DUBAI: It’s a high bar, but “Beast Games” might be the most cynical TV show ever produced. Amazon — owned by Jeff Bezos; estimated net worth $251 billion — throws a reported $100 million at 26-year-old social-media behemoth Jimmy Donaldson (aka MrBeast; estimated net worth $500 million) so he can make a reality competition show that borrows heavily from a hugely successful fictional South Korean show and gives the “largest ever cast” (1,000 participants) the opportunity to win $5 million (the “largest ever single prize”) and a host of other ‘smaller’ (i.e. still huge) prizes along the way.

Why? Probably not because the studio execs — or Bezos himself — are huge MrBeast fans. But think of all the data to be mined when the latter’s 340 million YouTube subscribers sign up to Amazon Prime — that’s the kind of payoff that makes it worthwhile (and $100 million for Amazon is kind of like a regular person’s $5). 

And what do the audience get in return for surrendering their personal info to the rapacious advertiser and retailer? Basically “Squid Game” without any deaths, but with much of that show’s energy and aesthetics. Donaldson and his crew of long-time friends/assistants have built careers out of giving away huge amounts of money to people for completing challenges (or snatching it from them if they fail), and now they’re doing it with higher production values.

The tasks (at least in the first three episodes) are straightforward, childish even (catch a ball; throw a ball into a receptacle…), but the mind games are intense — often, competitors must sacrifice themselves so others can continue. Those that choose to do so look absolutely bereft. If you’re wondering whether anyone involved in “Beast Games” picked up on the fact that “Squid Game” was intended to satirize the spiritual vacuum of late-stage capitalism via the portrayal of the gleeful exploitation of desperate, cash-strapped people for entertainment, we’re guessing the answer’s no.

Still, as a TV show, “Beast Games” is compelling in its way — think “Ultimate Fail” videos crossed with “The Traitors.” It’s slickly packaged and fast-moving (within the first half-hour, half of the contestants are culled), like MrBeast’s YouTube content. The psychology is fascinating — the weird notion so many of the contestants have that they’re “destined” to win a game of mostly chance and not much skill, or that, somehow, “needing” it enough will see them through; or the way that, within a matter of hours, herd mentality and peer pressure make people forget that they’re competing to try and secure life-changing money for their loved ones rather than impress a group of almost-strangers to whom they owe nothing.  

“Beast Games” keeps you engaged, then, but it doesn’t keep you invested. That’s partly because Donaldson and co., who come across as affable and a bit goofy online, haven’t made the jump to “traditional” media comfortably. Particularly Donaldson, who, as a gameshow host, lacks warmth and charisma and spends much of his time shouting dystopian catchphrases (“Everyone has a price!” or, gazing down on the contestants from the wall of Beast City, “They look like ants!”).

It will be an enormous success.

Dubai: A look at the hottest games coming our way in 2025.

‘Grand Theft Auto VI’ 

Rockstar Games’ open world action-adventure series has become one of those creative works that transcends its medium — so the release of “GTA VI” will likely be gaming’s biggest moment of 2025, as likely to make broadcast news headlines as to whip up a social-media frenzy. Its reveal trailer already smashed YouTube records for non-music videos, racking up 46 million views within 12 hours, and 101 million within two days, and sparked a huge spike in Spotify streams for its featured track, Tom Petty’s “Love Is a Long Road.” The game will feature the series’ first female protagonist in a quarter of a century — Lucia, a Latina woman — and her male partner as they try to evade law enforcement around the fictional state of Leonida (a thinly disguised Florida), including Vice City (a thinly disguised Miami) and visit South America too. Expect the usual blend of amoral/immoral action and pop-culture parodies (social-media influencers are apparently a major theme) along with gameplay that will keep you engaged for weeks. 

‘Assassin’s Creed: Shadows’  

The 14th major installment in Ubisoft’s action-adventure franchise takes the action over to 16th-century Japan, towards the end of a long period of civil wars. Considering how big a part stealth plays in all “Assassin’s Creed” games, ninjas seem a natural fit, and indeed, one of the two central figures of “Shadows” is Naoe, a female shinobi (the game’s stealth mechanics have undergone a major and welcome upgrade, too). The other is Yasuke, an African samurai apparently inspired by an historical figure of the same name. Players will once again be embroiled in the millennia-long conflict between the peace-and-freedom-seeking Assassin Brotherhood and the Templar Order, who believe peace can only be attained through control. After a difficult year for the French publisher, there’s a lot riding on this title. 

‘Tales of the Shire: A The Lord of the Rings Game’ 

Games based on J.R.R. Tolkien’s “The Lord of the Rings” tend, unsurprisingly, to be foreboding, violent affairs focused on the great battles between good and evil. So this life simulation game from Take-Two Interactive Software will make a refreshing change, allowing you to play a Hobbit without any great responsibility beyond making your idyllic corner of Middle Earth as welcoming and homely as possible — foraging in the forest, fishing in the crystal-clear lakes, gardening, trading with the townsfolk, and cooking for your fellow Hobbits to help build friendships.  

‘Death Stranding 2: On the Beach’ 

Game designer Hideo Kijima is one of the biggest stars in the gamers’ galaxy. He first made a name for himself as the creator of “Metal Gear” at Konami before setting up his own studio, Kojima Productions, and releasing the genre-defying, slow-burn epic “Death Stranding” in 2019, in which the vast majority of the player’s time was spent trekking across post-apocalyptic mountainous landscapes to deliver parcels to isolated communities and attempt to reconnect the shattered chiral network (the internet, basically). Logistical skills were vital. It wasn’t for everyone, but if you bought into it, it was hugely rewarding and surprisingly emotional. Comparisons with some of the isolation felt worldwide during the COVID-19 pandemic, which arrived shortly after the game’s release, were inevitable, and Kijima has reportedly leaned into that for the sequel, which once again has a stellar cast. Norman Reedus and Léa Seydoux return as main protagonist Sam Bridges and his ally Fragile, while Elle Fanning also joins. 

‘Like a Dragon: Pirate Yakuza’  

The latest spinoff from the “Like a Dragon” action-adventure series sees fan favorite Goro Majima, a former Yakuza, taking the helm of his own pirate ship — and crew — after losing his memory. He goes in search of a fabled hidden treasure in islands surrounding Hawaii, including Honolulu, where last year’s excellent installment “Infinite Wealth” was set. Naturally, the game includes sea combat as well as the series’ regular beat ’em up combat style, and also sees the return of a few favorite minigames, including karaoke.