Pakistani women defy odds to turn homes into workplaces, build online brands

The collage of pictures shows range of items sold by two Pakistani women entrepreneurs, Shazma Hussain and Khadeeja Syed. (Photo courtesy: Reem's collection and Aani_Bee)
Short Url
Updated 05 November 2022
Follow

Pakistani women defy odds to turn homes into workplaces, build online brands

  • Other than managing family and work, learning online marketting is major concern for home-based entrepreneurs
  • WeCamp, a platform launched in 2021, recognizes, supports and celebrates home-based businesswomen

ISLAMABAD: Shazma Hussain had a degree in interior designing and architecture. What the stay-at-home mother of two little girls didn’t have was the time to put her training to use through full-time work.

So, Hussain decided to transform her home into her workplace and went online to sell her range of colorful table runners, bed sheets, pillow covers and customized embroidered dresses. For the last year and half, she has been selling handmade home decor items on multiple online platforms like Daraz, and about four months ago, she started collaborating with WeCamp, a platform launched in 2021 to recognize, support and celebrate home-based women entrepreneurs.

But despite the ambition and the support, business is not easy for women like Hussain, living the traditional Pakistani roles of mother, wife and home-maker.

“My main reason to start the work was that with two little girls, I couldn’t give full time to a job,” Hussain told Arab News at her home work station in Islamabad. “As a mother, time management was a big challenge.”

“I live in a joint family. That’s why I was a bit worried that my children and family wouldn’t get disturbed [by my work].”

Managing family life and a home-based business wasn’t the only challenge. An even bigger concern was mastering the mechanics of online marketing.

Indeed, in Pakistan where women entrepreneurs mostly work in traditional household craft industries, and depend on social ties and informal networks involving their extended family, friends and neighbors, graduating to a digital business platform means overcoming the problems of digital literacy and lack of access to technology and online marketing skills.

According to the World Economic Forum’s Global Gender Gap Index 2022, Pakistan is the second worst country in terms of gender parity, placed 145 out of 146 countries. Deep-rooted patriarchal norms and limited economic opportunities for women are some of the significant factors that keep women from realizing their potential.

Compared to men, women’s participation and employment is negligible — only 1 percent, as opposed to the 21 percent for men, with many women working in the informal sector, often doing unpaid jobs as unskilled labor. Only half of the female population is literate, compared to 72.5 percent of the male population. And the female labor force is mostly unskilled and untrained to perform technical jobs.

For Khadeeja Syed, a home-based entrepreneur who paints characters, flowers and various customised designs on shoes, she had to find support for her work not only at home but also in the physical market.

“For example, I would go to a shop to buy beads. I asked them [shopkeepers] that I needed a certain kind of beads, that I had to use them on shoes, but they said this is the job of an artisan. You can’t do it. You won’t be able to do this,” Syed said. “I wasn’t welcome in the market.”

But Syed has beaten the odds to pursue her business idea and has also been selling her hand painted shoes online for the last seven months. Like Hussain, she also enrolled with WeCamp four months ago.

“Advertising online was my biggest worry because when it comes to online marketing, businesses often fail to establish trust with customers,” Hussain, who had no previous expertise in digital marketing, said.

But learning new skills has given her strength:

“Socially, you become confident by interacting with different people, by advertising your goods to them. Then socially also the confidence comes.”

“It is convenient for me to sell my products through digital and ecommerce platforms, but it will definitely take time to build my brand,” Syed added. “The real challenge on the digital platforms is to be consistent, maintain the quality of your products and build trust with your customers.”

WeCamp is trying to help overcome these challenges, said Simran Basit, a marketing associate at the platform which has, since November last year, trained over a hundred women entrepreneurs through workshops in effective digital marketing.

“We are helping home-based women entrepreneurs to stand up for themselves, to gain financial independence and start their own businesses,” she said “We also want to help them make their mark in a male-dominated society by realizing their potential.”

Meanwhile, Syed has a message for women like herself, struggling to find a niche in the digital marketplace:

“To all those women who are afraid of taking a simple step … I see a lot of talented ladies who are at home, wasting their talent. I’ll advise them that even while sitting at home, you can start your business very well. Join different platforms and get proper guidance for your financial independence and grooming.”

Husain had a similar message:

“Work hard to pursue your passion and dreams … You may face difficulties, but once you are out to do your work, god willing, you will improve and be able to achieve something.”


Lifting of EU safety agency ban on PIA flights will make air travel easier for Pakistanis — PM

Updated 54 min 5 sec ago
Follow

Lifting of EU safety agency ban on PIA flights will make air travel easier for Pakistanis — PM

  • European Aviation Safety Agency suspended PIA’s authorization in June 2020 over aviation safety concerns
  • The suspension came days after Pakistan launched an investigation into the validity of pilots’ licenses

ISLAMABAD: Pakistan has welcomed the decision of the European Aviation Safety Agency (EASA) to lift a ban on Pakistan International Airlines (PIA) flights to the bloc, with Prime Minister Shehbaz Sharif saying it would make air travel easier for Pakistanis living in Europe.
EASA suspended PIA’s authorization to operate in the EU in June 2020 over concerns about the ability of Pakistani authorities and its Civil Aviation Authority (PCAA) to ensure compliance with international aviation standards.
The suspension came days after Pakistan launched an investigation into the validity of pilots’ licenses issued in the country following a PIA plane crash that killed 97 people.
In his statement on Friday, PM Sharif said the lifting of EASA’s ban would strengthen the national flag carrier’s reputation and bring financial benefits to the airline, the state-run Radio Pakistani broadcaster reported.
“The lifting of the ban reflects the successful policies of Pakistan and air travel will become easier for Pakistanis living in Europe,” Sharif was quoted as saying by the broadcaster.
The ban was costing PIA nearly 40 billion Pakistani rupees ($144 million) in revenue annually, according to government records presented in parliament.
PIA and the government had been pressing EASA to lift the ban even provisionally. The government’s attempt to privatize the airline fell flat when it received only a single offer this year, that too well below its asking price.
In a statement, the PIA also vowed to abide by the EASA regulations as it welcomed the lifting of the ban.
“The PIA administration will remain fully compliant with EASA and its rules and regulations,” the airline said.
 


‘Incredible experience’: Pakistani artisans urge stronger cultural ties at Saudi exhibition

Updated 30 November 2024
Follow

‘Incredible experience’: Pakistani artisans urge stronger cultural ties at Saudi exhibition

  • The handicrafts week in Riyadh featured over 500 artisans who displayed a blend of traditions and skills
  • Pakistani participants say they were delighted to see Saudi women entrepreneurs in huge numbers

KARACHI: Pakistani artisans participating in Saudi Arabia’s International Handicrafts Week, Banan, on Friday called for deepening cultural ties between the two nations, emphasizing the role of art and crafts in fostering mutual understanding.
The exhibition, held in Riyadh from Nov. 23 to Nov. 29, featured over 500 artisans from 25 countries, showcasing a vibrant blend of traditions and skills.
The event, organized by the Heritage Commission of the Saudi Ministry of Culture, highlighted the role of crafts in promoting cross-cultural dialogue.
Several Pakistani artisans were facilitated by their embassy to participate in Banan and represent their country’s rich culture.
“It is important to explore the ties between Pakistan and Saudi Arabia through a cultural lens, which has started to happen,” Danish Jabbar Khan, CEO of Kaarvan Crafts Foundation and a participant at the event, told Arab News over the phone.
“The cultural exchange is the way forward for two countries to understand each other," he continued. "It’s simpler and long-lasting. People-to-people exchange is very important that such platforms allow.”
Khan’s foundation works with rural communities, particularly women, to preserve traditional crafts such as truck art, blue pottery and woodwork.

This handout photograph, shared by Pakistani artist Ejaz ul Allah Mughal on November 29, 2024, shows a general view of his stall featuring tuck art at the Pakistan pavilion during the Saudi International Handicrafts Week, Banan, in Riyadh. (Supplied/Ejaz ul Allah Mughal)

“The experience [of participating in the exhibition] was phenomenal,” he said. “The culture here is so open in terms of its scale, work, and inclusion. I am delighted to see Saudi women entrepreneurs in huge numbers.”
A highlight of the exhibition was truck artist Ejaz ul Allah Mughal, who created custom pieces for attendees.

This handout photograph, shared by Pakistani artist Ejaz ul Allah Mughal on November 29, 2024, shows his work, featuring portraits of King Salman of Saudi Arabia and Crown Prince Mohammed bin Salman, at his stall featuring tuck art at the Pakistan pavilion during the Saudi International Handicrafts Week, Banan, in Riyadh. (Supplied/Ejaz ul Allah Mughal)

“I am happy that I represented Pakistan,” Mughal said, adding: “Though language was a barrier, art knows no boundaries. People here really appreciated my craft. Truck art is famous worldwide, so people know about it.”
Mariya Suhail, who uses a diverse range of Pakistan’s gemstones in jewelry, also took her craft to Banan. She set up Pakistan’s first gemstone cutting and processing facility in Lahore over a decade ago, though she later launched her own label, Orah Jewels.
Suhail's work blends Pakistan’s diverse gemstones into jewelry and home décor.

This handout photograph, shared by Pakistani artist Mariya Sohail on November 29, 2024, shows her stall at the Pakistan pavilion during the Saudi International Handicrafts Week, Banan, in Riyadh. (Supplied/Mariya Sohail)

“People here picked up gemstones from Pakistan and loved it," she told Arab News. "There is a lot of demand for Pakistani products here. People of Riyadh also have a very positive outlook towards Pakistan.”
She maintained that despite the language barrier, there was a lot of learning, networking and exposure.
“Cultural exchange is very important," she added. "I wish we can have more such events and opportunities to present this very beautiful image of Pakistan. It's been an incredible experience here.”

This handout photograph, shared by Pakistani artist Mariya Sohail on November 29, 2024, shows visiting children at her stall at the Pakistan pavilion during the Saudi International Handicrafts Week, Banan, in Riyadh. (Supplied/Mariya Sohail)

The Embassy of Pakistan in Riyadh also commended the artisans’ participation, calling the Pakistani pavilion a testament to the country's rich cultural heritage and the unparalleled quality of its craftsmanship.
"From intricate handmade designs to traditional artistry passed down through generations, the showcased crafts highlighted the deep-rooted legacy of Pakistan's artisan community,” it said in a statement.


At least five killed in road crash in Pakistan’s Balochistan province

Updated 30 November 2024
Follow

At least five killed in road crash in Pakistan’s Balochistan province

  • The crash occurred after driver of a speeding car lost control of it and hit a truck
  • Fatal road accidents are common in Pakistan where traffic rules are rarely followed

QUETTA: At least five people were killed after a speeding car hit a truck in Pakistan’s southwestern Balochistan province, an official said on Friday.
The vehicle carrying five people onboard was en route to Loralai from Quetta, when it crashed into the truck coming from the opposite direction in Sarki Jangal area, according to Loralai Deputy Commissioner Meeran Baloch.
The accident occurred after the driver of the speeding car lost control at a curve section of the highway.
“Five people traveling in the car, including principal of the Government Boys Degree College Loralai, were killed,” Baloch told Arab News.
“The bodies were shifted to the District Headquarters Hospital Loralai, where four of them have been identified.”
Fatal road accidents are common in Pakistan where traffic rules are rarely followed and roads, particularly in rural and mountainous areas, are in poor condition.
Such accidents are frequent in Balochistan where single-carriage roads connect various cities, and even some highways lack modern safety features.
Late last month, at least 12 people were killed and more than a dozen others sustained injuries in three fatal road accidents in the southwestern Pakistani province.


Pakistan forms task force against Islamabad protesters as Imran Khan’s party seeks action against ministers

Updated 29 November 2024
Follow

Pakistan forms task force against Islamabad protesters as Imran Khan’s party seeks action against ministers

  • Task force will be headed by the interior minister and will identify those who ‘spread violence’ in the capital
  • PTI’s information secretary shares 12 names, saying the party has evidence they were killed in Islamabad

ISLAMABAD: Prime Minister Shehbaz Sharif on Friday formed a task force to identify and prosecute individuals involved in last week’s protest in Islamabad, as the opposition Pakistan Tehreek-e-Insaf (PTI) claimed 12 supporters were killed in clashes and demanded police cases against top government ministers.
The PTI protest began on November 24 as the party supporters demanded the release of jailed leader, former premier Imran Khan, who has been incarcerated for over a year.
The government had warned against demonstrations in the federal capital, but protesters gathered in defiance, resulting in a crackdown against them. While PTI accuses the government of using live ammunition to kill and seriously injure demonstrators, officials claim PTI activists fired on security forces, killing five personnel.
The task force, headed by Interior Minister Mohsin Naqvi, was announced as Sharif chaired a high-level security meeting, with Chief of Army Staff General Asim Munir in attendance, in Islamabad.
“The task force will ensure those responsible for spreading chaos and violence on November 24 are identified and brought to justice in accordance with the law,” the PM Office said in the statement.
Meanwhile, PTI’s Secretary Information Sheikh Waqas Akram, speaking at a news conference in Peshawar, alleged that the government had indiscriminately targeted protesters, sharing names of 12 individuals the party said were killed.
He said videos and evidence from the protest site near the parliament building in Islamabad corroborated the party claims, adding that the actual death toll could be higher as many were missing or critically injured.
“We strongly demand police complaints be lodged against the prime minister, the interior minister and information minister,” he said. “Without this, public unrest will continue to grow.”
“We urge the judiciary to step forward and ensure these killers are brought to justice,” he added.
The government has also announced plans to create a federal riot control force, saying it would be equipped with international-standard resources and skills to prevent such protests in the future.


Pakistan, China hold joint military drill amid Beijing’s concerns over attacks on nationals

Updated 29 November 2024
Follow

Pakistan, China hold joint military drill amid Beijing’s concerns over attacks on nationals

  • Warrior VIII, which began on November 19, aims to bolster counterterrorism capabilities
  • Pakistan’s army chief interacted with the participants of the exercise and praised their morale

ISLAMABAD: Chief of Army Staff (COAS) General Asim Munir on Friday visited the National Counter Terrorism Center (NCTC) in Pabbi, located in the Gujrat division of Punjab province, to observe a joint counterterrorism exercise between the Pakistan Army and the People’s Liberation Army (PLA) of China, said an official statement.
The three-week “Warrior VIII” exercise, which began on November 19, is the eighth iteration of bilateral training aimed at bolstering counterterrorism capabilities and enhancing military cooperation.
The exercise comes as China’s security concerns in Pakistan have grown following a spate of attacks targeting Chinese nationals working on dozens of lucrative projects in the country.
“The COAS was briefed on the scope and conduct of the exercise,” the military’s media wing, Inter-Services Public Relations (ISPR), said. “He also interacted with the participants of the exercise.”
Thousands of Chinese nationals have been working on the multibillion-dollar China-Pakistan Economic Corridor (CPEC) for nearly a decade, with several of them being targeted by different militant groups operating in Pakistan.
Earlier this year, in March, a suicide bomber attacked a convoy near Besham in Khyber Pakhtunkhwa, killing five Chinese engineers. A few months later, in October, a bombing near Karachi airport targeted Chinese workers ahead of the Shanghai Cooperation Organization (SCO) Summit in Islamabad.
Beijing has voiced concerns over the safety of its citizens working in Pakistan and has reportedly proposed a joint security mechanism.
However, the foreign office said this month the two countries have a “robust dialogue and cooperation” on a range of issues, including counterterrorism and the security of Chinese nationals in the country.
It also expressed the government’s resolve to work with Chinese authorities to ensure the safety and security of their nationals, as well as their projects and investments.
According to Voice of America, Warrior VIII is the first joint counterterrorism exercise between the two countries in five years.
The ISPR said General Munir also praised the professionalism and high morale of the officers and soldiers participating in the joint military exercise.