RIYADH: The French embassy marked Breast Cancer Awareness Month by teaming up with the Zahra Breast Cancer Association to organize a special event in Riyadh.
Speaking at the event, the French ambassador to Saudi Arabia, Ludovic Pouille, said: “This annual gathering is part of the awareness campaign for the fight against breast cancer, October Rose or Pink October. It is the most common cancer in women worldwide.”
He paid tribute to those who are working to fight the disease, to those who have survived it, and to the doctors, nurses and other healthcare professionals who continue to work in Palestine and Ukraine to help save the lives of innocent civilians.
Princess Haifa Al-Faisal, the founder and president of the Zahra association, told the guests: “Actually, I haven’t prepared a speech, I’m just happy to be with you tonight and wish you all the best of health.”
Breast cancer continues to be an important challenge faced by people of all nations.
Dr. Wafa Al-Khayal, a breast cancer specialist in the endocrinology department at King Faisal Hospital in Riyadh, said: “Cancer is a tragedy that affects many women around the world and in my country as well. This is a challenge we must all face together.
“I should note that awareness campaigns conducted by the Zahra (association) since 2003 have led to early detection of a large number of women with breast cancer in Saudi Arabia. We used to meet women with breast cancer, but at a very advanced stage where the chances of recovery are unfortunately minimal.
“I hope that all women learn to listen to their bodies and act immediately by contacting specialists. Don’t neglect any sign.”
Representatives of the Zahra association travel the Kingdom to highlight the importance of early diagnosis and treatment for breast cancer, and to gain the confidence of women, particularly in rural populations where taboos about the disease persist.
Dr. Jean-Marc Nabolt, a specialist with 35 years of experience in treating breast cancer, said that he is helping to develop a simple blood test that can detect the disease.
“I am collaborating with Saudi researchers at King Saud University to create a medical application that uses the movement of electrons, combined with the capabilities of artificial intelligence, to screen for cancer and enable patients and doctors to intervene faster and at lower costs,” he explained.
“This application is being tested in nine countries. The results obtained after four years of research show 98 percent that it is now possible to detect cancer by performing a simple blood test. This application would then be accessible to everyone.”
Hana Asiri, a breast cancer survivor, told the audience the very moving story of her own experience with the disease.
“In 2013, I learned I had breast cancer,” she said. “I was just 38 years old. I was a dynamic woman, a mother of three children, full of energy, enthusiastic, very fulfilled in my personal and also professional life.
“I will never forget when my doctor told me, it’s cancer. During this long period, and after several types of treatment, surgery, eight chemotherapy sessions, 25 radiotherapy sessions and five years of hormone therapy, I would only like to express my gratitude to the Zahra (association) and to Princess Haifa Al-Faisal for supporting me in ensuring and meeting all my needs.”
French embassy, Zahra association mark Breast Cancer Awareness Month in Riyadh
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French embassy, Zahra association mark Breast Cancer Awareness Month in Riyadh
- The French ambassador to Saudi Arabia pays tribute to those working to cure the disease, those who survived it, and health professionals who work in war zones
- Dr. Jean-Marc Nabolt, a specialist with 35 years of experience in treating breast cancer, says he is helping to develop a simple blood test to detect the disease
Saudi GEA chief named most influential personality of last decade at MENA Effie Awards
- Turki Alalshikh’s contribution to Kingdom’s entertainment sector honored
RIYADH: The head of Saudi Arabia’s General Entertainment Authority was named the most influential personality of the last decade at the MENA Effie Awards ceremony in Riyadh, the Saudi Press Agency reported.
The event, which was held on Thursday as part of this year’s Riyadh Season calendar, honored Turki Alalshikh’s contribution to the Kingdom’s entertainment sector and its emergence as a global hub for world-class events, the SPA added.
Alalshikh thanked Saudi Arabia’s leadership for their support in his acceptance speech, attributing the achievement to the “collaborative efforts of the nation’s people.”
He added that the recognition was a nod to the Kingdom’s growing global stature in the entertainment sector.
The 15th year of the MENA Effie Awards, which were hosted in Saudi Arabia for the first time, celebrated innovation and excellence in the marketing and advertising sectors across the Middle East and North Africa.
This latest accolade followed Alalshikh’s recent distinction as one of the 50 most influential figures in the world of boxing and mixed martial arts, awarded by the British online newspaper The Independent earlier this year.
Under Alalshikh’s leadership, the GEA has transformed the Kingdom’s entertainment sector, with Riyadh Season becoming a flagship event attracting millions of visitors each year.
Gaming community in Saudi Arabia catches them all with Pokemon Go
- Maan Al-Qurashi, one of the community leaders at Pokemon Go Saudi, told Arab News that the game holds a special place in his heart because he has played different versions for more than 20 years
RIYADH: The official launch of Pokemon Go in Saudi Arabia has brought together a community of gamers who have embraced their inner child while competing and connecting in a world of nostalgic adventure.
Pokemon Go is an augmented reality game that creates an immersive experience of a world where human beings co-exist with colorful creatures with otherworldly superpowers, known as Pokemon.
The game, launched internationally in 2016, uses GPS to track movement and invites players to travel to real-world locations to catch Pokemon and battle with others.
A local gaming group, “Pokemon Go Saudi,” has created a lively community with members from Riyadh and the Eastern Province who have a shared love of the game.
Maan Al-Qurashi, one of the community leaders at Pokemon Go Saudi, told Arab News that the game holds a special place in his heart because he has played different versions for more than 20 years.
“Pokemon accompanied me in all stages of my life, from childhood to teenager, and still is a part of my daily life after marriage. Hopefully, I will pass down the same passion to my kids.”
HIGHLIGHT
Pokemon Go is an augmented reality game that creates an immersive experience of a world where human beings co-exist with colorful creatures with otherworldly superpowers, known as Pokemon.
Al-Qurashi said Pokemon Go Saudi began with 10 members in 2017, after the international launch of the game.
Today, the community comprises a diverse group of 500 members from all age groups who have made lasting friendships with their Pokemon partners. As a team, they go on adventures, train to improve their skills, and battle in friendly competitions.
Al-Qurashi said that it is more than a game. It is a community that fosters growth and friendship.
“Multiple in-person activities and relationships have been linked to Pokemon Go. For example, the daily routine is not only going to work and staying with family, it includes playing Pokemon Go even if it’s for a few minutes during the day or an hour or so.”
Last week, more than 5,000 Pokemon Go fans gathered at Boulevard City to celebrate the official launch of the Saudi application. Omar Tellez, vice president at Niantic, said that the event was the largest Pokemon Go event of its kind in the region to date.
“Seeing the joy of the thousands of attendees, of all ages, has been such a delight. The success of today’s event is a testament to the popularity of Pokemon Go here in the Kingdom. The community has really responded.”
Fans from more than 20 countries around the globe registered at the event.
“It’s been incredible to see them unite to catch some of their favorite Pokemon and enjoy their time together in person. That’s what our game is all about.
“We have loved seeing their passion and excitement firsthand – whether through cheering on their teams during the PvP battles, or celebrating that iconic button-press moment — or join forces to catch Mewtwo as the legendary Pokemon took over the Boulevard Screens. The atmosphere was truly something special,” Tellez said.
Saudi Arabia is experiencing incredible growth in gaming with more than 67 percent of the population — more than 23.5 million people — being passionate gamers, Tellez said.
“We are excited to welcome many of them into our global trainers community, and we know this event is just the start of our adventure together as we create new experiences and ways for them to connect here in KSA.”
Today, more than 100 million people play Pokemon Go every year in more than 150 countries and regions, making for more than a billion downloads. Trainers have walked more than 8 billion kilometers collectively while playing the game.
Future cool: Understanding the national air conditioning replacement scheme
- Initiative aims to enhance energy efficiency
RIYADH: The National Center for Waste Management, also known as MWAN, in collaboration with the Saudi Energy Efficiency Center, announced on Thursday the launch of the third phase of the Replace initiative to dispose of old window air conditioners nationwide.
This scheme aims to enhance energy efficiency by replacing 250,000 old window air conditioners that do not meet environmental standards and turning them into recyclable materials during a period that extends until the end of December next year.
The initiative builds on the successes of the first and second phases of the scheme — in which 88,000 window air conditioners were recycled, reducing waste and transforming it into reusable raw materials — and aims to achieve the goals of sustainable development and environmental preservation.
The implementation of the initiative in its third phase will be expanded to include all regions of the Kingdom, in cooperation with the private sector, ensuring the continuity of the initiative and maximizing its positive impact.
MWAN plays a key role in supporting efforts and regulating the sector by supervising the private sector in achieving recycling operations and utilizing the resulting raw materials.
This contributes to building a sustainable economy, enhancing sector regulation and increasing the efficiency of using natural resources.
MWAN works through these endeavors to reduce waste production and promote the adoption of the circular economy, in addition to managing waste in a sustainable way.
It focuses on transforming environmental challenges into economic opportunities that reflect its pioneering role.
This is in addition to building effective partnerships with the private sector to ensure the continuity of these efforts and achieve a positive impact on the environment, economy, and society.
Saudi Orchestra dazzles audiences in Tokyo
- Hosted with support of Prince Badr bin Abdullah bin Farhan, Saudi minister of culture
- Concert culminated in collaboration between Saudi Orchestra and Tokyo University of Music Orchestra Academy
TOKYO: The Saudi National Orchestra and Choir gave a finale performance on Friday at the Tokyo Opera City Theater of its “Masterpieces of the Saudi Orchestra” concert, Saudi Press Agency reported.
The Tokyo show marked the fifth leg of the Saudi Orchestra’s global run, following critically acclaimed performances in Paris, Mexico City, New York City, and London.
Hosted with the support of Prince Badr bin Abdullah bin Farhan, Saudi minister of culture and chairman of the board of directors of the Saudi Music Authority, the event showcased a blend of the Kingdom’s rich musical heritage and Japan’s renowned musical traditions, SPA added.
The concert featured 100 musicians and performers, and attracted an audience of officials, business leaders, media professionals, and music enthusiasts.
Paul Pacifico, CEO of the Saudi Music Authority, praised the global impact of the Masterpieces of the Saudi Orchestra performances in his address at the event.
He said the concerts had introduced Saudi musical heritage to the world and represented a step toward sharing the Kingdom’s diverse traditions on an international stage.
The evening featured a performance by the Japanese Imperial Orchestra, presenting ancient Japanese court music with a history spanning over 1,300 years.
The Saudi National Orchestra and Choir also performed an anime medley infused with Saudi musical motifs, followed by a performance of the theme of AlUla, composed by celebrated artist Omar Khairat.
The concert culminated in a collaboration between the Saudi Orchestra and the Tokyo University of Music Orchestra Academy, alongside Japanese artist Hotai.
The Saudi Music Authority said it has plans to continue the tour in new destinations in the coming years.
Riyadh Design Law Treaty signed at intellectual property conference in Saudi Arabia
- Document aims to enhance designers’ rights, unify design registration procedures
RIYADH: Member states of the World Intellectual Property Organization officially adopted the Riyadh Design Law Treaty on Friday, the Saudi Press Agency reported.
The treaty, which aims to enhance designers’ rights and unify design registration procedures, was finalized at the Diplomatic Conference to Conclude and Adopt a Design Law Treaty at the King Abdulaziz International Conference Center in Riyadh, which finished on Friday.
By establishing a robust legal framework, the Riyadh treaty is set to bolster innovation and creativity across multiple industries worldwide, the SPA added.
Abdulaziz Al-Suwailem, the CEO of the Saudi Authority for Intellectual Property, spoke of the significance of the treaty’s adoption.
He said: “The name Riyadh treaty reflects Saudi Arabia’s pivotal role as a bridge between cultures and a hub for supporting global initiatives.
“Adopting this treaty is a historic achievement highlighting Saudi Arabia’s cooperation and contribution to the international intellectual property framework. It opens new avenues for collaboration among member states.
“This treaty will lay the foundation for vital legal frameworks that benefit designers and bolster innovation and creativity worldwide.”
The event, which was hosted by the SAIP, gathered high-level representatives and decision-makers from the WIPO’s 193 member states.
