RIYADH: Technological developments are behind rapid growth and changing demands in the Arab media industry, Abdullah Al-Humaidani, deputy director of digital media at the Saudi Broadcasting Authority, told Arab News.
His comments came during the 22nd session of the Arab Radio and Television Festival, held in Riyadh from Nov. 9-12.
Al-Humaidani added that digitization efforts by specialized media institutions in radio and television in the region are critical to the success of the industry.
“It is best to focus on interaction and increasing views on the digital platforms of channels and radios to attract the advertising bodies, more than the traditional marketing efforts to advertise on the traditional screen or radio,” he said.
He added that traditional media tools remain important in terms of credibility and reliability, as the digital field is “a fertile ground for rumors and unknown sources.”
The deputy director said that the television and radio industry must adapt to new communicative behaviors among audiences.
“The reality of the Arab media faces great challenges related to the thinking style of media leaders, the importance of switching platforms and the manufacture of creative material close to the audience,” he added.
“The institutions in charge must humanize the media material, approach people’s interests, produce diverse content and use archiving to produce a distinctive industry.”
Al-Humaidani said that the Arab Radio and Television Festival was an opportunity to review modern media technologies, exchange experiences and present pioneering ideas in the field of audiovisual media.
“The media industry has changed. We must focus on narrative content, publishing attractive visual language and marketing in digital platforms. We must notice that opinion trends and TV news indicators have begun to be taken through social media platforms and sites. So stagnation and lack of development will lead the media bodies to find themselves out of the competition,” he warned.
The festival featured “the launch of many initiatives and partnerships aimed at strengthening the Arab production industry in line with various developments, and drawing clear features for the future of professional standards for the media map in the region.”
Abjad Al-Nafel, a television presenter and researcher in new media, stressed the importance of developing radio and television in Arab societies, pointing at the same time to the importance of “employing the new media in the service of the old media, and not the other way around.”
He added that major technological transformations have occurred during the past two decades, “especially that the recipient has options to choose himself, unlike what was previously the case when the channel or radio determined the content that was broadcasting the material according to its media agenda.”
Al-Nafel said that it was important for radio and television to play a role in the development of peoples by “providing educational and targeted materials, although their impact is not the same as before.”
Ahmed Addayhani, correspondent at Montecarlo Al-Doualiya, said that radio, television and traditional media channels have “lost their public attention” in following events, news and even entertainment content. However, he added that they “remain the most reliable among the audience, especially with regard to following up on events and pursuing true news.”
Moath Otoom, CEO of the Qaafe Center for Media Studies and Political Science, said that digital developments have affected the economies of media institutions, especially in publishing, production and marketing.
This has contributed to changing the patterns and habits of consumers by providing a variety of content that meets their needs and desires, he added.
Otoom said: “Television and radio have great economic importance, offset in importance by the cultural, entertainment and news value that works on the development of peoples.
“The Arab media movement several years ago reflects the bright image on which it is based, and evidence of this is the participation of major Arab and Western media institutions in the Arab Radio and Television Festival currently, which enriches the media environments in the region in particular.”
Arab media must adapt to changing technology and demands, experts say
https://arab.news/2a8dq
Arab media must adapt to changing technology and demands, experts say
- Traditional media tools remain important in terms of credibility and reliability
- The digital field is “a fertile ground for rumors and unknown sources”
Saudi Falcons Club CEO and Kazakhstan ambassador discuss ways to boost cooperation
RIYADH: The CEO of the Saudi Falcons Club, Ahmed Al-Hababi, met Kazakhstan’s ambassador to the Kingdom, Madiyar Menilbekov, in Riyadh on Thursday to discuss opportunities for cooperation and ways in which these might be enhanced to benefit mutual goals.
One of the topics was the Hadad Program, a leading initiative developed by the club with the aim of returning falcons to their natural habitats and saving the species from the threat of extinction.
Menilbekov praised the club for the important role it plays in enhancing falconry and preserving its cultural heritage.
The club said the meeting was part of its efforts to strengthen international partnerships in keeping with the goals of the Saudi Vision 2030 plan for national development and diversification.
Saudi envoy to US outlines efforts to maintain safety of Saudi citizens amid LA wildfires
LOS ANGELES: Saudi ambassador to the US, Princess Reema bint Bandar, reaffirmed on Thursday the embassy’s commitment to the safety and security of Saudi citizens in Los Angeles and surrounding areas impacted by wildfires, the Saudi Press Agency reported.
In a statement, Princess Reema emphasized that the embassy and the consulate general were working tirelessly to support citizens affected by the fires.
She highlighted that ensuring their well-being remains a top priority for Saudi diplomatic missions in the United States.
She said the team was monitoring the situation closely and was prepared to provide immediate assistance to those in need. The embassy and consulate were dedicated to ensuring the security and safety of all Saudi citizens in affected areas, she added.
The embassy and consulate have activated a round-the-clock response team to address concerns and offer necessary support, SPA added.
The wildfires in California have prompted widespread evacuations and caused significant disruptions in the Los Angeles area, with officials working to contain the blazes.
KAUST conducts research study on microbiomes in glacier-fed streams
- Collaboration with scientists from Swiss Federal Technology Institute of Lausanne
RIYADH: The King Abdullah University of Science and Technology, in collaboration with scientists from the Swiss Federal Technology Institute of Lausanne, has conducted an unprecedented, in-depth study on microbiomes — microorganisms that live symbiotically with humans or other organisms — in glacier-fed streams.
These streams, originating from glaciers atop the Earth’s highest mountains, harbor a wealth of unique microorganisms.
The research team collected and analyzed samples from 170 glacier-fed streams over five years across regions including New Zealand, the Himalayas, the Russian Caucasus, the Tien Shan and Pamir Mountains, the European Alps, the Scandinavian Alps, Greenland, Alaska, the Rwenzori Mountains in Uganda, and the Ecuadorian and Chilean Andes, the Saudi Press Agency reported.
The findings, published in the renowned scientific journal Nature, represent the first global reference for microbiomes in glacier-fed streams.
These streams, which are among the most extreme natural freshwater ecosystems in the world, are located at mountain summits and are characterized by near-freezing temperatures and low nutrient levels.
They also serve as the origin for many of the world’s largest rivers, functioning as vital water reservoirs for the planet.
KAUST researcher Dr. Ramona Marasco emphasized that glacier-fed streams were highly vulnerable to climate change.
She spoke of the importance of establishing a baseline for their microbiomes to better understand the rate of ecological change, while highlighting KAUST’s extensive genetic sequencing efforts, which have significantly contributed to creating a comprehensive picture of these endangered microbiomes.
The researchers successfully developed the first global atlas of microorganisms in glacier-fed streams.
Their work revealed that these streams harbor a unique microbiome distinct from other cryospheric systems, such as glaciers, frozen soils, and ice-covered lakes.
About half of the bacterial species in these streams are endemic to specific mountain ranges. The scientists attribute this phenomenon to the geographical isolation of mountain ranges, similar to islands, and to the powerful natural selection exerted by the harsh conditions in glacier-fed streams.
Saudi swimmer’s remarkable 30km swim from Alkhobar to Bahrain
- Mariam Binladen’s feat of endurance and grit completed in over 11 hours
JEDDAH: In a remarkable feat of endurance and determination, Saudi Arabia’s Dr. Mariam Binladen recently completed the Khalid bin Hamad Swimming Challenge, covering a distance of 30km from Alkhobar, Saudi Arabia, to Salman City, Bahrain.
Binladen achieved this incredible feat in 11 hours, 25 minutes and 47 seconds.
Among her achievements, the open-water swimmer became the first Arab woman to cross the Red Sea to Egypt in October 2022, and the first to traverse Dubai Creek with a swim of 24 km in 2017.
In addition, she was the first woman from the Gulf to swim across the English Channel, covering 33.5 km in August 2016.
Speaking to Arab News about her feat on Dec. 26, Binladen said: “This swim was on my radar for 7 years.
“Unfortunately it was difficult to find an optimum window to do the challenge, primarily because weather conditions in the Gulf of Bahrain are incredibly difficult to predict.
“I had to study the sea very well taking into account the tides, wind speed, wave patterns, swells, water temperature and marine life cycles in order to minimize risk and achieve this goal.”
She added: “Amongst the many challenges of this event was swimming at night in the dark, in fluctuating cold-to-warm water temperatures, with the added complexity of tidal changes.
“As a way of mitigating the hazardous conditions the swim started at the Water Tower at Alkhobar at 1:50 a.m. Visibility was zero so I was swimming blind coupled with water temperatures ranging from 17 to 22 degrees.
“Instead of feeding every 30 minutes I fed every 15 minutes to avoid hypothermia and to maintain my body heat until sunrise, which was half-way through the swim.
“The tide in this area shifts every six hours which meant swimming part of the way against the tide which requires a huge amount of stamina and mental agility in order not to become exhausted.”
She added: “Each challenge poses its own distinct difficulties and unique set of conditions; during the Red Sea swim it was how to maneuver around sharks and avoid their feeding times.
“The English Channel, for example, was freezing cold and it is a busy shipping lane so it was necessary to address those concerns and plan accordingly.
“The Bahrain swim was undoubtedly hazardous and posed many issues, the distance being one of them. Before any swim I undertake area studies, conditions, risks and train to mitigate risks and for the conditions that I will face. Of course there are always some surprises.”
She has faced other challenges during her career. “My most unusual swim was in an ice glacier in Switzerland, this challenge was to swim in (minus) 2 degrees for 85 meters.
“I undertook extensive physical and cognitive training in order to prepare for this unique challenge. The burn of the ice-cold water will remain with me forever.”
In addition to being an athlete and dentist, Binladen also helps refugees and creates awareness through her platform, which has been acknowledged by organizations worldwide.
In 2016, she opened the first free medical facility of its kind for dental treatment in a Syrian refugee camp in Azraq, Jordan.
“Of course it is rewarding to treat any patients, I love to help people in any capacity I can, whether through treatment, inspiring them in sport or supporting them to swim gives me enormous satisfaction.”
As the Kingdom empowers women, Binladen said that she is delighted to be living at a time when Saudi women can pursue their ambitions in the workplace, sports and business.
“My advice to Saudi women is to never give up on your dream, with hard work and dedication you can fulfill your goals.”
On her future, she said: “It’s a common question, everybody is interested to know what’s next. All I can say is that I have a few possibilities in the pipeline and am carrying out area studies at the moment.”
“My ambition is to lead a fulfilling life in which I am constantly learning, developing, growing and making a positive impact on those around me, through my career, relationships or personal endeavors.
“I strive to pursue excellence and leave a lasting legacy that inspires others.”
Authority warns against overuse of ginseng by pregnant women, says no proof of safety
- Adverse effects of the plant-based supplement include insomnia or high blood pressure when used in large doses, warns SFDA
- It stressed that stressed that herbal supplements should be used with caution, like any other medicine
RIYADH: The Saudi Food and Drug Authority has warned against overuse of the herb ginseng due to possible negative side-effects and the lack of evidence of its safety for pregnant and breastfeeding women.
Adverse effects of the plant-based supplement include insomnia or high blood pressure when used in large doses, and the SFDA warned that there was no proof of it being safe to use during pregnancy, according to the Saudi Press Agency.
In addition, the herb may interfere with medicines for blood thinners, diabetes, heart conditions, insomnia and schizophrenia, and can interact negatively with caffeine, it said.
Ginseng, known by its scientific name Panax ginseng, is used in alternative medicine for its purported effects on energy levels, concentration and mood.
The recommended average dose is between one and two grams of the root, taken three to four times a day, for between three and four weeks, according to the report.
SFDA further stressed that herbal supplements should be used with caution, like any other medicine.
It added that claims about the safety of such supplements not supported by evidence should be handled with caution, and advised consulting a doctor before using them.
Herbal supplements can also interfere with certain foods, as well as medication, the authority added.
SFDA provides a list of prohibited medicinal plants and cosmetic products on its official website: https://www.sfda.gov.sa/ar/informationlist/66327.
