RIYADH: The secret to unlocking creativity is simple — just embrace your inner child, entrepreneur Anam Ahmed told an interactive workshop at the Saudi Festival of Creativity, Athar, in Riyadh on Wednesday.
True to her word, Ahmed had participants in the workshop don superhero masks and tell their creative stories with crayon and paper.
Ahmed, founder and chief creative officer of Dubai-based marketing agency the Hanging House, set out to “unleash creativity” at the workshop through imagination and play, an approach she encourages in her own office.
At work, Ahmed often relies on an assortment of interactive tools to encourage innovation.
“There is a great software called Tilt Brush by Google. It allows you to paint in 3D with virtual reality, so you are standing in your drawing. Just these little bursts of play are really encouraged. No one is put on a timer,” she said.
“There was a corporate party that we arranged for one of our really prestigious clients. We gave them so many things to do there, and, funny enough, they were all gathered at the play area, so there was this inherent urge to just have fun.”
Ahmed believes any office space can introduce similar approaches to inject creativity.
“Allowing people to do that (be creative) is important. Obviously, we are in a workspace, and there are timings and headlines, but encouraging having fun is important. Have clay at your table, or playdough, or a desk dedicated to a bunch of things.”
Embracing one’s inner child is vital for those seeking to develop personal creativity, she said.
“We are living in a world where we actually hold back on our creativity because we’re afraid. I think at the end of the day, what it really comes down to is a sense of fear. It’s a fear of judgment, it’s a fear of imperfection, and there’s all these different types of fears associated with you holding yourself back.”
Ahmed believes there is a sense of childishness within all of us.
“Your inner child is the part of you that is curious, that has a sense of wonder, that is free from judgment, doesn’t really care about societal norms. It’s that small part of the human side that hasn’t been framed by society in some sense.
“It’s something that you carry with you from the time you were a child, and as you grew up, that sense remains with you.”
Creativity? It’s child’s play, marketing expert tells Athar Festival workshop
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Creativity? It’s child’s play, marketing expert tells Athar Festival workshop
- True to her word, Ahmed had participants in the workshop don superhero masks and tell their creative stories with crayon and paper
- At work, Ahmed often relies on an assortment of interactive tools to encourage innovation
Saudi crown prince extends condolences to Kuwaiti counterpart on death of Sheikh Mohammed Abdulaziz Al-Jarrah Al-Sabah
RIYADH: Saudi Crown Prince Mohammed bin Salman sent a cable of condolences to Kuwaiti Crown Prince Sheikh Sabah Khaled Al-Hamad Al-Sabah on the passing of Sheikh Mohammed Abdulaziz Hamoud Al-Jarrah Al-Sabah.
In the cable, the crown prince extended his deepest sympathy to Sheikh Sabah and the family of the deceased.
Saudi tech diplomat meets Iraqi PM to discuss digital cooperation
- Deemah Al-Yahya, head of the multilateral Digital Cooperation Organization, commended Iraq’s investment in human capital as driver for growth and expansion of digital economy
- Iraq has been working in recent years to develop a strategy for digital transformation to help support the private and public sectors and grow the economy
RIYADH: Saudi senior tech diplomat Deemah AlYahya, the secretary-general of the multilateral Digital Cooperation Organization, held talks on Monday with Iraq’s prime minister, Mohammed Shia Al-Sudani, about support for Baghdad’s plans to develop its digital business and artificial intelligence sectors.
They discussed Iraq’s strategy for digital transformation, and the need to create and develop a workforce with the tech skills required to help grow the Iraqi economy effectively, the Saudi Press Agency reported.
Though Iraq is not a member of the DCO, an international body that focuses on the digital economy, Al-Sudani said his country is keen to work with the organization to meet the nation’s needs for a skilled workforce in the business sector.
AlYahya commended Iraq for the progress it has already made in terms of investment in the human capital needed to develop the digital skills that are essential to drive growth in a digitized economy.
Iraq has been working in recent years to develop a strategy for digital transformation to help support the private and public sectors and grow the economy. Authorities this month organized the first Digital Space Iraq Forum, which focused on the use of advanced technologies, including AI, to help build a comprehensive digital economy.
The DCO says that since it was founded in November 2020, it has been at the forefront of efforts to curate policies and initiatives to support the digital economy in several countries. Currently, 16 nations are members, including Saudi Arabia, Jordan, Pakistan, Bahrain, Bangladesh and Oman. It also has 39 observer partner organizations.
DCO member states have a collective gross domestic product of $3.5 trillion and serve a combined market of nearly 800 million people, more than 70 percent of whom are under the age of 35.
Saudi FM pushes for regional stability at G7-Arab foreign ministers meeting
- In his address, Prince Faisal highlighted the ongoing crises in Gaza and Lebanon
RIYADH: Saudi Foreign Minister Prince Faisal bin Farhan took part in an expanded session of the second meeting between G7 foreign ministers and their counterparts from Arab nations on Monday, the Saudi Press Agency reported.
The meeting was hosted in Italy under the theme “Together for the Stability of the Middle East.”
The session, which addressed pressing regional and international challenges, was held with the participation of Saudi, Jordanian, Emirati, Qatari and Egyptian officials, as well as the secretary-general of the Arab League.
In his address, Prince Faisal emphasized the importance of strengthening partnerships to address these challenges effectively.
He highlighted the ongoing crises in Gaza and Lebanon, urging the international community to act immediately to secure a ceasefire, facilitate unrestricted humanitarian aid, and progress toward establishing an independent Palestinian state.
He also called for respect for Lebanon’s sovereignty, and renewed international efforts to resolve the crisis in Sudan and alleviate the resulting human suffering.
The meeting was also attended by Prince Faisal bin Sattam bin Abdul Aziz, Saudi ambassador to Italy, the SPA reported.
Scientists awarded for sustainable water innovation at Saudi conference
- Research aims to improve desalination efficiency
- Makkah’s deputy emir in attendance
JEDDAH: Scientists were awarded prizes for their work in researching desalination and wastewater treatment technologies during an event in Jeddah on Monday.
The third edition of the Innovation-Driven Water Sustainability Conference was attended by 480 experts, scientists, researchers, specialists and 40 leading organizations in the water sector, from 20 countries.
The grand prize — the Global Prize for Innovation in Desalination 2024 — went to Lee Nuang Sim from Singapore’s Nanyang Technological University for his project “uncovering the power of centrifugal reverse osmosis,” and Sue Mecham, CEO of NALA Membranes, for her project “chlorine stable new membranes for sustainable desalination and wastewater treatment/reuse.”
Mecham, from North Carolina, US, spoke to Arab News after receiving her award, saying: “We are honored to be selected for the Global Prize for Innovation in Desalination 2024. Our mission is to bring new membranes to market and reduce the cost and complexity of water purification.”
Meanwhile, Saudi Ghadeer Al-Balawi from the University of Tabuk was another one of this year’s prizewinners with her project “novel heterogeneous catalysts for improving wastewater treatment plants in Saudi Arabia.”
Al-Balawi told Arab News: “I am incredibly honored to be one of the recipients of the Global Prize for Innovation in Desalination 2024. This recognition means so much to me. This project has been conducted at the University of Sheffield with hard work and dedication with the assistance of my supervisor, Dr. Marco Conte.”
The event’s opening ceremony was attended by Makkah Deputy Emir Prince Saud bin Mishal and Minister of Environment, Water and Agriculture Abdulrahman Abdulmohsen Al-Fadley, as well as other senior officials.
Following the opening, Abdullah Al-Abdulkarim, chairman of the Saudi Water Authority, said that the event reflects the Kingdom’s commitment to promoting scientific and research innovation as a pillar for achieving water sustainability and security.
Through the conference, the SWA aims to share the impact of innovation in promoting the sustainable supply of water, according to SWA spokesperson Sultan Al-Rajhi.
“This conference discusses the latest global practices and innovative solutions in the water industry, with the participation of experts, scientists and specialists, who emphasize the pivotal role of innovation in accelerating the future prosperity of water and achieving the Sustainable Development Goals for water and the environment,” he said.
The two-day conference will continue to feature discussions on more than 180 research papers, as well as a water hackathon organized by the Saudi Water Innovation Center.
PSC members visit Gulf Cooperation Council in Riyadh
- The EU and the GCC held a political dialogue session, co-chaired by Pronk and Jasem Albudaiwi, secretary-general of the GCC
RIYADH: Members of the EU’s Political and Security Committee, including its chair, Ambassador Delphine Pronk, and ambassadors of EU member states, paid an official visit to the Gulf Cooperation Council headquarters in Riyadh on Monday.
The delegation was accompanied by the European External Action Service Managing Director for the Middle East and North Africa Helene Le Gal, and EU Special Representative for the Gulf Luigi Di Maio.
The EU and the GCC held a political dialogue session, co-chaired by Pronk and Jasem Albudaiwi, secretary-general of the GCC.
The two parties discussed matters of mutual interest and the need to increase joint efforts to tackle global challenges.
This included the situations in Israel, Gaza and Lebanon, Gulf security and Iran, maritime security in the Red Sea region, Iraq, Sudan and the Horn of Africa, as well as Russian aggression against Ukraine.
The committee delegates and the GCC also agreed on strengthening the EU-GCC regional security cooperation.
The political dialogue constitutes an important step forward following the successful first EU-GCC Summit in Brussels on Oct. 16.
