Saudi fast becoming global creative hotspot, says DJ and filmmaker

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Updated 26 January 2023
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Saudi fast becoming global creative hotspot, says DJ and filmmaker

  • Misha Saied excited by thriving scene in the country
  • Will continue documenting ‘overwhelming’ changes

RIYADH: Saudi Arabia is fast becoming a hotspot for all things creative, according to a locally based DJ and filmmaker, who appeared on “The Mayman Show” this week. 

Misha Saied, who has roots in Russia and Palestine, recently moved to the Kingdom from Syria to realize his dreams in the Kingdom’s thriving entertainment scene. 

“It’s overwhelming. I’m not going to lie. You know, it’s pretty fascinating to be able to document all the change that’s been going on in the country and to see how year by year they keep on exceeding everyone’s expectations,” he said.  

Saied’s latest project was at Riyadh Season’s Imagination Park, and he was taken aback by the entertainment offerings including the Netflix and automotive zones.  

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“So for the Netflix zone, you had four different experiences. Basically they showcase four of the most popular series in Saudi. So you had ‘Army of the Dead,’ ‘Money Heist,’ ‘Squid Game’ (and) ‘Stranger Things.’ I think more than $1 million worth of cars. Amazing collection. It was fun.” 

Saied said he has had the opportunity to work on several events including Formula 1 and Formula E races. “I was covering Diriyah Season, so I also got the chance to shoot Anthony Joshua’s fight. It was the first time he came to Saudi.  

“If you want to go back, the first thing was the Golf International Tournament, which was hosted at KAEC (King Abdullah Economic City), and that was the first time Tiesto came to the country. (And) that was the first time Mariah Carey came to the country. It was pretty fascinating to see. It was the start of the change.” 

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Saied said that he had an inkling of the changes taking place in Saudi while he was working in clubs in Istanbul. “I wasn’t surprised when they announced MDLBEAST you know, like the biggest electronic music festival in the region.  

“Which is insane. So yeah, I’ve done MDLBEAST, XP, had two different roles, obviously as a photographer and as a DJ. XP this year was amazing. I (also) had my first-ever photography exhibition,” he said. 

“It was pretty fascinating. It was an amazing experience. A lot of creatives, a lot of locals. It was, it’s beautiful to witness all the change happening and how a lot of creatives from all over the Kingdom and even internationally would come to Saudi and discuss, talk about the music industry. And see how everyone could collaborate and MDLBEAST gave a lot of opportunities to a lot of local artists.” 

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Saied recalled DJ Khaled visiting Saudi Arabia and performing. “He barely even flies. So he showed up and he performed in the MDLBEAST. That was historic.”  

He said he was happy to have settled in the Kingdom and able to document the historic events taking place in Saudi.


Saudi FM attends Oslo Forum in Norway

Updated 10 June 2025
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Saudi FM attends Oslo Forum in Norway

  • Forum hosts global leaders and conflict mediators
  • Prince Faisal bin Farhan will meet foreign officials

RIYADH: Saudi Foreign Minister Prince Faisal bin Farhan arrived in the Norwegian capital on Tuesday to take part in the Oslo Forum.

The annual event, organized by the Norwegian Ministry of Foreign Affairs in collaboration with the Center for Humanitarian Dialogue in Switzerland, hosts global leaders and conflict mediators.

Prince Faisal will meet foreign officials to strengthen relations with the Kingdom and discuss various regional and international issues, the Saudi Press Agency reported.


What pilgrims are sharing online after their Hajj journey

Updated 10 June 2025
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What pilgrims are sharing online after their Hajj journey

  • Worshippers take to social media to share profound experiences with loved ones
  • Posting online becomes a way to process the weight of Hajj for many

RIYADH: For many pilgrims, the spiritual journey of Hajj does not end when they leave the holy sites. It continues — quietly, intentionally — in the days and weeks that follow.

Across Saudi Arabia, young pilgrims are using social media to process the weight of Hajj and share the experience with loved ones.

Noor Ahmad, 21, did not plan to post during her pilgrimage. But after she returned, the urge to share came naturally.

After returning from Hajj, I decided to share a few captured moments. But how can a photo truly capture the depth and majesty of the experience?

Noor Ahmad

“After returning from Hajj, I decided to share a few captured moments,” she said. “But how can a photo truly capture the depth and majesty of the experience?”

She described how people responded in varied ways. “Those who had gone before felt nostalgic and started sharing their own stories. Others — those who hadn’t been yet — expressed their longing. It became this moment of connection.”

For Noor, the decision to post was not about aesthetics. “It’s a monumental event. Maybe I could inspire someone who’s hesitant to go. Maybe they’ll see what I saw — and want to experience it for themselves.

“It was my way of saying thank you”

Shatha Al-Jadaan, 25, took a different approach to sharing, after taking a digital detox.

I enjoy sharing meaningful moments, and after seeing the tremendous effort put into Hajj on every level, I felt my post was a small, sincere gesture of appreciation.

Shatha Al-Jadaan

“During Hajj, I decided to partially fast from social media. I used only the essentials,” she said. “After I returned, I posted a thread to my close friends explaining where I’d been and shared some of the most meaningful moments.”

The response was full of prayers and warmth. “People were kind, supportive, and curious. But what mattered most to me was that I used the thread to say thank you — to the organizers, to the volunteers, and to Allah.”

She spoke about how she found value in using digital platforms to document something greater than herself.

“I enjoy sharing meaningful moments, and after seeing the tremendous effort put into Hajj on every level, I felt my post was a small, sincere gesture of appreciation.”

Salem Al-Khudair, 28, recorded a voice note to his family group chat while performing the rites.

“I just couldn’t find the words to write. So I recorded myself speaking right after standing in Arafat. I sent it to my family WhatsApp group. My mom was emotional. My dad said, ‘May God accept from you.’ That was enough.”

In an age of curated content, Hajj posts tend to stand out for their sincerity. Pilgrims often strip away the filters, metaphors and trend-driven formats, and just speak from the heart.

Noura Al-Dosari, 23, uploaded a private Instagram story highlight with no captions. “Just visuals. No filters. No hashtags,” she said. “It wasn’t for followers. It was for me. For reflection. A digital bookmark of who I became.”

Some write long captions, others simply post a photo of their ihram folded neatly back into a drawer.

But all of them carry a silent message: I went. I came back different.

Many pilgrims use their posts to recall moments of physical hardship that brought emotional breakthroughs — the heat, the long walks, the brief but powerful connections with strangers.

Others use it to highlight the seamless organization of the pilgrimage as a reminder of how far the experience has evolved.

Amani Al-Saad, 26, used X to share a short story about a volunteer who helped her carry her bag in Muzdalifah. “She didn’t speak much, but she smiled at me and said, ‘This is what we’re here for.’ That stuck with me. I wrote about it as a reminder to myself — that sometimes the smallest moments hold the most meaning.”

While digital connections are increasingly common, most pilgrims emphasize that the real processing happens offline — in quiet conversations with family, in their prayer rooms, or on long drives home.

“I didn’t post to perform,” said Al-Jadaan. “I posted to remember.”

 


National Water Co. ready for post-Hajj season

Updated 10 June 2025
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National Water Co. ready for post-Hajj season

  • The company added the plan included securing water storage and coordinating with water production and distribution systems

MADINAH: The National Water Co. has confirmed it is operationally ready for the post-Hajj season.

The company said it would distribute more than 630,000 cubic meters of potable water daily to pilgrims at the Prophet’s Mosque and throughout Madinah and said its readiness built on ongoing efforts to serve pilgrims and visitors.

The plan involves more than 1,200 employees, including technical, administrative and engineering staff, working to provide water and environmental services.

The company added the plan included securing water storage and coordinating with water production and distribution systems, the Saudi Press Agency reported.

Water will be supplied daily during the post-Hajj season through continuous pumping to the central area and religious sites. Chemical and biological tests will be conducted to ensure compliance with water quality standards.

The company said its smart operation system continues to manage and monitor Madinah’s water network, overseeing water pressure and quality in pipelines and reservoirs.

 


Saudi film body joins global audiovisual group

Updated 10 June 2025
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Saudi film body joins global audiovisual group

  • Through this affiliation, the commission plans to develop archiving projects and engage in knowledge exchange with international institutions

RIYADH: The Film Commission announced its membership in the International Association of Sound and Audiovisual Archives, a step aimed at supporting its work in audiovisual archiving.

The association includes members from 70 countries and represents institutions that preserve materials such as visual content, musical works, historical and literary recordings, and oral histories.

According to the Saudi Press Agency, this membership supports the commission’s efforts to preserve Saudi Arabia’s audiovisual heritage.

Through this affiliation, the commission plans to develop archiving projects and engage in knowledge exchange with international institutions.

The move also reflects the commission’s aim to adopt recognized practices and modern technologies in film archiving, the SPA reported.

Cooperation with association members will provide access to innovations in audiovisual preservation and contribute to efforts to safeguard the Kingdom’s cultural heritage.

Founded in 1969 in Amsterdam, the association promotes collaboration among institutions focused on audiovisual preservation.

It hosts an annual conference for sharing expertise in preservation, restoration, digitization, intellectual property, and public access to archival materials.

 


French architect showcases AlUla’s heritage in New York exhibition

Updated 10 June 2025
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French architect showcases AlUla’s heritage in New York exhibition

  • The exhibition was opened by Abdullah Al-Hamdan, the Kingdom’s consul general in New York, who spoke about the role of art in encouraging cultural exchange and international understanding

RIYADH: The Didier Aaron Gallery in New York, in collaboration with the Consulate General of Saudi Arabia, is hosting an art exhibition by French architect Jean-Pierre Heim.

The exhibition showcases AlUla’s culture and heritage through a collection of sketches depicting Saudi Arabia’s archaeological landmarks.

It runs until June 20, reported the Saudi Press Agency.

A special event at the exhibition featured Heim speaking about his visits to AlUla and the surrounding region.

It was opened by Abdullah Al-Hamdan, the Kingdom’s consul general in New York, who spoke about the role of art in encouraging cultural exchange and international understanding.

He also noted the value of such exhibitions in sharing aspects of Saudi heritage with a wider audience.

Heim described his design approach as being informed by local culture and geography, emphasizing the integration of architecture with environment, history, and traditions.

The exhibition includes selected architectural drawings by Heim, inspired by his travels to more than 80 countries, including Saudi Arabia, Egypt, Sudan, Jordan, Greece, and China.