Search form

You are here

  • Home
  • Saudia sign Newcastle United deal that promises to ‘showcase Saudi Arabia to the UK’


Saudia sign Newcastle United deal that promises to ‘showcase Saudi Arabia to the UK’

Saudia sponsored travel to and from Newcastle to Riyadh for the team's December 2022 warm-weather training camp in the Kingdom. (X: @SaudiAirlinesEn)
Short Url

https://arab.news/9qchf

Updated 19 October 2023
Liam Kennedy
Follow

Saudia sign Newcastle United deal that promises to ‘showcase Saudi Arabia to the UK’

  • The Magpies and the Saudi national airline further cement their commercial relationship as the club’s official airline partner
Updated 19 October 2023
Liam Kennedy

NEWCASTLE: Newcastle United have moved to further boost their Champions League spending power by securing an extended deal with Saudia.

The Magpies and the Saudi national airline have further cemented their commercial relationship as the club’s official airline partner, in a deal that is set to cover “2023/24 and beyond.”

The renewed multi-year partnership comes after Saudia sponsored travel to and from Newcastle to Riyadh for their December 2022 warm-weather training camp in the Kingdom. During that trip, the Magpies beat Saudi Pro League outfit Al-Hilal to claim the inaugural Diriyah Season Cup at the Prince Faisal Bin Fahd Stadium.

Celebrating the news, Saudia took to X to post: “Soaring to new heights on and off the pitch. We are excited to embark on this journey with the most passionate fans in the world as @NUFC’s Official Airline Partner. Howay the lads #ThisIsHowWeFly.”

 

 

The statement confirming the deal said that the airline, which flies to more than 100 destinations around the world from King Abdulaziz International Airport in Jeddah, was looking to connect Newcastle United fans with the Kingdom “through exclusive offers and experiences.”

Of the agreement, Newcastle United’s chief commercial officer, Peter Silverstone, said: “This is a natural step in our growing relationship with Saudia and follows our hugely successful partnership in 2022.

“We were incredibly impressed with Saudia, both on board our flights to and from the Middle East, and in what we experienced as our teams activated our partnership during the 2022/23 season. Saudia’s partnership activations were extremely well-received by our growing local and global fanbase, with incredible digital results being achieved by both parties.

“Our ambition is to grow Newcastle United globally and to become the most popular Premier League club in Saudi Arabia and other territories around the world.

“Saudia will open up new markets for Newcastle United as we strengthen our connection with fans across the globe. We are very excited about the journey ahead. We relish the challenge and opportunity to support Saudia as it looks to expand its route network, and reach new audiences, through the huge global awareness Newcastle United can provide.”

Saudia’s Group Chief Marketing Officer Khaled Tash said: “At Saudia we have always strived to create meaningful connections that transcend boundaries, and our partnership with Newcastle United aligns with this vision. We recognized in Newcastle United a club with a rich history, strong values and a passionate fanbase that resonates with our own principles.

“The opportunity to connect with Newcastle United’s fanbase is a source of great excitement. The prospect of forging a bond with millions of fans and bringing them closer to our brand and values, and to the Kingdom of Saudi Arabia, is truly exciting.

“With our expanding route network and premier product we are keen to reach new audiences showcasing Saudi Arabia to the UK population but also growing awareness of the multiple leisure and business travel destinations Saudia provides through its hyper-connected global network.”

The deal is not only good news for Saudia, it will be music to the ears of head coach Eddie Howe, who is looking to further strengthen the club’s squad in the January transfer window.

Newcastle have been hampered by UEFA financial fair play and Premier League “profit and sustainability” rules, which only allow a club to make a limited loss across three financial years, in recent windows, limiting what can be spent on new recruits for the Magpies’ squad, as they fight on four fronts this season.

The deal comes on the back of Newcastle penning commercial contracts with the likes of Adidas, which begins next season, and newly launched UK “iGaming” and online sports betting brand BetMGM.

Topics: Newcastle United Saudia

Related

Corporate News
Saudia Group played key role in success of Hajj season 2023
Sport
Champions League ‘hangover’ to blame for dropped points at West Ham: Newcastle United boss Eddie Howe

Slot not surprised by flying start at Liverpool

Updated 08 November 2024
AFP
Follow

Slot not surprised by flying start at Liverpool

  • Slot appeared to have a tough ask to follow Jurgen Klopp
  • The Dutch coach has won 14 and drawn one of his 16 matches in charge
Updated 08 November 2024
AFP

Liverpool: Arne Slot said he is not shocked by a stunning start to life in charge of Liverpool as the Reds have stormed to the top of the Premier League and Champions League.
The Dutch coach has won 14 and drawn one of his 16 matches in charge in all competitions as the holders have also progressed to the League Cup quarter-finals.
Slot appeared to have a tough ask to follow Jurgen Klopp.
But he has built on the solid foundations left by the German after Liverpool finished third in the Premier League behind Manchester City and Arsenal last season.
“Surprise isn’t the right word I’d use because I knew the quality of our team. But quality is one thing, to be consistent is a second thing,” said Slot at his pre-match press conference ahead of hosting Aston Villa on Saturday.
“From the moment I started working with them I saw how much energy they put in on a daily basis and that is I think the reason you can be consistent.”
Liverpool were inspired by the power of the Anfield crowd to come from behind to beat Brighton 2-1 last weekend to move two points ahead of City at the top of the Premier League.
A similar atmosphere helped blow Bundesliga champions Bayer Leverkusen away 4-0 in the Champions League on Tuesday.
Slot is keen to keep his players’ feet on the ground but is happy for the fans to get excited about the possibility of just a second league title in 35 years.
“If the end result of them being excited is to bring the atmosphere of the second half against Brighton and the whole game against Leverkusen, I am hoping they will keep being excited because that atmosphere helped us a lot,” added the former Feyenoord boss.
Diogo Jota remains sidelined but should return after November’s international break.

Topics: Liverpool Arne Slot

Related

Sport
Man City seek to end mini-slump as Liverpool soar
Sport
Real Madrid, Manchester City both humiliated in Champions League, Liverpool enjoy Alonso’s return

Raphinha’s evolution into a more versatile scorer is a big part of Flick’s great start at Barcelona

Updated 08 November 2024
AP
Follow

Raphinha’s evolution into a more versatile scorer is a big part of Flick’s great start at Barcelona

Updated 08 November 2024
AP

BARCELONA: Raphinha knew he would have a hard time getting off Barcelona’s bench with the soccer world enthralled by teen phenom Lamine Yamal and the club eyeing to sign another hot prospect in the attack.

Instead of pouting, he evolved.

While the entire Barcelona team improved under new coach Hansi Flick, no player has made such a leap forward this season as Raphinha.

His 12 goals and team-leading 10 assists across all competitions are a big part of why Barcelona is playing its best soccer since the exit of Lionel Messi more than three years ago.

But if one player looked to be on the out when the season started, it was the Brazil forward.

Raphinha seemed destined to become a second-choice right-side winger after 17-year-old Yamal helped Spain win the European Championship in dazzling style. To make matters worse, the club was heavily linked to a possible transfer bid to pry Spain left-side winger Nico Williams away from Athletic Bilbao.

That move never materialized for Williams, but Raphinha was still left with either playing in a new position or being a backup to Yamal.

And when Flick gave him the chance to have a new role, he made the most of it.

Topics: football Barcelona

Related

Sport
Thunder roll past Jokic’s Nuggets to open NBA campaign
Sport
England gives call-up to more new faces in final squad before Thomas Tuchel takes over

Man City seek to end mini-slump as Liverpool soar

Updated 08 November 2024
AP
Follow

Man City seek to end mini-slump as Liverpool soar

  • Pep Guardiola’s Manchester City have become so accustomed to success that three straight defeats feels like a major crisis
  • Ruud van Nistelrooy takes charge of his final game as interim manager of Manchester United and winless Wolves play fellow strugglers Southampton
Updated 08 November 2024
AP

LONDON: Injury-hit Manchester City are desperate to snap their losing streak in their final Premier League game before the international break as Chelsea aim to deepen Arsenal’s misery.

Elsewhere in the English top flight, Ruud van Nistelrooy takes charge of his final game as interim manager of Manchester United and winless Wolves play fellow strugglers Southampton.

Here are some of the key talking points ahead of the action this weekend.

Pep Guardiola’s Manchester City have become so accustomed to success that three straight defeats feels like a major crisis.

Last week City, who face Brighton on Saturday, were ousted from the League Cup by Tottenham.

Their 32-match unbeaten run in the Premier League came to an end at Bournemouth before Sporting Lisbon beat them 4-1 in the Champions League — ending another long unbeaten stretch.

Guardiola’s men, gunning for a fifth consecutive Premier League title, are just two points behind league leaders Liverpool but will be wary of losing further ground.

Midfielder Bernardo Silva says the club’s multiple injury worries are not an excuse for their poor form but he admits the international break, which starts after the weekend, comes at a good time.

“At the moment with the injuries that we have and the psychological part as well, it will be good to have that rest, but before that we have a big game again,” he said.

One positive for City in their defeat to Sporting was the return of Kevin De Bruyne, who came on as a late substitute after seven weeks out of action.

If results go against them, Arsenal could find themselves eighth in the Premier League by the time they kick off against London rivals Chelsea on Sunday.

Mikel Arteta’s men have picked up just one point from their past three league games and lost their midweek Champions League clash against Inter Milan 1-0.

Arteta was upbeat despite the defeat at the San Siro, where captain Martin Odegaard made a welcome return to action after being absent since late August.

But defeat against in-form Chelsea plus a win for Liverpool would leave Arsenal, runners-up in each of the past two seasons, 10 points off top spot.

Thierry Henry said on CBS Sports that if Liverpool and City win at the weekend and Arsenal lose, his former side could be out of the title race.

“It would be extremely difficult because you (would) have too many teams to catch... I don’t see two teams collapsing,” he said.

Arne Slot has won 14 of his first 16 games in charge of Liverpool in all competitions.

The club had a relatively kind fixture list at the start of the season but they show no signs of letting up — taking seven points from games against Chelsea, Arsenal and Brighton in recent weeks and boasting a perfect record in the Champions League.

Liverpool have also beaten two Premier League teams, West Ham and Brighton, on their way to the League Cup quarter-finals.

Former Feyenoord boss Slot brushed off a question about whether he was finding his new job “easy” after Liverpool’s thumping 4-0 win against German champions Bayer Leverkusen this week.

“Every team that plays against us is in the top of their game,” he said. “And if you want to win that, you always have to be consistent in your intensity, and that’s not always easy but that is what’s needed.”

Liverpool have a tough run of fixtures coming up, starting with Aston Villa at home on Saturday, but so far they have proved they have what it takes.

Fixtures

Saturday (1500 GMT unless stated)

Brentford vs. Bournemouth, Crystal Palace v Fulham, West Ham vs. Everton, Wolves vs. Southampton, Brighton v Manchester City (1730), Liverpool vs. Aston Villa (2000)

Sunday (1400 unless stated)

Manchester Utd vs. Leicester, Nottingham Forest vs. Newcastle, Tottenham vs. Ipswich, Chelsea vss. Arsenal (1630)

Topics: Manchester city Man City

Related

Sport
Man City will ‘struggle’ to overcome injury crisis, says Guardiola
Sport
Real Madrid, Manchester City both humiliated in Champions League, Liverpool enjoy Alonso’s return

Peru arrests the country's football boss as part of a criminal investigation into fraud

Updated 08 November 2024
AP
Follow

Peru arrests the country's football boss as part of a criminal investigation into fraud

  • Agustin Lozano is the second Peruvian football boss to be detained since 2018
  • Prosecutors said football boss and others tried to wrest lucrative broadcast rights from Peru's first division soccer teams
Updated 08 November 2024
AP

LIMA, Peru: Peruvian police arrested the head of the country's football federation Thursday as part of an investigation into allegations that he abused his position to extort local clubs into ceding their television rights.

Agustin Lozano is the second Peruvian football boss to be detained since 2018 when his predecessor was investigated for his alleged role in two murders for which he was later absolved.

Lozano was escorted handcuffed into a police vehicle outside his home in the capital, Lima, as several journalists stood by. He promised to clear up any misunderstanding and asked that the public reserve judgements.

Six other people connected to the suspected conspiracy were also arrested.

Prosecutors, in a 140-page court filing seeking Lozano's arrest, said the football boss and others tried to wrest lucrative broadcast rights from Peru's first division soccer teams. Clubs that didn't cede control were threatened with being relegated from the top tier of Peru's soccer clubs, according to the document obtained by The Associated Press.

Lozano is also suspected of illegally spending $1.8 million in federation funds to transport 142 people not associated with the football organization to Doha in 2022 for a playoff match between Peru and Australia to see which side qualified for the World Cup in Qatar that year, according to the court filing.

A prosecutor overseeing the case told local radio that Lozano had been under investigation for over a year. Although he has not been criminally charged, authorities ordered his arrest because they deemed he is a flight risk and could obstruct their investigation.

Lozano has had run-ins with the law before. In 2023, prosecutors sought his arrest as part of an embezzlement investigation from his days as mayor of the northern city of Chongoyape.

Under Lozano's leadership, Peru's national football team is in second to last place among South American men's teams seeking to qualify for the 2026 FIFA World Cup.

Related

Pakistan
Pakistani, Saudi women’s football teams to play friendly match in Qatar on Dec. 7
Update video
Saudi Arabia
Understanding fans key to building sports brands, says football marketing guru 

Galatasaray down Spurs to go top in Europa League

Updated 07 November 2024
AFP
Follow

Galatasaray down Spurs to go top in Europa League

  • The Turkish champions have 10 points from four games and have all but secured qualification for at least the knock-out play-off round, while
  • Spurs sit in fifth place after losing their 100-percent record
Updated 07 November 2024
AFP

PARIS: Victor Osimhen scored twice as Galatasaray inflicted a first Europa League defeat of the season on Tottenham to move top of the table with a 3-2 victory in Istanbul on Thursday.
The Turkish champions have 10 points from four games and have all but secured qualification for at least the knock-out play-off round, while Spurs sit in fifth place after losing their 100-percent record.
Galatasaray took an early lead when Yunus Akgun smashed a sensational long-range volley into the top corner in the sixth minute.
But the visitors hit back just 12 minutes later as teenage striker Will Lankshear marked just his second first-team appearance with a goal by tapping in Brennan Johnson’s pass across goal.
Galatasaray took control before half-time, though, as Osimhen scored twice in the space of eight minutes.
The Nigerian star fired them back in front just after the half-hour mark, before cleverly volleying Dries Mertens’ cross past Tottenham goalkeeper Fraser Forster.
Osimhen has now scored six goals in eight appearances for Galatasaray since joining on loan from Napoli.
The home side passed up several opportunities to put the game out of sight for their opponents, but Spurs’ hopes of a comeback were hit when Lankshear was sent off for two yellow-card offenses in quick succession in the second half.
Dominic Solanke pulled one back in the 69th minute, shortly after being brought on by Ange Postecoglou, but Galatasaray held on with relative comfort.
Eintracht Frankfurt are second in the standings, behind Galatasaray on goals scored, after Omar Marmoush’s 13th goal of the season clinched a 1-0 win against Slavia Prague.
The Egyptian clipped a superb free-kick in off the crossbar shortly after the break.
Athletic Bilbao are in third, separated from Eintracht also by goals scored, after coming from behind to grab a 2-1 success at Ludogorets.
Inaki Williams and Nico Serrano both scored in a two-minute burst from the Basque club.
Roma’s disappointing form this season continued as Kevin Mac Allister’s goal 13 minutes from time secured Union Saint-Gilloise their second point of the competition with a 1-1 draw in Belgium.

Topics: Galatasaray Tottenham Hotspur Europa League

Related

Sport
Tottenham teen Moore compared to Neymar after Europa League starring role
Sport
Maguire salvages draw for Man United at Porto after Fernandes sent off again in Europa League

Latest updates

UN rights body urges Pakistan to end military trials of civilians, release them on bail
Pakistan says operation launched in southwest against separatists behind August assault
Turkiye, Greece must work together to resolve host of issues, Turkish minister says
Israel must comply with ICJ measures to prevent genocide: UN human rights chief
Pakistan eyes $25 billion IT exports in three years, 5G rollout despite roadblocks 

Search form

Print Edition
Read pdf version Subscribe now
© 2024 SAUDI RESEARCH & PUBLISHING COMPANY, All Rights Reserved And subject to Terms of Use Agreement.