RIYADH: Saudi Arabia’s aid agency has signed a $6.8 million agreement with the World Food Program to help provide food aid for Syrian refugees in Jordan.
The King Salman Humanitarian Aid and Relief Center (KSrelief) will provide a grant to the WFP to distribute food aid to 54,000 Syrian refugees at Zaatari camp through monthly electronic vouchers to be used in shops and bakeries at the camp.
In a statement, the WFP said the funding would provide much-needed support to Syrian refugees living in camps and “arrives just in the nick of time to avert imminent further cuts in food assistance.”
Assistant Supervisor General of KSrelief Ahmed Al-Bayez and WFP GCC representative Mageed Yahia signed the deal via video conference.
“With great optimism, we hope that this third phase of support for Syrian refugees will successfully achieve its goals and make a substantial impact in alleviating the food insecurity and malnutrition faced by Syrian refugees,” Al Bayez said.
WFP Representative and Country Director in Jordan, Alberto Correia Mendes, said “The Kingdom’s timely contribution will enable us to continue providing essential food assistance to Syrian refugees in camps amidst pressing funding shortfalls.”
He added, “This contribution is a testament to the strong partnership between the Kingdom and WFP, which has consistently focused on helping refugees meet their food needs and alleviating hunger for those in need.”
Despite the new funding, WFP said it still urgently needs $23 million to continue providing food assistance until the end of the year.
“Without timely additional funding, WFP will be compelled to suspend assistance for in and out-of-camp refugees in October,” the UN agency said in a statement.
Saudi Arabia had previously provided aid to Syrian refugees living in Jordan’s camps in 2021 and 2022 amounting to $12.8 million and $6 million, respectively.
KSrelief, WFP to provide food for Syrian refugees in Jordan
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KSrelief, WFP to provide food for Syrian refugees in Jordan
- KSrelief will provide grant to WFP to distribute food aid to 54,000 Syrian refugees at Zaatari camp
- WFP still needs additional $23 million to continue providing food assistance until the end of the year
Endangered species find new home at Saudi reserve
- The authority’s programs focus on increasing community awareness, supporting biodiversity protection, and fostering a sustainable environment for wildlife reproduction and conservation
RIYADH: The Imam Turki bin Abdullah Royal Nature Reserve Development Authority, in partnership with the National Center for Wildlife, has reintroduced endangered species by releasing 30 Arabian oryx, 10 Arabian gazelles, 50 sand gazelles, and five red-necked ostriches into their natural habitats.
The initiative aims to promote environmental sustainability, restore ecological balance within the reserve, enhance the role of these species in their ecosystems, and raise awareness about protecting endangered wildlife.
The authority’s programs focus on increasing community awareness, supporting biodiversity protection, and fostering a sustainable environment for wildlife reproduction and conservation, the Saudi Press Agency reported.
Spanning 91,500 sq. km, the Imam Turki reserve is the Kingdom’s second-largest royal reserve. It hosts diverse wildlife and plant species, making it ideal for hiking, wilderness adventures, camping, and sustainable hunting.
Its vegetation cover provides a haven for various bird species, crucial for maintaining ecosystem balance by controlling insects, small rodents, and carrion.
Saudi women embrace natural beauty: a fresh take on changing standards
- Trend focuses on simplicity over perfection
- Consumers take more mindful approach
RIYADH: Women in Saudi Arabia have been embracing a more natural approach to their beauty routines in recent years, focusing on sustainability, health and authenticity over heavy makeup and curated perfection.
Arab News spoke to several women who described how this trend reflects a deep alignment with personal and societal values — prioritizing routines that enhance their natural features while promoting overall well-being and environmental sustainability.
For Laila Al-Ghamdi, this change is personal. “A few years ago, I would say natural beauty was everything to me. As a young teenager, my whole world used to revolve around the epitome of beauty,” she said. “Nowadays, healthier choices are influencing my decisions, and ironically, they’re the ones that make me prettier.”
This shift is supported by local brands that cater to these changing standards. One standout is LOCA Beauty, a Saudi brand with a focus on sustainability that was founded in 2018.
“LOCA Beauty was born out of a desire to provide innovative solutions that align with the Saudi lifestyle,” said Mai Al-Mohaimeed, marketing director of LOCA. “We focus on natural ingredients and sustainable packaging, which resonates deeply with our customers.”
Similarly, Asteri, another brand, empowers women with vegan products that withstand harsh weather conditions while celebrating the region’s natural beauty.
Beauty is no longer about fitting into a mold. It’s about feeling good in your own skin and celebrating who you are.
Munira Al-Ahmad, Local
Sustainability is central to the natural beauty movement in Saudi Arabia. Consumers are increasingly conscious of the environmental and health effects of their purchases. Local brands are rising to meet this demand with eco-friendly materials and safe ingredients.
Glossig, inspired by Saudi Arabia’s desert landscapes, combines cultural storytelling with artistic innovation to enhance individuality. Meanwhile, Mai Ward and Jayla emphasize sustainability and luxury — Mai Ward celebrates Saudi heritage through handcrafted, sustainable products, while Ladeena focuses on organic solutions, delivering skin-friendly products infused with natural oils and butters.
For women like Rawan Al-Zahrani and Munira Al-Ahmad, these brands have become trusted choices.
“I love how LOCA products feel luxurious yet sustainable. Their makeup products are my go-to because they offer such an amazing glow to my skin,” Al-Zahrani said.
Al-Ahmad, meanwhile, praised Asteri for its innovative solutions. “Asteri’s products feel like they’re made for me — lightweight but effective, perfect for our environment,” she said.
Social media has also played a transformative role in this cultural shift. Platforms such as Instagram have become spaces for clean beauty enthusiasts to share tips and inspire others. Influencers highlight natural products and promote mindful consumerism.
“I follow several Saudi influencers who promote natural beauty and share tips on skincare and makeup,” Al-Zahrani said. “Their advice has helped me simplify my routine and focus on products that work for me.”
While local brands are thriving, they face significant challenges in competing with international giants. In a market saturated with global names it is difficult for smaller brands to stand out.
“Being a local beauty brand presents both opportunities and challenges,” Al-Mohaimeed said. “This also provides us with an opportunity to emphasize what sets us apart — our deep understanding of the Saudi market and the cultural nuances that shape our consumers’ needs.”
Changing beauty standards also reflect a generational change. Younger Saudis are more open to challenging traditional norms and exploring new ideas, driving innovation in the beauty industry. Natural beauty is becoming more about celebrating individuality and authenticity.
“Beauty is no longer about fitting into a mold,” Al-Ahmad said. “It’s about feeling good in your own skin and celebrating who you are.”
By choosing products and routines that align with their values, Saudi women are redefining the beauty industry, shaping a more sustainable future one natural step at a time.
GCC secretary general receives British ambassador to Saudi Arabia
- Albudaiwi emphasized the importance of strengthening relations between the GCC and the UK within the framework of their strategic partnership
RIYADH: Secretary-General of the Gulf Cooperation Council Jasem Albudaiwi received UK Ambassador to the Kingdom Neil Crompton at the GCC Secretariat headquarters in Riyadh on Tuesday.
During the meeting, they discussed the progress of negotiations on the free trade agreement signed between the GCC and the UK and reviewed the latest regional and international developments, the General Secretariat wrote in a statement.
Albudaiwi emphasized the importance of strengthening relations between the GCC and the UK within the framework of their strategic partnership, serving the aspirations and mutual interests of both sides.
Saudi authorities warn of inclement weather as country braces for heavy rainfall
- Riyadh received the season’s first rainfall with an umbrella of cloud enveloping the city skyline on Tuesday
- Makkah, Madinah and Jeddah received heavy rainfall on Monday with floods in low lying areas
RIYADH: Saudi Arabia’s meteorology authorities have forecast more rain accompanied by thunderstorms across several regions, with a red alert in Makkah, Asir and Baha regions due to the inclement weather.
The National Center for Meteorology forecast moderate to heavy rainfall, accompanied by thunderstorms, hail and strong winds in parts of Asir, Al-Baha and Makkah.
Fog may form in some areas of these regions, it added.
Temperatures will drop and frost may form in the northern parts of the Kingdom, according to the NCM.
It added that dust-stirring winds will blow and rain may fall in parts of Riyadh, Qassim, the Eastern Region and Jazan regions.
Meanwhile, Riyadh received the season’s first rainfall with an umbrella of cloud enveloping the city skyline on Tuesday. Some areas in the capital also were lashed by hail.
Makkah, Madinah and Jeddah received heavy rainfall on Monday with floods in low lying areas, forcing the Civil Defense to warn against venturing into flooded areas and valleys.
The General Directorate of Civil Defense has issued warnings and safety instructions, as the country braces for heavy rainfall, urging the public to stay at home, avoid valleys and waterlogged areas, and adhere to all safety directives.
“We follow the weather conditions in some areas of the Kingdom, and call for staying away from valleys and water bodies,” the Civil Defense posted on X.
“During rain, stay away from low-lying areas, water pools and deep valleys,” it added.
Makkah Governorate on X posted several videos of heavy rains, thunderstorm and waterspouts.
Social media is filled with videos from the holy cities of Makkah and Madinah, and the Red Sea City of Jeddah, showing streets and city roads flooded, and cars submerged as result of heavy rainfall.
According to the NCM, winds over the Red Sea will be northeasterly to northerly in the northern and central parts, and southeasterly to southwesterly in the southern part at speeds of 20-50 km per hour. Waves may range from one meter and a half to more than two meters, and the sea will be relatively calm to choppy.
KSrelief delivers critical food, shelter aid to Syrian families
- Saudi aid agency also launches voluntary program to support Syrian healthcare sector
RIYADH: Saudi aid agency KSrelief on Tuesday distributed food and shelter aid to 200 families in the city of Douma, in the Rif Dimashq governorate of Syria, in coordination with the Syrian Arab Red Crescent.
Also on Tuesday, KSrelief distributed food and shelter aid in the village of Nasib, in the Daraa governorate, the Saudi Press Agency reported.
To date, seven planes carrying food, medical supplies, and shelter materials have arrived at Damascus International Airport as part of a Saudi relief airlift.
Additionally, 60 Saudi trucks containing essential supplies, including food, shelter materials, and medical supplies crossed the Nasib Border Crossing into Syria as part of a Saudi relief land bridge operated by KSrelief.
On Jan. 1, Saudi Arabia launched an initiative to provide essential aid to Syria, supporting efforts under the country’s new leadership to rebuild after years of civil war.
According to KSrelief, the Kingdom’s total aid to the Syrian people from 2011 to the end of 2024 exceeds $856 million.
Recently, Syrian Minister of Social Affairs and Labor Fadi Al-Qassem met with the KSrelief team in Damascus, where they discussed ways to deliver aid to the Syrian people and coordination between the Saudi aid agency and civil society organizations in the country.
Al-Qassem commended the support provided by Saudi Arabia through KSrelief and praised the Kingdom’s prompt response to the humanitarian situation in Syria.
Syrian Minister of Health Dr. Maher Al-Sharaa also met with the KSrelief team and discussed ways to contribute to addressing the needs of the Syrian healthcare sector.
Meanwhile, in Lebanon, KSrelief continues implementing its project to enhance healthcare services for Syrian refugees and the host community in the town of Arsal.
In one month, the Arsal Primary Health Care Center received 12,676 patients and provided 23,386 services across various departments.
The initiative is part of Saudi Arabia’s ongoing humanitarian efforts to alleviate the suffering of those in need, particularly Syrian refugees affected by the ongoing humanitarian crisis.
KSrelief also announced the opening of registration for the Saudi Voluntary Program for Syrians. The program aims to support the Kingdom’s humanitarian efforts by providing critical emergency and medical services to Syrians in need.
The initiative covers surgery, psychological support, gynecology and obstetrics, orthopedics, internal medicine, pediatrics, physiotherapy, speech and communication therapy, and prosthetics, among other treatments.
Registration is available here.
