‘Extension of their personality’: Meet Pakistani TikTokers taking style risks to amass followers

This combination of pictures, created on January 24, 2023, features popular Pakistani TikTokers (from left to right) Uroosa Khan, Tahir Abbas and Daniya Kanwal. (Photo courtesy: Instagram via uroosasays/tahirabbassss/daniyakanwall)
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Updated 24 January 2023
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‘Extension of their personality’: Meet Pakistani TikTokers taking style risks to amass followers

  • Growing number of Pakistani influencers are aiming to make unique fashion statements
  • Stylists welcome young people expressing their own personalities and styles on social media

KARACHI: Popular Pakistani TikToker Uroosa Khan loves changing her hair color “frequently.” And Tahir Abbas takes pains to design flamboyant costumes for his musical performances on the popular short-video app.

Khan and Abbas are among a growing number of Pakistani TikTok stars who are going against the grain, using unique hair styles and color, makeup, clothes, tattoos and dance moves to make a “statement” and draw followers in a country where over 20 million people use the video app.

Uroosa Khan, who currently has 60,000 followers on TikTok and creates transition videos, says her unique selling point to draw in a larger audience is her hair.

“I have experimented with almost every [hair] color on myself,” Khan, 26, told Arab News. “I was bullied in school for being a tomboy so I changed my look to stand out from the crowd. It actually gives me confidence and now has become a part of my personality.”

It was “socially challenging,” Khan said, when she first experimented with a “funky” hair color in 2016.

“But I was in my vibe from the start and I didn’t care about criticism. Now, it’s different. Everyone appreciates it,” the influencer said, adding that she complimented her hair with “funky makeup looks, including glittery eyes, blue lipsticks and neon eye liners.”

“It looks so colorful and reflects my personality,” she said. “I really love to see how my followers, even my friends, ask for my unique hair color advice. The hair transformation actually gives me so much confidence that people’s negative opinions don’t affect me.”

Another TikToker, Daniya Kanwal, who has nearly a million followers on TikTok and creates dance and lifestyle content, said showcasing unique haircuts like a boy bob are “all about how comfortable and confident you feel.”

“I’ve had short hair for most years of my childhood. I remember I was diagnosed with a disease and I had to go bald,” she said.

“Those were the days I felt so different from everyone, I wanted to hide my face and never look up again. The younger me was not out of the box, but who I am right now is the exact opposite, I like to experiment with my hair and looks, and be confident in each one of them.”

Kanwal also likes making a “statement” with accessories.

“What makes my accessories great is thrifting and picking little things when I travel,” the 20-year-old said. “You can turn a boring outfit into a cool one by accessorizing it the right way and carrying it with confidence.”

Though it is sometimes difficult for people to understand her unique styles and she has been the victim of online trolling, Kanwal said it did not bother her.

“Social media trolls are obviously always there and for people it’s a little hard to digest someone’s style if it’s not what they expect (someone) of that gender to look like,” she said.

“At some point, my younger version would’ve thought about the validation from people on how I should dress or cut my hair but this version of me accepts me for who I really am and wants to style in the way I feel most confident in.”

Tahir Abbas, with 235,000 followers on TikTok, said amassing new followers required taking style risks.

“I try to wear something different and mostly design my own outfits. In cases where I opt for a designer, I do my homework first,” said Abbas, whose TikTok content features original musical performances.

“For my recent album ‘Ramz,’ I designed the dresses myself. The jacket I am wearing in the song ‘Mann Meriyan,’ ... I bought the cloth, the patches and did the whole design,” Abbas said, describing a bright orange jacket with colorful patches sown on.

Mehek Saeed, a Lahore-based stylist, welcomed the young stars for expressing their unique styles on social media.

“Style is a form of self-expression, particularly, when people put themselves out there on social platforms such as Instagram and TikTok,” she said. “So, if these TikTokers have bright-colored hair or bright eye shadow, they are probably trying to put across a mood or just trying to express themselves. And I am all for it.”

“This hair and this makeup is probably an extension of their personality,” she added. “More power to them.”


Designer Alina Anwar takes over Times Square

Updated 17 June 2025
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Designer Alina Anwar takes over Times Square

DUBAI: Dubai-based designer Alina Anwar, founder of Alina Anwar Couture, this week appeared on a digital billboard in Times Square, New York.

Well known for dressing celebrities in Hollywood and Bollywood, including Mariah Carey, Toni Braxton, Kareena Kapoor and Idina Menzel, Anwar has expanded her reach internationally with her gowns and suits.

The billboard featured Anwar, who is famous for her structured silhouettes and feminine designs, wearing a red sequined skirt from her own collection, accompanied by her brand’s statement: “My aim is to empower women through powerful dressing and to set them on a path of personal freedom and possibilities.”

In a statement she said: “I created this brand to empower women, to make them feel confident, unstoppable and seen. To have that vision now broadcast in Times Square is surreal, but it’s also just the beginning.”

Anwar’s brand is a luxury eveningwear label that creates gowns and tea-length dresses using contemporary couture techniques and French finishing. The brand’s pieces feature fine fabrics and detailed tailoring, and are made in the UAE.

In 2019, her work gained global attention when US singer Mariah Carey wore one of her designs in a remake of the “All I Want for Christmas Is You” music video, released to mark the song’s 25th anniversary. Carey wore a pine green, fully sequined, long-sleeved cocktail dress with a scooped neckline, designed by Anwar.

“I hope to see more and more Hollywood stars wear my brand and as a Dubai-based fashion label, I am so overwhelmed by the trust that they are giving me. I am here to advocate UAE-made products (that) are world-class,” Anwar said at the time.

Anwar is not the only regional figure to appear on a Times Square billboard.

Several Arab artists have featured in recent years.

Egyptian singer Amr Diab became the first Arab musical artist to appear on a Spotify billboard in Times Square in 2019.

Since then, others have followed, including Palestinian-Chilean singer Elyanna, who was featured in December as part of Spotify Arabia’s “EQUAL” campaign spotlighting female artists from the region.


British Lebanese actress Razane Jammal authors children’s book

Updated 16 June 2025
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British Lebanese actress Razane Jammal authors children’s book

DUBAI: British Lebanese actress Razane Jammal is set to release a children’s book titled “Lulu & Blu.”

The actress, famous for her roles in Netflix series “The Sandman” and “Paranormal,” took to social media on Sunday to share the news, writing: “What started as a little story I wrote seven years ago turned into a book for your little ones. I’ve poured my (heart) into this and I’m thrilled to invite you all to our first launch in Beirut.”

The launch event is scheduled to take place on June 25 at community space Minus 1 in the Lebanese capital. The actress will perform a reading of the children’s story, which tells the tale of a “vegetarian lioness, a friendly fish and their most unusual friendship,” according to the author.

Published by Turning Point Books, the story was illustrated by Sasha Haddad, a Lebanese illustrator who graduated from Cambridge School of Arts in 2014.

In the role that arguably shot her to stardom, Jammal played Lyta Hall in 2022’s “The Sandman,” based on the legendary graphic novels.

Her character dreams of her dead husband each night, slowly realizing that he is not a figment of her imagination but is hiding out in the dream world.

It is a part that Jammal managed to play truthfully with subtlety — a subtlety for which she credited her mother in a previous interview with Arab News.

“I’ve always been extra, and my mom was far more subtle than I am. I had to fine-tune myself to vibrate on her frequency, a frequency that was very sweet and very raw, and vulnerable and nurturing. I took that from her.

“I grew up having a simple, community-based life in a place where you have 500 mothers and everyone feeds you and you feel safe — even if it’s not safe at all. At the same time we went through so many traumas, from civil wars to assassinations to losing all our money in another financial crisis.”


Middle Eastern content creators unveil bold short films in collaboration with YouTube

Updated 17 June 2025
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Middle Eastern content creators unveil bold short films in collaboration with YouTube

DUBAI: Some of the region’s most celebrated content creators — including Bahrain’s Omar Farooq, the UAE’s Anas Bukhash, Morocco’s Taha Essou, Palestine’s Haifa Beseisso and Egypt’s Sherif Nabil — have premiered powerful short films in collaboration with YouTube to mark the platform’s 20th anniversary.

“For years, creating and distributing entertainment was limited to major studios. Today, we’re at an inflection point — YouTube creators are the entertainment industry’s new startups,” said Tarek Amin, YouTube’s regional director for the Middle East, Africa and Turkiye, during the premiere in Dubai this weekend.

These creators, who amass billions of views across their channels, showcased deeply personal stories that transcend borders and languages, highlighting YouTube’s role as a platform for emotional storytelling and global connection.

The shift reflects a wider trend across the region with YouTube creators across the Middle East and North Africa rapidly becoming entertainment startups.

Companies such as Telfaz11, which has offices in Saudi Arabia and the UAE, have scaled from popular YouTube series to successful feature films.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by #ABtalks (@abtalks)

Bukhash’s signature charm and curiosity is reflected in his film “ABtalks Diaries: Korea Edition.” The work follows him on a journey through South Korea where he interviews chefs, artists, and members of the public.

Despite a glaring language barrier, Bukhash draws out surprisingly intimate moments, proving that vulnerability is a universal language. “We did this because we realized Arabs are obsessed with K-Pop,” Bukhash joked on stage.

In “Into the Dark,” Beseisso documents her four-day stay in a darkness retreat. Blending humor and reflection, her film becomes a deeply personal meditation on silence, emotion and reconnection — with herself and others.

“I heard about the darkness retreat from a friend and was intrigued,” she told Arab News. “I went, closed my eyes for three days, and it turned out to be one of my favorite experiences.”

In “Into the Fire: Mount Ijen,” Nabil documents the harsh realities of sulfur miners working in Indonesia’s active volcanic mountain. He exposes the conditions these workers face and the generational impact of their labor.

“YouTube gives you that intimacy,” Nabil said. “It’s a challenge, but it’s rewarding.”

The connection between these filmmakers lies in their ability to confront discomfort, explore untold stories, and share them with candor.

“This event is not for us,” Bukhash reflected. “It’s for the people at home wondering if they should start, and need that extra push.”


Saudi artist Ahaad Alamoudi presents ‘The Social Health Club’ in Basel 

Saudi artist  Ahaad Alamoudi presents ‘The Social Health Club’ in Basel 
Updated 15 June 2025
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Saudi artist Ahaad Alamoudi presents ‘The Social Health Club’ in Basel 

RIYADH: This month, Saudi artist Ahaad Alamoudi is turning up the heat at Basel Social Club — which runs until June 21 in the Swiss city — with her latest installation, “The Social Health Club.” 

Freshly conceived, but rooted in the artist’s past works, the yellow-drenched installation offers a layered, sensory experience — and sharp cultural commentary — as well as a first for the artist: a live-performance element. 

Jeddah-based Alamoudi is known for creating immersive multimedia installations drawing from and exploring the complex dynamics of her evolving homeland. “The Social Health Club” is built around pieces found in Jeddah’s Haraj market in 2018 — a range of exercise equipment including a rowing machine.  

Ahaad Alamoudi. (Supplied)

“These are pieces I collected from thrifting. I like the fact that no instructions came with the machines — I don’t have their name or the source of where they came from or who made them. But they’ve become part of the urban landscape that I’ve been in. And I was trying to create fun within the space,” Alamoudi told Arab News. 

In “The Social Health Club,” the equipment, painted predominantly in vibrantly-saturated monochrome yellow, stands untouched, serving as symbols of a culture obsessed with self-optimization. At the core of the installation is a cameo from a yellow-painted iron previously featured in her 2020 video work “Makwah Man.” (Makwah means iron in Arabic.) 

 Part of Ahaad Alamoudi's 'The Social Health Club' at Basel Social Club. (Supplied)

“A lot of my pieces stem from a narrative I create within a video. In ‘Makwah Man,’ this man wearing a yellow thobe is ironing a long piece of yellow fabric in the middle of the desert. And as he’s ironing, he tells us how to live our lives. But in the process of him telling us how to live our lives, he also starts questioning his own in the process — understanding the role of power, understanding the pressure of change, adaptation,” Alamoudi explained. 

“The yellow exists within the video piece, but he’s also wearing yellow thobe in the video piece. And (in this iteration at Art Basel) there’s also a rack of yellow thobes twirling in the exhibition. For me, the yellow thobe is like a unifying symbol. I’m trying to say that we’re all experiencing this in different ways. So in the performance (for “The Social Health Club”) a man (a local body builder) in a yellow thobe will be performing on these machines. He has no rule book. He doesn’t know anything; he doesn’t know how to ‘properly’ use the equipment. He’s going to go into the space and do things with the machines. 

“The performance will be recorded. But I think it’s more like an activation,” she continued. “It’s not the piece itself. The piece itself exists as the machines.” 

“The Social Health Club” was shaped through close collaboration with curator Amal Khalaf, who combed Jeddah’s market with Alamoudi in search of “machines that were a little bit abnormal, like not your typical machines that people would directly know what it is in the gym,” Alamoudi said.  

“She’s quite incredible,” she continued. “And we really built the space together. Essentially, the main thing that I created was the video; everything else was built off of that. She really helped. She really looked at social change and how we navigate that. Our collaboration was perfect.” 

Yellow dominates every inch of the piece—deliberately and intensely. 

“I obsess over symbols within certain works I create. And with that also comes a color,” Alamoudi said. “I wanted to showcase something that was luxurious, colorful, almost like gold, but it’s not gold. It’s quite stark in its appearance.” 

Yellow is both invitation and warning. “I think that yellow is also quite deceptive. I like it as a color to get people excited to come closer and see what’s happening, but at the same time question what it is — it’s so aggressive that it becomes a bit uncomfortable.” 

 A still from Alamoudi's 2020 video work 'Makwah Man,' which is also part of 'The Social Health Club'. (Supplied)

The viewer’s interaction is critical to the piece’s meaning. 

“I think the machines represent something and they carry something, but they really are activated by the people — what people are doing with them,” Alamoudi said. “And that’s why I’m encouraging a lot of viewers to engage with and use the pieces, or try to use them without any instruction. A lot of people entering into the space (might) fear even touching or engaging with them. Having the performer there activating the structures is going to add another layer to the piece itself.” 

She hopes visitors feel free to explore, unburdened by expectations. 

“People are meant to use it any way that they want to use it. They can sit on it, stand on it, touch it — they can leave it alone,” she concluded with a laugh. 


From Shanghai to New York, stars show off Lebanese looks

Updated 15 June 2025
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From Shanghai to New York, stars show off Lebanese looks

DUBAI: International stars including Hollywood actress Emily Blunt and Chinese K-Pop singer Victoria Song showed off glittering looks by Lebanese designers at global events.

Blunt attended the American Institute for Stuttering's Annual Gala in New York late last week in a gown from Lebanese label Elie Saab’s  pre-fall 2025 ready-to-wear collection.

Emily Blunt attended the American Institute for Stuttering's Annual Gala in New York late last week in a gown from Lebanese label Elie Saab. (Getty Images)

The pleated gown came in a simmering shade of burnt sienna and incorporated a bouquet of ruffles on one shoulder. The Oscar-nominated actress chose to keep things relatively simple when it came to her accessories, opting for minimal earrings, bracelets and a few shimmering rings. Blunt’s look was put together by celebrity stylist Jessica Paster, who also works with singer Paris Jackson and actress and comedian Quinta Brunson. Launched in 1998, the American Institute for Stuttering is a non-profit organization offering speech therapy and community support for people of who stutter.

Blunt previously wore an Elie Saab design for the 2024 BAFTAs in London and proved she’s a fan of Lebanese creations by attending the Clooney Foundation for Justice’s Albie Awards in a hot red dress by Lebanese designer Zuhair Murad in September 2023.

Meanwhile, Chinese songstress Song showed off a full beaded lilac number by Elie Saab at the 2025 2025 Sina Weibo Movie Night Awards on Friday.

The red carpet in Shanghai, China, played host to a number of decadent Lebanese designs, with the likes of Elaine Zhong showing off a Zuhair Murad gown as Tong Li Ya opted for Georges Hobeika and Chen Du Ling stunned in Georges Chakra.

The actresses all opted for floor-length shimmering gowns in various shades of gold, with Zuhair Murad’s social media team describing the fashion house’s creation as “an embroidered corset with leaf petal detailing in champagne and silver paired with a draped silk chiffon skirt from the Zuhair Murad Couture Spring 2025 collection.”