Saudi bid for Expo 2030 ‘an investment in the future of our citizens, residents and visitors,’ RCRC chief tells Davos

Head of RCRC speaking with award-winning broadcaster Emma Crosby at a special fireside chat at the CNBC pavilion on the Davos promenade on the sidelines of the World Economic Forum’s Annual Meeting. (Twitter)
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Updated 20 January 2023
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Saudi bid for Expo 2030 ‘an investment in the future of our citizens, residents and visitors,’ RCRC chief tells Davos

  • The Kingdom has already earned significant support for its bid from more than 60 countries and organizations 
  • More than 30 million people expected in Riyadh and 1 billion eyed for virtual interaction on metaverse

DAVOS: Saudi Arabia’s bid for Expo 2030 was not a one-off investment but rather one “in the future of our citizens, residents, and visitors,” the head of the Royal Commission for Riyadh City, Fahd Al-Rasheed, said.

“We’re thinking about the legacy of the site itself and how it can be used. It cannot be just built and then everybody packs their bags and leaves. It has to be used beyond us.

“So, we’re thinking about the design of the buildings, and we have that in this site masterplan in a way that we can use them for the future of work, the future of education, and reskilling,” he added.

Speaking with award-winning broadcaster Emma Crosby at a special fireside chat at the CNBC pavilion on the Davos promenade on the sidelines of the World Economic Forum’s Annual Meeting, Al-Rasheed noted that the Expo 2030 infrastructure would come naturally given the work already being done regarding Crown Prince Mohammed bin Salman’s Vision 2030.

His vision, however, for the Expo was not solely in the look and feel of the site, but in its legacy.

He said: “Our legacy from Expo 2030 is not going to be a building. It has to be mass engagement, and at a scale never seen before.

“It is literally the largest event in the world, and so what we committed to is the following; not only are we going to get 30, 40 million people to the site, which is fantastic, it’s a record. We’re going to get 1 billion people to interact with it on the metaverse and we are now translating that vision into reality.”




The Saudi Arabia Pavilion stands tall at Dubai Expo 2022, which drew 26 million visitors over six months. (Dubai Expo 2020)

The virtual Expo would cater for those unable to fly to Riyadh, but the RCRC’s chief executive officer pointed out that it would be more than just a virtual tour.

“You’d give 1 billion people the opportunity to actually come and see it, and that would be the first win. The second win is they would actually come in and do something experiential about water use and energy use, learn something and apply it in their home. That will get you mass impact.

“And third, maybe even transact, do a job virtually, or meet somebody or a company, get an investment, et cetera. So again, it has to be useful to everybody for it to be used,” Al-Rasheed added.

He said: “You have to have a great site, great mobility, which we are doing already now. And the metro will connect to the site. The site is just south of the airport. So, it’s basically the gateway into the city of Riyadh. And we are going to have 140,000 rooms and hotel rooms by then anyway. And so, the Expo will come in naturally.”

Saudi Arabia is no stranger to hosting millions of visitors, given that it is home to the Two Holy Mosques which bring in millions of pilgrims every year for Hajj in Makkah.

 

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However, that is not to say that creating such a complex site will come cheap. A whopping $8 billion of investment from the Kingdom will be going into making the plans become a reality.

“It’s a very large investment. We believe that this investment is totally justified. We have a return-on-investment target as well for it. We have a socio-economic target on jobs created both during the Expo and before and after.

“So, the government of Saudi Arabia doesn’t just put money into buildings and infrastructure and white elephants. We actually want a return on investment out of everything that we do,” Al-Rasheed added.

On the Expo’s theme, The Foresight of Tomorrow, he said: “It means that we have to take responsibility for our future, whether we are countries, companies, or individuals.

“We have to project the next two, three decades and look at the opportunities that it’s going to avail, and the challenges, and tackle them. We need to stare them right in the face.”

Within this theme lies three subthemes: A Different Tomorrow, Climate Action, and Prosperity for All.

To paint a picture of the first sub theme, Al-Rasheed gave the example of how robotics could reformat a 200-employee factory into one that only needed three employees.

“The plant is more productive, but what happens to 197 employees that you just basically moved out of a job? You have to think about reskilling. So, by confronting the problem, I immediately thought about what I need to do in order to manage from a socio-economic perspective.

“You have the same thing on the second subtheme, which is climate action. What do we need to do? Not just as countries meeting and suits, et cetera, talking about what the future would look like, but what do I as an individual contribute? How do I use water differently, energy differently? What is my role?”

And on the third subtheme, he added: “How can we provide opportunity for everyone? They may not take it, but we have to provide it.”

The capital has already begun working on climate action and sustainability, with more than $70 billion invested in such projects.

Al-Rasheed said: “We said we cannot announce a strategy of hypergrowth without having a sustainability commitment. So, last year we actually announced the real sustainability strategy.

“We love our environment, we love our city, and we have a commitment to the world. So, we will change all our systems, we will change all our plans. We will make 30 percent of our cars, electric vehicles by 2030 and 50 percent renewable energy sources by 2030.”

The fireside chat was attended by numerous WEF delegates, business executives, journalists, and investors.

Saudi Arabia submitted its bid for the World Expo 2030 in October last year, in a letter sent by Crown Prince Mohammed bin Salman to the Bureau International des Expositions, the international organizing body for the global event since 1931. 

The Kingdom has already earned significant support for its bid from more than 60 countries and organizations around the world, including China, France, Turkiye, Greece, Armenia, Cuba, dozens of other African nations, and the Organization of Islamic Cooperation. 

The Kingdom 's capital is competing against Busan in South Korea, Rome in Italy, and Odesa in Ukraine for Expo 2030, with a ballot to be held by the BIE in November 2023, on the principle of one country, one vote.


Saudi Arabia steps into global spotlight at Arabian Travel Market

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Saudi Arabia steps into global spotlight at Arabian Travel Market

  • The appearance follows the success of AlUla’s first international marketing campaign
  • Online interest in AlUla surged, with website visits up 8.5 times and bookings climbing 220 percent

RIYADH: At the unveiling of its new Saudi Land pavilion during this year’s Arabian Travel Market in Dubai, Saudi Arabia and AlUla in particular have turned heads.
Held from April 28 to May 1 at the Dubai World Trade Center, AlUla’s presence at ATM is highlighting its rapid transformation and new partnerships with industry leaders.
The appearance follows the success of AlUla’s first international marketing campaign under the theme “Forever Revitalizing,” which began in early 2024.
Aimed at reintroducing the world to AlUla’s deep historical roots and natural beauty, the campaign ran across nine countries in six languages.
Melanie de Souza, executive director of destination marketing at the Royal Commission for AlUla, said the city’s global profile has grown significantly thanks to the campaign. “Expanded airline connectivity, more hotels and a packed events calendar have all helped us keep up with growing interest,” she said in a statement.
The campaign highlighted the city’s ancient ruins, striking desert landscapes and growing cultural offerings through dramatic films, rich imagery and storytelling.
The ancient oasis city-turned-cultural tourism hotspot welcomed more than 286,000 visitors in 2024, 72 percent of them domestic and 28 percent international.
Online interest in AlUla surged, with website visits up 8.5 times and bookings climbing 220 percent, leading to a 240 percent jump in revenue.
AlUla is also investing in the future. By the end of 2025, it plans to expand its accommodation capacity to more than 1,400 rooms, while committing to Vision 2030’s sustainability goals.
De Souza added: “Our focus remains on developing a destination premised on sustainability and aligned with Saudi Vision 2030. At ATM, we will showcase why AlUla stands out as one of the most purposeful and forward-thinking destinations globally.”
Visitors to AlUla’s stand at ATM can experience a number of attractions. At the Arabian Leopard experience, guests can learn about local wildlife conservation efforts and vote to name a future leopard cub for a chance to win a two-night trip.
Names are being transliterated into the ancient Dadanite script at the Echoes of AlUla attraction, while the Rawi storytelling section is a space to listen to traditional tales passed down through generations.
The Saudi Tourism Authority is also showcasing the Kingdom’s rich diversity at ATM, from coastal escapes to mountain retreats and world-class sporting events.
Fahd Hamidaddin, CEO of the authority, said in a statement: “We are thrilled to return to ATM, opening the doors to Saudi Land, and welcoming our valued partners from around the globe.”


Saudi center, UK firm team up on environmental goals

Updated 11 min 40 sec ago
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Saudi center, UK firm team up on environmental goals

  • The agreement supports the center’s strategy to build partnerships
  • The partnership includes a knowledge-exchange program

RIYADH: The National Center for Vegetation Development and Combating Desertification is working with British firm Kew Reach to help advance the Kingdom’s National Greening Program.
The agreement supports the center’s strategy to build partnerships that foster knowledge transfer and environmental sustainability, the Saudi Press Agency reported.
Kew Reach will help establish baseline data, conduct assessments and define planning parameters to support the long-term goals of the program and the Saudi Green Initiative.
It will also offer expertise in ecosystem restoration, seed conservation, sustainable land management, advisory services and capacity building, the report said.
The partnership includes a knowledge-exchange program, enabling center researchers to gain hands-on experience at the Royal Botanic Gardens, Kew, in London.
The gardens are home to the world’s largest collection of botanical and fungal specimens — more than 8.5 million — covering about 95 percent of known vascular plant genera and 60 percent of fungal genera.
Khaled Al-Abdulkader, CEO of the center, said the collaboration would leverage Kew’s botanical expertise to restore degraded land and advance environmental goals under the Saudi Green Initiative.


From Manila to Khartoum, Jeddah welcomes the world

Event will reflect Saudi Arabia’s ongoing cultural transformation and its message of welcome to residents from these countries.
Updated 7 min 49 sec ago
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From Manila to Khartoum, Jeddah welcomes the world

  • Saudi Arabia honors expat residents with a month of ‘Passport to the World’ cultural festivities

JEDDAH: “Your Passport to the World” launches on April 30 in Jeddah, offering a month-long celebration of culture, cuisine and performance from the Philippines, Bangladesh, India and Sudan.

The event, organized by the General Entertainment Authority in collaboration with the Quality of Life Program, is a gesture of appreciation, reflecting Saudi Arabia’s ongoing cultural transformation and its message of welcome to residents from these countries.

After a vibrant run in Alkhobar in April, the program in Jeddah will feature interactive performances, traditional dances, artistic displays and food, with each country taking center stage on specific dates: the Philippines from April 30 to May 3, Bangladesh from May 7 to 10, India from May 14 to 17, and Sudan from May 21 to 24.

The events in Alkhobar and at Al-Suwaidi Park during Riyadh Season attracted large crowds and engaged families and visitors with diverse experiences, drawing thousands of attendees.

Mohammed Al-Abadi, one of the event organizers, said during a detailed presentation at the event press conference on April 28: “The purpose of the event is to unite and reconnect communities through a cross-cultural gathering.”

Entry to the event and all concerts is free “in service to the community and to bring smiles to people’s faces.”

Since it is on a first-come, first-served basis, organizers advise families to arrive between 4 p.m. and 6 p.m. to secure a good spot and avoid overcrowding.

Music will enjoy the spotlight with performances by top singers and DJs from each country. Representing India are Jubin Nautiyal, Aakanksha Sharma and 12 other prominent artists.

From the Philippines, Angeline Quinto, Bugoy Drilon, and 10 other performers will take the stage. Bangladesh will be represented by Ruhani Salsabil and 14 others, while Sudan’s lineup includes rapper Dafencii, Insaf Madani and 10 well-known artists.

There will also be children’s activities, and all concerts will be standing-room only, in a family-friendly, smoke-free environment. To ensure safety, each child will receive a tracking wristband upon entry to prevent them from getting lost.

Angelina Bouges, a Filipino expat living in Jeddah, said: “I can’t believe I’ll have the chance to attend a concert featuring some of the biggest singers from my country. I’m truly grateful to Saudi Arabia for making this possible.”

Additionally, culinary experiences and interactive displays will highlight the folklore and social customs of the participating countries.

“Your Passport to the World” also pays homage to each country’s heritage with visual designs inspired by traditional patterns, textile motifs, natural elements, and architectural styles unique to each culture.

Each country’s pavilion at Al-Fayhaa walkway will feature its traditional attire, handicrafts, dance performances, foods, open markets, stages, and interactive installations.

As a visual centrepiece, the event will feature large, illuminated sculptures symbolizing each country: a lizard for the Philippines, an elephant for India, a Bengal tiger for Bangladesh, and a rhinoceros for Sudan.


App launched for Jeddah Historic District visitors

The Ministry of Culture has launched a dedicated app for the Jeddah Historic District, offering innovative interactive services.
Updated 29 April 2025
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App launched for Jeddah Historic District visitors

JEDDAH: The Ministry of Culture has launched a dedicated app for the Jeddah Historic District, known as Al-Balad, offering innovative interactive services to enrich visitors’ experiences and showcase the area’s cultural heritage. 

The launch is a part of the Historic Jeddah Revitalization Project, sponsored by Crown Prince Mohammed bin Salman, the Saudi Press Agency reported on Tuesday.

The project aims to transform Al-Balad, a UNESCO World Heritage Site, into a vibrant urban center that reflects its historical spirit and positions it as a global cultural and tourist destination. 

The app enables users to plan routes, receive real-time activity alerts, and access historical content to enhance their understanding of the landmarks, according to the SPA.

This initiative supports the ministry’s broader efforts to preserve the district’s urban heritage and elevate its cultural profile locally and internationally. 

The goal is to establish the district as a hub for businesses, cultural initiatives, and entrepreneurs, enhancing its status as an inviting destination for visitors.


Cabinet expresses appreciation to government agencies for efforts to achieve Saudi Vision 2030 goals

Saudi Crown Prince Mohammed bin Salman attends the Cabinet session on Tuesday. (SPA)
Updated 29 April 2025
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Cabinet expresses appreciation to government agencies for efforts to achieve Saudi Vision 2030 goals

  • Cabinet emphasized that the security of the Middle East requires accelerating the search for a just and comprehensive solution to the Palestinian issue

RIYADH: The Cabinet expressed its appreciation for the efforts of government agencies that have contributed to the achievements of Saudi Vision 2030 as it approaches the realization of its major goals, Saudi Press Agency reported on Tuesday.

According to the vision’s annual report for 2024, 93 percent of its key performance indicators were either fully or partially met since its launch nine years ago.

Minister of Media Salman Al-Dosari explained that the Cabinet discussed the third and final phase of the Kingdom’s Vision which will begin in 2026. The third phase will focus on sustaining the transformation’s impact and leveraging new growth opportunities.

The Cabinet also commended the generous donation of SR 1 billion ($266.6 million) made by Crown Prince Mohammed bin Salman to support housing projects for eligible Saudi beneficiaries and families in need.

The donation reflects the crown prince’s constant commitment to enhancing the quality of life for citizens and his continued interest in the housing sector and projects aimed at providing adequate housing for deserving families across the Kingdom, the Cabinet said.

Prince Mohammed also briefed the Cabinet on his reception of Jordan’s King Abdullah and his discussions with the Indian Prime Minister Narendra Modi.

The Cabinet commended the outcomes of the second meeting of the Saudi-Indian Strategic Partnership Council and the growing economic, trade, and investment relations between the two countries.

The Cabinet emphasized that the security of the Middle East requires accelerating the search for a just and comprehensive solution to the Palestinian issue, in accordance with international legitimacy resolutions, the Arab Peace Initiative, and the establishment of an independent Palestinian state along 1967 borders with East Jerusalem as its capital.

The Council affirmed the Kingdom’s continued efforts to accelerate the Syrian Arab Republic’s economic recovery, and renewed its call for regional and international financial institutions to resume and expand their operations in the country.