SRMG champions innovation and creativity at Cannes Lions 2023, launches Billboard Arabia

SRMG CEO Jomana R. Al-Rashid at the SRMG Beach Experience at the Cannes Lions International Festival of Creativity. (Supplied)
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Updated 29 June 2023
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SRMG champions innovation and creativity at Cannes Lions 2023, launches Billboard Arabia

  • The SRMG Beach Experience brought together more than 50 influential speakers and was attended by over 3,000 guests, garnering 1.65 billion mentions across digital channels over four days
  • SRMG focused on the latest trends and disruptions, including the impact of new technologies, the evolution of audience demands, and how creativity fosters innovation
  • • SRMG and Billboard partnered to launch Billboard Arabia, introducing Music Awards, Charts, Arab Music Week, Women in Music and more to MENA audiences

CANNES: Saudi Research and Media Group (SRMG), a leading integrated media group from the MENA region, hosted an inspiring week at this year’s Cannes Lions International Festival of Creativity with insightful talks, a line-up of exciting performances and the launch of Billboard Arabia.

The SRMG Beach Experience represented the Middle East and North Africa (MENA) region’s creative hub at the global festival. From June 19-22, SRMG gathered over 3,000 guests, reaching a global audience of more than 1.65 billion across digital channels.

Industry leaders, trailblazers, entrepreneurs, international media, and advertising and tech companies were given insight into SRMG’s expansion strategy, and the creativity and innovation taking place across the region.

The company brought together some of the best and brightest minds for a series of dynamic discussions on the opportunities and challenges in the MENA media landscape, the impact of AI on creative industries, the power of community in building iconic brands, and the rise of the region as a thriving music and venture capital hub.

Speakers included media, tech and advertising leaders such as SRMG’s CEO Jomana R. Al-Rashid, co-founder and CEO of Brut Guillaume Lacroix, CEO of VaynerMedia Gary Vaynerchuck, CEO of Omnicom Media Group MENA Elda Choucair, co-founder and chief technology officer of Anghami Elie Habib.

Additionally, entertainment and creative titans, such as standup comedian and TV star Mo Amer, the most awarded creative in the Middle East Ali Rez, and co-founder of production house Good People Ali Ali, focused on the importance of captivating storytelling and authenticity in delivering relatable and inspiring content to audiences.

This year, SRMG reached another milestone in its growth strategy through a partnership with Billboard.

The new music platform, Billboard Arabia, is dedicated to celebrating Arab artists and spotlighting their stories, cultures and experiences. Over the next year, Billboard Arabia will introduce several charts, music awards, live events and exclusive content in one centralized location.

To celebrate the announcement, SRMG provided a platform for artists from the region to showcase their talents on a global stage at the festival. The SRMG Beach Experience held live concerts by rising Saudi sensation Mishaal, and regional Khaleeji hip-hop artists, including DJ Outlaw, Moayad, Jeed and Flipperachi. For the second edition of MENA Night, Naïka, Elyanna and DJ Rodge took to the stage for unforgettable performances.

Another key aspect of SRMG’s transformation strategy is to empower the next generation of creators and innovators. Therefore, for the first time, SRMG held the Saudi Young Lions competition, providing an opportunity for the winners to compete in the Global Young Lions competition.

The Saudi Young Lions’ winning team, Reema Ibrahim and Shoug Abdullah, made history by placing in the top seven of over 450 creative participants from around the world.

SRMG’s partnership with the Cannes Lions International Festival of Creativity makes it the first-ever official festival representative of Saudi Arabia. This partnership reflects SRMG’s commitment to elevating the regional media ecosystem by showcasing the opportunities and highlighting the creativity and innovation coming from the MENA region.


IMAX in talks for first local Saudi Arabia feature film

Updated 11 sec ago
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IMAX in talks for first local Saudi Arabia feature film

  • Plan for more cinemas and content, says CEO Richard Gelfond
  • IMAX eyeing Saudi Arabia, Mideast, to open a flagship location

DUBAI: IMAX Corp. is holding advanced talks with a Saudi Arabia company to produce a local feature film in the next few years, the company’s CEO Richard Gelfond told Arab News during a recent interview.

In Saudi Arabia, the long-term plan is to “not only build a significant theater network, but also lean into the content side,” he said.

IMAX currently has 10 cinemas in the Kingdom, with 22 more set to open in partnership with the top four exhibitors.

This includes the partnership with Saudi Arabia’s largest exhibitor, muvi Cinemas, to open four new IMAX screens by 2025 across the Kingdom.

The goal is to have 50 IMAX screens in the Kingdom in the next five years, said Gelfond.

He said that like everybody else they were “surprised” when Saudi Arabia announced the reopening of cinemas in 2018, and “were fairly early into the market.”

IMAX opened its first screen in the Kingdom in 2019. Since then, the country has consistently ranked among IMAX’s top 20 markets worldwide and was the No. 14 market globally in 2024.

The Kingdom is an “excellent location” for IMAX due to the young movie-going population that has a high disposable income, likes quality and is willing to pay for it, he explained.

Moreover, he added, IMAX has been in other Middle Eastern countries for a long time and has been involved in local, successful movies, so “this (Saudi Arabia) wasn’t a startup opportunity.”

For example, IMAX was involved in the making of the 2009 film “Journey to Mecca” and the 1992 film “Fires of Kuwait.”

“Saudi Arabia has really proven in a short period of time that the population really wants something special and the best and cutting-edge (movies and entertainment), and not just something that was done years ago,” Gelfond said.

He added that IMAX was eyeing Saudi Arabia, and other markets in the Middle East region, to open a flagship location.

This would be similar to international ones such as the British Film Institute in London, Lincoln Square in New York City, Grand Cinema Sunshine in Tokyo, and IMAX Sydney in Australia.

A delegation from the company recently visited the region and met with potential investors and partners to explore opportunities for collaboration, he said.

Last year, over 20 percent of IMAX’s box office revenue came from local productions across China, Japan, India, Indonesia, Thailand and Korea, Gelfond said.

Many of these productions, particularly Indian and Japanese films, are popular in Saudi Arabia, along with Hollywood films and local-language content.

He said that what makes the firm’s “economics work” is not only establishing IMAX screens but generating box office success from Hollywood and local films.

He added that it makes sense to “accelerate” network growth and maximize revenues by doing both “the theaters and the content side.”

“IMAX is probably one of the few truly global entertainment brands, and one of the keys to our success has been mixing Hollywood content with local-language content,” Gelfond added.

 


Meta’s Oversight Board seeks public comments on hate speech moderation

Updated 18 October 2024
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Meta’s Oversight Board seeks public comments on hate speech moderation

STOCKHOLM: Facebook owner Meta’s Oversight Board on Thursday invited comments from the public on the posting of immigration-related content that may be harmful to immigrants and shared two cases that Facebook moderators decided to keep on the platform.

The board plans to assess whether Meta’s decision to only protect refugees, migrants, immigrants and asylum seekers from the most severe attacks on its social media platforms under its hate speech policy is adequate.

The board is funded by the social media giant but operates independently. After gathering public comments, it can issue non-binding policy recommendations to Meta.

The first case the board shared relates to a Facebook page of a Polish far-right coalition party that posted a meme in May using a term for Black people widely considered to be offensive and derogatory in Poland, the board said.

The post was viewed over 150,000 times, shared over 400 times, has more than 250 comments and was reported 15 times by users for hate speech but was left on Facebook following a human review by Meta, it said.

In the second case, a German Facebook page in June uploaded a picture of a blond-haired, blue-eyed woman holding up her hand in a stop gesture, with text saying that people should no longer come to Germany as they don’t need any more “gang rape specialists.”

Meta decided to leave up the image after human review.

After the Oversight Board raised the issue, Meta’s policy subject matter experts reviewed both posts again but confirmed its original decisions were correct.

“These symbolic cases from Germany and Poland will help us determine whether Meta should be doing more and whether it is doing enough to prioritize this critical issue that matters to so many around the world,” board co-chair and former Danish Prime Minister Helle Thorning-Schmidt said.


Tech firms remove social media posts from a Russian drone factory after an AP investigation

Updated 18 October 2024
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Tech firms remove social media posts from a Russian drone factory after an AP investigation

  • Lured to a work-study program in Russia in areas like hospitality and catering, the young women, mostly Africans, ended up toiling in a factory to assemble Iranian-designed attack drones to be launched into Ukraine

Google, Meta and TikTok have removed social media posts from a industrial plant in Russia’s Tatarstan region aimed at recruiting young foreign women to make drones for Moscow’s war in Ukraine.
Accounts on YouTube, Facebook, Instagram and TikTok were taken down following an investigation by The Associated Press published Oct. 10 that detailed working conditions in the drone factory in the Alabuga Special Economic Zone, which is under US and British sanctions.
Videos and other posts on the social media platforms promised the young women, who are largely from Africa, a free plane ticket to Russia and a salary of more than $500 a month following their recruitment via the program called “Alabuga Start.”
But instead of a work-study program in areas like hospitality and catering, some of them said they learned only arriving in the Tatarstan region that they would be toiling in a factory to make weapons of war, assembling thousands of Iranian-designed attack drones to be launched into Ukraine.
In interviews with AP, some of the women who worked in the complex complained of long hours under constant surveillance, of broken promises about wages and areas of study, and of working with caustic chemicals that left their skin pockmarked and itching. AP did not identify them by name or nationality out of concern for their safety.
The tech companies also removed accounts for Alabuga Polytechnic, a vocational boarding school for Russians age 16-18 and Central Asians age 18-22 that bills its graduates as experts in drone production.
The accounts collectively had at least 53,144 followers.
In a statement, YouTube said its parent company Google is committed to sanctions and trade compliance and “after review and consistent with our policies, we terminated channels associated with Alabuga Special Economic Zone.”
Meta said it removed accounts on Facebook and Instagram that “violate our policies.” The company said it was committed to complying with sanctions laws and said it recognized that human exploitation is a serious problem which required a multifaceted approach, including at Meta.
It said it had teams dedicated to anti-trafficking efforts and aimed to remove those seeking to abuse its platforms.
TikTok did not immediately respond to a request for comment but appeared to have removed accounts run by Alabuga with about 35,000 followers.
The women aged 18-22 were recruited to fill an urgent labor shortage in wartime Russia. They are from places like Uganda, Rwanda, Kenya, South Sudan, Sierra Leone and Nigeria, as well as the South Asian country of Sri Lanka. The drive also is expanding to elsewhere in Asia as well as Latin America.
Accounts affiliated to Alabuga with tens of thousands of followers are still accessible on Telegram, which did not reply to a request for comment. The plant’s management also did not respond to AP.
The Alabuga Start recruiting drive used a robust social media campaign of slickly edited videos with upbeat music that show African women smiling while cleaning floors, wearing hard hats while directing cranes, and donning protective equipment to apply paint or chemicals.
Videos also showed them enjoying Tatarstan’s cultural sites or playing sports. None of the videos made it clear the women would be working in a drone manufacturing complex.
Online, Alabuga promoted visits to the industrial area by foreign dignitaries, including some from Brazil, Sri Lanka and Burkina Faso.
In a since-deleted Instagram post, a Turkish diplomat who visited the plant had compared Alabuga Polytechnic to colleges in Turkiye and pronounced it “much more developed and high-tech.”
According to Russian investigative outlets Protokol and Razvorot, some pupils at Alabuga Polytechnic are as young as 15 and have complained of poor working conditions.
Videos previously on the platforms showed the vocational school students in team-building exercises such as “military-patriotic” paintball matches and recreating historic Soviet battles while wearing camouflage.
Last month, Alabuga Start said on Telegram its “audience has grown significantly!”
That could be due to its hiring of influencers, who promoted the site on TikTok and Instagram as an easy way for young women to make money after leaving school.
TikTok removed two videos promoting Alabuga after publication of the AP investigation.
Experts told AP that about 90 percent of the women recruited via the Alabuga Start program work in drone manufacturing.


Israel urged to evacuate injured Al Jazeera journalists from Gaza

Updated 17 October 2024
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Israel urged to evacuate injured Al Jazeera journalists from Gaza

  • Ali Al-Attar and Fadi Al-Wahidi were hurt in two separate incidents requiring urgent medical assistance
  • Media watchdogs say their public plea follows ‘unsuccessful diplomatic efforts and direct appeals’ to Israeli authorities

LONDON: Media watchdogs have called on Israeli authorities to evacuate two injured Al Jazeera journalists from Gaza who are in urgent need of lifesaving medical treatment.

The Committee to Protect Journalists, Free Press Unlimited and Reporters Without Borders issued a joint appeal on Tuesday urging the Israeli military office responsible for humanitarian coordination — known as COGAT — to authorize the evacuation.

“The Israeli military’s duty under international humanitarian law is to protect civilians, including journalists, and to ensure the wounded receive timely medical assistance,” said the organizations.

“We respectfully ask for your immediate intervention to facilitate the necessary permissions for this evacuation.”

Gaza-based cameramen Ali Al-Attar and Fadi Al-Wahidi were injured in two separate incidents while covering the humanitarian crisis in Gaza. On Oct. 8, Al-Attar was wounded during a strike on Deir Al-Balah, while Al-Wahidi was shot by a sniper in Jabalia a day later.

Both journalists are currently in a critical condition in hospital and in need of medical assistance beyond the capacity of Gaza’s war-ravaged health system.

The organizations emphasized that the public plea follows unsuccessful diplomatic efforts and direct appeals to COGAT, which has yet to respond to the evacuation requests.

They urged Israeli authorities to expedite approval for the journalists’ transfer to Jordan or Qatar for treatment and said the US, French and German governments, as well as the UN, had been asked to help secure safe passage.

The group said they “hold the Israeli government responsible for any deterioration of their conditions caused by this prolonged delay.”

Israel has faced accusations of targeting journalists and other protected groups such as medical personnel, in violation of the Geneva Conventions.

According to CPJ, at least 128 media workers — the majority of them Palestinian — have been killed since the conflict began, the highest tally in over 30 years of record-keeping.

The letter from the CPJ, FPU and RSF called on Israeli authorities to respect international humanitarian law, arguing that obstructing medical assistance for injured journalists constituted a breach.


Qatar’s Al Jazeera says Beirut office evacuated after warnings

Updated 17 October 2024
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Qatar’s Al Jazeera says Beirut office evacuated after warnings

  • The broadcaster did not say who issued the warnings
  • Norwegian embassy has also been evacuated in what is believed to be a related development

LONDON: Qatar’s Al Jazeera TV said on Thursday its office in Beirut had been evacuated after the building received several warnings.

The broadcaster did not say who issued the warnings.

In a related development, Norway’s Ministry of Foreign Affairs confirmed that its embassy was also evacuated due to a potential bomb threat.

The ministry assured that all embassy staff were safe, stating in an email to Reuters: “Everyone at the embassy is safe and sound.”

The Associated Press reported that both the Norwegian embassy and Al Jazeera’s office share the same premises in Lebanon’s capital.

With agencies