KARACHI: A popular franchise of the Pakistan Super League (PSL), Peshawar Zalmi, announced a media partnership with Arab News Pakistan on Monday, with officials at both organizations hoping for a successful collaboration.
Pakistan’s inaugural national cricket league, launched in 2016, has been an unexpected success, even though many of the matches had to be played in the United Arab Emirates due to security risks till the tournament was fully moved to Pakistan in 2020.
Peshawar Zalmi will play its first match against Karachi Kings (KK) on the latter’s home ground, the National Stadium of Karachi, on February 14.
“I am happy and excited at continuing partnership of my franchise Peshawar Zalmi with Arab News. Pakistan and Saudi Arabia have historical, ideal, and exemplary ties,” Javed Afridi, chairman of Peshawar Zalmi, said in a press release. “A partnership between Peshawar Zalmi and Arab News will help improve cricket in both countries, especially Saudi Arabia.”
Afridi said he had been meeting and discussing cricket collaborations with the Saudi Cricket Association.
“Peshawar Zalmi will play every possible role to promote cricket in Saudi Arabia,” he added.
Arab News Pakistan Editor Mehreen Zahra-Malik said the newspaper was “very excited” to announce another media partnership with Peshawar Zalmi, one of the most popular teams in the Pakistan Super League.
“As their media partner, Arab News hopes to deliver exciting and engaging content about Zalmi and PSL to attract new and diverse fans and build a long-term, successful partnership between the two brands,” she said in a press statement.
“We began our partnership with Zalmi in 2020 and look forward to supporting them for this season of Pakistan Super League also and working together to spread joy and the love of cricket. We wish Peshawar Zalmi the best of luck for this season.”
Arab News Pakistan, an edition of Arab News, a leading voice in the Middle East, was launched in February 2018 and has since then produced deep reportage on all things Pakistan, including sports.
Arab News, one of the largest English newspapers from the Middle East, is a Saudi Research and Media Group (SRMG) publication that was founded in 1975, with its headquarters in Riyadh, Saudi Arabia. The newspaper’s digital version is an authentic source of information for a global audience and the Pakistan edition can be visited at https://www.arabnews.pk/