HAIL: The Saudi Tourism Development Fund has concluded a campaign promoting travel in Hail, northwest Saudi Arabia.

The Discover Beyond Hail tour was held under the patronage and presence of Hail Gov. Prince Abdulaziz bin Saad bin Abdulaziz.

Hail was the latest stop on the tour, which covered Asir, Al-Ahsa and Taif. The wider scheme is part of a nationwide effort to spotlight untapped investment opportunities across Saudi tourism destinations.

Prince Abdulaziz was briefed about the participating entities and their content. Mohammad Al-Romaizan, chief of staff and corporate governance officer at the TDF, delivered a speech on behalf of the fund’s CEO, Qusai Al-Fakhri, underlining the significance of enhancing tourism investments in Hail.

He said: “At the Tourism Development Fund, we are dedicated to empowering private sector projects in Hail by offering tailored financial and non-financial solutions that support and empower investments in the tourism sector in a sustainable manner.

“By showcasing Hail’s rich heritage and unique cultural identity, we aim to drive sustainable investments in tourism that contribute to the region’s economic development and create a vibrant future for its communities.”

The Discover Beyond Hail tour featured activities including panel discussions on advancing tourism development in Hail, success stories of transformative projects, and inspiring narratives shared by local influencers and content creators in the region.

An exhibition and interactive workshops offered valuable insights into tourism enablement programs and provided one-on-one consultations for investors and stakeholders willing to capitalize on the sector’s investment opportunities.