‘Simple’ Karachi boy becomes first Pakistan-based YouTuber to cross 10 million subscribers

The collage created on April 5, 2023, shows thirty-year-old Salman Noman who became the first Pakistan-based YouTuber to cross 10 million subscribers. (salmannomanofficial/Instagram)
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Updated 05 April 2023
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‘Simple’ Karachi boy becomes first Pakistan-based YouTuber to cross 10 million subscribers

  • Salman Noman’s comedy shorts, laced with street humor, have earned him 13 million subscribers in 13 months
  • Though Noman largely makes funny sketches, he plans to return to his first love, music, release song after Eid

KARACHI: Thirty-year-old Salman Noman from Karachi’s impoverished Korangi suburb started making musical videos on YouTube in 2021 but didn’t get much traction and gave up on creating social media content.

But last January, after about seven months of quitting, Noman came back to digital content with an entirely different approach — comedy short videos — that has proved a roaring success.

The first video he posted became an overnight hit, garnering 15 million views and today, Noman’s YouTube channel has crossed 13.5 million subscribers, the highest number ever recorded by a Pakistani content creator. 

“Since then [January 2022] in 13 months, I have got 13 million subscribers,” Noman told Arab News in an interview in Karachi.

In December this year, Google gave Noman a Diamond Play Button, awarded to channels that reach or surpass 10 million subscribers. Last month, the Sindh government arranged a special ceremony to celebrate the YouTuber, conferring a gold medal and certificates on him.

“I am a simple boy from Karachi, [but] I had dreams to do something in life … I always wanted to make others laugh but I had never thought I would do it through YouTube videos,” Noman, for whom legendary Pakistani comedian Umer Sharif was a big inspiration, added.

Along his journey, Noman says his “best friends” have been his cellphone and his originality. Content creation, he believes, is all about fresh ideas rather than resources or fancy equipment.

“I have never thought that I should purchase a big camera, purchase big mics [or] purchase big lights. I go into public wearing the same collar mic and take my mobile and make videos, and my content works,” the creator said. “I am myself a writer, director, editor and I myself post videos, I do all things myself.”

Noman’s videos are mostly shot at food stalls and an adjacent shop that his father owns in Qur’angi, lending themselves to street life and humor in Karachi. One of his biggest successes on YouTube, a short video where he pretends to be selling ice lollies but runs out of dye to the anger of his customers, has 177 million views. 

“Short videos make less money, but a good amount for a Karachi-based middle-class man,” Noman said. “I started my life with a Cultus [car] and today I drive a Civic.”

But neither Noman nor his family believed he would become this successful with digital content and his family always urged him to opt for a more traditional profession.

“When I got the Google award, and when I got the gold medal [from the Sindh government], my father was crying [with happiness],” he said.

The key to his success, Noman explained, was creating original content.

“I always do original content, that is why I have reached this far,” the creator said. “If I started copying, then people would have already seen whoever made the original content. In the past 13 months, there has not been a single day in which I haven’t made or posted a video.”

Though he now largely makes comedy videos, the YouTuber has also covered serious issues like divorce, the adoption of homeless children, and coronavirus precautions.

 “Comedy and singing is my genre and I want to do that, but when I see something hurting society, as an influencer I feel a responsibility to give out a message,” he said.

Noman had initially intended on becoming a singer but when his comedy got more traction, he started making parody versions of famous songs instead, including Kaifi Khalil’s Kahani Sono and Ali Zafar’s Laila O Laila. 

“When a song gets viral, [I feel like it’s] my duty to twist it to make people laugh,” he said, smiling.

The idea has made him famous: 

“There was a time when I wanted to meet celebrities, now Allah has brought me to this position that I have myself become a celebrity and people are coming to meet me. It makes me very happy.”

Asked about his future plans, Noman said he wanted to return to his first love, music. 

“I will return to my goal,” he said. “Now I will start singing and try to release a song after Eid.”


Pakistan calls for global climate action as floods in Malaysia displace over 37,000

Updated 2 min 37 sec ago
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Pakistan calls for global climate action as floods in Malaysia displace over 37,000

  • PM Sharif says climate change is impacting the whole world, necessitating global community to unite
  • Pakistan recently reiterated its call for increased climate finance and justice-based solutions in Baku

ISLAMABAD: Prime Minister Shehbaz Sharif on Thursday expressed sorrow over the devastating floods in Malaysia, which have displaced over 37,000 people, and highlighted the urgent need for global action to address climate change.
In a message to the Malaysian authorities and people, Sharif expressed solidarity, pledging support for the flood-hit nation.
His statement comes as Pakistan continues to grapple with its own vulnerability to climate change, which has triggered erratic weather patterns, including catastrophic floods, glacial melts, heatwaves and droughts.
Two years ago, floods in Pakistan killed about 1,700 people, caused estimated losses of $35 billion and underscored the country’s exposure to environmental shocks.
“The adverse effects of climate change are engulfing the entire world,” the prime minister said. “The global community must unite to take collective action to mitigate these impacts.”
At the recent COP29 summit in Baku, Azerbaijan, Pakistan reiterated its call for increased climate finance and justice-based solutions to support vulnerable nations.
It emphasized that developed countries must provide grants and concessional financing rather than burdening climate-affected nations with debt.
Pakistani authorities could relate with the situation in Malaysia where Prime Minister Anwar Ibrahim told parliament that torrential rains have affected six Malaysian states, with 322 temporary shelters housing those displaced.
Sharif extended condolences to the victims and assured assistance to Malaysia, noting the long-standing friendship between the two nations.
“Pakistan will do whatever it can to help our brothers and sisters in distress in Malaysia,” he said. “In this difficult hour, Pakistan will not leave Malaysia alone.”
 


‘Sense of closeness’: Pakistani elephant Madhubala bonds with sisters after 15-year separation

Updated 26 min 6 sec ago
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‘Sense of closeness’: Pakistani elephant Madhubala bonds with sisters after 15-year separation

  • Madhubala, last elephant held captive at a zoo in Pakistan, was brought from Tanzania in 2009 along with three sisters 
  • Noor Jehan and Madhubala were moved to Karachi Zoo while Malika and Sonu were taken to Safari Park, Noor Jehan died in 2023

KARACHI: Pakistani elephant Madhubala, recently reunited with her two sisters at the Safari Park in Karachi after 15 years, is socializing and enjoying her new species-appropriate sanctuary, international animal rights organization FOUR PAWS said this week. 

Madhubala, Noor Jehan, Malika and Sonia were caught in the wild at a young age and brought to Pakistan together in 2009 but were soon separated, with Noor Jehan and Madhubala moved to the Karachi Zoo and Malika and Sonia to the city’s Safari Park. Noor Jehan died in April 2023 at age 17 following a prolonged illness caused by neglect, leaving Madhubala alone.

On Tuesday, Madhubala, estimated to be 18 years old, was transported from the Karachi Zoo to Safari Park where she reunited with her sisters Malika and Sonia. 

“She feels comfortable and I can see that she’s very stable and calm now,” FOUR PAWS vet Dr. Marina Ivanova, who is overseeing the elephant’s care, told Arab News on Wednesday. “Although it’s a new place for her, she, as an elephant, she has this stability, the mental preparedness for change.”

Pakistani elephant Madhubala (right) meets her sister at the Safari Park in Karachi, Pakistan, on November 27, 2024. (Photo by Four Paws/ Hristo Vladev)

Footage shared by FOUR PAWS showed Madhubala entering the joint family enclosure at the Safari Park on Wednesday and watching her sisters drinking water at a nearby pond. Madhubala is then seen taking a tire, the only souvenir she brought from the Karachi Zoo, and placing it in front of her sisters like a gift. Her sisters seem to return the gesture by inviting Madhubala for a welcome drink at their shared pond.

Elephants are highly social animals who form close bonds with other elephants, and when they meet after being separated engage in elaborate greeting ceremonies. New research has found that elephants also call each other by name, using vocalizations that identify a specific elephant as the intended recipient.

“As soon as released from the transport crate, we realized that Madhubala was feeling very comfortable and could already sense the closeness of her two sisters,” Dr. Amir Khalil, a director at FOUR PAWS, said. “None of us expected her to be so eager to stretch out her trunk toward her two sisters.”

Pakistani elephant Madhubala plays in the mud at the Safari Park in Karachi, Pakistan, on November 27, 2024. (Photo by Four Paws/ Hristo Vladev)

Khalil said the sight of the three elephants playing in the pond together after 15 years of separation had moved bystanders to tears. While it remains to be seen how the social hierarchy between the elephants will develop, he said Madhubala could assume the position of the matriarch. 

“In the upcoming days, we will thoroughly examine Madhubala and help her get settled into her new home,” Dr. Khalil said. 

“The old tire Madhubala used to play with a lot has now started to turn into a relic of the past and is slowly being replaced by the bonding with her fellow family members.”

Pakistani elephant Madhubala (left) is pictured with her sister at the Safari Park in Karachi, Pakistan, on November 27, 2024. (Photo by Four Paws/ Hristo Vladev)

FOUR PAWS said the three elephants’ health was being observed by head veterinarian Dr. Frank Göritz from the Leibnitz Institute of Zoo and Wildlife Research (IZW) who has been involved in the treatment of the elephants since 2021.

In November 2021, after the provincial Sindh High Court had asked FOUR PAWS to assess the wellbeing of the elephants, all four were found to be in need of better diet and medical treatment. Noor Jehan and Madhubala also needed dental surgery due to infections caused by broken tusks. Following the death of Noor Jehan, the Karachi Metropolitan Corporation together with FOUR PAWS decided it was not appropriate for Madhubala to stay in captivity at the zoo. 

The relocation process for Madhubala, named after a legendary Indian actress, started early on Tuesday morning with the elephant being sedated under the supervision of Dr. Goritz. She was then moved into a crate which was lifted by crane and put on a truck. 

Pakistani elephant Madhubala (center) is pictured with her sisters at the Safari Park in Karachi, Pakistan, on November 27, 2024. (Photo by Four Paws/ Hristo Vladev)

The truck, accompanied by police and an expert team from FOUR PAWS, navigated through Karachi’s bustling streets via Lyari Expressway to arrive at the Safari sanctuary some 20 kilometers away from the zoo.

Ahead of the move, the Karachi Safari Park had upgraded its facilities to meet international standards under the supervision of FOUR PAWS. The 5.2-acre elephant sanctuary area in the park now has water elements for bathing, skincare and thermoregulation. Additionally, enrichments such as hay nets, varying substrates like soil, sand, clay, and sawdust, have been provided for Madhubala to dust bathe. There is also a section to hide novel items to encourage foraging. The area is secured by elephant-proof fencing.

Pakistani elephant Madhubala (right) is pictured at the Safari Park in Karachi, Pakistan, on November 27, 2024. (Photo by Four Paws/ Hristo Vladev)

“If elephants must remain in captivity, they deserve the best conditions possible,” FOUR PAWS CEO and President Josef Pfabigan told Arab New, adding that the new space would “bring joy” to Madhubala.

Unlike Islamabad’s lone elephant, Kaavan, who was relocated to Cambodia in 2020 after widespread international and local outcry about his conditions, Madhubala has companions at Safari Park, he said. 

“This is a different story,” Pfabigan said. “She has her sisters here.”


Pakistan seeks collaboration with Saudi Arabia in education and religious sectors

Updated 58 min 11 sec ago
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Pakistan seeks collaboration with Saudi Arabia in education and religious sectors

  • Senate Chairman Yousuf Raza Gilani, currently visiting the Kingdom, meets Saudi Grand Mufti
  • Gilani urges increased exchange of religious scholars in his meeting with Sheikh Abdulaziz

ISLAMABAD: Pakistan aims to enhance cooperation with Saudi Arabia in education and religious sectors, Senate Chairman Yousuf Raza Gilani said during a meeting with Kingdom's Grand Mufti Sheikh Abdulaziz Al-Sheikh in Riyadh, state media reported on Thursday.

Gilani arrived in Saudi Arabia on November 25 for a five-day official visit, during which he emphasized the deep-rooted ties between the two nations.

Pakistan and Saudi Arabia have recently strengthened bilateral cooperation by signing more than 30 memorandums of understanding and agreements worth $2.8 billion.

The deals encompass sectors such as industry, agriculture, information technology, and energy.

"The Senate chairman said Pakistan seeks collaboration with Saudi Arabia in educational and religious sectors," Radio Pakistan reported.

"He also praised the Grand Mufti's efforts in promoting tolerance and harmony, urging increased exchange of religious scholars to strengthen mutual understanding," it added.

Pakistan and Saudi Arabia have always enjoyed close diplomatic, strategic and people-to-people relations. The Kingdom is home to over 2.6 million Pakistani nationals who are employed by and contribute to various economic sectors.

These Pakistani nationals also make Saudi Arabia the largest source of remittances for their country, repatriating billions of dollars annually.

Prime Minister Shehbaz Sharif visited the Kingdom twice within a span of a few weeks in October and November, highlighting the significance Islamabad places on its ties with Saudi Arabia.

 


Imran Khan supporters wanted to ‘take over Islamabad through violent protests’ — minister

Updated 57 min 16 sec ago
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Imran Khan supporters wanted to ‘take over Islamabad through violent protests’ — minister

  • Protesters dispersed from Islamabad after sweeping raid by security forces after midnight on Wednesday, Khan’s party says 20 killed
  • Government says four troops killed and over 900 protesters, included Afghan nationals, arrested since protest began on Sunday

ISLAMABAD: Jailed former Prime Minister Imran Khan’s supporters had planned to “take over the capital through violent protests,” a Pakistan government spokesperson said on Thursday, a day after security forces dispersed marchers who had breached security barricades to reach the heart of Islamabad to demand Khan’s release.

Thousands of supporters of the Pakistan Tehreek-e-Insaf (PTI) party had gathered at the city’s historic D-Chowk square on Tuesday after setting out on Sunday in a protest convoy led by Khan’s wife Bushra Khan and Ali Amin Gandapur, the chief minister of the PTI stronghold province of Khyber Pakhtunkhwa. The convoy broke through several lines of security and reached the edge of the capital’s highly fortified red zone, home to key government and diplomatic buildings. 

The protest was called off after security forces raided the site in complete darkness soon after midnight on Wednesday, firing rubber bullets and tear gas, according to police and government officials who deny using live ammunition during the operation, which police conducted alongside paramilitary forces. The PTI says at least 20 of its supporters have been killed, while the government says four troops died. 

The Islamabad police chief said on Wednesday 954 people, including Afghan nationals, had been arrested since the protest march began on Sunday.

“They were not peaceful protesters at all as they were armed with guns and slingshots,” Federal Information Minister Attaullah Tarar said at a briefing with members of foreign media in Islamabad. “They wanted to take over the capital through violent protests.”

The minister said the government took “preventative measures” to defuse the situation, denying the use of live ammunition and direct fire on protesters by security forces.

“Both the public hospitals in Islamabad, Polyclinic and PIMS [Pakistan Institute of Medical Sciences], have categorically denied receiving any dead bodies of protesters or any gunshot wounds victims,” the information minister said. 

“There was no live ammunition with the security forces. Let me say categorically that no massacre was carried out to disperse the protesters.”

The minister accused the PTI of putting out “fake pictures and videos” on social media to exaggerate casualties. 

Planning Minister Ahsan Iqbal, also present at the briefing, asked the PTI to share the names of its supporters who had been killed, saying the government had exercised “utmost restraint” to prevent bloodshed at the hands of what he described as a “violent mob.”

“The security forces used teargas to disperse the thin number of the armed protesters,” Iqbal added. “We defused the situation with the least intervention of the security forces.”

Gandapur, the chief minister of Khyber Pakhtunkhwa province who was leading the protests and fled when the operation began, has accused authorities of using excessive force against protesters who he said were peaceful. He said “hundreds” had sustained bullet wounds.

“Both Imran Khan’s wife and I were attacked directly,” Gandapur told a press conference in the city of Mansehra in the province he rules.

Khan’s wife Bushra Khan escaped unhurt from the protest convoy when the raid began. The PTI had said she would address the press conference with Gandapur on Wednesday, but she did not appear even though the event was delayed by hours.

PTI spokesperson Zulfikar Bukhari PTI said earlier that the protest seeking Khan’s release had been called off, citing what he called “the massacre.” But Gandapur said the protest was a “movement” and would continue until Khan himself called it off.


Pakistan wins the toss and elects to bat in third and final ODI against Zimbabwe

Updated 28 November 2024
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Pakistan wins the toss and elects to bat in third and final ODI against Zimbabwe

  • Pakistan recovered from a first-match loss with a 10-wicket win in the second ODI
  • ODI series will be followed by three Twenty20 matches at Bulawayo from Sunday

BULAWAYO, Zimbabwe: Pakistan won the toss and elected to bat in the third and final one-day international against Zimbabwe on Wednesday.

Pakistan bounced back from a shocking loss in the rain-affected first match with a 10-wicket win in the second game after a maiden ODI century from Saim Ayub.

The tourists retained the same winning combination with Faisal Akram, Abrar Ahmed, and Salman Ali Agha the three spin options.

Ahmed and Salman sliced through the Zimbabwe batting lineup in the second match by sharing seven wickets between them with leg-spinner Abrar getting 4-33 in his debut ODI.

Zimbabwe brought in wicketkeeper-batter Clive Madande and fast bowling all-rounder Faraz Akram for their first game of the series in place of Brandon Mavuta and Trevor Gwandu.

The ODI series will be followed by a three-match Twenty20 series starting at Bulawayo from Sunday.