Graphic design for 92nd Saudi National Day promotes unity and belonging

The Gathering KSA was founded by Sadeem Al-Hosainy, her sister Saja, and fellow entrepreneur Haifa Alsharif. (AN photo/Abdulrahman Alqahtani)
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Updated 23 September 2022
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Graphic design for 92nd Saudi National Day promotes unity and belonging

  • “The Gathering KSA” was one of the first Saudi companies to launch public events in the Kingdom
  • Company CCO Sadeem Al-Hosainy says the SND design is simple in order to transmit people’s values

RIYADH: Saudi Arabia has often been described as a home in numerous songs and poems, a portrayal that has now become part of its new national identity.

The National Day identity design for the Kingdom consists of a saying and artistic expression to reflect the aspirations, unity, and belonging of communities throughout the country.

The Gathering was one of the first Saudi companies to introduce entertainment events to the public, such as its collaboration with the General Entertainment Authority on introducing the National Day Out in 2017.

And the ongoing partnership is behind the It Is Our Home identity slogan for the 92nd Saudi National Day celebrations.

Its aim is to highlight the country’s history and promising future while instilling cultural values and patriotic passion in the hearts of its people.




This year’s official Saudi National Day logo. (The Gathering)

Sadeem Al-Hosainy, chief creative officer of The Gathering KSA, the firm that has helped create the national design, noted that the goal for this year’s identity was to focus on unity, safety, aspirations, wisdom, loyalty, belonging, and family.

Silhouettes of a man and woman stand at the center of the design’s main graphic, backdropped by the Saudi national flag and various elements derived from Saudi culture.

Al-Hosainy told Arab News: “This is the core of the achievements because, without (our men and women), we can never rise in our country.”

Highlighted and celebrated are the projects that fall under the targets of the Vision 2030 reform plan, such as the NEOM megacity, hyperloop transport, the Amaala luxury tourism project, and the Diriyah Gate Development Authority scheme.

“We wanted something very simple, that can transmit people’s values. We wanted to represent this in a single key visual, so people can see the vision of Saudi Arabia, where we reached at this point, and our plan in the future,” she said.

As Vision 2030 begins to fulfill its purpose of supporting and diversifying creativity and artistic ventures in an impactful and profitable way, collaborating with local entrepreneurs and creatives was key.

“I believe that the creative industry has the capacity to promote dynamic growth, both in local communities and in the world economic system. Having this applied in our country will definitely help to grow our economy and creativity as well,” she added.




Al-Hosainy pointed out that the identity could be adapted to whatever changes were taking place in Saudi society. (AN photo/Abdulrahman Alqahtani)

Prior to the 2018 campaign, Saudi National Day designs were exclusively white and green. Teaming up with The Gathering, the rule was broken. Newer designs showcase vivid colors in shades of green, yellow, blue, red, and purple, meant to reflect stability, growth, and determination while also catching the eye.

Al-Hosainy said: “We want to showcase something colorful, something festive, something that the public are able to celebrate with. I believe that these colors can fit all generations. They promote optimism.

“I believe that the creative industry in Saudi Arabia has become more aware of the importance of having these elements in our country, the flexibility, and also the trust in Saudi companies.

“Maybe before, we couldn’t see a lot of Saudi companies engaged in this industry. It had a more technical background. It’s been maybe six years, and we can see the huge change,” she added.

The Gathering KSA is a Saudi creative-led, experience-driven event and entertainment company that focuses on achieving high-quality events and memorable experiences. It was founded by Al-Hosainy, her sister Saja, and fellow entrepreneur Haifa Alsharif in 2016.




The “It is our home” branding signifies the pride of Saudis in belonging to this ancient nation. (The Gathering)

The GEA was established in the same year, and soon approached The Gathering about collaborating. The resulting agreement was the first contract the authority drafted as a government entity.

“This is an obvious indicator that people here are willing to give to our country, and the country also is willing to support the citizens. It was the perfect opportunity for us that we started our company in that year,” Al-Hosainy said.

The GEA has had It Is Our Home as a slogan now for two years, with Our Determination Will Take Us to the Summit used the year before that.

Al-Hosainy pointed out that the identity could be adapted to whatever changes were taking place in Saudi society.

“We created this slogan because it’s very near to our heart, and this is something that we really appreciated during the coronavirus pandemic, appreciating our country, our homes. There is a huge difference between a house and a home. That’s why this slogan is very sentimental and can touch people’s hearts,” she added.


Muslim World League condemns Israeli attacks on civilians in Gaza, West Bank

Updated 59 min 43 sec ago
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Muslim World League condemns Israeli attacks on civilians in Gaza, West Bank

  • Organization describes actions as part of wider pattern of settler aggression

RIYADH: The Muslim World League on Saturday strongly condemned recent Israeli attacks on civilian shelters and ongoing violence against Palestinians in the Gaza Strip and the West Bank, the Saudi Press Agency reported.

The MWL has described the actions as part of a wider pattern of settler aggression carried out with impunity under the protection of the Israeli occupation forces, the SPA added.

The MWL’s Secretary-General Dr. Mohammed bin Abdulkarim Al-Issa, who also chairs the Organization of Muslim Scholars, denounced in a statement issued by the MWL’s General Secretariat what he called “heinous crimes” committed against unarmed civilians, including recent attacks by settlers on the village of Kafr Malik, east of Ramallah.

He added that the “brutal assaults” were a “blatant violation of all human values as well as international laws and norms.”

He urged the international community to uphold its legal and moral responsibilities and take decisive action against what he described as the occupation government’s ongoing disregard for the rights and dignity of the Palestinian people.

Al-Issa also called for the immediate activation of international mechanisms to halt the violence and ensure accountability for those responsible for what he termed “horrific massacres.”

His comments came after Saudi Arabia’s Foreign Ministry issued a statement on Friday condemning the violence, denouncing “the continued violence perpetrated by Israeli settlers, under the protection of the occupation forces, against Palestinian civilians, including the attacks in the village of Kafr Malik.”


Saudi, Hungarian officials discuss parliamentary ties

Updated 28 June 2025
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Saudi, Hungarian officials discuss parliamentary ties

RIYADH: A Shoura Council delegation from the Saudi-Hungarian Parliamentary Friendship Committee concluded their official visit to Hungary, the Saudi Press Agency reported on Saturday.

They met with the National Assembly speaker Laszlo Kover and members of the Hungarian counterpart committee to enhance parliamentary cooperation and strengthen ties between the two countries.

During the visit, the delegation met Hungarian Deputy Minister of Foreign Affairs and Trade Magyar Levente, Minister of State for Water and Irrigation Zsolt Nemeth, officials from the Hungarian Ministry of Energy, and Saudi-Hungarian Business Council Co-chair Peter Karpati.

Hungarian officials stressed the importance of bilateral relations and appreciated the Kingdom's pioneering role. They also discussed ways to boost cooperation across various fields.

The delegation included committee chairman Ibrahim Al-Qannas and members Zaher Al-Shehri, Salem Al-Jarbou, Aisha Arishi, Abdulaziz Al-Jaloud, Fares Al-Osaimi, and Hisham Al-Faris. Saudi Ambassador to Hungary Majed Al-Abdan also attended the meetings.


$38m Saudi loan to boost Tunisia’s southern regions

Updated 28 June 2025
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$38m Saudi loan to boost Tunisia’s southern regions

  • Saudi Fund for Development CEO, Tunisian prime minister discuss expanding bilateral cooperation

Riyadh: Saudi Fund for Development CEO Sultan Al-Marshad signed a new development loan agreement with Tunisian Minister of Economy and Planning Samir Abdelhafidh to finance the Oasis Hub Project in southern Tunisia.

The loan, exceeding $38 million, was signed in the presence of Saudi Ambassador to Tunisia Abdulaziz Al-Saqr. The agreement reflects a strong development partnership spanning nearly 50 years, the Saudi Press Agency reported.

The Oasis Hub Project aims to support sustainable rural development by reclaiming more than 1,000 hectares of agricultural land across various Tunisian regions. It includes drilling and equipping 22 wells, expanding rural villages and infrastructure, and building more than 285 housing units for local residents.

The agreement is part of the Saudi fund’s ongoing efforts to promote sustainable development in Tunisia by financing infrastructure that improves living standards, creates jobs, and supports the Sustainable Development Goals.

The project will enhance regional infrastructure through the construction of roads, pipelines, and water networks for drinking and irrigation. It will also support educational institutions, agricultural facilities, and cultural, social, and commercial centers.

These efforts aim to improve quality of life and drive economic and social growth in Tunisia’s southern governorates, the SPA reported.

Since beginning operations in Tunisia in 1975, the Saudi fund has financed 32 development projects and programs through concessional loans totaling more than $1.2 billion, along with grants exceeding $105 million.

On the sidelines of the signing, Al-Marshad met with Tunisian Prime Minister Sarra Zaafrani Zenzri in Tunis, joined by Abdelhafidh, Al-Saqr, and other officials.

The meeting explored ways to strengthen development cooperation and highlighted the decades-long partnership, especially in financing key projects in Tunisia.

Al-Marshad also met with Tunisian Minister of Health Dr. Mustapha Ferjani to discuss ongoing health projects funded by the Saudi fund and potential support for the Tunisian health sector.


Beit Hail Festival showcases regional heritage, attracts tourists

Updated 28 June 2025
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Beit Hail Festival showcases regional heritage, attracts tourists

RIYADH: Now in its fourth year, the Beit Hail Festival has established itself as a prominent cultural, tourism, and entertainment event, attracting many visitors to the region.

The festival showcases traditional handicrafts that reflect Hail’s historical roots and offers interactive activities and performances, the Saudi Press Agency reported on Friday.

These elements celebrate the region’s heritage and community identity while blending tradition with modern touches, the SPA reported.

Held under the patronage of the Hail governor and supported by his deputy, the two-week festival aims to highlight local folkloric heritage and strengthen national identity.

It includes artistic performances, traditional crafts, authentic foods, and tourism-focused events aligned with Vision 2030 goals.

Over the past three editions, the festival has drawn steady attendance from local and international visitors, especially during summer holidays.

Visitors appreciate the diverse pavilions, cultural displays, performances, and art exhibitions, according to the report.

The festival also helps promote community participation and support the local economy by offering opportunities and events for productive families and small businesses.

Samia Suleiman Al-Jabri, associate professor of modern history at Hail University, said handicrafts remain a vital part of Hail’s heritage, preserving ancient traditions through crafts such as sadu weaving, pottery, wickerwork, and other arts rooted in Bedouin culture.

Al-Jabri added that over its three editions, the festival has organized events and launched numerous initiatives and workshops to document and safeguard traditional crafts, teach them to younger generations, and connect artisans directly with the public.


Kingdom arrests 13,532 illegals in one week

Updated 28 June 2025
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Kingdom arrests 13,532 illegals in one week

Riyadh: Saudi authorities arrested 13,532 people in one week for breaching residency, work and border security regulations, the Saudi Press Agency reported on Saturday.

A total of 7,903 people were arrested for violations of residency laws, while 3,744 were held over illegal border crossing attempts, and a further 1,885 for labor-related issues.

The report showed that among the 1,892 people arrested for trying to enter the Kingdom illegally, 67 percent were Ethiopian, 31 percent Yemeni, and 2 percent were of other nationalities.

A further 34 people were caught trying to cross into neighboring countries, and 17 were held for involvement in transporting and harboring violators, the SPA reported.

The Ministry of Interior said that anyone found to be facilitating illegal entry to the Kingdom, including providing transportation and shelter, could face imprisonment for a maximum of 15 years, a fine of up to SR1 million ($267,000), as well as confiscation of vehicles and property.

Suspected violations can be reported on the toll-free number 911 in the Makkah and Riyadh regions, and 999 or 996 in other regions of the Kingdom.