Venture activity spurs across MENA region

Founded in 2022 by Abdullah Alandas, Rayan Altuwayjiri, and Abdulrahman Alhawas, Wadaie offers a platform to connect depositors with banks in Saudi Arabia. (Supplied)
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Updated 12 August 2023
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Venture activity spurs across MENA region

  • Startup ecosystem witnessed several early-stage funding rounds this week

CAIRO: The startup ecosystem in the Middle East and North Africa witnessed several early stage funding rounds this week, with Saudi ventures predominantly leading the activity. 

Saudi fintech startup Wadaie successfully completed its pre-seed funding round.

While the exact amount remains undisclosed, the lead investor was RZM Investments, a notable investment firm based in Saudi Arabia. 

Bunat Ventures, along with several other Saudi angel investors, also participated in Wadaie’s funding round. 

Established last year by Abdullah Al-Andas, Rayan Al-Tuwayjiri, and Abdulrahman Al-Hawas, Wadaie is a financial technology platform with a vision to bolster Saudi Arabia’s savings sector. 

Designed to bridge the gap between depositors and banks within the country, the platform facilitates earnings on Shariah-compliant time deposits. This negates the need for depositors to open new accounts in multiple financial institutions. 

The platform’s dual benefit lies in its ability to aid banks in tapping into newer markets and broadening their clientele, while also ensuring a seamless savings experience for depositors. 




Cairo-based B2B pharmaceutical marketplace, Grinta, acquired its counterpart Auto-Cure for an undisclosed value. (Supplied)

Al-Andas, Wadaie’s CEO, emphasized that the firm’s business trajectory is in sync with Saudi Arabia’s financial development goals, particularly focusing on enhancing the Kingdom’s fintech space. 

With this fresh influx of capital, Wadaie is poised to diversify its range of savings and investment offerings, ensuring an even more streamlined experience for its clientele.

Saudi Arabia’s Mthmr raises $1.6m in a seed round

Saudi-based fintech company Mthmr closed a $1.6 million seed funding round from investors Waed Ventures, Dahran Trading Group, and Le Augure. 

Founded in 2021 by Abdulrahman Qamsani and Abdulrahman bin Nujifan, Mthmr aims to revolutionize personal finance management with a platform that enables individuals to precisely monitor their expenditure. 

“We take immense pride in aligning Mthmr with the Kingdom’s Vision 2030, as we continue to promote financial literacy and simplify personal expense management processes,” Qamsani said. 

The company aims to utilize its funding to develop a new line of features that will help automate the savings process for its users. 

Additionally, the company aims to integrate artificial intelligence technology into its platform to further stimulate customer finance management.

Saudi’s fragrance ecommerce secures a revenue-based investment deal from Tenami Capital 

Golden Scent, a Saudi Arabian fragrance e-commerce platform, managed to raise an undisclosed revenue-based investment from Tenami Capital. 

Under such a deal, investors receive a regular share of the business’s income until a predetermined amount, typically a multiple of the initial investment, has been paid. 

Founded in 2014 by Malik Al-Shehab and Ronny Froehlich, Golden Scent is one of the region’s largest fragrance ecommerce platforms in the region. 

We remain grateful to all our shareholders and partners for their hard work, support, and guidance in helping us develop into a truly regional champion.

Malik Al-Shehab, Golden Scent founder/CEO

The company claims to have over 2 million shoppers and millions of monthly visitors in addition to 7 million downloads since its launch. 

Through its digital platform, Golden Scent harbors over 20,000 fragrances from over 1,000 brands with Arabic and international perfumes. 

“We highly value the founder-friendly approach of Tenami Capital and look forward to working together to take Golden Scent to even greater heights, expanding our product range and reaching more customers across the region,” Al-Shehab said.  

“We remain grateful to all our shareholders and partners for their hard work, support, and guidance in helping us develop into a truly regional champion,” he added. 

The company aims to utilize its initial funding to enhance its product offering, expand its footprint, and empower its operational efficiencies.

Egypt’s pharmaceutical marketplace Grinta acquires counterpart 

Grinta, one of Egypt’s leading business to business pharmaceutical marketplaces, acquired its Egyptian counterpart Auto-Cure for an undisclosed amount. 

Founded in 2020 by Mohamed Rezk and Amr Kamel, Auto-Cure is a multi-vendor marketplace for pharmacies in Alexandria to purchase products and restock their inventory. Auto-Cure has processed over 5,000 orders for 450 pharmacies in the past 18 months. 

This marks Grinta’s third acquisition in the Egyptian market after taking over PH Store and EME. 

“Joining hands with Grinta is incredibly exciting for us, our commitment to digitizing the market and delivering customer satisfaction has led us to joining Grinta’s brilliant team. We have unlocked a world of possibilities, and together we will be extending our reach not only in Alexandria but throughout the Middle East and Africa,” Rezk said. 

In November 2022, Grinta closed an $8 million seed funding round co-led by Raed Ventures and Nclude, bringing its total investment to date to $9.5 million. 

After the funding, Grinta declared that it plans to exploit its capital resources to boost its presence in the Egyptian market. 

The company claims to serve over 7,000 pharmacies and has delivered over 200,000 orders.

Egypt’s Flat6Labs announces construction technology accelerator program 

Flat6Labs, one of the region’s leading early-stage venture capital firms, launched the Makers ConTech Accelerator program with awards reaching $100k. 

The program, in partnership with SIAC and Dar Al-Handsah, aims to stimulate growth to construction technology startups through a 12-week period. 

Startups participating in the program will be exposed to industry experts, pilot projects, mentorship, business training, one-on-one consultations, coaching sessions, networking opportunities, and other resources. 

Flat6Labs aims to focus on Egyptian entrepreneurs in its initial launch and will soon roll out the program to Saudi Arabia and the wider MENA region.


US firm joins major infrastructure project in Makkah

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US firm joins major infrastructure project in Makkah

JEDDAH: US-based investment firm Burlington Capital has joined the Al-Bushra Infrastructure Development Fund as a strategic partner, marking a new chapter in economic cooperation between the United States and Saudi Arabia.

The fund, which is privately managed and closed-ended, aims to develop more than 734,000 sq. meters of land in the Al-Aziziyah district of Makkah.

The involvement of Burlington Capital, headquartered in Nebraska and led by CEO Lisa Yanney Roskens, is part of a broader trend of foreign investment into the Kingdom’s infrastructure and real estate sectors.

The firm has previously managed more than $4 billion in assets across US real estate and international agriculture.

The Al-Bushra fund is aligned with Saudi Arabia’s Vision 2030 strategy, which seeks to diversify the national economy and reduce reliance on oil revenues. The fund’s objective is to convert raw land into serviced plots to support urban growth and encourage private sector activity.

Dr. Abdulaziz Sager, a board member of the fund and a prominent figure in regional development policy, is leading the project. His role includes guiding the fund’s strategic direction and overseeing its implementation.

The announcement reflects a growing interest from international firms in participating in long-term infrastructure projects within the Kingdom.

Burlington Capital was established in 1984 and has previously focused on a range of investments across both public and private sectors. Its entry into the Saudi market represents an extension of its international operations.


Wyndham to launch Super 8 hotels in Saudi Arabia, plans 100 properties 


Updated 51 min 5 sec ago
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Wyndham to launch Super 8 hotels in Saudi Arabia, plans 100 properties 


RIYADH: Wyndham Hotels & Resorts, a US-based hospitality group, has announced plans to introduce its Super 8 brand in Saudi Arabia, with an ambitious target of launching approximately 100 properties across the Kingdom over the next 10 years.

The announcement came during the Future Hospitality Summit in Riyadh, where Dimitris Manikis, president of Wyndham for Europe, the Middle East, Eurasia, and Africa, confirmed the initiative and signed the initial partnership agreement to bring Super 8 to the Saudi market.

“It’s a premium economy brand... one of the leading brands in the United States, Central Europe, and China. We finally brought it to Saudi Arabia,” Manikis told Arab News.

The expansion will be executed in partnership with Le Park Concord Co., a Saudi-based hotel operator that currently manages 13 properties with more than 900 rooms and has 13 additional hotels in its development pipeline, according to a press release.

The initiative is being supported by the Saudi Ministry of Tourism, reflecting the Kingdom’s broader strategy to diversify its tourism offerings and expand hospitality infrastructure in line with Vision 2030 goals.

Super 8 hotels will be strategically developed in major Saudi cities as well as secondary and tertiary urban centers. Target locations include areas near airports, highways, and newly emerging development zones. While the timeline remains flexible due to early-stage project planning, the first property is expected to open within the year.

“They are prefabricated, so they are easy to build. In six months, you can have a hotel in your location, which is amazing,” Manikis said, highlighting the brand’s scalability and efficient construction model.

Celebrating its 50th anniversary this year, Super 8 has a strong international footprint, particularly in the US and China, where it operates hundreds of properties.

Wyndham currently operates 14 hotels in Saudi Arabia, primarily under the Ramada brand. The company aims to diversify its portfolio in the Kingdom by introducing additional midscale, upper-midscale, and lifestyle brands to better serve a range of traveler preferences.

The rollout of Super 8 aligns with Saudi Arabia’s efforts to expand hotel capacity and provide affordable lodging options as it gears up to host a series of major international events.

Manikis also emphasized the importance of cultural and environmental sensitivity in the expansion, noting the company’s commitment to aligning with the Kingdom’s heritage and sustainability values.

Education and workforce development are key pillars of Wyndham’s strategy in the region. The executive described education as a critical component both for hotel owners and the people who work there.

He also underscored the company’s commitment to sustainability through the Wyndham Green Program, a five-tier certification framework that focuses on conservation and resource management. All Wyndham properties in the Kingdom currently operate under these sustainability guidelines.

With Saudi Arabia positioning itself as a global destination for expos, sports tournaments, and other international gatherings, Manikis reaffirmed Wyndham’s long-term vision for the market.

He said the company is committed to supporting the Kingdom’s tourism transformation while ensuring environmental responsibility and sustainable growth.


Saudi-based Wyld VC unveils $50m AI fund

Updated 12 May 2025
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Saudi-based Wyld VC unveils $50m AI fund

RIYADH: Wyld VC, a new early-stage venture capital firm founded by Saudi investor Tala Hasan Al-Jabri, has announced the launch of its inaugural $50 million fund — marking the first AI-native VC fund to emerge from the MENA region.

The launch coincided with US President Donald Trump’s high-profile visit to Riyadh from May 13-16, a trip focused on strengthening bilateral ties in key sectors including defense, technology, and artificial intelligence.

“The GCC is leading the charge in catalyzing an AI revolution—through massive infrastructure investments, advanced research and model deployment, and transparent, innovation-forward regulation,” said Al-Jabri, founder and managing partner of Wyld VC. “However, the region’s greatest gap is AI talent. Wyld VC is here to fill that gap.”

The firm is backed by the family office of Lawrence E. Golub, representing the office’s first investment in the region.

“Tala is a highly accomplished, talented investor, with a track record of success investing in innovative, early-stage technology companies,” said Golub. “Her considerable investment acumen, combined with her unparalleled and comprehensive ties and network in the Gulf and the US, offer a unique investment opportunity. I am excited to be supporting Tala and Wyld on this compelling new venture, and I look forward to working with her and her team.”

Wyld VC aims to support what it calls “Wyld minds” — founders advancing the frontiers of AI and shaping the next wave of the human experience. The fund will focus on AI middleware and applications, the layers seen as offering the most transformative potential across industries.

Artificial intelligence has become a strategic priority across the Gulf, where governments and institutions are aggressively investing in research, infrastructure, and regulatory innovation. Against this backdrop, Wyld VC seeks to bridge a critical gap: nurturing the next generation of AI talent in the region.

Al-Jabri is one of MENA’s earliest and most respected tech investors, with a portfolio that includes regional successes like Tabby and international ventures such as the fast-growing U.S. startup Starcloud. She is also a trailblazer for women in Saudi Arabia, becoming the first woman to serve as a partner at a venture capital firm in the Kingdom — a milestone that earned her the title of Woman of the Year 2022 in Finance by Arabian Business.

“Founders in AI need a partner that caters to their unique needs. That’s what Wyld VC is here to provide and we have the best partners to carry forward this mission,” said Al-Jabri.

With deep ties across MENA and the US, Wyld VC enters the market at a time of heightened global interest in AI and regional momentum for tech-led transformation.


Most Gulf shares gain on US-China tariff deal; Egypt snaps losing streak

Updated 12 May 2025
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Most Gulf shares gain on US-China tariff deal; Egypt snaps losing streak

LONDON: Gulf equities ended higher on Monday as the US and China agreed to temporarily slash harsh reciprocal tariffs while US President Donald Trump’s planned visit to Saudi Arabia and Gulf states on Tuesday also raised investor sentiment.

The US will cut extra tariffs it imposed on Chinese imports in April to 30 percent from 145 percent and Chinese duties on US imports will fall to 10 percent from 125 percent, the two countries said on Monday following talks in Geneva. The new measures are effective for 90 days.

Saudi Arabia’s benchmark stock index rose 1.3 percent, the sharpest rise in a month with almost all sectors in the green.

Saudi Aramco gained 2.2 percent after the world’s top oil exporter reported a net profit of SR97.54 billion ($26.01 billion) in the first quarter on Sunday, beating a company-provided median estimate from 16 analysts of $25.36 billion.

Among other gainers, National Industrialization Co. rose 1.1 percent after the petrochemical company posted a quarterly net profit compared to a net loss a year earlier.

Meanwhile, Saudi Arabia and the US are set to discuss a number of blockbuster economic deals during Trump’s visit on Tuesday, with the US poised to offer Saudi Arabia an arms package worth well over $100 billion, sources have told Reuters.

The Qatari benchmark index continued its three-session winning streak and rose 0.7 percent, with most stocks posting gains.

Qatar National Bank, the region’s largest lender, gained 2 percent and Qatar Electricity and Water climbed 4 percent, its biggest rise in more than a year.

Qatar’s main electricity and desalinated water supplier, QEWC said on Monday that Qatar General Electricity and Water Corporation ‘Kahramaa’ has signed a strategic agreement with QEWC, QatarEnergy, and Sumitomo Corporation to build the Ras Abu Fontas Independent Water and Power Facility at a cost of 13.5 billion Qatari riyals ($3.71 billion).

Dubai’s benchmark stock index was up 0.4 percent, helped by a 7.3 percent rise in Parkin and a 2.8 percent gain in Talabat Holding.

The online food ordering company Talabat reported a first-quarter net profit of $103.3 million. The Abu Dhabi benchmark index edged up 0.1 percent with Aldar Properties gaining 1 percent and Fertiglobe rising 2.2 percent.

The fertilizer producer has signed an asset sale and purchase agreement to acquire the distribution assets of Wengfu Australia Pty Ltd.

Outside the Gulf, Egypt’s blue-chip index advanced 0.5 percent after three consecutive sessions of losses. Commercial International Bank rose 1.1 percent and Abu Dhabi Islamic Bank Egypt climbed 3.6 percent.

The lender reported a 43 percent rise in first quarter net profit.


Aviation industry faces supply chain shifts amid global tariff talks, flyadeal CEO says

Updated 12 May 2025
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Aviation industry faces supply chain shifts amid global tariff talks, flyadeal CEO says

RIYADH: Global tariff discussions are already beginning to reshape supply chains in the aviation industry, even before formal policies are enacted, a senior executive has said. 

Speaking at the Future Hospitality Summit 2025 in Riyadh, Steven Greenway, CEO of Saudi Arabia’s low-cost airline flyadeal, explained that as aircraft components are sourced globally, geopolitical shifts are likely to impact logistics, manufacturing, and planning across the sector. 

His comments came just hours after the US and China agreed to temporarily reduce tariffs, with the White House’s levies on most imports from the Asian country dropping from 145 percent to 30 percent, and Beijing’s duties on US goods falling from 125 percent to 10 percent. The move aims to ease trade tensions and allow three more months for negotiations. 

Reflecting on the shift in the global economic order, Greenway said: “What I’m predominantly focused on though is not so much tariffs at the moment, it is more the supply chain.” 

He added: “Interestingly, tariffs are impacting the supply chain ... even before the monetary effect of tariffs is coming, it’s connecting the supply chain because the supply chain is now moving around to try to accommodate and avoid tariffs.” 

The CEO said: “There will be an impact. We’re already seeing discussions around an impact. The magnitude, the scale, I really don’t know.”

Greenway stated that some components of his airline’s engines are made in the US, while the airframes are built in Europe.

While broader trade dynamics present uncertainties, flyadeal is seeing clear internal gains from its latest technology adoption. The airline cut call volume by 80 percent overnight after launching an artificial intelligence-powered chatbot just one month ago, Greenway said. 

“We’re quite late to the chatbot arena ... but we took our time in terms of the technology, the learning, the database that underpins that and so forth,” he explained. “That delay perhaps. or cautiousness, has paid off because we’ve actually deployed something that takes in the learnings of many other airlines.” 

The chatbot currently supports interactions and bookings, and will soon be expanded with transactional capabilities. Greenway emphasized that AI is being used as a support system, not a decision-maker. 

“What we’re doing is we’re using AI not as the decision tool, but a decision support tool; so, keeping the human in the mix,” he added. 

Flyadeal’s digital transformation aligns with Saudi Arabia’s Vision 2030 plan to grow its aviation sector and boost tourism to 150 million annual visitors. The carrier plans to triple in size, expanding to more than 100 destinations with a fleet of over 100 aircraft and a workforce exceeding 4,000. 

Also at the summit, Julien Renaud-Perret, executive director of hospitality at New Murabba Development Co., offered details on Riyadh’s upcoming mega project, the Mukaab. The immersive, cube-shaped landmark is set to host up to 27,000 visitors simultaneously when it opens. 

“Our goal ... is to be able to transport people through technology through screens and holograms into a different world,” Renaud-Perret said. “It could be the ocean, could be Jurassic Park, could be the desert, could be the space.” 

He added that the Mukaab is envisioned to be “an iconic landmark of the city” on par with the Eiffel Tower or Empire State Building. 

The Future Hospitality Summit, running from May 11 to 13, brings together over 1,000 global tourism leaders, investors, and hotel operators. 

Backed by strategic partners including NEOM, Red Sea Global, and the Tourism Development Fund, the event highlights Saudi Arabia’s rapid transformation into a leading global destination.