‘Once Upon an Azeema’ celebrates Saudi heritage with fashion in AlUla

Rae Joseph a Saudi vintage collector, fashion entrepreneur, and creative consultant (AN)
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Updated 17 February 2023
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‘Once Upon an Azeema’ celebrates Saudi heritage with fashion in AlUla

  • Saudi vintage collector, fashion entrepreneur Rae Joseph sheds light on traditional azeema

Jeddah: Saudi vintage collector, fashion entrepreneur and creative consultant Rae Joseph is tapping into the Kingdom’s nostalgia by shedding light on the azeema — a type of gathering that took place in traditional Saudi households between 1980-2000 — through an event at her retail store in AlUla Valley. 

Joseph is taking AlUla locals and visitors on a journey through time via the unique fashion event “Once Upon an Azeema.”

The event, which kicked off on Jan. 26 and will conclude on Feb. 25, is taking place at Tafoni, a restored heritage house located in the Al-Jadidah district. 

“I find our azeemas to be extremely glamorous and fabulous and there is a certain aesthetic and vibe that they generate. It is beautiful and goes to the essence of who we are, so we wanted to celebrate it at Tafoni,” Joseph said. 

Speaking to Arab News, Joseph said that she curated this fashion concept event because Saudis rarely reference their own cultural stories as sources of fashion inspiration.

“Once Upon an Azeema” narrates Saudi heritage by highlighting fashion elements within a context that recalls the traditional azeema, where Tafoni is the house, Joseph and local retailers are the hosts and visitors are the guests.

“At the entrance, visitors can scan a QR code, which takes them to a short video where I greet them and explain the concept,” Joseph said.

The pieces sold at the store include womenswear, menswear, accessories, fine jewelry, beauty products and home decor. As for local brands, the store offers 100 percent Saudi local and regional brands such as Abadia, Noura Hifzi, Qormuz, Moushi, Mashael Al-Torath, Bisht Manahel, Zal Official, Haal, Jeed Jewelry, Dalal Jewelry, Th’habah Jewelry, Érth Studio, Teeb, Clay and Mzn skincare.

“The store is telling a Saudi story and we wanted to make sure we stay true to that by working and supporting local brands and creatives,” said Joseph.

At the majlis, a room found in Saudi households to receive guests, visitors shop for formal wear, jewelry and home decor pieces. 

In the dining room, known in Saudi Arabia as mugalla, kitchenware and home decor products are displayed.

Replicating the post-dinner Saudi tradition as part of every azeema comes the incense or bukhoor. Visitors are taken to the bukhoor corner where they can shop for local incense burners from retailers.

Skincare, perfumes and beauty products are displayed on the vanity and home decor pieces are lined up along the shelves of a bedroom and dressing room.

Also in the dressing room, visitors are offered the chance to shop for a wide variety of menswear, womenswear and accessories. 

The jewelry room, known in Saudi Arabia as tujoori, is where fine jewelry pieces are on display. 

Lastly, in the powder room, shoppers get to explore more hygiene and skincare items. 

“Our focus was to offer pieces that are high-end and suitable for today’s market but at the same time reference the styles, fashions and products used in a Saudi azeema back in the day. As far as fashion goes, we focused on having pieces that speak elegance and glamor, since that’s how you would dress at an azeema,” said Joseph. 

The store speaks to locals by evoking memories of the past, but it also has appeal for non-Saudis, who can catch a glimpse of the Kingdom’s cultural heritage.

The event has been getting rave reviews from visitors.

“People feel culturally seen and connected to the store through fashion and retail,” Joseph said.

“The visitors’ reaction was overwhelmingly positive and exceeded all of our expectations. We couldn’t have asked for a better outcome.” 

Joseph is now keen to spread the classic concept around the world to tell the Saudi story. 

“I would love to take the concept on a tour around the world and give people in different countries a chance to taste a bit of our culture by way of fashion,” she said. 

AlUla frequently plays host to luxury retail and fashion events. 

The Ashar Valley Fashion is hosting a series of luxury retail pop-ups featuring top local Middle Eastern and international brands, dining options and art such as Samer Halimeh, Assouline, Michael Cinco, Azza Fahmy, Vianney Halter, café The Terrace by L’Opera and the work of sculptor Anchar Basbous. 

Set against the stunning landscapes of the Ashar Valley, these pop-ups promise a sensory and memorable shopping experience with exclusive items and designs inspired by AlUla. 

The experience was launched on Dec. 23 and runs until March 23.

Last year, the city hosted Italian luxury fashion house Dolce & Gabbana, where its Alta Moda, Alta Sartoria and Alta Gioielleria collections were staged.


Riyadh Zoo returns with new interactive experiences as part of Riyadh Season

Updated 15 November 2024
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Riyadh Zoo returns with new interactive experiences as part of Riyadh Season

  • Entry is free for all, visitors can book tickets through the webook platform

RIYADH: Home to more than 1,400 animals from 190 species, Riyadh Zoo is back for its third year as part of Riyadh Season, offering visitors of all ages new interactive and educational experiences.

Beginning Oct. 30, the zoo opened its doors to the public free of charge. Visitors can book tickets through the webook platform and explore a variety of animals in natural habitats that mimic their original environments.

Riyadh Zoo operate daily from 9 a.m. to 5 p.m. and spans 161,000 square meters. (Supplied)

Among the new experiences is “Croc Cave,” where guests can safely observe crocodiles from secure platforms. The “Bird Zone” features a range of exotic birds, allowing visitors to engage with them up close and even feed them. Another highlight is the “Kangaroo Yard,” where guests can interact with and take photos of the famous Australian animals.

A new bird show has also been introduced, where trained birds perform entertaining and skilful tricks and routines, delighting the audience. The zoo’s educational offerings have been enhanced with an interactive farm experience, allowing visitors to learn more about nature and animal life through hands-on activities.

Riyadh Zoo operate daily from 9 a.m. to 5 p.m. and spans 161,000 square meters. The venue also includes food stalls and mobile food trucks to cater to visitors throughout the day.

Several rare and endangered animals have been born so far at the site, and the zoo also witnessed the Gulf’s first animal birth by cesarean section. (Supplied)

Located in Al-Malaz neighborhood, it is one of the key attractions of Riyadh Season.

Seung-Min shin, a frequent visitor at the zoo, told Arab News she had taken her son who was deeply interested in the animals’ various behaviors.

“The flying birds and the absence of cages for each animal — where we can go inside and touch them — that’s the beauty here,” she added.

Visitor Fatima Hashim, emphasized the educational value for young visitors on offer, saying: “Seeing animals in real life helps children learn about animals, their nature, habitats, and the different types of mammals and birds. The experience was wonderful … the staff at the zoo focused on teaching children how to feed the animals, helping them have the full experience.”

According to Riyadh Zoo’s website, several rare and endangered animals have been born so far at the site, and the zoo also witnessed the Gulf’s first animal birth by cesarean section.

Riyadh Zoo’s layout includes zones designed to accommodate visitors with disabilities, with fewer stairs and more flat surfaces, allowing everyone to explore the park with ease and enjoy a complete experience.

Riyadh Zoo was originally established in 1957 as a private menagerie for King Saud and the Saudi royal family. It opened to the public in 1987.

 


How Saudi Arabia is helping to drive equitable energy transitions in Africa

Updated 16 November 2024
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How Saudi Arabia is helping to drive equitable energy transitions in Africa

  • Saudi ‘Empowering Africa’ initiative bridges energy inequality through leveraging the continent’s untapped solar, wind, and hydropower
  • The initiative aims to uplift communities and foster sustainable growth by reducing reliance on imported fuels and building local infrastructure

BAKU: As world leaders at this year’s UN Climate Change Conference, COP29, discuss the responsibility of developed nations to finance climate action in vulnerable regions, South-South cooperation is emerging as a transformative force driving equitable energy transitions.

Saudi Arabia has established itself as a leader in this collaboration between countries in the Global South, leveraging its resources, expertise, and strategic partnerships to unlock Africa’s renewable energy potential and shape a more sustainable future.

In November last year, Saudi Energy Minister Prince Abdulaziz bin Salman signed groundbreaking memorandums of understanding with five African nations — Ethiopia, Senegal, Chad, Nigeria, and Rwanda.

The agreements, finalized during the Saudi-Arab-African Economic Conference in Riyadh, aim to strengthen collaboration in oil, gas, and renewables, representing a holistic approach to energy development.

“These partnerships symbolize more than economic exchanges; they represent our shared commitment to sustainable growth,” Prince Abdulaziz said at the event. “Africa’s energy potential is vast, and Saudi Arabia is committed to supporting its development for mutual prosperity.”

The five agreements align with Africa’s distinct energy opportunities. For instance, Ethiopia seeks to bolster its hydropower infrastructure, while Rwanda is focused on advancing innovation in oil demand management and integrating renewable energy.

By leveraging Africa’s untapped solar, wind, and hydropower resources, “Empowering Africa Initiative,” seeks to provide clean and reliable electricity to underserved regions. (Supplied)

These MoUs also emphasize Saudi Arabia’s role in supporting localized solutions in line with global climate goals.

To bridge the energy equity gap on the African continent, Saudi Arabia’s Ministry of Energy last year introduced the Empowering Africa initiative. The project leverages Africa’s untapped solar, wind, and hydropower resources to provide clean and reliable electricity to underserved regions.

This effort plays a key role in improving energy access in areas where electricity deficits hinder economic development and quality of life.

DID YOUKNOW?

• Africa has 10 TW of untapped solar energy and 350 GW of hydroelectric power.

• Continent posses more than 70 percent of the world’s cobalt, a vital mineral for green technologies.

According to a 2022 report by the International Renewable Energy Agency, Sub-Saharan Africa is home to 75 percent of the world’s population without access to electricity, making it the most energy-deficient continent.

The African Development Bank recently noted that Africa needs $130-170 billion annually to close its infrastructure gap, facing a financing shortfall of up to $108 billion.

Abid Malik, the geo head for Central Asia at the Saudi energy leader ACWA Power, said the projects associated with the Empowering Africa initiative “aren’t just about power” but also focus on “community upliftment and sustainable growth.”

On the sidelines of COP29 in Baku, Azerbaijan, Malik told Arab News: “By reducing dependency on imported fuels and creating local infrastructure, these efforts provide resilience against global energy volatility.”

African countries also have more than a fifth of the world’s reserves in minerals critical for the energy transition, according to the UN Trade and Development.

Abdul Malik of Acwa Power. (Supplied)

These minerals, including cobalt, lithium, and rare earth elements, make the continent crucial to the global renewable energy supply chain. Such resources are foundational to technologies like electric vehicle batteries, solar panels, and wind turbines.

Despite this, much of Africa’s value-added manufacturing in green technology occurs elsewhere, and the continent captures less than half of its potential revenue from minerals.

Rebeca Grynspan, secretary-general of UNCTAD, has warned that critical minerals could create a “development trap” for resource-rich, vulnerable countries due to commodity dependence.

She stressed the urgent need for these nations, which rely on raw materials for most of their export revenue, to move up global value chains.

Saudi Arabia has therefore prioritized partnerships that tap into Africa’s rich mineral resources while fostering localized value creation.

“These collaborations are about ensuring Africa benefits from its own resources,” said Malik of ACWA Power. “The focus is not just on extraction but on building industries that create jobs, generate revenue, and drive technological innovation.”

One such cooperation with Chad aims to integrate solar technology into existing energy frameworks while developing mining infrastructure to support critical mineral extraction. These efforts reflect a forward-looking strategy that aligns African nations with the Paris Agreement while driving economic growth.

Opinion

This section contains relevant reference points, placed in (Opinion field)

Indeed, Article 6 of the Paris Agreement on climate change focuses on the development of carbon markets, which are carbon pricing mechanisms allowing governments as well as non-state actors to trade greenhouse gas emission credits.

Under this article, parties can voluntarily cooperate to meet emission reduction targets outlined in their nationally determined contributions. This allows a party to transfer carbon credits earned through emissions reductions to help others achieve their climate goals.

And as financing gaps remain a key challenge hampering progress in the Global South, Saudi Arabia is leading efforts to deploy innovative mechanisms, including voluntary carbon markets.

Riham El-Gizy, the CEO of Saudi Arabia’s Voluntary Carbon Markets Company, stressed the significance of directing climate finance to Africa.

“Only 2 percent of global climate finance reaches the Global South. This needs to change,” El-Gizy told Arab News at COP29.

Riham El-Gizy. (Supplied)

Although Africa accounts for nine of the world’s 10 most climate-vulnerable countries, the continent receives a mere 3-4 percent of global climate finance, according to the African Development Bank.

To boost funding for local African communities, Saudi-backed initiatives, through voluntary carbon markets, are enabling the continent’s countries to monetize their carbon reduction efforts.

“By providing a platform for rural renewable energy projects, we’re creating a pipeline for funding that directly benefits local communities,” said El-Gizy.

This approach not only reduces emissions but also empowers rural areas with much-needed resources, bridging gaps in both finance and energy access.

At the heart of Saudi Arabia’s engagement in Africa is the “Empowering Africa Initiative,” a Ministry of Energy project designed to bridge the continent’s energy equity gap. (Supplied)

Saudi Arabia’s leadership in South-South cooperation offers a roadmap for inclusive energy transitions. Its strategy, spanning renewable energy, critical minerals, and carbon markets, underscores the power of equitable partnerships in addressing the climate crisis.

As COP29 unfolds, the emphasis on South-South collaboration reaffirms that Africa’s potential as a renewable energy leader can only be realized through partnerships that prioritize shared growth.

Saudi Arabia’s investments in Africa showcase how collaboration can drive sustainable development, paving the way for a cleaner, more inclusive global energy future.
 

 


Saudi aid agency expands orphan support in Jordan

Updated 15 November 2024
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Saudi aid agency expands orphan support in Jordan

  • The program exemplifies Saudi Arabia’s broader humanitarian mission in the region through its relief arm, KSrelief

AMMAN: The King Salman Humanitarian Aid and Relief Center has distributed its latest round of monthly stipends to orphaned children from underprivileged Jordanian and Syrian refugee families across Jordan’s regions of Karak, Tafila, Maan and Aqaba.

Working with the Jordan Hashemite Charity Organization, the Saudi aid agency provided year-long support covering basic living expenses, educational materials, Eid clothing and recreational activities. The program aims to eventually support 1,000 orphans across Jordan.

Beneficiaries are selected from both local Jordanian communities and Syrian refugee populations, ensuring aid reaches those most in need.

The program exemplifies Saudi Arabia’s broader humanitarian mission in the region through its relief arm, KSrelief.

 


40 scouts finish the Wood Badge advanced course

Updated 15 November 2024
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40 scouts finish the Wood Badge advanced course

  • The course also included how to plan and execute outdoor trips

RIYADH: Forty scouts from various sectors of the Saudi Arabian Boy Scout Association completed the Wood Badge advanced course, with an average of 27 hours of training in theoretical and practical aspects.
The course, organized by Masar Development Association in Al-Ahsa, included working on the role, responsibilities, duties and needs of the scout unit leader and methods and means for training boys, as well as leadership concepts, patterns and theories.
It also covered public relations, scouting and boys’ development, problem-solving methods, youth participation in decision-making, planning methods, tools and techniques, the concept, styles and theories of scouting, protection from harm, and resource development.
The course also included how to plan and execute outdoor trips, including methods for navigation, setting up tents, secret signs, codes, map drawing, estimations, outdoor cooking, organized hiking, and report writing.


Umm Al-Qura University clinches top award

Updated 15 November 2024
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Umm Al-Qura University clinches top award

  • The recognition aligns with the university’s Strategic Plan 2027 objectives
  • The project aims to revolutionize education for faculty, students and administrative staff

MAKKAH: Umm Al-Qura University won the Best Educational Experience prize at the 2025 Saudi Customer Experience Awards.
Presented through a collaboration between the CX Forum, the Saudi CX Association and Awards International, the award recognizes the university’s excellence in enhancing the student experience and fostering an exceptional learning environment that adheres to global quality benchmarks.
The recognition aligns with the university’s Strategic Plan 2027 objectives, particularly in advancing teaching and learning initiatives. Central to the success is the Comprehensive Experience Project inaugurated by Prince Saud bin Mishaal bin Abdulaziz, deputy governor of Makkah Region. The project aims to revolutionize education for faculty, students and administrative staff.
The Saudi Customer Experience Awards stand as a premier platform for recognizing excellence in customer-centric innovations across the Kingdom’s various sectors.