Saudi Arabia partners with India’s top cricket league for tourism promotion

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Updated 15 February 2023
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Saudi Arabia partners with India’s top cricket league for tourism promotion

  • STA becomes official sponsor of Indian Premier League, world’s most-watched cricket tournament
  • Partnership follows other recent Saudi promotion programs in India, including tourism roadshows

NEW DELHI: The Saudi Tourism Authority has signed a partnership agreement with India’s most popular cricket league to tap into a strong sports fanbase in both countries and promote the Kingdom as a leading destination for Indian visitors.

In the past two years, India has emerged as Saudi Arabia’s key tourism source market and is expected to become the largest one by 2030, as the STA’s efforts are concentrated on building relations with Indian industry stakeholders.

The cricket partnership, inked between the authority and the Indian Premier League on Tuesday evening aims at increasing the Kingdom’s appeal in the south Asian nation. The STA will be an official sponsor of the IPL — a men’s Twenty20 franchise and the world’s most-watched cricket league.

“We are delighted to announce our partnership with IPL, because we know how important cricket is to our visitors from South Asia,” Alhasan Al-Dabbagh, the STA’s chief for Asia Pacific, said in a statement.

“Through our partnership with the IPL, we aim to increase Saudi Arabia’s presence and appeal in the Indian and south Asian markets. We are excited to show prospective south Asian visitors why they should consider Saudi not only as their next holiday destination, but also as a viable sports destination as we play host to prominent sports and entertainment events such as Formula One, WWE, and the Spanish Super Cup.”

The partnership follows the STA’s other recent promotion programs in India, including a successful tourism roadshow and participation in a series of travel and trade events across the country earlier this month, including the One World Travel Market in Mumbai and the South Asian Travel and Tourism Exchange — Asia’s leading platform for the tourism and hospitality industry.

The promotion strategy and the cricket partnership found immediate appeal in both the sports and tourism industry.

“The IPL partnership is a powerful channel to engage with its vast audience and support the Saudi Tourism Authority’s objective of creating brand awareness in India as well as among the fans from the entire cricketing world,” Rajeev Shukla, vice president of the Board of Control for Cricket in India, said during the announcement of the IPL deal.

“We hope that through this partnership, we inspire and grow the cricket fanbase in Saudi and in collaboration with STA, create exciting opportunities for them to engage with the game.”

Jay Shah, the board’s secretary, said he believed the partnership would help position Saudi Arabia as the leading tourism and sports destination.

“For us, it’s an exciting prospect that the Saudi Tourism Authority has immense faith in the power of the IPL to bring countries together.

“This partnership will create newer opportunities for cricket in Saudi and strengthen the sport in the region,” he added.

Cricket matches have been organized in Saudi Arabia since the 1960s, when the game was introduced by expatriates from Pakistan and India. As years passed, the sport became more structured and local clubs began to form.

The Kingdom became an affiliate member of the International Cricket Council in 2003 and in 2016 was promoted to associate membership.

But the game’s real boom began only recently, with the establishment of the Saudi Arabian Cricket Federation in 2020, which has since lined up a series of programs to promote the sport at home and prepare national teams to compete with the world’s best in the future.

The idea to involve cricket in the country’s promotion was expected to boost Saudi Indian ties.

 

 

“It is great news for Saudi Arabia and India,” Elodie Azar, deputy general manager of the Saudi travel operator Kurban Tours, told Arab News.

“I feel that sport is a way to engage the young generation. This will help to promote Saudi as a leisure and tourism destination. This will also help to connect with many cricket fans around the world and to lead Saudi to be a destination for sports fans also not only tourism or business.”

In addition, it was expected to help forge people-to-people relations that underpinned economic and political partnerships.

“Building people-to-people ties is essential for India and Saudi Arabia,” Mohammed Soliman, strategic technologies director at the Middle East Institute in Washington, said.

“It is part of the broader trend of economic and political integration in West Asia.”

Muddassir Quamar, Middle East expert and fellow at the Institute of Defence Studies and Analyses in New Delhi, described the cricket partnership as a “defining moment” in Saudi Indian relations.

“There is a strong push in the Kingdom for bringing mega sporting and recreational events inside Saudi Arabia and the partnership can be one step toward that,” he told Arab News.

“The appetite for investments in sports in the Kingdom is enormous, and potential for partnership with Indian entities is immense.”


Putin gifts North Korea a lion, bears and ducks

Updated 3 sec ago
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Putin gifts North Korea a lion, bears and ducks

Moscow: Russian President Vladimir Putin has gifted North Korea dozens of animals, including a lion and two bears, as a sign of friendship between Moscow and Pyongyang, Russian officials said Wednesday.
The two countries have deepened political, military and cultural ties amid Russia’s offensive on Ukraine, with Putin and North Korean leader Kim Jong Un repeatedly professing their personal camaraderie.
“An African lion, two brown bears, two domestic yaks, five white cockatoos, 25 pheasants of various species and 40 mandarin ducks were transferred from the Moscow Zoo to the Pyongyang Zoo,” Russia’s natural resources ministry said in a post on Telegram.
It posted a video of the animals in cargo boxes being unloaded off a government plane, and another of the lion in its new enclosure at the Pyongyang Zoo.
Putin previously gifted Kim 24 purebred horses, known to be Kim’s favorite, while Kim sent Putin a pair of local dogs.
The two countries, both under heavy Western sanctions, signed a mutual defense pact earlier this year that obligates them to provide immediate military assistance if the other is invaded.
Western capitals, as well as Ukraine and South Korea, say North Korea has recently deployed more than 10,000 of its troops to Russia, to be sent into combat against Kyiv’s forces.

Trump names former wrestling executive as Education Secretary

Updated 19 min 10 sec ago
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Trump names former wrestling executive as Education Secretary

  • Linda McMahon, former CEO of WWE, will lead Department of Education that Trump has pledged to abolish
  • McMahon is a co-chair of Trump’s transition team ahead of his return to the White House in January

WASHINGTON: Donald Trump nominated Linda McMahon, former CEO of World Wrestling Entertainment, on Tuesday to lead the Department of Education, which he has pledged to abolish.
Describing McMahon as a “fierce advocate for Parents’ Rights,” Trump said in a statement: “We will send Education BACK TO THE STATES, and Linda will spearhead that effort.”
McMahon is a co-chair of Trump’s transition team ahead of his return to the White House in January. It is tasked with filling some 4,000 positions in the government.
Regarding McMahon’s experience in education, Trump cited her two-year stint on the Connecticut Board of Education and 16 years on the board of trustees at Sacred Heart University, a private Catholic school.
McMahon left WWE in 2009 to run in vain for US Senate, and has been a major donor to Trump.
Since 2021, she has chaired the Center For The American Worker at the Trump-aligned America First Policy Institute.
During the election campaign Trump promised to do away with the federal education department when he returns to the White House.
“I say it all the time. I’m dying to get back to do this. We will ultimately eliminate the federal Department of Education,” he said in September during a rally in Wisconsin.
At the Republican convention in Milwaukee, McMahon said she was “privileged to call Donald Trump a colleague and a boss,” as well as “a friend.”
Her ties with Trump go back to her years in the professional wrestling industry — she said she first met him as chief executive at WWE.
At the culmination of a staged feud, Trump once body-slammed her husband, legendary wrestling promoter Vince McMahon, and shaved his head in the middle of a wrestling ring on live television.
In 2017, she was confirmed as the head of the Small Business Administration, which is responsible for supporting America’s millions of small businesses, which employ around half the country’s private-sector workforce.
In nominating her, Trump pointed to her experience in business, helping to grow the WWE.
After leaving the administration, she served as chair of the pro-Trump America First Action SuperPAC, or political action committee.


Elections in two Indian states test of Prime Minister Modi’s popularity

Updated 25 min 34 sec ago
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Elections in two Indian states test of Prime Minister Modi’s popularity

  • Millions are voting in elections in Maharashtra, western industrial hub and mineral-rich eastern province of Jharkhand 
  • Election surveys on the eve of polling put the opposition alliance comprising Congress party and two others ahead of the BJP

NEW DELHI: Millions of people are voting in state elections in Maharashtra, India’s western industrial hub, and the mineral-rich eastern province of Jharkhand on Wednesday, in a test of the popularity of Prime Minister Narendra Modi’s Hindu nationalist party and its regional partners.
Politically significant Maharashtra is India’s wealthiest state and home to the financial and entertainment capital, Mumbai. It is currently ruled by a coalition of Modi’s Bharatiya Janata Party and a Hindu nationalist ally. An opposition alliance, including the Congress party, is in power in eastern Jharkhand state.
Modi has held big rallies in the two states. The challenge comes barely four months after his party suffered a setback and returned to power in national elections for a third term without a parliamentary majority. He formed the government with the help of regional partners.
Modi, in a post on social platform X ahead of the state elections, wrote: “On this occasion, I appeal to all the youth and women voters to vote in large numbers.”
Nilanjan Mukhopadhyay, a political analyst who wrote a Modi biography, said a reversal in these state elections would negatively impact Modi’s leadership style.
“It will have repercussions for the BJP in coming elections in Delhi and Bihar states next year,” he said.
Votes in the two states will be counted on Saturday.
After suffering a setback in national elections, the BJP regained momentum in October as it won Haryana state elections, where pollsters had predicted an easy victory for the opposition Congress party.
Rahul Gandhi’s Congress party won a consolation victory in alliance with the regional National Conference party in local elections in India’s insurgency-wracked Jammu and Kashmir after a 10-year gap.
The BJP is trying to wrest power from the Congress party and its allies in Jharkhand, a state rich in iron ore, coal and other minerals.
The BJP’s use of slogans like “If you divide, then you will die” and “If we are united, then we are safe” to attract Hindu votes has prompted opposition parties to accuse the BJP of trying to polarize the voters along Hindu-Muslim religious lines.
Hindus constitute nearly 80 percent and Muslims 11.5 percent of Maharashtra state’s estimated 131 million people.
Mukhopadhyay saw a tendency from top BJP leaders to communalize the elections, saying, “It shows the growing desperation of the party, and it looks like their reading is they are not doing very well in Maharashtra and Jharkhand states.”
Election surveys on the eve of polling put the opposition alliance comprising the Congress party and two truncated regional groups, the Shiv Sena and the Nationalist Congress party, ahead of the BJP and its allies currently governing the state. The Congress party defeated the BJP and its allies in the June national elections by winning 30 out of 48 seats in the state. The BJP and its regional partners won 17 seats.
The Congress party and its allies hope to capitalize on the simmering disaffection with high youth unemployment, inflation and low crop prices during the BJP’s rule.
The BJP hopes to attract women voters with a scheme that provides 1,500 rupees ($18) a month to over 20 million women aged 21-65 whose annual family income is less than 250,000 ($3,010). If the Congress party is voted to power in the state, it has promised women double that amount and free transportation in government buses.


UN moves to unlock stuck climate financing for Afghanistan

Updated 31 min 34 sec ago
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UN moves to unlock stuck climate financing for Afghanistan

  • UN agencies drawing up proposals for climate projects
  • Initial projects expected to be worth around $19 million

KABUL/BAKU: United Nations agencies are trying to unlock key climate financing for Afghanistan, one of the world’s most vulnerable countries to climate change which has not received approval for any fresh such funds since the 2021 Taliban takeover, two UN officials told Reuters.

Plagued by drought and deadly floods, Afghanistan has been unable to access UN climate funds due to political and procedural issues since the former insurgents came to power.

But with the population growing more desperate as climate woes stack up, UN agencies are hoping to unseal project financing for the fragile country to boost its resilience.

If successful, this would be the first time new international climate finance would flow into the arid, mountainous nation in three years.

“There are no climate skeptics in Afghanistan,” said Dick Trenchard, UN Food and Agriculture Organization (FAO) country director for Afghanistan. “You see the impact of climate change and its environmental effects everywhere you go.”

Two UN agencies are currently drawing together proposals they hope to submit next year to shore up nearly $19 million in financing from the UN’s Global Environment Facility (GEF), part of the financial mechanism of the 2015 UN Paris Agreement on climate change.

These include the FAO, which hopes to get support for a project costing $10 million that would improve rangeland, forest and watershed management across up to four provinces in Afghanistan, while avoiding giving money directly to Taliban authorities.

That’s according to diplomatic sources, who say that the world’s 20 major economies have reached a consensus — but a fragile one.

The UN Development Program, meanwhile, hopes to secure $8.9 million to improve the resilience of rural communities where livelihoods are threatened by increasingly erratic weather patterns, the agency told Reuters. If that goes ahead, it plans to seek another $20 million project.

“We’re in conversations with the GEF, the Green Climate Fund, the Adaptation Fund — all these major climate financing bodies — to reopen the pipeline and get resources into the country, again, bypassing the de facto authorities,” said Stephen Rodriques, UNDP resident representative for Afghanistan.

National governments often work alongside accredited agencies to implement projects that have received UN climate funds. But because the Taliban government is not recognized by UN member states, UN agencies would both make the request and serve as the on-the-ground partner to carry out the project.

A Taliban administration spokesperson did not respond to requests for comment.

FLOODS, DROUGHT

“If one of the countries most impacted by climate change in the world cannot have access to (international climate funds), it means something isn’t working,” Rodriques said, adding that any funds should come alongside continued dialogue on human and women’s rights.

Flash floods have killed hundreds in Afghanistan this year, and the heavily agriculture-dependent country suffered through one of the worst droughts in decades that ended last year. Many subsistence farmers, who make up much of the population, face deepening food insecurity in one of the world’s poorest countries.

The FAO and UNDP will need to receive initial approvals by the GEF secretariat before they can submit their full proposals for a final decision from the GEF Council, which comprises representatives from 32 member states.

If the agencies get that first green light, Trenchard said, they would aim to submit their proposals in early 2025.

We “are awaiting guidance as to whether it would be possible to proceed,” Trenchard said.

No foreign capital has formally recognized the Taliban government, and many of its members are subject to sanctions. The United States has frozen billions in central bank funds since the former insurgents took over and barred girls and women over the age of 12 from schools and universities.

Many human rights activists have condemned the Taliban’s policies and some have questioned whether interaction with the Taliban and funnelling funds into the country could undermine foreign governments’ calls for a reversal on women’s rights restrictions.

The Taliban says it respects women’s rights in accordance with its interpretation of Islamic law.

Countries mired in conflict and its aftermath say they have struggled to access private investment, as they are seen as too risky. That means UN funds are even more critical to their populations, many of whom have been displaced by war and weather.

Taliban members are attending the ongoing annual UN climate negotiations COP29 in Baku, Azerbaijan as observers for the first time, Reuters has reported.

The Taliban’s presence could build trust between Afghanistan and international donors, said Abdulhadi Achakzai, founder of the Afghanistan climate nonprofit Environmental Protection Trainings and Development Organization, on the sidelines of COP29.

“It will be a safer world for the future to include Afghanistan officially in the agenda,” he said. “We see this is an opportunity. There are funds for Afghanistan, we just need to secure it.”


Singer Liam Payne’s funeral to be held Wednesday: UK media

Updated 25 min 14 sec ago
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Singer Liam Payne’s funeral to be held Wednesday: UK media

  • Payne was found dead on October 16 after falling from the balcony of his third-floor room at the Casa Sur Hotel in the Argentinian capital

London: The funeral of former One Direction singer Liam Payne who died last month after falling from his Buenos Aires hotel room will be held later Wednesday, UK media reported.
Payne was found dead on October 16 after falling from the balcony of his third-floor room at the Casa Sur Hotel in the Argentinian capital.
His death, aged 31, prompted a global outpouring of grief from family, former bandmates, fans and others, with thousands gathering in cities around the world to offer their condolences.
Payne’s family, friends and other One Direction members were expected to attend the private funeral in southern England on Wednesday afternoon, multiple media outlets reported.
He shot to stardom alongside Harry Styles, Louis Tomlinson, Zayn Malik and Niall Horan after the band were formed on hit UK talent show “The X Factor” in 2010.
Payne had spoken publicly about struggles with substance abuse and coping with fame from an early age.
He died from “multiple traumas” and “internal and external haemorrhaging” after the fall from the hotel, a post-mortem examination found.
Hotel staff had called emergency services twice to report a guest “overwhelmed by drugs and alcohol” who was “destroying” a hotel room.