Saudi Pro League announces new strategy, appoints Michael Emenalo as director of football

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Michael Emenalo, director of football at the Saudi Pro League. supplied
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Saad Allazeez, SPL Interim CEO and Vice Chairman. supplied
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Updated 18 July 2023
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Saudi Pro League announces new strategy, appoints Michael Emenalo as director of football

  • Plans align and build upon youth development program, regulations to be implemented during 2023-2024 season
  • SPL appoints Michael Emenalo as director of football to lead new Player Acquisition Center of Excellence
  • Innovative model gives clubs best possible expertise, governance to drive sustainability

RIYADH: The Saudi Pro League announced on Tuesday a new strategy, in alignment with the Saudi Arabian Football Federation, to drive competitiveness on and off the pitch, with an emphasis on fostering young Saudi talent, alongside the best internationally, and improving governance of all clubs for long-term success.

Amongst a number of new regulations and initiatives to be revealed ahead of the new season, the SPL will increase the playing time of young Saudi players in the league by reducing the age of eligibility from 18 to 16 for 2023-2024.

A further step focused on youth development will see the reduction of squad sizes from the current number of 35 players overall to 25 senior players, with the remaining 10 squad members all having to be under the age of 21, from the 2025-2026 season.

The new SPL strategy will provide a robust and clear pathway for young Saudi players, and help bridge the progress from youth team football within the federation’s current player development system into the top tier of the country’s football league.

By the start of the 2026-2027 season, the SPL has also announced a mandate for clubs to include eight “homegrown” players, who are graduates of the club academies, within their main roster of 25 squad players, of whom four would be direct graduates from the club’s system.

In a further effort to create elite squads that combine exciting up-and-coming young Saudi talent with world-class international players and role models, the SPL has launched a new Player Acquisition Center of Excellence led by Michael Emenalo, who joins the league as the new director of football with immediate effect.

All clubs have been fully briefed on the PACE process for international transfers and are actively working with Emenalo.

The former Nigerian international is best known for 10 years of success at Chelsea where, as technical director, he overhauled all aspects of football operations. Under his guidance, he revolutionized the club’s scouting, recruitment, development, and loan systems.

Emenalo will lead PACE and start assisting with squad mapping and player care. He will be responsible for providing a centralized approach to transfers and help give all clubs the best possible expertise and governance to ensure a dynamic, young, and yet sustainable future.

Saad Allazeez, SPL’s interim CEO and vice chairman, said: “The Saudi Pro League has an incredible and vital opportunity to help fulfill the country’s football ambitions and inspire more of our people into football and sport.

“From next season, the SPL will become younger and more competitive, taking advantage of the groundwork the Saudi Arabian Football Federation has been putting in at the grassroots for many years.

“The new strategy also sees the Saudi Pro League take a central, elevated role in supporting and developing clubs through its Club Framework business unit, and by initiating PACE will provide and centrally implement checks and balances in dealings on the international transfer market.

“There is much potential for new talent arriving in Saudi Arabia, and a central function providing control and strong governance will ensure our investments are smart and benefit all in the league moving forward.

“Every club in the Saudi Pro League will get the opportunity to improve their squad through this innovative new model, and Michael is the perfect man for the job. He has the ideal pedigree, knowledge, experience, coaching qualifications, and contacts to drive value and success for the overall league through this ambitious project.

“The steps taken through PACE are part of a bigger plan and strategy that will be announced to improve the league and make it a world-class experience and product that engages globally and is competitive and sustainable in the long term, as one of the very best leagues in the world. This will be good for all football, good for all players, and good for all fans.”

Allazeez said that the strategy “has been years in the making and has involved a lot of global footballing expertise to make the most of this unprecedented opportunity for growth.”

Allazeez added: “It goes far beyond and much deeper than the player transfers that are dominating headlines, and focuses just as much on what happens off the pitch at the clubs.

“We are looking to the long term and will be judged on that, especially with helping the clubs become commercially successful with robust business models.

“The Club Development Program will also activate the fair play financial system, and monitor compliance with local and Asian licensing standards. We look forward to rolling out the full strategy in the coming months.”

Emenalo said: “I believe this is a role that I’ve spent the last 45 years preparing for. It was not a difficult role or offer to accept. I am intrigued by the audacity of the project and the ambition.

“This project has been in the making for a while. It’s not a spur-of-the-moment decision, it’s well thought out. I’m impressed by the knowledge and input that’s gone into this. The Saudi Pro League offers a new opportunity first and foremost for the entire industry and I think will create avenues for good competition and for more development of young talent.”

The new SPL strategy builds upon the existing player pathway unveiled as part of Tactics for Tomorrow, which was introduced in 2021 by the SAFF and has since witnessed massive investment in time and resources.

Funding in Saudi youth football has increased by 162 percent since 2021, and 23 regional training centers have been established and opened.

The number of registered male players has increased by 58 percent and the number of coaches has risen from 750 in 2018 to over 5,500 in 2023, of which more than 1,000 are female.

As a result, every high-potential Saudi footballer is now tracked and has a comprehensive plan, starting from the age of 6 through to turning professional.

SAFF President Yasser Al-Misehal said: “At the last FIFA World Cup in Qatar, Saudi Arabia gave a glimpse of what we are capable of at the international level, and demonstrated the quality of our domestic league, the SPL.

“But equally, if not more pleasing, was our victory in the U-23 AFC Asian Cup without conceding a goal.

“The future is bright, and a lot of good thinking has gone into advancing football in Saudi Arabia, men’s and women’s.

“As you can see, everyone is on the same page. There is a very clear and connected pathway. Yes, we want a league to be proud (of), to entertain local fans and the world, but it has to serve the ambitions of the national team now and in the future. It has to be for the good of the game. That means a commitment to youth and the new strategy and regulations demonstrate just that.”

The full new strategy, including PACE and the Club Framework business unit, will go live ahead of the 2023-2024 season.


‘Pioneering change’ — new report highlights rise of women’s football in Saudi Arabia

Updated 24 January 2025
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‘Pioneering change’ — new report highlights rise of women’s football in Saudi Arabia

  • The analysis by NEOM Sport highlights the achievements and milestones of women’s football in the Kingdom to date and looks at its future

NEOM: A new report has been published that shines a light on the current landscape of women’s football in Saudi Arabia, looking at how it has grown so far and examining future opportunities.

The report by NEOM Sport, in partnership with the Asian Football Confederation, reveals how football has grown rapidly among women in the Kingdom, the Middle East and Asia. NEOM is a Presenting Partner of the inaugural AFC Women’s Champions League.

Women’s football in Saudi Arabia has become a catalyst for their increased participation in sport on a wider scale, helping to redefine sports culture and societal norms for the future as well as promoting gender equality and healthier lifestyles in alignment with the Saudi Vision 2030.

Young Saudi prospects from the Riyadh Girld Regional Training Center. (SAFF)

Aalia Abdulaziz Al-Rasheed, head of women’s football at the Saudi Arabian Football Federation said: “It has been a truly remarkable journey for Saudi women’s football over the last six years since the establishment of a dedicated women’s football department at the Saudi Arabian Football Federation.

“Driven by Saudi Vision 2030, we are hugely proud of the transformation across all areas of the game, including the establishment of four national teams, five competitions, 77,000 girls playing in our annual Schools League, six girls’ regional training centers and numerous coaching/refereeing development programs. It is truly something that needs to be seen to be believed.”

Jan Paterson, managing director of NEOM Sport, said: “This report, created in collaboration with our contributors, is our way of truly understanding the landscape — where we are, what obstacles lie ahead and how the future could look.

The Saudi Women's National Team during their participation in the WAFF Women's Championship last year. (SAFF)

“But it’s about more than just football. It’s about providing more opportunities for women and demonstrating the far-reaching impact that sport can have on individuals and communities. Alongside the AFC, we aim to play our part in unlocking the full potential of women’s sport by telling the story of how key stakeholders are redefining football and empowering women across the Kingdom.”

With contributions from multiple stakeholders from the women’s game — including SAFF, the Saudi Ministry of Sport, the Saudi Sports for All Federation, the AFC and more — the report examines the strides taken that led to a significant increase in participation in women’s football between 2022-23.

The Saudi Women's National Team during their participation in the WAFF Women's Championship last year. (SAFF)

Milestones over the past six years include the launch of the Saudi Women’s Premier League and women’s national team, the appointment of female leaders and achieving an official FIFA world ranking. Other contributing components include developmental pathways at grassroots level, the importance of leadership and coaching, investment in infrastructure and accessibility, and commercialization of the sport. These insights are among many highlighting how women’s football drives tangible strategic efforts that are propelling the sport and communities forward.

“Our mission is simple: We want to inspire and offer new opportunities for girls throughout the country to realize their dreams and showcase their talent and love for the beautiful game,” Al-Rasheed said.

The Saudi Women's National Team during a match against Malaysia in 2023. (SAFF)

“Our journey has inspired millions along the way, not just in Saudi Arabia but across different parts of the world. We are not doing this alone. We are open to the world and are already in 62 active partnerships with federations to co-develop the women’s game and realize its full potential. Today, 60 international players from 20 nationalities play in our leagues and have joined us on this journey.

“We are living in hugely exciting times and there is so much more to come from Saudi women’s football in the years to come.”


Genesis presents luxury cars to Al-Hilal football stars

Brazilian footballer neymar junior. supplied
Updated 23 January 2025
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Genesis presents luxury cars to Al-Hilal football stars

  • ‘Moving in Elegance’ campaign part of company’s official team sponsorship
  • Handover ceremony embodies partnership between Genesis and Saudi Pro League champions

RIYADH: Luxury vehicle brand Genesis Riyadh has presented its latest top-of-the-range cars to Saudi Pro League champions Al-Hilal.

The handover to the club’s personnel, including players and management, was part of the company’s larger agreement as Al-Hilal’s official car sponsor.

The slogan “Moving in Elegance” reflects the stature of the football club and cements the start of the car company’s activities in Riyadh for 2025. 

“This special ceremony between Genesis and Al-Hilal, the leading team in the region, reaffirms a long-term strategic partnership that we and the club cherish. The strong partnership is emphasized by the shared values that unite us, which are excellence and elegance,” said Ahmed Marshidi, chief operating officer at Genesis Al-Wallan.

Last season, Al-Hilal made football history by setting an unparalleled record of 34 consecutive victories across various competitions. This remarkable winning streak, which spanned September 2023 to April 2024, captured global headlines and cemented the club’s place in sporting history.


Princess Mashael bint Faisal Al-Saud appointed to Asia yoga board

Princess Mashael bint Faisal Al-Saud. (Supplied)
Updated 20 January 2025
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Princess Mashael bint Faisal Al-Saud appointed to Asia yoga board

  • Princess Mashael is vice president of Saudi Yoga Committee
  • She has over 15 years of expertise in several yoga traditions

JEDDAH: The Asian Yogasana Sport Federation has announced the appointment of Princess Mashael bint Faisal Al-Saud, representing Saudi Arabia, to the organization’s board.

Princess Mashael will also head the federation’s Women and Children’s Safeguarding Committee, the AYSF stated in a press release recently.

The appointment was approved unanimously at the AYSF’s sixth general assembly in Dubai recently.

Princess Mashael, the vice president of the Saudi Yoga Committee, has been instrumental in empowering women and youth, and ensuring athlete safety at various sporting events.

Her appointment represents a significant step toward increasing women’s participation in sports, promoting initiatives to protect women and children, and supporting the growth of Yogasana and traditional sports across Asia.

She has over 15 years of yoga expertise, including Hatha Yoga, Ashtanga vinyasa yoga, the Himalayan tradition of meditation, and yoga therapy.

She trained with the AYSF in 2022, mastering yoga federation management and Yogasana systems.

In addition to her yoga accomplishments, the princess is a passionate advocate for women and youth in sports, the AYSF stated.

She owns and runs a sports nongovernmental organization and heads the women’s committee of the Arab Cycling Federation.


Super heavyweight championship rematch to headline first Saudi Power Slap event

Updated 20 January 2025
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Super heavyweight championship rematch to headline first Saudi Power Slap event

  • It will take place on Jan. 30 as part of Riyadh Season

RIYADH: Power Slap, in partnership with the Kingdom’s General Entertainment Authority, is set to host its first event in Saudi Arabia on Jan. 30 at the anb Arena as part of Riyadh Season.

The focal point of Power Slap 11 will see reigning super heavyweight champion Da Crazy Hawaiian (16-1-1, 12 KOs) and No. 1 ranked super heavyweight Dumpling (1-0-1, 1 KO) face off in a rematch after they drew at Power Slap 9 in Abu Dhabi.

In the co-main event, light heavyweight champion Wolverine (14-5, 5 KOs) returns to defend his belt for the third time against rising contender Vern “The Mechanic” Cathey (5-2, 5 KOs).

Power Slap, founded by Dana White, Lorenzo Fertitta and Craig Piligian in partnership with Ultimate Fighting Championship, has grown in recent years to reach huge audiences around the world.

In just two years, with only 10 live events, Power Slap has gained 22 million social media followers and its content has garnered over 11.5 billion lifetime views across its platforms. Events regularly draw global influencers with more than a billion followers collectively.

Additional matches on the card include: 

  • No. 2 ranked light heavyweight Russel “Kainoa” Rivero (4-3, 3 KOs) and No. 3 ranked light heavyweight Austin “Turp Daddy Slim” Turpin (5-2, 4 KOs) face off in a pivotal match.
  • 2 ranked super heavyweight Kalani “Toko” Vakameilalo (2-1, 2 KOs) aims to defend his spot in the rankings against No. 3 ranked super heavyweight Danie “The Pitbull” Van Heerden (5-2, 4 KOs).
  • The return of women’s featherweight star Sheena “The Hungarian Hurricane” Bathory (3-0, 2 KOs), in a highly anticipated grudge rematch against Jackie “The Hybrid” Cataline (1-2).

Saudi Arabia, Japan discuss collaboration for 2026 Asian Games

Updated 14 January 2025
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Saudi Arabia, Japan discuss collaboration for 2026 Asian Games

  • Meeting at Saudi Olympic and Paralympic Committee headquarters in Riyadh

RIYADH: Officials representing the Saudi Olympic and Paralympic Committee and Japan’s Parliamentary Vice-Minister for Foreign Affairs Hisashi Matsumoto discussed on Monday plans for the hosting of the 20th Asian Games and the 5th Asian Para Games in Nagoya city in 2026.

According to the Saudi Press Agency, the SOPC’s CEO and Secretary-General Abdulaziz bin Ahmed Baeshen attended the meeting at the organization’s headquarters in Riyadh.

The officials discussed ways to facilitate the participation of Saudi Arabia’s sports delegation in the games.

Collaboration between Saudi Arabia and Japan have strengthened following the signing of a memorandum of understanding between the SOPC and the Japanese Olympic Committee on the sidelines of the 2024 Paris Olympics.

Set to begin in September, the theme of the 2026 Asian Games is “Imagine One Asia.”