Saudi Food Show gathers ministers, industry leaders and celebrity chefs to celebrate Kingdom’s achievements in F&B

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Updated 21 June 2023
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Saudi Food Show gathers ministers, industry leaders and celebrity chefs to celebrate Kingdom’s achievements in F&B

The inaugural edition of The Saudi Food Show, held under the patronage of Bandar Ibrahim Alkhorayef, Saudi minister of industry and mineral resources, is currently underway at Riyadh Exhibition Center.

KAOUN International and dmg events are the organizers of the event, while MODON is the strategic partner.

The event, from June 20-22, offers a platform for the largest companies in the food industry to present their products, services and solutions to a global audience. The Saudi Food Show is affiliated with Gulfood, the world’s largest food and hospitality business event in the world.

Thousands of international brands from 43 countries are being represented in the sold-out exhibition, which extends across 20,000 square meters of exhibition space at the Riyadh International Convention and Exhibition Center. For key players such as PepsiCo, Americana, Al-Jameel, Lactalis, GulfWest, Seara Foods, IFFCO, NADEC and hundreds more, as well as country pavilions of the US, UK, India, Singapore, Italy, Jordan and Australia, the show is an unrivaled platform to launch new products, services and technologies into the Saudi market.

The Saudi Food Show is a unique chance for participants to gain insights into market trends, uncover business opportunities and find out how to access the most dynamic market in the Middle East. On the opening day, a panel including Ali Alomeir, VP business development, MODON, and Prince Waleed bin Nasser Al-Saud, CEO of Mukatafa, gave an overview of the welcoming business environment in Saudi Arabia, and tips for F&B market entrants to the Kingdom.

Trixie LohMirmand, CEO of KAOUN International, said: “Vision 2030 seeks to create a dynamic trading hub for the Saudi Arabian F&B sector, and the significant socioeconomic benefits arising from the F&B and hospitality sectors have been well-recognized by the Saudi government, which has brought the industry to the fore, making great strides in laying the groundwork for investment in the sector. The Saudi Food Show will be a significant catalyst for these efforts, growing the economic impact of F&B and hospitality further and faster on the local, regional and international stages.”

Matt Denton, president of co-organizer dmg events, added: “This inaugural Saudi Food Show is the first activation in our exciting plans to support the development of the F&B and hospitality sector in the Kingdom ... From food manufacturing and food tech to franchise, hotels and hospitality, this Saudi Food Show, packed full of inspiring content and features, is the nucleus of a portfolio of dedicated events scheduled for the coming 12 months.”

Summit sessions addressed some of the most urgent challenges facing the F&B sector in Saudi Arabia and the wider region — food security, sovereignty and sustainability, and mitigating uncertainty and volatility around supply chain and costs. The opening day also featured speakers including Ryan Lefers, co-founder and CEO of RedSea, and Bobby Rajendran, CEO of Tamimi Markets. The day concluded with a visionary keynote from Alkhorayef.

The ministerial panel on Day 2, featuring Al-Khorayef and Al-Fadhli, Saudi minister of environment, water and agriculture, was a chance to gain insights into the F&B policy and regulatory framework in Saudi Arabia. The restaurant dining scene in Saudi Arabia will spark discussions on the final day of the summit, with sessions looking at the regional and international brands seeking to enter — and expand in — the Kingdom.

Top Table Saudi
Top Table, sponsored by multinational food company GoodyCo, is giving visitors the opportunity to experience the latest dishes and techniques gaining popularity in the Kingdom, from an array of celebrated international and regional chefs, via more than 40 masterclasses. The lineup of chefs is a cross-section of international and regional, established names and rising stars, both male and female. It includes two Michelin-starred chefs: Paco Morales — one of Spain’s most progressive young avant-garde culinary masters — and Albert Adrià — current head chef of Michelin one-star restaurant Enigma in Barcelona and former head pastry chef of famed elBulli. Others include Lebanese chef and entrepreneur Maroun Chedid and Ian Pengelley from Myazu, two times winner of MENA’s Best 50. Furthermore, Chef Pierligui from Signor Sassi, an up-and-coming young chef with more than 1.3 million followers on social media, and Saudi chef Rayan Alayesh, from Kayzo by Myazo are also in attendance.
Across the three days, Middle East food and lifestyle TV channel Fatafeat is bringing four female chefs to present masterclasses — chefs Chahrazad Al-Hajjar, Salma Soleiman, Sumaya Obaid and Afnan Al-Jaadi.

“At Fatafeat, we’ve always striven to champion the diversity of Middle Eastern cuisines and talented chefs, which resonated with millions of families in the region. As Saudi Arabia’s culinary culture has always been, and continues to be a big part of our programs, we are excited to partake in the Saudi Food Show in celebration of the Kingdom’s rising food economy. During the event’s Top Table segment, our star-studded lineup of celebrity chefs will do a kitchen takeover and perform cooking demonstrations live off-screen,” said Grigory Lavrov, head of Fatafeat at Warner Bros. Discovery.

YouthX Saudi
At the inaugural YouthX Saudi, young talent from the Kingdom’s leading hotel chains — including the Ritz Carlton Riyadh, Grand Hyatt Alkhobar, JW Marriott Hotel Riyadh and Four Seasons Riyadh — will compete against each other in the Young Chef Challenge, to present a three-course menu in 25 minutes. The themes will be sustainability and zero waste, and menus will be judged on vision and industry acumen, alignment with the themes, presentation and taste. The winning team will not only scoop a cash prize, but also win a place in the international finals set to take place at Gulfood 2024. Judging the competition is media personality, celebrity chef and host of the hugely successful “World Café” Bobby Chin.

The inaugural Saudi Food Show is affiliated with Gulfood, the world’s largest, go-to event brand trusted by the global F&B industry. Over almost three decades, Gulfood has cultivated the credibility, loyalty, recognition, and support of the global food and beverage sector, through an unwavering commitment to delivering real global business outcomes and valuable trade deals for participants. The Saudi Food Show draws upon this legacy and powerful international foundation. The event is strictly for trade and business professionals only.


stc’s digital solutions to power New Murabba downtown

Updated 14 September 2024
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stc’s digital solutions to power New Murabba downtown

stc Group, a leading enabler of digital transformation, has signed a strategic partnership agreement with New Murabba, a Public Investment Fund company, to enhance and facilitate the implementation of advanced communications and information technology at the upcoming New Murabba mixed-use development in Riyadh. The partnership will leverage a wide range of innovative digital solutions provided by stc Group.

Through agreements such as this one, stc Group aims to drive digital and technical transformation across major projects in the Kingdom, enhancing infrastructure and digital services within the real estate sector, by leveraging the most advanced solutions.

Olayan Alwetaid, CEO of stc Group, said: “This strategic partnership reflects stc Group’s excellent digital ecosystem and its ongoing commitment to driving digital transformation and being a key enabler of national development. New Murabba represents a major national initiative, and we are deeply committed to supporting it by providing the latest digital technologies.”

Michael Dyke, CEO of New Murabba, said: “Our strategic partnership with stc Group will position New Murabba as a pioneering urban development that enhances quality of life and serves as a global example of innovation and sustainability. This collaboration will further establish New Murabba as one of the world’s most transformative, modern downtowns.”

The partnership between stc Group and New Murabba will boost innovation and improve the quality of life, in alignment with the Kingdom’s objectives. It will also enable New Murabba to benefit from the most advanced technological solutions, enabling it to offer a truly unique experience for residents, workers, and visitors alike.

This strategic alliance covers the potential implementation of all projects related to communications and information technology infrastructure. It also includes the utilization of stc Group’s diverse and innovative digital solutions, supported by their expertise in smart city development. These solutions will encompass key elements such as the Internet of Things, artificial intelligence, cloud services, and cybersecurity.

New Murabba is shaping new standards for urban development in the Kingdom, and championing Riyadh’s transformation into a global, modern metropolis. The destination will seamlessly integrate technology with nature and sustainability, driving the capital’s evolution and improving living standards. At the heart of New Murabba is the Mukaab, an architectural icon measuring 400 meters in height, width, and length, making it one of the largest urban structures in the world.

This partnership underscores stc Group’s commitment to advancing the real estate and tourism sectors in the Kingdom by providing cutting-edge communications and information technologies to beneficiaries and visitors. It will elevate smart technology services in new urban developments, fostering the growth and expansion of the national economy. Ultimately, this partnership aligns with the Kingdom’s sustainable development goals, and will play a key role in enhancing the well-being of Saudi society.


Two upcoming events to lead future of KSA’s built environment

Updated 14 September 2024
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Two upcoming events to lead future of KSA’s built environment

Saudi Arabia is set to host two groundbreaking events, the MEP International Conference 2024 and the inaugural Building Envelope Design and Insulation Conference 2024, on Sept. 16-17, at Jeddah Hilton.

These co-located events, supported by the Ministry of Municipalities and Housing along with other key industry stakeholders, will revolutionize the region’s construction landscape, emphasizing sustainable and innovative solutions in alignment with Vision 2030.

The MEP International Conference 2024, held with the tagline “Pioneering Sustainable Innovation,” will convene leading experts to explore the future of the mechanical, electrical, and plumbing sectors in Saudi Arabia. Backed by prominent organizations such as KAFD Development and Management Company, ROSHN, Red Sea Global, Rua Al-Madinah Holding, CIOB, and CIBSE, this conference will feature distinguished keynote speakers including Mohammed Asiri, chairman of the Saudi Council of Engineers, and Khalid Abdullah Al-Molhem, CEO of Saudi Electricity Company.

The agenda will cover a wide range of critical topics, from sustainable energy solutions and smart building technologies to digital transformation, driving discussions on best practices and groundbreaking innovations that will shape the future of the industry.

Co-located with the MEP International Conference, BEDIC 2024 focuses on “Advancing Building Envelope Design” and marks the region’s first dedicated event on building envelope design
and insulation. 

With the support of the Ministry, the National Committee for the Saudi Building Code, and leading industry partners, the conference will address the increasing demand for sustainable and energy-efficient building solutions in line with Saudi Arabia’s Vision 2030.

The event will be inaugurated with a keynote address by Mohammed Al-Mulhim, deputy minister for licensing and project coordination, Ministry of Municipalities and Housing. The agenda will feature insights from key industry figures involved in giga-projects such as New Murabba, Rua Al-Madinah, NEOM, and King Abdullah Financial District, focusing on the latest trends and technologies driving the future of building design in the Kingdom.

Both events, MEPIC 2024 and BEDIC 2024 offer a strategic platform for professionals to engage, network, and collaborate on solutions that will shape the future of Saudi Arabia’s built environment.


Aroya Cruises’ celebrates with its trade partners a remarkable milestone

Updated 14 September 2024
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Aroya Cruises’ celebrates with its trade partners a remarkable milestone

Cruise Saudi, a 100 per cent Public Investment Fund (PIF) owned business, and a pioneering force in the development of Saudi Arabia’s tourism industry, announced the launch of its owned cruise line, AROYA Cruises.

AROYA Cruises hosted an exclusive event for its trade partners to celebrate achieving a new milestone, and the anticipated date to set sail in December 2024.

The event, held in Riyadh, brought together key partners and influential figures from the travel and tourism industry to celebrate this significant milestone for AROYA Cruises.

"By launching the first Arabian Cruise line that leads the way in elevating joyful and memorable experiences for guests at sea and onshore, commercially and sustainably, we aim to reinvent the meaning of holidays in Arabia," said Dr Joerg Rudolph, AROYA Cruises president, speaking at its partners launch program in Riyadh on Wednesday.

Rudolph told Arab News: "This momentous step marks a historical milestone in Cruise Saudi’s ambitious strategy to create a premium cruise ecosystem in Saudi, in line with Vision 2030.”
 
Combining the words “Arabian” and “Roya” (meaning vision or dream), AROYA Cruises will offer Saudi nationals, expatriates, and regional guests a unique opportunity to explore Saudi Arabia’s stunning coastlines from the sea.

With a commitment to showcasing Arabian experiences, AROYA Cruises will reflect the country's rich cultural heritage, natural beauty, and warm hospitality, providing an immersive journey, designed and tailored to reflect its brand values of inspiration, enrichment, generosity and respect.

AROYA Cruises is committed to offering passengers an exceptional experience with the highest standard of service, premium facilities, and shore excursions culminating in a unique offering in the region.

AROYA Cruises will be operating as an autonomous brand within the Cruise Saudi portfolio, aiming to provide experiences and services specifically designed to embrace Arabian preferences.

While AROYA Cruises operates within the Cruise Saudi portfolio, it runs as a separate business unit with an independent operational and management team based in Jeddah. The cruise line supports Cruise Saudi’s broader objectives, including welcoming 1.3 million cruise visitors annually by 2035, creating 50,000 direct and indirect jobs in Saudi’s tourism sector, and contributing to the growth of Saudi Arabia’s tourism industry in line with Vision 2030.

Scheduled to embark on its maiden voyage in the Red Sea on December 16, 2024, AROYA Cruises will offer itineraries departing from Jeddah, with destinations including Saudi Arabia, Egypt, and Jordan. Future voyages will expand to the Arabian Gulf and the Mediterranean Sea, providing guests with the opportunity to explore a variety of breathtaking locations across the region.

One of AROYA Cruises’ distinctive offerings is the Khuzama experience, a luxurious onboard concept designed to immerse travelers in the elegance and serenity of Arabian hospitality. Khuzama will feature tranquil, high-end facilities where comfort and relaxation take center stage, offering a unique blend of modern luxury and deep-rooted cultural experiences.

"With pride, we introduce Khuzama, where you will experience Arabian luxury at the heart of the sea," said Ala Tashkandi, Sales Director at AROYA Cruises, during the partner launch event.

While AROYA Cruises operates as an independent entity, Cruise Saudi is the leading entity for the development of Saudi Arabia’s cruise industry.

Since its inception, Cruise Saudi has successfully welcomed over 300,000 passengers as part of its efforts to position Saudi Arabia as a global cruise destination. With a focus on building both onshore and offshore infrastructure, Cruise Saudi is working closely with regulatory authorities and international partners to ensure a seamless cruise experience.
 
Cruise Saudi’s ongoing efforts include the development of state-of-the-art cruise terminals in Jeddah, Yanbu, and Dammam, along with the creation of premium shore excursions. These efforts aim to attract international cruise lines to include Saudi Arabia as a port of call, showcasing the country’s rich cultural heritage, history, and natural wonders.
 


IMI launches media academy with renowned Emirati news presenter Faisal bin Huraiz at the helm

Updated 12 September 2024
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IMI launches media academy with renowned Emirati news presenter Faisal bin Huraiz at the helm

IMI, a privately-owned global media group headquartered in the UAE, has announced the launch of the IMI Academy, which will play a pivotal role in shaping the region’s media landscape. The academy will equip the next generation of journalists and content creators with the skills and resources necessary to excel, offering an advanced curriculum focused on media, journalism, and content creation using the latest learning methodologies.

IMI has undergone a significant transformation under the leadership of Group CEO Rani R. Raad, who also serves as president and operating partner of Redbird IMI. The launch of the IMI Academy represents the latest milestone in this ongoing journey, building on a series of strategic initiatives aimed at expanding and enhancing the group’s offerings. These efforts include the appointment of new divisional leaders at IMI, the introduction of new editors-in-chief at Sky News Arabia and CNN Business Arabic, and a comprehensive overhaul of the group’s editorial assets, focusing on both content strategy and product innovation.

Training and knowledge exchange have long been part of IMI’s operations, driven by the unwavering commitment of its various media entities and their training initiatives. The National recently initiated its second cohort of its graduate training program designed to provide young graduates with the essential skills and insights for a successful career in journalism. Also, since its inception in April 2021, Sky News Arabia Academy has made significant strides in nurturing future media professionals, journalists, and content creators, delivering high-caliber courses to a wide range of participants, from youth and students to aspiring media professionals, business leaders, and CEOs. The IMI Academy will build upon these under the leadership of Faisal bin Huraiz as its director.

Bin Huraiz first joined Sky News Arabia as a key member of its launch team and has been one of the channel’s leading anchors since 2012, conducting interviews with high-profile political figures such as UAE Vice President and Prime Minister Sheikh Mohammed bin Rashid Al Maktoum, Syrian President Bashar Assad, and Egyptian President Abdel Fattah El-Sisi. In addition to his role in the newsroom, he has garnered extensive expertise as a trainer, coach, and certified mentor over the past 17 years, training more than 3,000 individuals, including top-level executives, government officials, students, and graduates. 

Raad said: “From the outset, our vision has been to build IMI into a global media powerhouse that enriches and empowers lives through cutting-edge media products, content, and user experiences, delivered by best-in-class journalists and professionals.

“We are proud to have made significant strides toward that goal over the past year, and we recognize that this progress brings with it a responsibility to nurture the next generation of media talent in the region, helping to grow this vital sector that we aim to lead. The establishment of the IMI Academy will introduce a new offering that supports the ongoing learning and development needs of our evolving industry.

“I am delighted to welcome Faisal bin Huraiz to this new role, which he will take on alongside his position as a presenter at Sky News Arabia. Faisal is an exemplary Emirati talent, and one of the region’s most highly certified professionals in media training, Faisal has been instrumental in the success of the Sky News Arabia Academy since its inception. In his new role, the IMI Academy will benefit not only from his expertise at Sky News Arabia but also from the strengths of The National, CNN Business Arabic, and Al-Ain News. I am confident that he will lead the IMI Academy to become the region’s foremost media training hub.”

Under bin Huraiz’s leadership, the academy will introduce world-class training and development programs, featuring modern curriculums delivered through advanced practical teaching techniques and accelerated learning methods. All courses will be aligned with global standards to ensure the highest levels of professionalism and will incorporate the latest technologies, including AI tools.

Reflecting on his new role, bin Huraiz said: “I am honored by the trust placed in me to lead the IMI Academy. This role perfectly aligns with my passion for training, capacity building, and media empowerment. In today’s era of storytelling, owning and effectively conveying your narrative is crucial — if you do not tell your story, someone else will. The experiences I’ve gained at Sky News Arabia, both in the newsroom and on the field, have deepened my commitment to advancing media training in our region. My goal is to enhance professionalism and empower every speaker and decision-maker to communicate their message effectively.

“I look forward to working with our experienced team to build on their excellent work and deliver innovative, impactful programs tailored to the needs of individuals, institutions, and governments, while upholding the highest professional and ethical standards.”

In addition to his extensive training accreditations and certifications, bin Huraiz holds a bachelor’s degree in mass communications from UAE University and an associate degree in cinematography and film/ video production from the New York Film Academy.


Tree launches Saudi Arabia’s first pet insurance

Updated 11 September 2024
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Tree launches Saudi Arabia’s first pet insurance

Tree Digital Insurance Agency has announced the official launch of the Kingdom’s first pet insurance, a groundbreaking product designed to meet the growing needs of pet owners in Riyadh and beyond. This innovative product is part of Tree’s broader strategy to expand its digital insurance offerings, in line with Saudi Arabia’s Vision 2030 goals of enhancing the Kingdom’s digital infrastructure and improving the quality of life for its residents.

As the only insurance product of its kind licensed by the Insurance Authority in Saudi Arabia, Tree’s pet insurance provides comprehensive coverage for cats and dogs, offering financial protection for pet owners against the costs of veterinary care, surgeries, medications, and more. This product launch represents a significant milestone in Tree’s mission to fill market gaps with innovative, customer-centric solutions.

“Today’s launch of pet insurance marks a pivotal moment in the evolution of Saudi Arabia’s insurance sector,” said Preeti Mundhra, a member of Tree’s executive management. “As the first digital insurance agency in the Kingdom, we are committed to driving digital transformation and bringing innovative products to the market that address the unique needs of our customers. This product not only protects pets but also enhances the overall support system available to pet owners, contributing to the quality of life improvements envisioned in Vision 2030.”

Bader Alhathal, another member of Tree’s executive management, added: “This product is more than just insurance; it’s a commitment to the well-being of our pets and the peace of mind of their owners. By offering pet insurance, we are taking a significant step toward providing comprehensive, accessible, and digitally driven solutions that cater to the modern lifestyle of our customers.”

The launch of pet insurance comes at a time when Saudi Arabia is witnessing rapid growth in pet ownership, particularly in urban centers like Riyadh. With this new offering, Tree aims to support this growing community by providing a reliable and accessible insurance solution that ensures pets receive the care they need while also providing peace of mind to their owners.

The Insurance Authority has played a crucial role in enabling Tree to bring this product to the market. By lifting regulatory restrictions and granting Tree a perpetual license earlier this year, the IA has demonstrated its commitment to fostering a vibrant, diversified private sector, in alignment with the objectives of Vision 2030.

“We are grateful for the continued support of the Insurance Authority, which has been instrumental in our journey to becoming a leader in digital insurance,” added Mundhra. “Their commitment to innovation and public-private collaboration has been key to our success.”

Tree is Saudi Arabia’s first digital insurance agency. Since its inception in 2022, Tree has aimed to transform the insurance sector through digital innovation, offering a range of products that include motor insurance, travel insurance, and now pet insurance.