Pakistani women defy odds to turn homes into workplaces, build online brands

The collage of pictures shows range of items sold by two Pakistani women entrepreneurs, Shazma Hussain and Khadeeja Syed. (Photo courtesy: Reem's collection and Aani_Bee)
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Updated 05 November 2022
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Pakistani women defy odds to turn homes into workplaces, build online brands

  • Other than managing family and work, learning online marketting is major concern for home-based entrepreneurs
  • WeCamp, a platform launched in 2021, recognizes, supports and celebrates home-based businesswomen

ISLAMABAD: Shazma Hussain had a degree in interior designing and architecture. What the stay-at-home mother of two little girls didn’t have was the time to put her training to use through full-time work.

So, Hussain decided to transform her home into her workplace and went online to sell her range of colorful table runners, bed sheets, pillow covers and customized embroidered dresses. For the last year and half, she has been selling handmade home decor items on multiple online platforms like Daraz, and about four months ago, she started collaborating with WeCamp, a platform launched in 2021 to recognize, support and celebrate home-based women entrepreneurs.

But despite the ambition and the support, business is not easy for women like Hussain, living the traditional Pakistani roles of mother, wife and home-maker.

“My main reason to start the work was that with two little girls, I couldn’t give full time to a job,” Hussain told Arab News at her home work station in Islamabad. “As a mother, time management was a big challenge.”

“I live in a joint family. That’s why I was a bit worried that my children and family wouldn’t get disturbed [by my work].”

Managing family life and a home-based business wasn’t the only challenge. An even bigger concern was mastering the mechanics of online marketing.

Indeed, in Pakistan where women entrepreneurs mostly work in traditional household craft industries, and depend on social ties and informal networks involving their extended family, friends and neighbors, graduating to a digital business platform means overcoming the problems of digital literacy and lack of access to technology and online marketing skills.

According to the World Economic Forum’s Global Gender Gap Index 2022, Pakistan is the second worst country in terms of gender parity, placed 145 out of 146 countries. Deep-rooted patriarchal norms and limited economic opportunities for women are some of the significant factors that keep women from realizing their potential.

Compared to men, women’s participation and employment is negligible — only 1 percent, as opposed to the 21 percent for men, with many women working in the informal sector, often doing unpaid jobs as unskilled labor. Only half of the female population is literate, compared to 72.5 percent of the male population. And the female labor force is mostly unskilled and untrained to perform technical jobs.

For Khadeeja Syed, a home-based entrepreneur who paints characters, flowers and various customised designs on shoes, she had to find support for her work not only at home but also in the physical market.

“For example, I would go to a shop to buy beads. I asked them [shopkeepers] that I needed a certain kind of beads, that I had to use them on shoes, but they said this is the job of an artisan. You can’t do it. You won’t be able to do this,” Syed said. “I wasn’t welcome in the market.”

But Syed has beaten the odds to pursue her business idea and has also been selling her hand painted shoes online for the last seven months. Like Hussain, she also enrolled with WeCamp four months ago.

“Advertising online was my biggest worry because when it comes to online marketing, businesses often fail to establish trust with customers,” Hussain, who had no previous expertise in digital marketing, said.

But learning new skills has given her strength:

“Socially, you become confident by interacting with different people, by advertising your goods to them. Then socially also the confidence comes.”

“It is convenient for me to sell my products through digital and ecommerce platforms, but it will definitely take time to build my brand,” Syed added. “The real challenge on the digital platforms is to be consistent, maintain the quality of your products and build trust with your customers.”

WeCamp is trying to help overcome these challenges, said Simran Basit, a marketing associate at the platform which has, since November last year, trained over a hundred women entrepreneurs through workshops in effective digital marketing.

“We are helping home-based women entrepreneurs to stand up for themselves, to gain financial independence and start their own businesses,” she said “We also want to help them make their mark in a male-dominated society by realizing their potential.”

Meanwhile, Syed has a message for women like herself, struggling to find a niche in the digital marketplace:

“To all those women who are afraid of taking a simple step … I see a lot of talented ladies who are at home, wasting their talent. I’ll advise them that even while sitting at home, you can start your business very well. Join different platforms and get proper guidance for your financial independence and grooming.”

Husain had a similar message:

“Work hard to pursue your passion and dreams … You may face difficulties, but once you are out to do your work, god willing, you will improve and be able to achieve something.”


PIA to resume European operations today with Paris flight after four-year suspension

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PIA to resume European operations today with Paris flight after four-year suspension

  • PIA flights to Europe were suspended after an air crash in Karachi that killed 97 people in 2020
  • The resumption of flights to Europe will boost PIA’s revenue and improve privatization prospects

ISLAMABAD: The Pakistan International Airlines (PIA) is set to resume flights to Europe today, Friday, with the first flight scheduled to depart from Islamabad to Paris, the Pakistani national air carrier announced, following the removal of a four-year ban on its European operations.
The European Union Aviation Safety Agency (EASA) suspended PIA’s authorization to operate in the EU in June 2020 over concerns about the ability of Pakistani authorities and its Civil Aviation Authority (PCAA) to ensure compliance with international aviation standards.
EASA and UK authorities suspended permission for PIA to operate in the region after Pakistan began investigating the validity of pilots’ licenses following a deadly plane crash that killed 97 people.
PIA said it was resuming two direct weekly flights to Paris and booking for the first two flights coming from and going to Paris had already been completed.
“The first flight will leave for Paris from Islamabad at 12:10pm today on January 10,” the airline said on Friday.
“PIA has also made special arrangements for in-flight entertainment through the Intranet Wireless Entertainment System.”
The suspension of European operations had exacerbated PIA’s financial woes, as the debt-ridden carrier struggled to recover from a tarnished reputation.
Last year, the government’s attempt to privatize the airline, part of a condition set by the International Monetary Fund (IMF) for a $7 billion loan, fell flat when it received only a single offer, well below its asking price.
The resumption of European flights is expected to boost PIA’s revenue stream and improve its appeal to potential investors, strengthening the government’s privatization efforts.


UN watchdog says Australia violated rights of asylum seekers from Pakistan, other nations

Updated 42 min 5 sec ago
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UN watchdog says Australia violated rights of asylum seekers from Pakistan, other nations

  • Under a hard-line policy, Australia sent thousands of migrants attempting to reach the country by boat to ‘offshore processing’ centers
  • The first case examined by the panel involved 24 unaccompanied minors from Iraq, Iran, Afghanistan, Pakistan, Sri Lanka and Myanmar

GENEVA: Australia violated the rights of asylum seekers arbitrarily detained on the island of Nauru, a UN watchdog ruled Thursday, in a warning to other countries intent on outsourcing asylum processing.
The UN Human Rights Committee published decisions in two cases involving 25 refugees and asylum seekers who endured years of arbitrary detention in the island nation.
The panel of 18 independent experts found that in both cases Australia violated the rights of migrants, including minors who received insufficient water and health care.
“A state party cannot escape its human rights responsibility when outsourcing asylum processing to another state,” committee member Mahjoub El Haiba said in a statement.
The UN body called on Australia to provide adequate compensation to the migrants and to take steps to ensure similar violations do not recur.
The committee has no power to compel states to follow its rulings, but its decisions carry reputational weight.
Australia’s government said it was considering the committee’s views and would give a response “in due course.”
“It has been the Australian government’s consistent position that Australia does not exercise effective control over regional processing centers,” said a spokesperson for the Department of Home Affairs.
“Transferees who are outside of Australia’s territory or its effective control do not engage Australia’s international obligations.”
Under a hard-line policy introduced in 2012, Australia sent thousands of migrants attempting to reach the country by boat to “offshore processing” centers.
They were held in two detention centers — one on Nauru and another, since shuttered, on Papua New Guinea’s Manus Island.
The UN committee rejected Australia’s argument that rights abuses that occurred on Nauru did not fall within its jurisdiction.
It highlighted that Australia had arranged for the establishment of Nauru’s regional processing center and contributed to its operation and management.
El Haiba said Australia “had significant control and influence over the regional processing facility in Nauru.”
A number of European countries have been examining the possibility of similar arrangements to outsource their migration policies.
Thursday’s decisions “send a clear message to all states: Where there is power or effective control, there is responsibility,” El Haiba said.
“The outsourcing of operations does not absolve states of accountability. Offshore detention facilities are not human rights-free zones.”
The first case examined by the committee involved 24 unaccompanied minors from Iraq, Iran, Afghanistan, Pakistan, Sri Lanka and Myanmar.
They were intercepted at sea by Australia and transferred in 2014 to Nauru’s overcrowded Regional Processing Center.
They were held there “with insufficient water supply and sanitation, high temperatures and humidity, as well as inadequate health care,” Thursday’s statement said.
“Almost all of these minors have suffered from deterioration of physical and mental well-being, including self-harm, depression, kidney problems, insomnia, headaches, memory problems and weight loss.”
Even though all but one of the minors were granted refugee status around September 2014, they remained detained in Nauru, the committee said.
It added that Australia had failed to justify why the minors could not have been transferred to centers on the mainland more suitable for vulnerable individuals.
The committee separately evaluated the case of an Iranian asylum seeker who arrived by boat on Christmas Island with several family members in August 2013 and was transferred seven months later to Nauru.
The woman was recognized as a refugee by Nauru authorities in 2017, but was not released.
In November 2018, she was transferred to Australia for medical reasons, but remained detained in various facilities there, the committee said.
It determined that Australia had failed to show that the woman’s prolonged and indefinite detention was justified.


12 miners left stranded in southwestern Pakistan as coal mine collapses

Updated 10 January 2025
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12 miners left stranded in southwestern Pakistan as coal mine collapses

  • Coal mine in Balochistan’s Sanjdi area collapses due to methane explosion, says official 
  • Pakistan’s mines are known to have hazardous working conditions, poor safety standards

QUETTA: Twelve miners were left stranded on Thursday after a coal mine in southwestern Pakistan caved in due to a gas explosion, an official confirmed, as rescue teams reached the spot to save their lives. 
The mine collapse took place in southwestern Balochistan province’s Sanjdi area, located around 40 kilometers from the provincial capital of Quetta. 
Abdul Ghani, chief mine inspector of the provincial mining department, said a private coal mine caved in because of a methane gas explosion that occurred around 6:00 p.m. on Thursday evening. 
“12 coal mine workers were stranded inside the mine,” Ghani told Arab News. 
He added that rescue teams from Sanjdi and Quetta had reached the site and were attempting to save the stranded miners. 
In response to a question, Ghani said he was not aware whether the miners were alive or dead as it was difficult to ascertain that since the mine had collapsed. 
Pakistan’s mines are known to have hazardous working conditions and poor safety standards, where deadly incidents are not uncommon.
Twelve miners were killed in a gas explosion at the same mine in June last year.


Pakistan reiterates support for peace and stability in Sudan as war rages on

Updated 09 January 2025
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Pakistan reiterates support for peace and stability in Sudan as war rages on

  • Pakistan’s foreign minister discusses bilateral ties, civil war in Sudan with Sudanese counterpart
  • A 20-month civil war has killed over 24,000 in Sudan, driven more than 14 million from their homes

ISLAMABAD: Pakistan’s Deputy Prime Minister and Foreign Minister Ishaq Dar on Thursday reiterated Islamabad’s support for peace and stability in Sudan, reiterating the desire for his country to strengthen bilateral ties with the African country. 
Sudanese people have suffered due to a 20-month civil war between the army and a paramilitary group that has killed over 24,000 and driven over 14 million from their homes in the country, according to the UN. 
Dar received a telephone call from Dr. Ali Youssef Ahmed Al-Sharif, the foreign minister of Sudan, the foreign office said. The two discussed bilateral ties between Pakistan and Sudan, and the war in the African country. 
“DPM/FM reiterated Pakistan’s historic and fraternal ties with the people of Sudan,” Pakistan’s foreign office said in a statement. 
“Expressed desire to further strengthen bilateral cooperation. Reassured Pakistan’s support for peace and stability in Sudan.”
Due to the prolonged war in the African country, an estimated 3.2 million Sudanese have crossed into neighboring countries, including Chad, Egypt and South Sudan, to escape the horrors of the conflict, as per the UN.
Pakistan’s United Nations Ambassador Munir Akram this week raised alarm at the UN Security Council over the worsening food security situation in Sudan, urging both warring parties to agree to an immediate and unconditional ceasefire. 
Akram called on the international community to alleviate the humanitarian crisis in Sudan and bridge the 36 percent funding gap for humanitarian appeals relating to Sudan.
“The international community must unite to support a common vision for return to peace and normalcy in Sudan,” he said. 
“Foreign interference in the internal conflict of Sudan must stop. The UNSC arms embargo on Sudan must be respected.”


Pakistan eyes enhanced trade with Indonesia ahead of its president’s visit 

Updated 09 January 2025
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Pakistan eyes enhanced trade with Indonesia ahead of its president’s visit 

  • Indonesia’s president is expected to visit Pakistan later in January to discuss trade, bilateral issues
  • Planning minister calls for cooperation with Indonesia in education, health, information and tourism

ISLAMABAD: Pakistan’s Planning Minister Ahsan Iqbal has directed officials to devise a strategy to boost bilateral trade with Indonesia, state-run media reported on Thursday, as Islamabad gears up to welcome President Prabowo Subianto to the country later this month. 
Pakistan and Indonesia have attempted to bolster their economic ties through trade and investment over the years. The two countries signed a Preferential Trade Agreement in 2012 that became operational in September 2013, allowing for concessional market access to 232 goods from Pakistan such as fresh fruits, cotton and fabrics, and 313 from Indonesia, such as edible palm oil products, sugar confectionaries and cocoa products.
Earlier this week, Prime Minister Shehbaz Sharif confirmed that Subianto will be in Pakistan later this month an official visit to the country.
“The minister directed the relevant authorities to formulate concrete proposals to enhance trade relations, emphasizing the need to strategically target the Indonesian market to showcase Pakistani products effectively,” the state-run Associated Press of Pakistan (APP) said. 
Iqbal was speaking to officials while he chaired a meeting of a committee constituted by Sharif to enhance bilateral cooperation and trade between both countries ahead of Subianto’s visit. 
“This landmark visit will open new avenues for trade and cooperation, further strengthening bilateral relations between Pakistan and Indonesia,” APP quoted Iqbal as saying. 
“Indonesia has successfully integrated its cultural diversity into a unified identity. We can learn from their model.”
Iqbal stressed collaboration with Indonesia in the education, health, information technology and tourism sectors. He also suggested providing scholarships in IT and health care sectors to students from both countries.
In October last year, Pakistan and Indonesia signed bilateral trade pacts and memorandums of understanding worth $10.7 million during an Indonesian trade expo.
According to the Pakistan Business Council, the trade relationship between Pakistan and Indonesia holds significant potential for growth, with opportunities for increased cooperation in areas like agriculture, textiles, and energy.