.

She made headlines in late 2024 when almost all her scenes were cut from Ridley Scott’s “Gladiator II,” with fans taking to social media to complain.

Her casting in the film was first announced in May 2023.

At the time, Deadline reported that Scott had cast Calamawy after a lengthy search, writing: “While many of the leading roles were straight offers, Scott wanted to do a similar search he did for the (Paul) Mescal part for the role that Calamawy ultimately landed.”

However, fans noticed that in the final cut, which hit cinemas in November, Calamawy is only seen in passing and she has no dialogue.


Syrian Rami Al-Ali makes Paris haute couture history with debut collection

Updated 11 July 2025
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Syrian Rami Al-Ali makes Paris haute couture history with debut collection

DUBAI: Syrian designer Rami Al-Ali made history this week as the first couturier from his country to take part in the official Paris calendar, choking back tears at the end of his show of exquisitely tailored pieces.

Working within a palette of soft neutrals, icy pastels and muted metallics, the designer explored volume, texture and structure with a distinct architectural approach.

There were structured silhouettes featuring sharp tailoring and asymmetric cuts, softened by draped elements or delicate embellishments. 

 

 

Floor-grazing gowns crafted from layers of organza and chiffon created a sense of fluidity, with subtle transparency lending an ethereal quality. Hand embroidery, pleated tulle and intricate smocking added depth and visual interest across the collection.

Several looks featured woven or lattice-like details, both in full panels and as accents, emphasizing artisanal technique. 

Other standout designs played with sculptural forms; one gown unfurled into fan-like pleats, while another used cascading layers.

Al-Ali’s inclusion in the Paris calendar marks a major milestone, signaling his entry into fashion’s most elite circle. To qualify for the official haute couture, or “high fashion,” designation, fashion houses meet rigorous standards, and the title is legally protected under French law.

It is a “historical milestone, celebrating a lifelong devotion to craftsmanship, culture, and creative expression, rooted in heritage and elevated by vision,” the fashion house posted on Instagram when it was first announced that Al-Ali would join the calendar.

Originally from Damascus, Al-Ali honed his fashion skills in Dubai and Beirut before founding his label, Rami Al-Ali Couture, in 2001.

His creations have been worn by a variety of celebrities, including Amal Clooney, Eva Longoria, Jennifer Lopez, and Jessica Chastain.

Al-Ali’s work has been praised for seamlessly blending his Middle Eastern heritage with Western sensibilities. He is known for designing flowing silhouettes adorned with intricate, playful embellishments — creations that are both timeless and runway-worthy.

Al-Ali was one of a handful of Arab designers on the official haute couture calendar. The lineup also included Lebanese designers Georges Hobeika, Elie Saab and Zuhair Murad, as well as Saudi couturier Mohammed Ashi.  


Elie Saab blends 19th-century romance with red carpet precision in fall couture

Updated 10 July 2025
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Elie Saab blends 19th-century romance with red carpet precision in fall couture

PARIS: Elie Saab, the Lebanese designer long favored on the red carpet, returned to familiar territory on Wednesday, with fall haute couture — and did so unapologetically.

In Paris, fashion insiders gathered among marble columns as models descended a gilded stone staircase to the strains of harpsichord music, setting the tone for a collection steeped in historical romance.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by ELIE SAAB (@eliesaabworld)

Saab leaned into his signature codes: sumptuous velvets, gowns gathered at the back, and pearl and jewel-adorned chokers. Floral appliques — another hallmark — blossomed, anchoring the collection in the femininity that has defined the house for decades.

This was a particularly thoughtful collection, evoking romantic silhouettes from the turn of the 19th century in Europe. The soft draping and historical references gave the show a sense of emotional depth beyond its surface opulence.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by ELIE SAAB (@eliesaabworld)

Macaron hues — nude, rose pink, water blue, and mint — punctuated by imperial black and gold, set off bold blooms across brocade and print, infusing the collection with romantic vibrancy. Among the standout pieces were gowns with cascading trains and bejeweled details, encasing the body in a kind of luxurious cage.

Saab said the collection — dubbed “The New Court” — was “a sumptuous playground for the modern queen — one who plays by her own rules.”

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by ELIE SAAB (@eliesaabworld)

Though luxury and opulence may be Saab’s well-trodden path, he showed that consistency remains its own form of artistry.

Saab’s couture is less about surprise and more about control — control of silhouette, embellishment, and fantasy. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by ELIE SAAB (@eliesaabworld)

If the show felt familiar at times, it was also undeniably polished — a standout collection that reminded audiences why Saab’s world of embellished escapism continues to resonate.

It’s a formula that keeps Hollywood coming back. Angelina Jolie, Gwyneth Paltrow, Sarah Jessica Parker, Marion Cotillard, Penélope Cruz, Charlize Theron, Emmanuelle Béart, Sophie Marceau, Beyoncé, Maggie Cheung and Diane Kruger have all stepped onto the world’s biggest stages in Saab’s gowns — a testament to a house where fantasy and glamour are always in season.


Fashion Commission launches guide to protect designers’ rights in Saudi Arabia

Updated 09 July 2025
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Fashion Commission launches guide to protect designers’ rights in Saudi Arabia

  • Guide serves as a reference for designers to benefit from intellectual property laws by protecting and registering their innovative designs
  • Promotes a culture of creativity, encouraging designers to develop new creations while safeguarding their rights against imitation or theft

RIYADH: Saudi Arabia’s Fashion Commission has launched the Intellectual Property and Designers’ Rights Protection Guide for the fashion industry, in collaboration with the Saudi Authority for Intellectual Property.

The initiative reinforces the commission’s role in empowering the fashion sector, supporting its community and fostering a developmental environment across all stages of the product value chain.

The guide serves as a reference for designers to benefit from intellectual property laws by protecting and registering their innovative designs, enabling them to secure legal protection, the Saudi Press Agency reported.

It also promotes a culture of creativity, encouraging designers to develop new creations while safeguarding their rights against imitation or theft.

The guide covers four key areas in the fashion industry: Patents, which include new inventions and technological advancements in fabric and garment production; and industrial designs, which pertain to aesthetic elements and decorative patterns that give fashion items their distinctive appearance.

It also covers copyright, which protects artistic and creative outputs such as illustrations, patterns and designs; and trademarks, which include logos and symbols that distinguish a product in the marketplace.

The Fashion Commission said that designers and brand owners can access the guide through its official website.

Additionally, the IP authority receives complaints about violations of copyright and trademark laws from rights holders or their representatives through its website.


Ashi Studio unveils sculptural silhouettes in Paris

Updated 09 July 2025
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Ashi Studio unveils sculptural silhouettes in Paris

DUBAI: Ashi Studio, founded by Saudi couturier Mohammed Ashi, presented its Fall/Winter 2026 haute couture collection during Paris Haute Couture Week, featuring a series of architectural gowns and tailored creations.

The collection focused on structured silhouettes and exaggerated proportions, with many looks emphasizing sharp tailoring, corsetry and sculpted waistlines. 

A palette of black, ivory and champagne was punctuated by shimmering metallics and embroidery. (Getty Images)

Several pieces featured dark satin corsets with lace trim, dramatic fishtails, high slits and cascading fringe panels. Throughout the collection, waists was cinched and hips were accentuated. 

A palette of black, ivory and champagne was punctuated by shimmering metallics and embroidery. Satin, tulle, lace and jacquard were prominent, with select garments incorporating feathers, beaded applique and textured embellishments. 

Several looks integrated embroidery that resembled botanical and animal motifs, while others featured sculptural three-dimensional elements like floral bustiers or carved wooden corsets. One standout piece was a cream ensemble embroidered with monkeys and leaves, while another featured a corset carved in a wood-like finish, wrapped by sculptural monkeys. 

One standout piece was a cream ensemble embroidered with monkeys and leaves, while another featured a corset carved in a wood-like finish, wrapped by sculptural monkeys. (Instagram)

Other designs included sheer tulle gowns with visible corsetry, jackets with dramatic shoulders and floral applique and fully sequined dresses embroidered with birds and foliage.

Some models carried small clutches made from matching textiles.

Nojoud Al-Rumaihi attended the show. (Getty Images) 

US rapper Cardi B was among the high-profile guests at the Paris-based brand’s presentation. She arrived wearing an ivory lace gown with a high-neck and long-sleeves. The dress featured sheer panels, tiered ruffles and a voluminous asymmetrical skirt. She completed the look with pointed heels and a side braid. 

The rapper posed for photos alongside Ashi ahead of the show.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Ashi Studio (@ashistudio)

Ashi’s creations have been worn by the likes of Beyonce, Lady Gaga, Jennifer Hudson, Kylie Minogue, Penélope Cruz, Deepika Padukone, Sonam Kapoor, Queen Rania of Jordan and more.  

Ashi became the first couturier from the Gulf region to join the Fédération de la Haute Couture in Paris as a guest member in 2023. He also became the first designer from the Gulf to be included in the BoF 500 list, the Business of Fashion’s index of the people shaping the fashion industry in 2023.

Ashi designed the inaugural fashion line for the cabin crew of the Kingdom’s new airline, Riyadh Air, which is on track to make its maiden flight this year.