SAN FRANCISCO: Until recently, Brett Schickler never imagined he could be a published author, though he had dreamed about it. But after learning about the ChatGPT artificial intelligence program, Schickler figured an opportunity had landed in his lap.
“The idea of writing a book finally seemed possible,” said Schickler, a salesman in Rochester, New York. “I thought ‘I can do this.’“
Using the AI software, which can generate blocks of text from simple prompts, Schickler created a 30-page illustrated children’s e-book in a matter of hours, offering it for sale in January through Amazon.com Inc’s self-publishing unit.
In the edition, Sammy the Squirrel, crudely rendered also using AI, learns from his forest friends about saving money after happening upon a gold coin. He crafts an acorn-shaped piggy bank, invests in an acorn trading business and hopes to one day buy an acorn grinding stone.
Sammy becomes the wealthiest squirrel in the forest, the envy of his friends and “the forest started prospering,” according to the book.
“The Wise Little Squirrel: A Tale of Saving and Investing,” available in the Amazon Kindle store for $2.99 — or $9.99 for a printed version — has netted Schickler less than $100, he said. While that may not sound like much, it is enough to inspire him to compose other books using the software.
“I could see people making a whole career out of this,” said Schickler, who used prompts on ChatGPT like “write a story about a dad teaching his son about financial literacy.”
Schickler is on the leading edge of a movement testing the promise and limitations of ChatGPT, which debuted in November and has sent shock waves through Silicon Valley and beyond for its uncanny ability to create cogent blocks of text instantly.
There were over 200 e-books in Amazon’s Kindle store as of mid-February listing ChatGPT as an author or co-author, including “How to Write and Create Content Using ChatGPT,” “The Power of Homework” and poetry collection “Echoes of the Universe.” And the number is rising daily. There is even a new sub-genre on Amazon: Books about using ChatGPT, written entirely by ChatGPT.
But due to the nature of ChatGPT and many authors’ failure to disclose they have used it, it is nearly impossible to get a full accounting of how many e-books may be written by AI.
The software’s emergence has already ruffled some of the biggest technology firms, prompting Alphabet Inc. and Microsoft Corp. to hastily debut new functions in Google and Bing, respectively, that incorporate AI.
The rapid consumer adoption of ChatGPT has spurred frenzied activity in tech circles as investors pour money into AI-focused startups and given technology firms new purpose amid the gloom of massive layoffs. Microsoft, for one, received fawning coverage this month over its otherwise moribund Bing search engine after demonstrating an integration with ChatGPT.
But already there are concerns over authenticity, because ChatGPT learns how to write by scanning millions of pages of existing text. An experiment with AI by CNET resulted in multiple corrections and apparent plagiarism before the tech news site suspended its use.
THREAT TO ‘REAL’ AUTHORS?
Now ChatGPT appears ready to upend the staid book industry as would-be novelists and self-help gurus looking to make a quick buck are turning to the software to help create bot-made e-books and publish them through Amazon’s Kindle Direct Publishing arm. Illustrated children’s books are a favorite for such first-time authors. On YouTube, TikTok and Reddit hundreds of tutorials have spring up, demonstrating how to make a book in just a few hours. Subjects include get-rich-quick schemes, dieting advice, software coding tips and recipes.
“This is something we really need to be worried about, these books will flood the market and a lot of authors are going to be out of work,” said Mary Rasenberger, executive director of writers’ group the Authors Guild. Ghostwriting — by humans — has a long tradition, she said, but the ability to automate through AI could turn book writing from a craft into a commodity.
“There needs to be transparency from the authors and the platforms about how these books are created or you’re going to end up with a lot of low-quality books,” she said.
One author, who goes by Frank White, showed in a YouTube video how in less than a day he created a 119-page novella called “Galactic Pimp: Vol. 1” about alien factions in a far-off galaxy warring over a human-staffed brothel. The book can be had for just $1 on Amazon’s Kindle e-book store. In the video, White says anyone with the wherewithal and time could create 300 such books a year, all using AI.
Many authors, like White, feel no duty to disclose in the Kindle store that their great American novel was written wholesale by a computer, in part because Amazon’s policies do not require it.
When asked for comment by Reuters, Amazon did not address whether it had plans to change or review its Kindle store policies around authors’ use of AI or other automated writing tools. “All books in the store must adhere to our content guidelines, including by complying with intellectual property rights and all other applicable laws,” Amazon spokeswoman Lindsay Hamilton said via email.
A spokeswoman for ChatGPT developer OpenAI declined to comment.
FROM CONCEPTION TO PUBLICATION IN JUST HOURS
Amazon is by far the largest seller of both physical and e-books, commanding well over half of sales in the United States and, by some estimates, over 80 percent of the e-book market. Its Kindle Direct Publishing service has spawned a cottage industry of self-published novelists, carving out particular niches for enthusiasts of erotic content and self-help books.
Amazon created Kindle Direct Publishing in 2007 to allow anyone to sell and market a book from their couch without the hassle or expense of seeking out literary agents or publishing houses. Generally, Amazon allows authors to publish instantly through the unit without any oversight, splitting whatever proceeds they generate.
That has attracted new AI-assisted authors like Kamil Banc, whose primary job is selling fragrances online, who bet his wife he could make a book from conception to publication in less than one day. Using ChatGPT, an AI image creator and prompts like “write a bedtime story about a pink dolphin that teaches children how to be honest,” Banc published an illustrated 27-page book in December. Available on Amazon, “Bedtime Stories: Short and Sweet, For a Good Night’s Sleep” took Banc about four hours to create, he said.
Consumer interest so far has been admittedly sleepy: Banc said sales have totaled about a dozen copies. But readers rated it worthy of five stars, including one who praised its “wonderful and memorable characters.”
Banc has since published two more AI-generated books, including an adult coloring book, with more in the works. “It actually is really simple,” he said. “I was surprised at how fast it went from concept to publishing.”
Not everyone is blown away by the software. Mark Dawson, who has reportedly sold millions of copies of books he wrote himself through Kindle Direct Publishing, was quick to call ChatGPT-assisted novels “dull” in an email to Reuters.
“Merit plays a part in how books are recommended to other readers. If a book gets bad reviews because the writing is dull then it’s quickly going to sink to the bottom.”
ChatGPT launches boom in AI-written e-books on Amazon
https://arab.news/6hxqa
ChatGPT launches boom in AI-written e-books on Amazon
- Bot-made e-books have sparked an intense debate about authenticity, future of writers
Omnicom Media Group consolidates influencer marketing services in Mideast
DUBAI: Omnicom Media Group has announced that it will consolidate its influencer marketing capabilities in the Middle East and North Africa region under influencer management agency Creo following a global directive last month.
The move “ensures our clients can harness the full potential of this communication channel” as digital consumption grows in the region and influencers play an “instrumental role in shaping brand perceptions,” said CEO Elda Choucair.
Creo will give the group’s clients “access to the same advanced tools, talent and technology we’ve developed globally, but adapted to our region’s unique landscape,” she added.
These include tools such as the Creo Influencer Agent, an AI-powered influencer selection tool; the Omni Creator Performance Predictor, which uses machine learning to predict the performance of content on Instagram; and the Creator Briefing Tool, which helps influencers create and get feedback on their content through Google’s AI chatbot Gemini.
The agency will also leverage exclusive partnerships with platforms such as Amazon, TikTok, Instagram and Snapchat in the region.
Anthony Nghayoui, head of social and influencer at Omnicom Media Group, has been appointed to lead Creo.
Aramco holds steady on Kantar’s most-valuable global brands list for 2025
- US brands dominate, comprising 82 percent of the value in top 100
DUBAI: Saudi Arabia’s Aramco continues to hold a place in the annual BrandZ Most Valuable Global Brands Report 2025 by marketing data and analytics company Kantar.
Although it dropped by eight places to No. 22, Aramco is the only brand from the Middle East to have a presence in the global ranking.
US brands dominate the list, comprising 82 percent of the total value of the top 100 brands.
However, the report signals changing times, with Chinese brands having doubled their value over the past 20 years, now making up 6 percent of the value of the top 100 brands.
European brands, on the other hand, have seen a decline. They now account for 7 percent — down from 26 percent in 2006 — of the top 100 brands.
The top five spots are taken by tech companies Apple, Google, Microsoft, Amazon and Nvidia.
“Innovators keeping up with consumer needs or redefining them entirely are the brands fundamentally reshaping the Global Top 100 over the past two decades,” said Martin Guerrieria, head of Kantar BrandZ.
The most successful brands, like Apple, Amazon, Google and Microsoft, have long moved away from their original product base, he added.
Apple retained its top position for the fourth year in a row with a brand value of $1.3 trillion, up 28 percent from 2024.
Google and Microsoft recorded a 25 percent and 24 percent increase in brand value this year compared to last year, while Amazon’s brand value rose by a massive 50 percent.
ChatGPT debuted on the list this year in 60th place, showing “how a brand can find fame and influence society to the extent that it changes our daily lives,” Guerrieria said.
He cautioned that as competition grows in the AI space, “OpenAI will need to invest in its brand to preserve its first-mover momentum.”
Despite controversies and concerns, Instagram and Meta saw significant growths of 101 percent and 80 percent, respectively, while TikTok grew by a modest 25 percent.
The success of brands like Apple and Instagram “underlines the power of a consistent brand experience that people can relate to and remember,” said Guerrieria.
He added: “In a world of digital saturation and tough consumer expectations, brands need to meet people’s needs, connect with them emotionally and offer something others don’t to succeed. They need to be not just different, but meaningfully so.”
UK to allow foreign states to own a 15 percent stake in newspapers
- Proposed media reforms could resolve the long-standing uncertainty surrounding the ownership of the Telegraph newspaper
- In 2023, Abu Dhabi-backed RedBird IMI assumed control of the Telegraph titles and The Spectator by helping repay the Barclay family’s £1.2 billion debt
LONDON: Britain plans to allow foreign state-owned investors to own up to 15 percent of British newspaper publishers, the government said on Thursday, as part of media reforms that could end long-running uncertainty over ownership of the Telegraph newspaper.
The government will also expand its powers to scrutinize media mergers to include news websites and news magazines.
“These important, modernizing reforms are about protecting media plurality and reflect the changing ways in which people are consuming news,” Culture Secretary Lisa Nandy said.
“We are fully upholding the need to safeguard our news media from foreign state control whilst recognizing that news organizations must be able to raise vital funding.”
The ownership of the Telegraph, one of Britain’s best known newspapers, has raised questions about the independence of the media and foreign states buying political influence.
The government said “targeted exceptions” allowing certain sovereign wealth funds or pension funds to invest up to 15 percent in British newspaper and periodicals would help sustain the titles while also limiting any foreign influence in media.
The government does not plan to exempt debt financing, but warned that if a foreign power gains control through a default, it could trigger a ministerial intervention under existing rules.
Britain’s previous Conservative government last year banned foreign state investment in British newspapers, blocking RedBird IMI, run by former CNN boss Jeff Zucker and with the majority of its funding from Abu Dhabi, from owning the Telegraph.
Abu Dhabi-backed RedBird IMI took control of the Telegraph titles and the Spectator magazine in 2023 when it helped repay the Barclay family’s 1.2 billion pound ($1.6 billion) debt to Lloyds Bank.
It put the titles up for sale nearly a year ago. The Spectator was sold to hedge fund founder Paul Marshall in September, but the Telegraph has not found a buyer.
The 15 percent cap would allow Abu Dhabi to retain some ownership of the paper.
Israel’s presence still roils Eurovision a year after major protests over the war in Gaza
- About 200 pro-Palestinian demonstrators marched Wednesday in the Swiss host city of Basel
- Oddsmakers suggest Raphael is likely to secure a place in Saturday’s final with her song “New Day Will Rise”
BASEL: Most contestants at the Eurovision Song Contest are seeking as much publicity as possible.
Israel’s Yuval Raphael is keeping a low profile.
The 24-year-old singer has done few media interviews or appearances during Eurovision week, as Israel’s participation in the pan-continental pop music competition draws protests for a second year.
Raphael is due to perform Thursday in the second semifinal at the contest in the Swiss city of Basel. Oddsmakers suggest Raphael is likely to secure a place in Saturday’s final with her anthemic song “New Day Will Rise.”
Israel has competed in Eurovision for more than 50 years and won four times. But last year’s event in Sweden drew large demonstrations calling for Israel to be kicked out of the contest over its conduct in the war against Hamas in Gaza.
More than 52,800 people in Gaza have been killed in Israel’s military offensive, according to the territory’s health ministry.
About 200 people, many draped in Palestinian flags, protested in central Basel on Wednesday evening, demanding an end to Israel’s military offensive and the country’s expulsion from Eurovision. They marched in silence down a street noisy with music and Eurovision revelry.
Many noted that Russia was banned from Eurovision after its 2022 invasion of Ukraine.
“It should be a happy occasion that Eurovision is finally in Switzerland, but it’s not,” said Lea Kobler, from Zurich. “How can we rightfully exclude Russia but we’re still welcoming Israel?”
Last year, Israeli competitor Eden Golan received boos when she performed live at Eurovision. Raphael told the BBC that she expects the same and has rehearsed with background noise so she won’t be distracted.
“But we are here to sing and I’m going to sing my heart out for everyone,” she said.
Anti-Israel protests in Basel have been much smaller than last year in Malmo. Another protest is planned for Saturday in downtown Basel, 2 miles (3.2 kilometers) from the contest venue, St. Jakobshalle arena.
But concern by some Eurovision participants and broadcasters continues.
More than 70 former Eurovision contestants signed a letter calling for Israel to be excluded. Several of the national broadcasters that fund Eurovision, including those of Spain, Ireland and Iceland, have called for a discussion about Israel’s participation.
Swiss singer Nemo, who brought the competition to Switzerland by winning last year, told HuffPost UK that “Israel’s actions are fundamentally at odds with the values that Eurovision claims to uphold — peace, unity, and respect for human rights.”
At Wednesday’s protest, Basel resident Domenica Ott held a handmade sign saying “Nemo was right.”
She said the nonbinary singer was “very courageous.”
“If Russia couldn’t participate, why should Israel?” she said.
The European Broadcasting Union, which runs Eurovision, pointed out that Israel is represented by its public broadcaster, KAN, not the government. It has called on participants to respect Eurovision’s values of “universality, diversity, equality and inclusivity” and its political neutrality.
Meta faces row over plan to use European data for AI
- Its rollout on the continent was delayed by more than a year as a result of overlapping European regulations on emerging technologies
- Meta has been hit with multiple privacy complaints in Europe
VIENNA: A Vienna-based privacy campaign group said Wednesday it has sent a cease-and-desist letter to Meta, after the tech giant announced plans to train its artificial intelligence models with European users’ personal data.
The move comes after Meta said last month it would push ahead with plans to use personal data from European users of its Instagram and Facebook platforms for AI technology training from May 27, despite criticism over its legality.
Meta has been hit with multiple privacy complaints in Europe, but cited a “legitimate interest” to process personal data for AI training.
The privacy group, the European Center for Digital Rights — also known as Noyb (“None of Your Business“) — threatened to file an injunction or class-action lawsuit against Meta if it does not halt plans.
“Meta’s absurd claims that stealing everyone’s (personal) data is necessary for AI training is laughable,” Noyb founder Max Schrems said in a statement.
“Other AI providers do not use social network data — and generate even better models than Meta,” he added.
When Meta AI first launched in the European Union in late March, the tech giant was at pains to point out that the chatbot was not trained on data from European users.
Its rollout on the continent was delayed by more than a year as a result of overlapping European regulations on emerging technologies, including user data, AI and digital markets.
Following the complaints, Meta temporarily put its AI plans on hold in June 2024, before recently announcing it would go ahead with them.
“It is... totally absurd to argue that Meta needs the personal data of everyone that uses Facebook or Instagram in the past 20 years to train AI,” Schrems said, adding the plans were “neither legal nor necessary.”
“Meta simply says that (its) interest in making money is more important than the rights of its users,” he said, adding that users could simply be asked for their consent.
With about 400 million estimated Meta users in Europe, the approval of 10 percent of them would “already clearly be sufficient” for AI language training and the like, Schrems said.
Launched in 2018, Noyb has taken several court proceedings against technology giants, often prompting action from regulatory authorities.
