Designers to showcase Kingdom’s culture through Adhlal, Saudia program

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In partnership with Saudi Airlines, Adhlal, the research-based consultancy that aims to equip future generations of Saudi designers, on Monday launched the new “SAUDIA Design Program” initiative in Jeddah. (Supplied)
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Khaled Tash, Saudia Group chief marketing officer. (Supplied)
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Princess Nourah Al-Faisal, Adhlal’s Founder and CEO. (Supplied)
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Members of Jeddah design community posing with Princess Nourah and Khalid Tash. (Supplied)
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Updated 16 May 2023
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Designers to showcase Kingdom’s culture through Adhlal, Saudia program

  • The program aims to create new opportunities for the Saudi design community and nurture the talent of the next generation of designers
  • The Adhlal Majlis, which was hosted by Shada hotel, hosted a forum for discussion among designers, who gathered and shared knowledge

JEDDAH: Budding Saudi designers will showcase the Kingdom’s culture throughout the travel and tourism industry as part of a new scheme launched on Monday.
The Saudia Design Program was launched by Saudia, the Kingdom’s flag carrier, and research-based consultancy Adhlal.
The program aims to create new opportunities for the Saudi design community and nurture the talent of the next generation of designers by providing creative solutions to industry challenges.
The Adhlal Majlis, which was hosted by Shada hotel, hosted a forum for discussion among designers, who gathered and shared knowledge.
Discussing the role of Adhlal, founder and CEO Princess Nourah Al-Faisal told Arab News: “The main target benefiting from Adhlal initiatives within the Kingdom is the young generation, university students, graduate students and startups.
“Adhlal helps designers in any step of the design process and within any of its fields, such as jewelry design, decoration, graphics and many others.”
She added that Adhlal aims to equip future generations of Saudi designers with the tools they need to succeed, building on the ambitions of the Kingdom’s Vision 2030.
Committed to delivering the best to designers, manufacturers, government and professional bodies, Adhlal teamed up with Saudia for the project.
Princess Nourah said: “The main reason behind this particular series of majlis is to co-create with local design community and Saudia.
“The new Saudia Design Program is an annual award which will help co-create and support the development of the ecosystem as well as provide a platform for Saudi designers to come up with their creative designs for Saudia products.”
After presenting the objectives and guidelines of the program to designers, Jeroen Frumau, design program director and expert consultant at Adhlal, told Arab News: “Adhlal is partnering with Saudia to create for the Saudi design community and since Saudia committed to be the ambassador of the Saudi design community and the Saudi design industry, we are helping them to create a program where they can take ownership in that role.”
He added that the Saudia Design Program will bridge the gap between designers, the industry and the Jeddah design community.
Addressing the audience and highlighting the importance of design and its contribution to the future of the Kingdom, Khaled Tash, Saudia Group chief marketing officer, said: “The Saudia design program in partnership with Adhlal reflects our strong commitment to enriching the guest travel experience and proudly showcasing our Saudi culture, and we aim to establish a sustainable and impactful partnership with the design community.”
Tash said that the program was in line with Vision 2030, which focuses on economic growth, creativity and innovation, adding: “Design can be an economic driver, job creation engine, and it also can take a business for organizations from one scale to another.”
He said: “Designers, we at Saudia are in need of your creative ideas to make our flight experience to our customers better, faster, easier, more enriching and most importantly, reflecting the Saudi identity, culture and heritage.”
 


Saudi aid efforts continue in Syria, Yemen, Lebanon

Updated 23 December 2024
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Saudi aid efforts continue in Syria, Yemen, Lebanon

RIYADH: Saudi aid agency KSrelief’s humanitarian initiatives are benefiting thousands across Syria, Yemen and Lebanon.

In northern Syria, KSrelief delivered food baskets and hygiene kits to 551 earthquake-affected families in Aleppo, benefiting 3,306 individuals in one day.

In Yemen, 641 food baskets were distributed to vulnerable families in Aden and Lahij, assisting 4,487 individuals in one day.

KSrelief also concluded a week-long urology surgery project in Aden, involving nine specialists who examined 53 cases and performed 109 surgeries.

In Taiz, KSrelief’s rehabilitation center provided 1,537 services to 416 beneficiaries in one month, including prosthetic limb fittings, maintenance, physical therapy, and consultations.

In Lebanon, the KSrelief-funded Subul Al-Salam ambulance service conducted 51 missions in Miniyeh in one week, offering emergency aid to Syrian and Palestinian refugees and host communities.

Additionally, KSrelief distributed 175,000 bread bags to 12,500 families in one week through the Al-Amal Charity Bakery project in Akkar and Miniyeh.


New boot camps focus on data center training

Updated 23 December 2024
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New boot camps focus on data center training

  • The program aims to produce skilled national talent for managing advanced data centers

Riyadh: Tuwaiq Academy has partnered with the Uptime Institute to offer six-month professional boot camps at its headquarters in Riyadh.

The program aims to produce skilled national talent for managing advanced data centers across various sectors, according to the Saudi Press Agency report.

The initiative addresses labor market needs in data-related fields, including data center management, analysis, and project design, by offering intensive boot camps with globally recognized certifications.

Training follows a hands-on, application-based approach in specialized data center management labs, equipping participants with essential skills to develop innovative solutions for diverse sectors.

Registration is open at tuwaiq.edu.sa.

Founded in 2019, Tuwaiq Academy trains over 1,000 in-person participants daily and provides professional certifications in collaboration with global leaders like Apple, Meta, Amazon, Alibaba, Dell, IBM, and Microsoft.

As the training arm of the Saudi Federation for Cybersecurity, Programming and Drones, the academy has trained over 32,000 people, with 80 percent of graduates securing placements through its Tuwaiq Job Fair, in collaboration with government and private sectors.


Saudi royal reserve launches 45-day Naylat Camp in Hail

Updated 23 December 2024
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Saudi royal reserve launches 45-day Naylat Camp in Hail

RIYADH: The King Salman bin Abdulaziz Royal Reserve Development Authority has launched Naylat Camp, a 45-day event in the Hail region, the Saudi Press Agency reported on Monday.

Located in the breathtaking Naylat area, renowned for its soaring mountains, golden sands, clear skies and tranquility, the camp offers a mix of adventure and relaxation.

Visitors can enjoy camel and horse riding, challenging hiking trails, stargazing, and exploring archaeological and historical sites within the reserve.

The camp features facilities designed to enhance the visitor experience while promoting sustainable ecotourism, according to SPA.

The initiative aims to promote sustainable tourism by showcasing the region’s natural beauty, raising environmental awareness about preserving biodiversity, and supporting the local community through seasonal job opportunities and regional development.

The King Salman reserve covers an area of 130,700 sq. km, spanning four administrative regions: Al-Jawf, Hail, Northern Borders and Tabuk. It features diverse natural habitats, terrains and distinctive geographic formations.


Saudi Arabia embassy resumes diplomatic activities in Afghanistan

Updated 23 December 2024
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Saudi Arabia embassy resumes diplomatic activities in Afghanistan

  • Afghan foreign ministry welcomes Kingdom’s decision to resume diplomatic operations in Kabul
  • Saudi Arabia to 'provide all services to the brotherly Afghan people'

RIYADH: The Saudi embassy in the Afghan capital, Kabul, resumed its diplomatic activities on Sunday.

The Afghan foreign ministry on Monday welcomed Saudi Arabia’s decision to resume its diplomatic operations in Kabul, more than three years after Riyadh withdrew its staff during the Taliban takeover of Afghanistan.

“We are optimistic about the possibility of strengthening relations and cooperation between Saudi Arabia and Afghanistan through the resumption of these activities,” said Afghan foreign ministry spokesman Zia Ahmad in a statement.

“We will also be able to respond to the problems of Afghans residing in Saudi Arabia.”

Riyadh had posted its decision to resume diplomatic operations in Kabul on social media platform X on Sunday.

“Based on the desire of the government of the Kingdom of Saudi Arabia to provide all services to the brotherly Afghan people, it has been decided to resume the activities of the mission of the Kingdom in Kabul starting on December 22,” it said.

Ties between Saudi Arabia and Afghanistan date back to 1932 when the Kingdom became the first Islamic country to provide aid to the Afghan people during their ordeals.

In recent years, Saudi Arabia launched numerous projects in Afghanistan through its humanitarian arm King Salman Relief Center, focusing on aid relief, health, education services, water and food security.

Riyadh also participated in all international donor conferences and called for establishing security and stability in Afghanistan following years of armed conflicts.

Saudi Arabia withdrew its diplomats from Kabul in August 2021 when the Taliban returned to power in Afghanistan following the US withdrawal from the country.

However, it said it was resuming consular services in the country in November 2021 and continues to provide aid through KSrelief.


Saudi delegation led by Royal Court advisor meets with Syria’s Al-Sharaa

Updated 23 December 2024
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Saudi delegation led by Royal Court advisor meets with Syria’s Al-Sharaa

  • Earlier this week, Al-Sharaa praised progress made by Saudi Arabia

RIYADH: A Saudi delegation headed by an advisor from the Royal Court met with the head of the new Syrian administration, Ahmed Al-Sharaa, at the People’s Palace in Syria on Sunday, according to an Al Arabiya report.

Earlier this week, Al-Sharaa praised progress made by Saudi Arabia and neighboring Gulf countries in an interview with Asharq Al-Awsat.

“We admire the development in Gulf countries, particularly Saudi Arabia’s bold plans and vision, and we aspire to achieve similar progress for Syria,” he told the newspaper’s Bissane El-Cheikh during an interview the the Presidential Palace in Damascus.

“There are many opportunities for cooperation, especially in economic and developmental areas, where we can align our goals,” he added.