RIYADH: Global tourism officials meeting in Saudi Arabia have highlighted the importance of investing in people to safeguard the future of the sector.
With the industry getting back on track following the coronavirus pandemic, renewed efforts are being made to promote careers in tourism and hospitality.
Experts and leaders from around the world, gathered in Riyadh for the UN World Tourism Organization’s World Tourism Day, agreed that investment in talent was crucial to creating a sustainable sector.
Speaking on Wednesday during a panel session titled “Investing in Our People,” Indonesia’s deputy minister for tourism product and events at the Ministry of Tourism and Creative Economy, Rizki Handayani, said: “Human capital development is the most important aspect that plays key roles in the success of sustainable, or green tourism.
“We really need to put our efforts into the development of our human capital, their skill, their knowledge, as well as their capability and entrepreneurship.”
In 2020, more than 62 million jobs were lost globally due to the pandemic, many of those being in the tourism and hospitality industry. Saudi Arabia has since managed a return to work for 80 percent of the sector’s employees. But for many, job security fears are holding them back.
Haitham Mattar is managing director for the Middle East, Africa, and Southwest Asia at IHG Hotels and Resorts, the largest operator and employer in Saudi Arabia with more than 18,000 rooms in around 40 hotels.
He said: “It is now a critical task for both the government and private sector to re-instil the confidence in giving employees job security, but also financial certainty.”
While employment in hospitality can offer fast-tracked career opportunities, and international work, many people were now looking for flexibility, work-life balance, and well-being with jobs in areas such as hotels and airlines.
One of the biggest challenges currently being faced by companies was providing education and training for future employees. But CEO of Sommet Education, Benoit-Etienne Domenget, said globally these were not among the key investment areas.
“For too long, our community players of hospitality, tourism, and travel have considered human capital as a commodity,” he added.
Delegates at the session debated the need for expanded education beyond hospitality skills to ensure content was locally relevant and through the encouragement of entrepreneurial mindsets.
Christine Bockelmann, dean of Lucerne University of Applied Sciences and Arts, said: “From a study in Portugal, we know that 50 percent of all people who have an education in tourism do not subsequently work in this field, so we have a problem with the attractivity of the jobs in this area.
“Education is very important and sustainability, and prosperity is very important. My key point is that we have to create a connectivity between these three topics,” she added.