Dubai’s YallaHub gears up to expand presence in Saudi Arabia

By the end of 2023, the Dubai-based e-commerce facilitator aims to attract over 100 brands from all markets and reach $10m in annual recurring revenue. (Reuters)
Short Url
Updated 06 June 2023
Follow

Dubai’s YallaHub gears up to expand presence in Saudi Arabia

  • The company has set its strategy on Gulf expansion with Saudi Arabia being the primary market: CEO

CAIRO: Seeking to explore the immense growth opportunities in Saudi Arabia, Dubai-based e-commerce facilitator YallaHub launched a full-throttle expansion plan to enter the Kingdom’s burgeoning market by the second quarter of 2023. 

Founded at the end of 2022, YallaHub is a marketplace aggregator and digital distributor that enables brands to scale their e-commerce businesses on a regional and global level. 

In an interview with Arab News, Leo Dovbenko, CEO and co-founder of YallaHub, said that the company has set its strategy on Gulf expansion with Saudi Arabia being the primary market. 

“Saudi Arabia’s expansion presents a significant growth opportunity for YallaHub. By entering the Kingdom, YallaHub will tap into its large consumer base, leverage the country’s favorable economic conditions, utilize well-developed infrastructure, and establish strategic partnerships,” Dovbenko said. 

The CEO announced that YallaHub, with its ambitious objectives, has initiated its expansion process and is set to officially commence operations in Saudi Arabia by mid-summer 2023.

High aspirations

YallaHub reaffirmed its commitment to the Saudi market, by setting ambitious objectives to position the Kingdom at the epicenter of innovation. 

“First and foremost, we’re dedicated to helping ‘Made in Saudi’ brands gain worldwide recognition, fostering their growth, and expanding their reach across new markets,” Dovbenko said. 

He also highlighted that YallaHub’s support has the potential to help over a million small and medium enterprises escalate their presence regionally and globally. 

“Secondly, women are the majority of our clients, wanting to start a simple online business. We are developing educational support to help them,” he said. 

“We are committed to empowering female entrepreneurs in the Kingdom, unleashing their potential in the realm of e-commerce. Our all-in-one solution offers a seamless and comfortable platform for boosting e-commerce sales, encouraging women to confidently navigate the digital landscape and achieve success,” Dovbenko added. 

YallaHub aims to foster Saudi’s e-commerce growth by offering a comprehensive solution to significantly aid SMEs. 

“YallaHub supports the government’s Vision 2030 agenda of increasing the number of SMEs, expanding the geographical coverage of e-commerce delivery beyond the Kingdom’s major cities, and creating a thriving entrepreneurial ecosystem in Saudi Arabia,” Dovbenko said. 

He further added that the company’s mission aligns perfectly with Vision 2030’s goal to encourage more women to enter the business world.  “YallaHub’s solutions will allow SMEs to scale up operations across the Middle East and North Africa markets and expand globally through various sales channels simultaneously. This, in turn, can lead to overall growth in the Kingdom’s e-commerce sector, increase exports and create a more thriving entrepreneurial ecosystem,” Dovbenko explained. 

“Our ultimate goal is to eliminate boundaries for ambitious entrepreneurs who produce innovative products, allowing them to reach new markets without limits,” he added.

By entering the Kingdom, YallaHub will tap into its large consumer base, leverage the country’s favorable economic conditions, utilize well-developed infrastructure, and establish strategic partnerships.

Leo Dovbenko, CEO and co-founder of YallaHub

Dovbenko highlighted that YallaHub’s principal mission is to address the hurdles encountered by businesses during online expansion. He stated that the company is dedicated to eliminating “any obstacles” to regional growth. 

With one foot already in the market, YallaHub has sealed five agreements with brands seeking expansion outside the Kingdom, while onboarding 30 brands aspiring to penetrate the Saudi market. 

“YallaHub is in partnership negotiations with the Ministry of Investment, the Ministry of Commerce, and the Small and Medium Enterprises General Authority, also known as Monsha’at,” Dovbenko added. 

The company is currently opening a local office in Riyadh and is looking to hire an on-ground team. 

“We see many companies that want to expand out of the Kingdom and companies who want to enter this market. Our Saudi office will work in both directions, and this will help us to grow faster,” he added. 

YallaHub offers an extensive array of products designed to dismantle any scalability hurdles facing e-commerce businesses. 

The company offers registration and licensing services, export and import assistance, storage and fulfilment, super-fast delivery, marketing, e-commerce setup and payment gateway rent. 

YallaHub’s primary target market comprises countries in the Gulf Cooperation Council which include Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the UAE. 

HIGHLIGHTS

• The company offers registration and licensing services, export and import assistance, storage and fulfillment, super-fast delivery, marketing, e-commerce setup and payment gateway rent.

• YallaHub’s primary target market comprises countries in the GCC which include Saudi Arabia, Bahrain, Kuwait, Oman, Qatar, and the UAE.

• Dovbenko elaborated on YallaHub’s strategy to harness the GCC market’s strong purchasing power, favorable economic climate, financial resilience, affordable labor and delivery expenses, urbanized populace and tech-inclined youth.

Dovbenko elaborated on YallaHub’s strategy to harness the GCC market’s strong purchasing power, favorable economic climate, financial resilience, affordable labor and delivery expenses, urbanized populace and tech-inclined youth. 

By the end of 2023, the startup aims to attract over 100 brands from all markets and reach $10 million in annual recurring revenue. 

“Since its launch in late 2022, YallaHub has introduced over 45 brands into the UAE market including cosmetics and perfumery, personal care, beauty goods and accessories, food and beverage, dietary supplements, home care, small electronic devices, pet products and others,” Dovbenko added. 

He also revealed that YallaHub’s grand plan includes expanding across the entire GCC region by 2025. The expansion for this year encompasses the UAE, Saudi Arabia and Qatar, while Oman, Kuwait and Bahrain are on the company’s radar for 2025. 

Dovbenko, a seasoned entrepreneur, had previously co-launched YallaMarket, an online grocery marketplace, prior to YallaHub. His earlier venture managed to attract $12 million in funding from regional investors. 

He shared that YallaHub intends to secure $5 million in a series A funding round this summer.


Saudi Arabia allocates $453m for 2024–2025 sports initiatives

Updated 15 sec ago
Follow

Saudi Arabia allocates $453m for 2024–2025 sports initiatives

JEDDAH: Saudi Arabia has unveiled an SR1.7 billion ($453 million) investment in three sports initiatives for the 2024–2025 season, aimed at boosting club development and raising the Kingdom’s profile in the sector.

This comes as part of the Kingdom’s Clubs Support Strategy, which focuses on developing five key initiatives – governance, various sports, and direct support, as well as fan attendance and digital transformation.  

In a post on X, the Ministry of Sports confirmed that the allocations include SR1.04 billion in direct support for clubs in the Saudi Pro League, as well as those in the first and second divisions

Saudi Arabia has made significant progress in sports tourism since the launch of Vision 2030 in 2016, hosting around 80 athletic events over the past four years and drawing 2.5 million visitors.

Major events such as the Formula One race in Jeddah have brought substantial economic benefits. The 2023 edition, for instance, generated over 20,000 job opportunities and attracted attendees from 160 different countries.

In its post, the ministry also stated that Pro League teams will receive SR47 million annually for public clubs and SR45 million for private organizations. Additionally, each public or private club in the first division league will receive SR6 million annually.

Each public club in the second division league will receive SR2.787 million per year, while private clubs will get SR2.7 million each.

It added that a budget of SR503 million was allocated for the various sports initiatives.

It also stated that SR128 million has been allocated for the fan attendance initiative in the Saudi Pro League, with support contingent upon achieving performance indicators.

The Sports Ministry pointed out that its governance initiative aims to develop clubs administratively by applying standards and indicators that ensure their stability, growth, and goal achievement.

The Kingdom’s ongoing sports privatization undertaking has attracted considerable interest from local and international investors, with 25 companies actively pursuing opportunities in six of the 14 sports clubs proposed for privatization in the first phase.

At the country’s recent Budget Forum 25, Sports Minister Prince Abdulaziz bin Turki Al-Faisal highlighted the economic potential of the privatization effort, estimating investments could reach SR500 million.

Prince Abdulaziz also underlined the rising international profile of the Saudi Pro League, with broadcasts now reaching over 160 countries and a 33 percent increase in revenue this year, driven by growing participation and interest in the nation’s sports sector.

This expansion is part of Saudi Vision 2030 reforms aimed at diversifying the economy. To support investment, the privatization process has been streamlined by launching a platform that licenses academies and clubs, making it easier for individuals and businesses to invest.


COP16: Saudi Arabia vows to intensify action to tackle drought, land degradation

Updated 02 December 2024
Follow

COP16: Saudi Arabia vows to intensify action to tackle drought, land degradation

RIYADH: Saudi Arabia’s incoming COP16 president vowed to work with the international community to tackle drought and desertification on the first day of a UN conference in Riyadh.

Abdulrahman Al-Fadli, the Kingdom’s minister of environment, used his speech at the event – being held from Dec. 2 to 13 under the theme “Our Land. Our Future” – to reflect on the challenges facing the global community.

Outgoing COP15 president, Côte d'Ivoire’s Alain-Richard Donwahi, handed over leadership of the UN Convention to Combat Desertification with a call for continued urgency, while Ibrahim Thiaw, executive secretary of the UNCCD, warned that close to 40 percent of the planet’s surface is affected by land degradation. 

Al-Fadli said he was “honoured” to have been elected president, adding: “We look forward to intensifying action under this convention to face the challenges and promote integration between various international environment organizations.” 

Reflecting on the challenges ahead, he emphasized the Kingdom’s commitment to combating desertification, adding: “The Middle East is one of the regions most impacted by land degradation, drought, and desertification. We seek to address environmental challenges in partnership with the international community.” 

The environment minister highlighted Vision 2030 as a cornerstone for the Kingdom’s green agenda, saying: “Protecting the environment and natural resources is essential for achieving sustainable development and quality of life.”

Saudi Arabia’s environmental commitment  

Al-Fadli detailed the Kingdom’s objectives, including the Saudi Green Initiative, which aims to restore 40 million hectares of degraded land and increase national reserves by 30 percent by 2030.  

He added: “We have established initiatives and programs to limit pollution, develop vegetation cover, and improve waste management and meteorological services.” 

Addressing broader approaches, Al-Fadli highlighted that Saudi Arabia has adopted the National Environment Strategy and established a fund for environmental causes, as well as five specialized centers. 

He underlined efforts in renewable energy: “We aim to ensure more than 50 percent of our energy mix comes from renewable sources by 2030, reducing carbon emissions significantly.” 

Global and local perspectives 

Mayor of Riyadh Faisal bin Abdul Aziz bin Ayyaf highlighted the interconnected nature of environmental challenges, saying: “No country or city can address these challenges alone. Through international cooperation and collective work, we can find innovative solutions to restore our land and develop our cities.” 

He added: “We coordinate initiatives to ensure Riyadh can be a model for the world.” 

Amina Mohammed, deputy secretary-general of the UN, called for urgent global action, particularly around strengthening international cooperation on land degradation, ramping up restoration work, and mobilizing finance at scale. 

“Land sustains us, and we are destroying it. Action cannot wait,” she said. 

Amina Mohammed, deputy secretary-general of the UN. Screenshot

Outgoing president’s reflections 

COP15 president Donwahi praised Saudi Arabia’s capability to continue the battle against land degradation, saying there is no doubt in the Kingdom’s ability to  “elevate our shared legacy even further” as it stands at the forefront of challenges such as sandstorms and drought. 

Stressing the ongoing nature of the mission, he said: “We have remained optimistic. However, the situation remains urgent. We must go further and faster.” 

Donwahi acknowledged the progress made by previous COPs, particularly the inclusion of youth, saying: “For the first time, we have appointed a special youth envoy, a strong symbolic gesture that demonstrates our commitment to young people.” 

International collaboration 

Ibrahim Thiaw, executive secretary of the UNCCD, used his speech to warn that close to 40 percent of the planet’s surface is affected by land degradation. 

“This disease is progressing at a terrifying pace,” he added. 

Thiaw expressed his “deepest gratitude” to Saudi Arabia for its “vision in elevating the global land restoration and drought resilience agenda.” 

The conference also looked ahead to COP17 in Mongolia, with Prime Minister Luvsannamsrain Oyun-Erdene expressing his country’s readiness.


Oil Updates – crude rises on upbeat China data, shaky Israel-Lebanon ceasefire

Updated 02 December 2024
Follow

Oil Updates – crude rises on upbeat China data, shaky Israel-Lebanon ceasefire

SINGAPORE: Oil prices rose on Monday, supported by strong factory activity in China, the world’s second-largest oil consumer, and heightened tensions in the Middle East as Israel resumed attacks on Lebanon despite a ceasefire agreement.

Brent crude futures climbed 57 cents, or 0.79 percent, to $72.41 a barrel by 10:00 a.m. Saudi time while US West Texas Intermediate crude was at $68.58 a barrel, up 58 cents, or 0.85 percent.

“Oil prices have managed to stabilize into the new week, with the continued expansion in China’s manufacturing activities reflecting some degree of policy success from recent stimulus efforts,” said Yeap Jun Rong, market strategist at IG.

This offered slight relief that oil demand from China may hold for now, he added.

A private-sector survey showed China’s factory activity expanded at the fastest pace in five months in November, boosting Chinese firms’ optimism just as US President-elect Donald Trump ramps up his trade threats.

Still, traders are eyeing developments in Syria, weighing if they could widen tension across the Middle East, Yeap said.

A truce between Israel and Lebanon took effect on Wednesday, but each side accused the other of breaching the ceasefire.

In a statement, the Lebanese health ministry said several people were wounded in two Israeli strikes in south Lebanon. Air strikes also intensified in Syria, as President Bashar Assad vowed to crush insurgents who had swept into the city of Aleppo.

Last week, both benchmarks suffered a weekly decline of more than 3 percent, on easing concerns over supply risks from the Israel-Hezbollah conflict and forecasts of surplus supply in 2025, even as OPEC+ is expected to extend output cuts.

The Organization of the Petroleum Exporting Countries and their allies, known as OPEC+, postponed its meeting to Dec. 5 and is discussing delaying its oil output hike due to start in January, OPEC+ sources told Reuters last week.

This week’s meeting will decide policy for the early months of 2025.

“The extension of output cuts would allow OPEC+ more time to assess the impact of Trump’s policy announcements with regards to tariffs and energy and also to see what China’s response will be,” said Tony Sycamore, IG’s Sydney-based market analyst.

Since the group’s production hike had been widely expected, the market’s focus may be on the extent of delay to sway crude prices, said IG’s Yeap, adding: “An indefinite delay may be the best case for oil prices, given that earlier rounds of delays by a month or so have failed to drive higher oil prices in line with what OPEC+ intended.”

Brent is expected to average $74.53 per barrel in 2025 as economic weakness in China clouds the demand picture and ample global supplies outweigh support from an expected delay to a planned OPEC+ output hike, a Reuters monthly oil price poll showed on Friday.

That is the seventh straight downward revision in the 2025 consensus for the global benchmark, which has averaged $80 per barrel so far in 2024.


COP16: Largest-ever UN meeting on desertification starts in Riyadh

Updated 02 December 2024
Follow

COP16: Largest-ever UN meeting on desertification starts in Riyadh

RIYADH: The largest-ever meeting of the UN Convention to Combat Desertification has kicked off in Riyadh, with bolstering global drought resilience one of the key goals.

Running from Dec. 2 to 13, the first few days of COP16 are set to see a number of high-profile summits, ministerial dialogues, and announcements to address the pressing challenges associated with land degradation, degradation and drought. 

French President Emmanuel Macron is expected to be among the attendees, as is the President of the World Bank Ajay Banga. 

The opening day of the event will see Saudi Arabia use its presidency of the event to launch the Riyadh Global Drought Resilience Initiative, in a bid to accelerate international action in this area.

In tandem, the Saudi Green Initiative Forum, running from Dec. 2 to 3, will include hundreds of policymakers, business leaders and subject matter experts from across the world in a dedicated pavilion in the COP16 Green Zone.

The Second International Forum on Greening Technologies is also set to take place in the Green Zone between Dec 6-8, including dozens of tailored sessions to explore solutions, innovations, and lessons learned from global greening projects, alongside showcasing the scientific research associated with restoration projects around the world.

 

12:52 p.m. – “Action cannot wait”

Amina Mohammed, deputy secretary-general of the UN, called for urgent global action, particularly around strengthening international cooperation on land degradation, ramping up restoration work, and mobilizing finance at scale. 

“Land sustains us, and we are destroying it. Action cannot wait,” she said. 

 

11:44 a.m - COP16 President speaks

COP16 President Abdulrahman Al-Fadli, also the Kingdom’s minister of environment, used his speech to emphasized the Kingdom’s commitment to combating desertification, adding: “The Middle East is one of the regions most impacted by land degradation, drought, and desertification. We seek to address environmental challenges in partnership with the international community.” 

The environment minister highlighted Vision 2030 as a cornerstone for the Kingdom’s green agenda, saying: “Protecting the environment and natural resources is essential for achieving sustainable development and quality of life.”

 

10.43 a.m. - Private sector funding crucial to tackling degradation, UN executive says

Ibrahim Thiaw, executive secretary of the UN Convention to Combat Desertification. UNCCD

Restoring the world’s degraded land and holding back its deserts will require at least $2.6 trillion in investment by the end of the decade, the UN executive overseeing global talks on the issue told Reuters, quantifying the cost for the first time.

More frequent and severe droughts as a result of climate change combined with the food needs of a rising population meant societies were at greater risk of upheaval unless action was taken, Ibrahim Thiaw said.

A large chunk of the around $1 billion a day that is required will need to come from the private sector, said Thiaw, who is executive secretary of the UN Convention to Combat Desertification.

“The bulk of the investments on land restoration in the world is coming from public money. And that is not right. Because essentially the main driver of land degradation in the world is food production... which is in the hands of the private sector,” Thiaw said, adding that as of now it provides only 6 percent of the money needed to rehabilitate damaged land.

“How come that one hand is degrading the land and the other hand has the charge of restoring it and repairing it?,” said Thiaw, whilst acknowledging the responsibility of governments to set and enforce good land-use policies and regulations.

With a growing population meaning that the world needs to produce twice as much food on the same amount of land, private sector investment would be critical, he said.

To hit $2.6 trillion — approaching the annual economic output of France — the world needs to close an annual gap of $278 billion, after just $66 billion was invested in 2022, the UN said.

 

10:36 a.m. - Abdulrahman Abdulmohsen Al-Fadley elected as COP16 president

 


Tripartite deal signed to strengthen Saudi Arabia’s real estate sector

Updated 01 December 2024
Follow

Tripartite deal signed to strengthen Saudi Arabia’s real estate sector

JEDDAH: Saudi Arabia’s real estate sector is poised for significant growth following a new tripartite partnership designed to enhance housing finance and establish a secondary mortgage market.

Under the patronage of Minister of Municipal and Rural Affairs Majid Al-Hogail a memorandum of understanding was signed on Sunday by the Real Estate Development Fund, Saudi Real Estate Refinance Co., and Al-Ahli Bank. The agreement aims to support the Kingdom’s housing sector and accelerate the development of a secondary mortgage market.

The MoU, which involves the Public Investment Fund’s fully owned SRC and Al-Ahli Bank, marks an important step in fostering closer collaboration between financial institutions. As part of the agreement, Al-Ahli Bank will continue to create mortgage portfolios, which will be refinanced through the SRC, according to the Saudi Press Agency.

This partnership is expected to fast-track the creation of mortgage-backed securities (MBS), both domestically and internationally. By doing so, it will help realize the goals of the Kingdom's housing program, promoting the development of a sustainable and integrated real estate financing system. The initiative will also contribute to expanding housing options for Saudi citizens.

Recent data from the Saudi Central Bank shows that banks in Saudi Arabia disbursed SR60.92 billion ($16.24 billion) in residential mortgages during the first nine months of 2024, marking a 4.88 percent increase compared to the same period in 2023. Of this amount, SR38.85 billion was allocated for home purchases, accounting for 64 percent of the total mortgage loans. However, the share of loans for house purchases declined slightly by 3.38 percent year on year, dropping from 69 percent in 2023.

Demand for apartments has surged in response to urbanization and demographic shifts. Apartments now account for 31 percent of all mortgages, up from 25 percent last year, with lending for apartment purchases reaching SR18.6 billion — an increase of 26.8 percent. Loans for land purchases also grew by 8.26 percent to reach SR3.5 billion, underscoring continued interest in land investment across the Kingdom.

The new partnership aims to provide liquidity in the market, ensuring a continuous flow of mortgage financing and supporting the development of the secondary mortgage market in Saudi Arabia.

At the signing ceremony, Al-Hogail also launched a new financing offer from Al-Ahli Bank, with rates starting as low as 2.59% for those interested in purchasing units under construction.

Mansour bin Madi, CEO of the Real Estate Development Fund, emphasized that the strategic partnership with SRC and financial institutions aims to improve the residential mortgage market and reduce financing costs for Saudi families. He highlighted that the initiative aligns with the objectives of the “Sakani” program and the broader real estate goals of Saudi Vision 2030.

Majeed Al-Abduljabbar, CEO of SRC, noted: “This partnership with Al-Ahli Bank is a crucial step in advancing the mortgage financing market in the Kingdom. Through this collaboration, we aim to offer innovative solutions that enhance liquidity, allowing financial institutions to provide mortgage financing tailored to market needs, while expanding property options for citizens.”

Tareq Al-Sadhan, CEO of Al-Ahli Bank, affirmed that the partnership with SRC demonstrates the bank’s commitment to fostering growth in the housing sector and contributing to the development of a dynamic secondary mortgage market. This, he added, will support Saudi Arabia’s broader economic diversification efforts.