‘Clone’ or competitor? Users and lawyers compare Twitter and Threads

Meta Threads app logo is placed on broken Twitter app logo in this illustration taken on July 7, 2023. (REUTERS/Dado Ruvic/Illustration)
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Updated 09 July 2023
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‘Clone’ or competitor? Users and lawyers compare Twitter and Threads

  • Threads has drawn tens of millions of users since launching Threads as the latest rival to Elon Musk’s social media platform
  • Twitter thas hreatened legal action against Meta CEO Mark Zuckerberg, calling Threads a “copycat”

Just how similar is Instagram’s chatty new app, Threads, to Twitter?

In a cease-and-desist letter earlier this week, Twitter threatened legal action against Instagram parent company Meta over the new text-based app Threads, which it called a “copycat.”
Threads has drawn tens of millions of users since launching as the latest rival to Elon Musk’s social media platform.
Threads creators pushed back on the accusations, and legal experts note that much is still unknown. For now, “it’s sort of a big question mark,” Jacob Noti-Victor, an associate professor at Yeshiva University’s Cardozo Law School who specializes in intellectual property, told The Associated Press.
The people starting to explore Threads, however, are already making their own observations.
“People are calling it a Twitter clone but I think there are some key product differences,” said Alexandra Popken, Twitter’s former head of trust and safety operations.
One difference, she thinks, will likely be the people who use it. At Threads, “you’re essentially taking your audience from Instagram and putting this into a new text-based app, whereas Twitter is a kind of a niche audience for politicians, celebrities and news junkies,” she said.
Yet even though Threads makers have said they aren’t particularly interested in making it a politics forum, it’s likely to attract journalists and politicians, among others, looking for a Twitter alternative.
Instagram’s CEO, Adam Mosseri, said Threads isn’t aiming to replace Twitter.
“The goal is to create a public square for communities on Instagram that never really embraced Twitter and for communities on Twitter (and other platforms) that are interested in a less angry place for conversations, but not all of Twitter,” he said.
Politics and hard news will inevitably show up on Threads, he acknowledged, “but we’re not going to do anything to encourage those verticals.”
In a Wednesday letter addressed to Meta CEO Mark Zuckerberg, Alex Spiro, an attorney representing Twitter, accused Meta of unlawfully using Twitter’s trade secrets and other intellectual property by hiring former Twitter employees to create a “copycat” app.
In a reply to a tweet about the possibility of legal action against Meta, Musk wrote: “Competition is fine, cheating is not.”
Meta spokesperson Andy Stone responded in a Threads post Thursday that “no one on the Threads engineering team is a former Twitter employee.”
From Spiro’s letter, which was first obtained by news outlet Semafor on Thursday, Noti-Victor said it’s hard to tell what the trade secrets referred to might be.
Spiro says ex-Twitter employees “improperly retained” company documents and electronic devices — pointing to ongoing confidentiality obligations. There was no explicit reference, however, to a breach of any binding agreement in the letter, and most noncompete clauses, for example, are prohibited in California.
In addition, despite Threads’ similarities to Twitter, “just the idea of creating a social media platform involving text (is) certainly not something that would be a trade secret,” Noti-Victor added.
He is skeptical of intellectual property violations for similar reasons, noting that companies “can’t patent something that’s obvious” or copyright a general idea for a social media platform. Copyright can protect source code and the text of a website, but Noti-Victor said he doesn’t see that reproduced in Threads.
Experts add that companies in Silicon Valley are constantly making products or services inspired by competitors’ versions.
“The industry has a storied past of borrowing ideas from each other,” said Popken, adding that Threads and other platforms such as Mastodon and Bluesky are “trying to capitalize on what is demand for a suitable, safer alternative to Twitter.”
Meta has a track record of starting standalone apps that mirror competitors, although many later shut down.
Beyond trade secret and intellectual property allegations, Spiro also wrote that Meta is prohibited from “engaging in any crawling or scraping of Twitter’s followers or following data.” He said the letter marked a “formal notice” for Meta to preserve documents relevant for a potential dispute between the companies.
Any letter of this kind should be taken seriously, said Carl Tobias, law professor at the University of Richmond’s School of Law — but he, too, added that much is still unknown. More specific allegations and documents could come forward if litigation is pursued.
Tobias speculated that Twitter’s move could be partly about publicity, as well as a strategic response both legally and business-wise. Musk’s legal team has made similar moves before, such as a May letter to Microsoft objecting to alleged misuse of Twitter data to train artificial intelligence systems.
Among those elevating the clone-or-not question this week was Twitter co-founder and former CEO Jack Dorsey, who has championed Bluesky, and joked in a tweet: “We wanted flying cars, instead we got 7 Twitter clones.”
For Popken, who now works at content moderation startup WebPurify, what most stands out about Threads so far is how much fun she’s having using it.
“I see brands like Slim Jim trying to be funny. I see influencers who I follow on Instagram and people who I care about in my life,” she said. “There’s like this period of time where the bad actors haven’t found it yet. It’s like this non-toxic, happy corner of the Internet.”
But “make no mistake,” she added, those content moderation problems that have plagued other platforms “will certainly strike Threads over time.”


Media group IMI and UAE Media Council sign deal to recruit and train local talent

Updated 14 November 2024
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Media group IMI and UAE Media Council sign deal to recruit and train local talent

  • Collaboration is part of the Media Apprenticeship Program launched last year by the Media Council and the Emirati Talent Competitiveness Council
  • It targets existing Emirati media professionals, as well as graduates and final-year students in media-related studies

DUBAI: IMI, a media group in the UAE formerly known as International Media Investments, has signed a cooperation agreement with the UAE Media Council to train and recruit local talent and develop media infrastructure in the country.

The initiative is part of the Media Apprenticeship Program, an initiative launched in May 2023 by the UAE Media Council and the Emirati Talent Competitiveness Council. It targets existing Emirati media professionals, as well as graduates and final-year students in media-related studies, with the aim of developing the next generation of talent in the nation’s media sector.

The agreement was signed at IMI’s new headquarters in Abu Dhabi by Mohammed Saeed Al-Shehhi, secretary-general of the UAE Media Council, and Rani Raad, CEO of the recently rebranded IMI Group, which owns several news outlets including Sky News Arabia, The National newspaper, Al-Ain News and CNN Business Arabic.

“We are proud to be the first global media group in the UAE to partner with the UAE Media Council on this initiative,” said Raad.

IMI Group, he added, can offer “aspiring Emirati talent unique opportunities to learn about the best media assets and standards” through its network of companies and the IMI Media Academy.

Launched in September, the IMI Media Academy employs the latest learning methodologies and offers an advanced curriculum focusing on the media industry, journalism and content creation.

Al-Shehhi highlighted the need to forge stronger partnerships with private media companies, and for cohesive country-wide efforts to develop the sector.

He said the partnership with IMI demonstrates the Media Council’s “commitment to empowering the media sector to attain global leadership by investing in the development of national skills and talents and equipping them with the latest media tools and technologies.”

It also aligns with the council’s desire “to nurture a new generation of talents capable of spearheading the sector and achieving significant accomplishments in the future,” he added.


Spotify introduces ‘Fresh Finds Saudi: Class 2k24’ residency program for emerging talent

Updated 14 November 2024
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Spotify introduces ‘Fresh Finds Saudi: Class 2k24’ residency program for emerging talent

  • Initiative covers songwriting and music production, music marketing, music rights and industry knowledge, and touring and performing
  • The Kingdom is an ‘incredibly exciting market’ for Spotify, says platform’s regional managing director

DUBAI: Spotify this month introduced Fresh Finds Saudi: Class 2k24, the first iteration of a program dedicated to the promotion and development of the emerging music scene in the Kingdom.

“We’re incredibly thrilled to launch Fresh Finds Saudi: Class 2k24 and are eager to see the impact it will have on the career growth of the selected artists,” Akshat Harbola, managing director of Spotify in the Middle East and North Africa region, told Arab News.

The program, which ran from Nov. 6 to 11, represented “a long-term investment in nurturing up-and-coming talent, starting with a residency format this year,” he added.

It brought together four local talents who feature on Spotify’s Fresh Finds Arabia playlist, a showcase of the best new music by independent artists and labels from the region: BrownMusic, known for merging Arabic and English lyrics with contemporary experimental electronic beats; hip-hop artist Grzzlee; Kali-B, a singer, songwriter and producer; and Seera, an all-female Arabic psychedelic rock band.

They were chosen by Spotify’s local editorial team as “standout talent” that had “already made an impression on our Fresh Finds Arabia playlist,” Harbola said.

Spotify seeks to showcase different musical genres through the program, he added, and so “we took special care to prioritize a diverse range of styles that highlight the new generation of creators” from Saudi Arabia. The selected artists “have proven they can connect with listeners and are ready to elevate their careers.”

The residency program provided them with support, mentorship and a host of resources aimed at accelerating their growth as artists and expanding their presence in the Saudi music industry, Spotify said.

The program’s curriculum focused on four topics: songwriting and music production; music marketing; music rights and industry knowledge; and touring and performing.

Experts such as lyricist, writer and creative director Menna El-Kiey, and musicians and producers Ntitled, El Waili, Soufiane Az and Ismail Nosrat, offered guidance to the participants on songwriting, beat-making, mixing and mastering.

Amin Kabbani, vice president of Arabic talent at entertainment company Live Nation Middle East, provided insights into planning and executing a successful tour, managing logistics and engaging with fans.

Sony Publishing MENA led the session on music rights and industry knowledge, during which the participants learned about intellectual property, and how to protect their work and navigate the business side of their art.

Spotify also worked with the artists to record new tracks at creative hub Merwas in Riyadh, and the results will be released by the end of the year. Nada Al-Tuwaijri, the CEO of Merwas, said the studio is “committed to nurturing talent and providing artists with the tools and environment they need to unlock their creative potential.”

She added: “The Fresh Finds Saudi: Class 2k24 initiative aligns perfectly with our vision of supporting emerging talent in the Kingdom, the region and beyond.”

Harbola said that the Kingdom is “an incredibly exciting market” for Spotify and although he was “unable to share specific listenership rankings, the level of engagement in Saudi Arabia is truly remarkable.”

The company is seeing a “strong surge” in the popularity of pop music, especially Egyptian pop, and Khaleeji music, “which remains central to Saudi listeners,” he added.

The platform’s focus on the Kingdom has grown in recent months through initiatives such as “Tarab,” a campaign that celebrated Khaleeji music and spotlighted Saudi-based RADAR Arabia artist Sultan Al-Murshed in New York’s Times Square.

Harbola said that the burgeoning local music scene and audience engagement on Spotify is driving the company’s efforts to introduce initiatives such as Fresh Finds Saudi: Class 2k24 and commit to them on a long-term basis

“While we don’t have set dates for future iterations (of the residency), our focus remains on curating unique experiences tailored to artists’ needs in different markets, whether through this initiative or other Spotify Music Programs across MENA,” he added.


Lebanese journalist Soukaina Mansour Kawtharani killed in Israeli strike on Joun

Updated 14 November 2024
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Lebanese journalist Soukaina Mansour Kawtharani killed in Israeli strike on Joun

  • Her death brings the toll of Lebanese media workers killed to 12

LONDON: Lebanese journalist Soukaina Mansour Kawtharani was killed alongside her two children and other family members in an Israeli airstrike on a three-story residential building in Joun, near Sidon in southern Lebanon.

Kawtharani, who worked as a correspondent for Radio Al-Nour, a station seen as close to Hezbollah, was reported dead on Wednesday by the radio station.

The airstrike targeted the building, which was housing displaced families, on Tuesday.

Joseph Qosseifi, president of the Lebanese Press Editors’ Association, condemned the attack, calling it a “crime” and urging international human rights organizations, the International Criminal Court, the General Federation of Arab Journalists and UNESCO to take action.

In a statement issued through the official National News Agency, he said: “The Israeli enemy makes no distinction between civilians and combatants in its bombardments, violates every law, charter and pact, and speaks only the language of fire and blood.”

The building, reportedly owned by the Ghosn family — relatives of Carlos Ghosn, the Brazil-born French Lebanese businessman and former automotive executive — was completely destroyed in the strike, which killed 15 people, including eight women and four children, and injured 12, according to the Health Ministry.

Kawtharani’s death brings the number of Lebanese journalists and media workers killed since the beginning of the Israeli-Hamas conflict to 12, according to the Lebanese Press Editors’ Association.


Parody news website the Onion buys Alex Jones’ Infowars out of bankruptcy

Updated 14 November 2024
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Parody news website the Onion buys Alex Jones’ Infowars out of bankruptcy

  • Families of victims of the Sandy Hook school shooting backed the Onion’s bid

NEW YORK: The parody news website the Onion bought conspiracy theorist Alex Jones’ Infowars brand and website in a bankruptcy auction, according to court documents filed on Thursday.
Jones filed for bankruptcy protection in 2022 after courts ordered him to pay $1.5 billion for defaming the families of 20 students and six staff members killed in the mass shooting at Sandy Hook Elementary School in Newtown, Connecticut. Jones, unable to pay those legal judgments, was forced to auction his assets, including Infowars, in bankruptcy.
The Connecticut families of eight victims of the school shooting backed the Onion’s bid, saying it would put “an end to the misinformation machine” that Jones operated.
The Onion said it aims to replace “Infowars’ relentless barrage of disinformation” with the Onion’s “relentless barrage of humor.” “The Onion is proud to acquire Infowars, and we look forward to continuing its storied tradition of scaring the site’s users with lies until they fork over their cold, hard cash,” the Onion CEO Ben Collins said in a statement. Everytown for Gun Safety, the largest gun violence prevention organization in the country, said it will serve as the exclusive advertiser on the new Infowars.
The Onion will acquire Infowars’ intellectual property, including its website, customer lists and inventory, certain social media accounts and the Infowars production equipment, the families said in a statement.
“They’re shutting us down,” Jones said on social media site X. “I’m going to be here until they come in here and turn the lights off.”


Bluesky has added 1 million users since the US election as people seek alternatives to X

Updated 14 November 2024
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Bluesky has added 1 million users since the US election as people seek alternatives to X

  • Bluesky said Wednesday that its total users surged to 15 million, up from roughly 13 million at the end of October
  • Championed by former Twitter CEO Jack Dorsey, Bluesky was an invitation-only space until it opened to the public in February

LOS ANGELES: Social media site Bluesky has gained 1 million new users in the week since the US election, as some X users look for an alternative platform to post their thoughts and engage with others online.
Bluesky said Wednesday that its total users surged to 15 million, up from roughly 13 million at the end of October.
Championed by former Twitter CEO Jack Dorsey, Bluesky was an invitation-only space until it opened to the public in February. That invite-only period gave the site time to build out moderation tools and other features. The platform resembles Elon Musk’s X, with a “discover” feed as well a chronological feed for accounts that users follow. Users can send direct messages and pin posts, as well as find “starter packs” that provide a curated list of people and custom feeds to follow.
The post-election uptick in users isn’t the first time that Bluesky has benefitted from people leaving X. Bluesky gained 2.6 million users in the week after X was banned in Brazil in August — 85 percent of them from Brazil, the company said. About 500,000 new users signed up in the span of one day last month, when X signaled that blocked accounts would be able to see a user’s public posts.
Despite Bluesky’s growth, X posted last week that it had “dominated the global conversation on the US election” and had set new records. The platform saw a 15.5 percent jump in new-user signups on Election Day, X said, with a record 942 million posts worldwide. Representatives for Bluesky and for X did not respond to requests for comment.
Bluesky has referenced its competitive relationship to X through tongue-in-cheeks comments, including an Election Day post on X referencing Musk watching voting results come in with President-elect Donald Trump.
“I can guarantee that no Bluesky team members will be sitting with a presidential candidate tonight and giving them direct access to control what you see online,” Bluesky said.
Across the platform, new users — among them journalists, left-leaning politicians and celebrities — have posted memes and shared that they were looking forward to using a space free from advertisements and hate speech. Some said it reminded them of the early days of X, when it was still Twitter.
On Wednesday, The Guardian said it would no longer post on X, citing “far right conspiracy theories and racism” on the site as a reason. At the same time, television journalist Don Lemon posted on X that he is leaving the platform but will continue to use other social media, including Bluesky.
Lemon said he felt X was no longer a place for “honest debate and discussion.” He noted changes to the site’s terms of service set to go into effect Friday that state lawsuits against X must be filed in the US District Court for the Northern District of Texas rather than the Western District of Texas. Musk said in July that he was moving X’s headquarters to Texas from San Francisco.
“As the Washington Post recently reported on X’s decision to change the terms, this ‘ensures that such lawsuits will be heard in courthouses that are a hub for conservatives, which experts say could make it easier for X to shield itself from litigation and punish critics,’” Lemon wrote. “I think that speaks for itself.”
Last year, advertisers such as IBM, NBCUniversal and its parent company Comcast fled X over concerns about their ads showing up next to pro-Nazi content and hate speech on the site in general, with Musk inflaming tensions with his own posts endorsing an antisemitic conspiracy theory.