JEDDAH: Budding Saudi designers will showcase the Kingdom’s culture throughout the travel and tourism industry as part of a new scheme launched on Monday.
The Saudia Design Program was launched by Saudia, the Kingdom’s flag carrier, and research-based consultancy Adhlal.
The program aims to create new opportunities for the Saudi design community and nurture the talent of the next generation of designers by providing creative solutions to industry challenges.
The Adhlal Majlis, which was hosted by Shada hotel, hosted a forum for discussion among designers, who gathered and shared knowledge.
Discussing the role of Adhlal, founder and CEO Princess Nourah Al-Faisal told Arab News: “The main target benefiting from Adhlal initiatives within the Kingdom is the young generation, university students, graduate students and startups.
“Adhlal helps designers in any step of the design process and within any of its fields, such as jewelry design, decoration, graphics and many others.”
She added that Adhlal aims to equip future generations of Saudi designers with the tools they need to succeed, building on the ambitions of the Kingdom’s Vision 2030.
Committed to delivering the best to designers, manufacturers, government and professional bodies, Adhlal teamed up with Saudia for the project.
Princess Nourah said: “The main reason behind this particular series of majlis is to co-create with local design community and Saudia.
“The new Saudia Design Program is an annual award which will help co-create and support the development of the ecosystem as well as provide a platform for Saudi designers to come up with their creative designs for Saudia products.”
After presenting the objectives and guidelines of the program to designers, Jeroen Frumau, design program director and expert consultant at Adhlal, told Arab News: “Adhlal is partnering with Saudia to create for the Saudi design community and since Saudia committed to be the ambassador of the Saudi design community and the Saudi design industry, we are helping them to create a program where they can take ownership in that role.”
He added that the Saudia Design Program will bridge the gap between designers, the industry and the Jeddah design community.
Addressing the audience and highlighting the importance of design and its contribution to the future of the Kingdom, Khaled Tash, Saudia Group chief marketing officer, said: “The Saudia design program in partnership with Adhlal reflects our strong commitment to enriching the guest travel experience and proudly showcasing our Saudi culture, and we aim to establish a sustainable and impactful partnership with the design community.”
Tash said that the program was in line with Vision 2030, which focuses on economic growth, creativity and innovation, adding: “Design can be an economic driver, job creation engine, and it also can take a business for organizations from one scale to another.”
He said: “Designers, we at Saudia are in need of your creative ideas to make our flight experience to our customers better, faster, easier, more enriching and most importantly, reflecting the Saudi identity, culture and heritage.”
Designers to showcase Kingdom’s culture through Adhlal, Saudia program
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Designers to showcase Kingdom’s culture through Adhlal, Saudia program
- The program aims to create new opportunities for the Saudi design community and nurture the talent of the next generation of designers
- The Adhlal Majlis, which was hosted by Shada hotel, hosted a forum for discussion among designers, who gathered and shared knowledge
The Saudi foreign minister meets with the US Secretary of State in Brazil
RIO DE JANEIRO: Saudi Foreign Minister Prince Faisal bin Farhan met with US Secretary of State Antony Blinken on the sidelines of the G20 Summit in Rio de Janeiro, Brazil.
During the meeting, they discussed bilateral relations, developments in the Middle East, and the efforts being made in these regards.
The meeting was attended by the Director-General of the Office of the Foreign Minister Abdulrahman Aldawood.
Saudi Arabia calls for peace, addresses global challenges at opening of G20 Summit
- Prince Faisal bin Farhan leads Kingdom’s delegation on behalf of crown prince
RIO DE JANEIRO: Saudi Foreign Minister Prince Faisal bin Farhan led the Kingdom’s delegation at the first session of the G20 Summit in Rio de Janeiro, which opened on Monday.
Prince Faisal, who is leading the delegation on behalf of Crown Prince Mohammed bin Salman, spoke at the summit’s opening session which was called “Social Inclusion and Combating Hunger and Poverty.”
Prince Faisal highlighted pressing global challenges, noting that increasing tensions, military conflicts, and humanitarian crises were significant obstacles to achieving the UN’s Sustainable Development Goals for 2030, adding: “Development and prosperity cannot be achieved on the ruins of death and destruction.”
Moving on to the ongoing crises in the Middle East, Prince Faisal pointed to Israeli military actions in Gaza and Lebanon, describing them as sources of severe human suffering and catalysts which were pushing the region toward broader conflict.
He said: “The ongoing Israeli aggression in Gaza and Lebanon has caused unprecedented levels of human suffering; is pushing the region to the brink of a wider war … and is undermining the credibility of international law and institutions.”
Prince Faisal reiterated Saudi Arabia’s commitment to peace, stating the Kingdom’s unwavering stance on the need for an immediate ceasefire in Gaza; unrestricted access to humanitarian assistance; the release of hostages; and a serious commitment to lasting peace based on the two-state solution according to the 1967 borders, the Saudi Press Agency reported.
The minister also addressed the situation in Sudan, expressing concern over the severe human toll due to the conflict, and obstacles preventing the delivery of humanitarian aid to affected communities.
In addition to political challenges, Prince Faisal commended Brazil’s initiative in launching the International Alliance Against Hunger and Poverty, which aligns with Saudi Arabia’s development and humanitarian objectives. He announced the Kingdom’s participation in the alliance, which resonates with its long-standing global efforts.
He said: “The Kingdom is pleased to be part of this alliance that is in line with its development goals and its global role in this regard, which is expressed by the programs of the King Salman Center for Relief and Humanitarian Aid (and) the Saudi Fund for Development, in addition to its global contributions to the programs of the International Monetary Fund and the World Bank to support developing countries.”
The Kingdom’s delegation included Minister of Finance Mohammed Al-Jadaan, Deputy Minister of Finance (Saudi Sherpa for the G20) Abdul Mohsen bin Saad Al-Khalaf, and Ambassador to Brazil Faisal bin Ibrahim Ghulam.
The G20 Summit in Brazil serves as a platform for the world’s leading economies to address global challenges and promote collective solutions aimed at fostering sustainable development and social equity.
On the sidelines of the summit, Prince Faisal met with US Secretary of State Antony Blinken. During their meeting they discussed US-Saudi relations, as well as regional developments and the efforts made in this regard.
Saudi defense minister meets governor of US State of Indiana
- The two discussed bilateral ties and other issues of common interest
RIYADH: Saudi Minister of Defense Prince Khalid bin Salman met with Governor of the US state of Indiana Eric Holcomb in Riyadh on Monday.
During the meeting, the two discussed bilateral ties and other issues of common interest, the Defense Ministry said in a statement.
Saudi Deputy Minister of Defense Prince Abdulrahman bin Ayyaf and Chief of Staff Gen. Fayyad bin Hamed Al-Ruwaili were among the Saudi officials present.
Commander-in-Chief of the Indiana National Guard Maj. Gen. Roger Lyles and head of the US Military Training Mission in the Kingdom Col. Dirk Smith were among the US officials present.
Misk City, Samsung Saudi Arabia to collaborate in smart city technology
- Partnership forms part of vision to create ‘integrated system that supports innovation and creativity among Saudi youth’
RIYADH: Mohammed bin Salman Nonprofit City, which is also known as Misk City, on Monday signed a memorandum of understanding with the tech giant Samsung Electronics to cooperate in the sectors of smart city technology, sustainability, and youth empowerment.
Misk City’s CEO David Henry signed the memorandum with the President of Samsung Electronics Saudi Arabia Hendrick Lee, on the sidelines of the Misk Global Forum in Riyadh, which finishes on Tuesday.
Henry said that the partnership with Samsung “represents an important step in line with Misk City’s strategic vision of creating an integrated system that supports innovation and creativity among Saudi youth,” the Saudi Press Agency reported.
He stressed the importance of working with Samsung “to create a vibrant and innovative environment that presents a unique model for smart cities.”
Lee said that Samsung’s “cooperation with Misk City represents our unified commitment to leading innovation and sustainability with the aim of developing transformative solutions that enhance urban life and empower future generations in the field of technology, which benefits our communities.”
The two parties will also collaborate on developing training programs specifically designed to hone the skills of Saudi’s youth to help enhance smart city experiences. These programs will later be hosted and delivered in Misk City, the SPA added.
Samsung Electronics is also considering setting up a showroom in Misk City to showcase its latest artificial intelligence-powered smart technologies, providing visitors with a firsthand experience of smart homes and understanding of future innovations.
Steve Wozniak urges Saudi youth to dream, innovate, and conquer the future of AI
- Wozniak shared his insights on artificial intelligence, creativity, and the importance of ethics in technology
- Steve Wozniak: The greatest things happen when you take risks
RIYADH: Steve Wozniak, the co-founder of Apple and a pioneer of the modern computing era, delivered an inspiring talk titled “Me, Myself, and AI” at the Misk Global Forum in Riyadh.
Speaking to a packed audience of young Saudis and global tech enthusiasts, Wozniak shared his insights on artificial intelligence, creativity, and the importance of ethics in technology, emphasizing the unique potential of Saudi youth to lead the next wave of innovation.
The session, part of a larger series focused on innovation, opened with Wozniak reflecting on his journey in shaping the personal computing revolution. He encouraged the audience to embrace risks and challenges as integral to success.
“The greatest things happen when you take risks,” he said. “Even if they fail, we always hear that you learn from your failures. But I think step after step after step, the total number of hours that you have put into doing things, even the risks that don’t come through, they lead up to your own abilities.”
This emphasis on resilience and perseverance resonates with Saudi Arabia’s aspiration to become a global leader in technology and entrepreneurship under Vision 2030.
Addressing the rise of AI and its transformative power, Wozniak highlighted the need for ethical considerations in its development. He explained that while AI can serve as a valuable tool, human oversight remains crucial.
“AI should be like a reporter bringing the information and a human being should be the editor (who) looks at it and decides which of it is important,” he said.
Wozniak also warned about the dangers of misinformation and manipulation in the digital age, calling for greater transparency in AI systems.
He advocated for clear guidelines to ensure that AI-generated content is accurate and trustworthy. “When AI generates information, users should be able to click and see where it came from. Attribution and accuracy are critical for building trust,” he explained.
This call for transparency aligns with Saudi Arabia’s efforts to integrate cutting-edge technologies while ensuring they serve the public good.
Wozniak urged the young audience to approach AI not just as a tool for progress but as a responsibility to humanity, emphasizing the need to create systems that reflect ethical values.
Throughout the session, Wozniak’s advice to Saudi youth centered on embracing creativity and taking ownership of their ideas. He encouraged them to focus on meaningful projects and hands-on learning, which he believes are essential for fostering innovation. “Whether it’s robotics, AI, or another area of technology, young people should focus on building something meaningful,” he said.
Drawing from his experience as a fifth-grade teacher, Wozniak shared how empowering students through project-based learning can unlock their potential. “When students take ownership of a project, they learn skills that go beyond the classroom. They develop critical thinking and creativity, which are key to driving innovation,” he said.
Wozniak also emphasized the importance of creating an environment where students can experiment and explore without fear of failure.
He ended his session on a personal note, sharing his philosophy on life and success. For him, happiness and positivity take precedence over material accomplishments. “My formula for life is not about accomplishment. It’s about happiness,” he said. “Focus on the positive, that’s the optimistic side. Don’t argue with people … always look for constructive solutions.”
As the session ended, he urged young innovators to collaborate across disciplines and respect diverse perspectives. He emphasized the importance of teamwork in creating impactful solutions. “Engineering, marketing, and business must work together to create meaningful solutions. No single discipline can succeed alone,” he added.
As Saudi Arabia continues its journey toward becoming a global innovation leader, Wozniak’s message to its youth is clear: take risks, stay ethical, and build with purpose.
