ISLAMABAD: Retail company Carrefour Pakistan, owned and operated by UAE-based holding firm Majid Al Futtaim, announced on Wednesday its decision to join hands with Pakistani non-profit organization (NGO) Alkhidmat Foundation to provide relief to earthquake victims in Syria and Turkiye, and provide free meals to the less privileged in Pakistan during Ramadan.
Ramadan is the ninth month of the Islamic calendar, observed by Muslims worldwide as a month of fasting, prayer, reflection, and charity. The first fast in Pakistan is likely to be observed on Thursday, March 23.
Through the collaboration, Carrefour said the two would provide meals to the less privileged Pakistanis in Ramadan and also send relief items to victims of the recent devastating earthquakes in Türkiye and Syria.
“We believe in the power of collective action and community support. We are greatly pleased to join hands with Alkhidmat Foundation to play our part in eliminating food hunger in the country, whilst providing relief to those affected by the earthquakes in Turkiye and Syria,” Umer Lodhi, Carrefour Pakistan’s country manager, said.
“We hope our combined efforts will make a positive impact on those who need it the most.”
The statement added that customers would also have the opportunity to give back to the community this Ramadan by purchasing special, pre-packed boxes filled with essential food items such as rice, flour, oil, dates & pulses.
The pre-packed boxes, it said, will then be distributed among needy families to help provide them some relief during Ramadan as the South Asian country grapples with decades-high inflation.
“Earthquake relief boxes comprising shelter supplies, clothing, and non-perishable food items are available for customers to buy and donate at all Carrefour stores,” the statement said.