Diriyah’s significance underscored by its designation as a giga-project of Saudi sovereign wealth fund PIF

Hundreds of years ago, the mud-brick city of Diriyah played a key role in the development of what would one day become the nation of Saudi Arabia; now it is set to play another important role as a major tourist attraction. (Supplied)
Short Url
Updated 10 January 2023
Follow

Diriyah’s significance underscored by its designation as a giga-project of Saudi sovereign wealth fund PIF

  • The original seat of power of the Kingdom’s Al-Saud family is the subject of a $50 billion restoration project
  • Crown Prince Mohammed bin Salman says PIF’s investment “reflects Diriyah’s status as a unique destination”

JEDDAH: For more than 500 years, the remains of the mud-brick city of Diriyah bore mute witness to the resilience, determination and the vicissitudes of fortune of the inhabitants of the Arabian Peninsula.

Constructed along a curve on the outskirts of Riyadh, on an oasis that split from the banks of Wadi Hanifa, Diriyah’s mud-brick walls once enclosed a thriving desert city that was a powerhouse of culture and commerce.

Its At-Turaif district, with its famous citadel, was the original seat of power for the Kingdom’s Al-Saud family. In 1727, the city was named the country’s capital, laying the foundations for what would later become a unified Saudi Arabia.




Thanks to the efforts of the king and his crown prince, Diriyah will soon be on show to the world like never before. (SPA)

In 2010, almost three centuries later, the ruins of At-Turaif were designated a UNESCO World Heritage site. Then, in July 2017, the area became the subject of a painstaking restoration plan aimed at bringing its historical legacy back to life.

Now, Diriyah has been added to the portfolio of the Kingdom’s Public Investment Fund (PIF) as its fifth giga-project.

The five giga-projects form a key pillar of the sovereign wealth fund’s strategy to diversify the Kingdom’s economy by launching new sectors, promoting public-private partnerships, and boosting investment and employment opportunities.

The recognition of the site alongside the Kingdom’s other giga-projects “reflects Diriyah’s status as a unique destination with distinctive cultural, historical and tourism landmarks,” Crown Prince Mohammed bin Salman, the prime minister of Saudi Arabia and chairman of the PIF, said in an announcement on Monday.

The PIF, which manages more than $620 billion in assets, is at the heart of the Saudi Vision 2030 plan that aims to diversify the Kingdom’s economy and reduce its reliance on hydrocarbons.

Besides Diriyah, Saudi Arabia’s roster of giga-projects includes NEOM smart city, Red Sea Global’s luxury tourism development, Riyadh-based Qiddiya entertainment complex and real-estate developer ROSHN.




At the center of Diriyah’s At-Turaif district, a maze of stone and adobe mud houses, courtyards and towers, are located high citadel towers of the majestic Salwa Palace. (Supplied)

The Diriyah Gate Development Authority (DGDA) was entrusted by the Saudi government in 2017 with redeveloping the “birthplace of the Kingdom” into a world-class and sustainable tourism, entertainment and cultural destination.

Once complete, the $50 billion giga-project will feature some of the world’s most luxurious restaurants and hotels built in traditional Najdi architectural style, alongside conservation areas and cultural venues.

The DGDA will continue to supervise the site with a view to transforming it into one of the region’s foremost tourist attractions.

At the center of Diriyah’s At-Turaif district, a maze of stone and adobe mud houses, courtyards and towers, are located high citadel towers of the majestic Salwa Palace. It was here where the first chapters in the story of Saudi Arabia were written.

Extending over an area of at least 10,000 square meters, the palace at Salwa, which means solace or comfort in Arabic, is the largest single structure in Diriyah, consisting of seven architectural units built in successive stages.

The first appeared in 1446 when Manaa’ Al-Muraide, leader of the Marada clan of the Al-Duru tribe of Bani Hanifah, and “the father of the Saudi royal family,” laid the building blocks for what would become the greatest state in the history of the Arabian Peninsula.

Built in distinctive Najdi architectural style from mud bricks, straw, and logs, the walls are lined with decorative triangular windows designed to recirculate air and bring natural light into the rooms.




King Salman visited the historic site in 1981. (Supplied)

This architectural style evolved over several centuries in response to the harsh conditions, making use of the few readily available natural materials, including sun-baked adobe bricks, limestone quarried from the slopes of the wadi and timber from the hardy tamarisk tree.

Historians believe the First Saudi State was established here in 1727 when Saud’s son, Mohammed, became the ruler of the town. Imam Mohammed ibn Saud was the great-great-great-great-grandfather of King Salman and “one of the most important figures” in the history of Saudi Arabia.

Built in the Hanifah valley, the city’s emergence represented a turning point in the Arabian Peninsula’s history, as the Arab and Islamic worlds found stability and prosperity and became a destination for trade, culture, knowledge, communication and economic exchange.

After his death, Imam Mohammed’s son, Abdulaziz, continued his father’s work, and years later, his son Saud, known as Saud the Great, inherited the throne.




Diriyah has been added to the portfolio of the Kingdom’s Public Investment Fund (PIF) as its fifth giga-project. (Royal Commission for Riyadh City)

As the Saudi state expanded, stretching from the edges of the Euphrates and the Levant in the north to Sanaa and Muscat in the south and the coast of the Arabian Gulf in the east to the Red Sea in the west, so did the threats to its control.

In 1811, Ottoman forces under the command of Ibrahim Pasha landed at Yanbu on Arabia’s Red Sea coast. It was the start of a bloody, six-year campaign that would end with the defeat of Diriyah and the abandonment of At-Turaif.

In March of 1818, the city walls were battered by shell fire, the scars of which remain visible today. Outnumbered six to one, 5,000 soldiers held the fort against the forces of Ibrahim Pasha.

For six months they stood strong to defend the fort. However, for every one of the 1,200 defenders who died, 10 of Pasha’s men were killed in battle. Leading the Saudi soldiers was Imam Abdullah bin Saud.

When the siege was finally over, the Ottomans withdrew from Najd, but not before laying waste to Diriyah, destroying buildings and fortifications. They also cut down every single date palm tree, undoing years of patient cultivation and condemning people across a wide area to starvation.

Although Diriyah and At-Turaif had been left in ruins, torn by unrest, assassinations, civil war, and later seized by the Ibn Rasheed clan in 1891, they remained in the hearts of the surviving members of the Saud family.




The recognition of the site alongside the Kingdom’s other giga-projects “reflects Diriyah’s status as a unique destination with distinctive cultural, historical and tourism landmarks,” said the crown prince. (SPA)

In 1902, a 16-year-old Abdulaziz ibn Abdul Rahman Al-Saud, son of the exiled last imam of the Second Saudi State, and a small band of warriors, stormed the fortress of Masmak, 20 km southeast of At-Turaif, and reclaimed the throne.

He united the nation from east to west, with Riyadh as the new capital of the Saudi state, on Sept. 23, 1932. Four decades later, Diriyah would rise again, this time as a new town on the outskirts of the rapidly expanding capital.

Fast forward to 2017, and an ambitious plan was launched to transform Diriyah into a global historical, cultural and lifestyle destination.

With it, SR27 billion ($7.1 billion) would be added to the Kingdom’s gross domestic product, 55,000 jobs created and 27 million visitors attracted per year.

Once complete, the site will feature at least 28 luxury hotels and resorts, about 400 of the world’s finest luxury and lifestyle brands, and more than 150 fine-dining restaurants and premium cafes.

There will be more than 3,000 residential units in the traditional Najdi design and another 300-plus luxury branded residences.

The site will also host a brand new academic institution, King Salman University, which will focus on heritage, culture and the arts, alongside several new cultural institutes specializing in Najdi architecture and mud-brick building, poetry, falconry, Qur’an recitation, local theater, dance, music and the culinary arts.

Other cultural assets will include a grand mosque that can accommodate more than 10,000 worshipers, six museums focused on Saudi history, replete with a period village, not to mention the Al-Turaif UNESCO World Heritage site itself, and the Al-Taleh Center, the focus of whose work is the region’s farming heritage.




Diriyah is known for its decor and architecture. (Supplied)

These developments have not gone unnoticed in the wider region. Diriyah has been chosen to be the Capital of Arab Culture for 2030. It has already hosted the JAX Arts Festival and the Diriyah Contemporary Art Biennale, a platform that supports the artistic and creative movement and helps keep pace with the cultural transformation of the Kingdom.

Diriyah is also set to host many more major sporting events. With its distinct road network, it has been a popular choice to host the world-famous Formula E racing event over the years. Diriyah was also host to “Clash on the Dunes,” the first heavyweight boxing championship to be held in the Middle East.

Such is the power and importance of Diriyah to the Saudi story and history of the Arabian Peninsula that the once abandoned city has once again taken center stage, becoming the crown jewel of the Kingdom.

Diriyah: past, present and future
On Saudi Arabia’s 91st National Day, the birthplace of the Kingdom continues to make history

Enter


keywords

 


Saudi crown prince receives UAE national security advisor

Updated 8 sec ago
Follow

Saudi crown prince receives UAE national security advisor

RIYADH: Saudi Crown Prince Mohammed bin Salman received UAE National Security Advisor Tahnoun bin Zayed Al Nahyan at Salam Palace in Jeddah, the Saudi Press Agency reported.
The crown prince and Shiekh Tahnoun, who is also the deputy ruler of Abu Dhabi, discussed relations between the Kingdom and the UAE and ways to enhance them.


Saudi authorities close 996 establishments over health violations 

Updated 03 July 2025
Follow

Saudi authorities close 996 establishments over health violations 

RIYADH: A total of 5,912 inspections covering 4,307 establishments were carried out across the Kingdom by the Saudi Food and Drug Authority in April and May.

A total of 996 were shut down due to various violations, while 136 were closed for operating without required licenses and for product safety breaches.

Additionally, production lines at 127 establishments were halted and 1,750 types of products were seized.

The initiative is part of the SFDA’s efforts to ensure compliance with approved regulations and to uphold high quality standards.

At one food establishment, inspectors found raw materials of an unknown origin, employees without health certificates, the absence of a tracking system and inadequate measures being taken to prevent cross-contamination. These led to the closure of the business and the implementation of necessary legal measures.
 


Need for global collaboration to fight drought stressed

Updated 03 July 2025
Follow

Need for global collaboration to fight drought stressed

  • Saudi Arabia, along with partners, launched the Riyadh Global Drought Resilience Partnership on the first day of the 4th International Conference on Financing for Development

RIYADH: As part of the Kingdom’s efforts to mitigate the impacts of desertification, improve air quality and achieve its sustainable development goals, Saudi Arabia, along with partners, launched the Riyadh Global Drought Resilience Partnership on the first day of the 4th International Conference on Financing for Development.

Held in Seville, Spain, from June 30 to July 3, the four-day event saw the participation of 70 countries, including attendance by local and international ministers, environmental organizations and financial development entities.

Among the participants was Saudi Deputy Minister for Environment, Water and Agriculture Osama Faqeeha.

Faqeeha, who is also the adviser to the 16th session of the Conference of the Parties Presidency, emphasized the significance of collaborative efforts and innovation to address the escalating threat of climate change that resulted in complicated and devastating environmental issues such as drought.

Faqeeha said: “The Riyadh Drought Resilience Partnership will serve as a global facilitator, a ‘one-stop shop’ for drought resilience, promoting the shift from reactive relief response after drought hits to proactive preparedness.

“We also seek to amplify global resources to save lives and livelihoods around the world.”

The deputy minister said that solutions should be applied through strategies and mechanisms to ensure enhanced resilience in the areas that were mostly affected by drought and climate change globally.

He praised the partnership with the International Drought Resilience Alliance, a global coalition that aims to build resilience against droughts and climate change. 

He said it was fundamental to bridging the gap between the political and financial aspects to ensure the achievement of long-term sustainable development objectives.

The discussion highlighted some of the national efforts and strategies for environmental sustainability, including efforts by the OPEC Fund for International Development, the Islamic Development Bank and the CAF Development Bank of Latin America.


Saudi Shoura Council members visit Turkish parliament

Updated 03 July 2025
Follow

Saudi Shoura Council members visit Turkish parliament

ANKARA: Members of the Saudi-Turkish Parliamentary Friendship Committee of the Saudi Shoura Council met with their counterparts from Turkiye during a visit to the country.

During the meeting, held in Ankara, the two sides reviewed ways to further boost their relations and discussed other topics of common interest.

The Saudi delegation also met with Numan Kurtulmus, president of the Turkish Grand National Assembly.
 


How AI is transforming Saudi businesses, from homegrown startups to global creative agencies

Updated 03 July 2025
Follow

How AI is transforming Saudi businesses, from homegrown startups to global creative agencies

  • Small business owners are using smart tools to automate tasks like bookkeeping, customer service, and content creation with minimal resources
  • Platforms like Salla and QuickBooks help entrepreneurs manage online stores, financials, and logistics, saving time and boosting efficiency

RIYADH: Artificial intelligence is revolutionizing the landscape for small businesses, offering innovative solutions that enhance efficiency, creativity, and competitiveness. As technology evolves, many entrepreneurs are leveraging AI tools to streamline operations and drive growth.

One of the most significant advantages of AI is its ability to automate repetitive tasks. Tools like chatbots can handle customer inquiries around the clock, freeing up valuable time for business owners to focus on strategic initiatives.

This not only improves customer service but also enhances overall efficiency.

AI-powered analytics platforms can process vast amounts of data, providing actionable insights that help businesses make informed decisions based on market trends and consumer behavior. 

In this dynamic environment, AI is transforming small business operations.

A notable example is Hams Nabeel, a working mother who founded her business, Thikra, to preserve cherished memories for families.

“There was a clear need for my business idea,” she told Arab News. “Since I had my daughter, I wanted to preserve her hospital items — like her hat, blanket, and hand bracelet — all in one place.”

AI has become crucial in Nabeel’s entrepreneurial journey, streamlining various aspects of her operations. “ChatGPT helped me expand my business by crafting a clear structural plan,” she said.

What typically took weeks can now be accomplished in minutes, providing clarity when she faced uncertainties.

AI also assisted Nabeel in comparing 3D printers and defining her business’s vision. “AI guided me in crafting my mission and vision and even generated social media posts,” she said.

For financial management, she relies on QuickBooks, which automates tasks and offers valuable insights. Furthermore, Nabeel uses Salla, a website creation tool that simplifies online store management.

“Creating a business is so easy with Salla,” she said, allowing her to focus on creativity rather than technical details.

Screenshot of a page in the AI-enabled powered Salla platform.

In creative sectors, AI tools are essential for content creation and design. From generating social media posts to developing marketing materials, AI helps small business owners maintain a robust online presence without extensive resources.

“We have traditionally always been creatives before tech developers, but with AI it is now enabling us to combine both,” Denis Bodart, who operates a creative animation agency called Feed Me Light in London and Riyadh, told Arab News.

“We are now building more creative tools and AI products, including a new SaaS (Software as a Service) platform focused on the out-of-home advertising sector, which allows us to dynamically display content on various screens at once.

“Imagine walking through a city filled with screens that communicate and showcase engaging, interactive content. For example, the displays can respond to the latest football or esports results, presenting teams in an exciting manner.

“They can also adapt to weather conditions and customize their content based on audience presence in events, venues, and shops.”

Bodart highlighted how AI agents support his team. “By training AI agents to understand our business more, we can use these agents to help support our teams, providing a helping hand with more repetitive tasks such as receipts, bookings, data fetching, or even helping enhance our marketing and sales teams, amplifying our business’s online presence.”

He added: “For Saudi Arabia, the strategic integration of AI holds immense potential to create a truly transformative and positive impact on how they approach upcoming global events such as the Winter Olympics, Asian Cup, and World Cup events.

“This technology can significantly elevate fan engagement, optimize operations, and craft unparalleled experiences, setting new benchmarks for global sporting events hosted in the Kingdom.”

Denis Bodart, who runs a creative animation agency called Feed Me Light in London and Riyadh, says AI helps small business owners maintain a robust online presence without extensive resources. (Supplied)

Integrating AI allows small businesses to provide seamless customer experiences. Automating processes like order management and payment processing enhances customer satisfaction and loyalty.

“AI has completely changed the game for small creators like me,” Salwa Beauty, a prominent social media influencer in Saudi Arabia, told Arab News. “It’s like having a full creative team in your pocket.”

Salwa utilizes AI to generate content ideas, animate scenes, write captions, and redesign photos — tasks that once required extensive time and resources.

For her fitness content, Salwa has eliminated the need for models or physical products. “I can animate people, create scenes, and even showcase products being used — all without hiring anyone or incurring upfront costs,” she said.

This capability allows her to build a complete brand presence independently, showcasing the democratizing power of AI.

The freedom AI provides is substantial for small businesses. By enabling entrepreneurs to launch ideas, test visuals, and create professional content quickly and affordably, AI empowers them to stand out in a crowded market.

“AI is literally my assistant now,” said Salwa.

AI also reduces costs associated with traditional modeling. Additionally, AI facilitates content creation and scheduling, allowing businesses to maintain a consistent online presence effortlessly.

Platforms like Salla and Zid are enhancing the landscape for small businesses in Saudi Arabia. These platforms leverage AI to optimize customer interactions, enabling efficient order scheduling, carrier connections, and targeted marketing messages based on customer data.

Screenshot of a page in the AI-enabled Zid platform.

Such features not only save time but also enhance the overall customer experience.

AI has emerged as an invaluable asset for small businesses, offering innovative solutions that enhance productivity, creativity, and financial management. Integrating AI tools can significantly transform the entrepreneurial journey, enabling working mothers and small creators to thrive in today’s competitive market.

With AI as a partner, the possibilities for growth and success are limitless. As small businesses in Saudi Arabia continue to embrace these technologies, they open the door to a future where creativity and efficiency flourish, paving the way for new ideas and opportunities.

AI is a powerful ally for small businesses, empowering them to optimize operations, enhance marketing efforts, and improve customer experiences. As more entrepreneurs embrace these technologies, the potential for growth and innovation continues to expand.