Startups flourish from Morocco to Saudi Arabia

Founded in 2023 by Thabet Al-Subaie, LYNK connects financial institutions, commodity markets, and beneficiaries through its Shariah-compliant services. (Supplied)
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Updated 18 November 2023
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Startups flourish from Morocco to Saudi Arabia

  • KSA’s fintech sector make significant stride with LYNK investment round

CAIRO: Startups across the Middle East and North Africa region managed to raise significant funding rounds, hailing a rebound in the venture capital space.

Saudi Arabia’s fintech sector marked a significant stride with LYNK successfully securing an investment round.  

This financial boost came from notable backers Al Fozan Holding and Ramla Holding Group, although the investment amount remains undisclosed.  

Founded in 2023 by Thabet Al-Subaie, LYNK connects financial institutions, commodity markets, and beneficiaries through its Shariah-compliant services.

This latest infusion of funds is set to catalyze the company’s growth, facilitating the introduction of new financial products and expanding its footprint both locally and globally. “LYNK is considered a leading company in the fintech industry. LYNK is dedicated to expanding its scope of work and strengthening its position among prominent financial institutions by establishing strategic partnerships aimed at meeting the aspirations of customers and fulfilling market needs,” Al-Subaie said.

Since its launch by BIM Ventures’ Saudi Venture Studio, LYNK has demonstrated remarkable performance in automating financial transactions. The platform has efficiently processed over SR100 million ($26 million) in Murabaha transactions.

The company claims to handle up to 15,000 transactions daily, each executed in less than a minute, and collectively valued at over SR5 billion.

Saudi BNPL Tamara raises $250m in debt financing

Saudi Arabia’s buy now, pay later giant Tamara managed to secure an additional $250 million in debt financing, bringing its total facility to $400 million.

The investment consists of an up to $200 million senior debt contribution from Goldman Sachs, complemented by a $50 million tranche by Shorooq Partners.

Co-founded in 2020 by Abdulmajeed Al-Sukhan, Turki bin Zarah, and Abdulmohsen Al-Babtain, Tamara’s offers its consumers the opportunity to purchase products in installments.  

Last March, the company successfully raised a $150 million debt financing round, also from Goldman Sachs. This consistent backing from prominent financial institutions underscores Tamara’s growing influence in the fintech sector. 




Co-founded in 2020 by Abdulmajeed Al-Sukhan, Turki bin Zarah, and Abdulmohsen Al-Babtain, Tamara’s offers its consumers the opportunity to purchase products in installments. (Supplied)

“We are pleased to announce this significant debt financing, a testament to our excellent operational performance to date and our future growth outlook,” Stefan Marciniak, Tamara’s chief financial officer, said.

“In a challenging economic climate, we are grateful to Goldman Sachs and Shorooq Partners for their support. These funds will catapult us forward, enabling us to further develop our flagship BNPL product and invest in new, innovative products and services, which will further strengthen our position as a leader in the industry,” Marciniak added.

The strategic utilization of this new financing is set to catalyze Tamara’s expansion. With its capital, the company is poised to invest in developing new products and services, further cementing its position in the competitive BNPL market.  

Saudi Arabia’s VMS invests in Egypt’s Akhdar

Egyptian educational technology company Akhdar has successfully completed a six-figure funding round, led by Saudi Arabia’s venture studio, Value Maker Studio. This strategic investment is aimed at bolstering Akhdar’s expansion efforts into the Saudi market.  

Established in 2016 by Mohamed Osama and Shady Ahmed, Akhdar has carved a niche in the education technology space by providing a wide array of Arabic-language educational materials.

Their offerings encompass over 2,500 pieces of content, including audio and written books, comprehensive book reviews, and engaging podcasts.  

This diverse range of educational resources caters to a vast audience, with the app being utilized by 1.5 million users across 174 countries globally.  

The recent funding underscores the growing interest in edtech solutions and reflects the confidence of investors in Akhdar’s potential for growth and impact.  

“This strategic partnership will greatly support our expansion plans into the Gulf Cooperation Council region, with a particular emphasis on Saudi Arabia. Additionally, it will enable us to fuel our growth and further enhance our technology to effectively address the challenges faced by today’s learners,” Osama said.

This investment acts as a stepping stone for Akhdar to strengthen its presence in the Middle East, starting with Saudi Arabia.

Saudi cybersecurity startup COGNNA raises $2.25m

Saudi Arabian cybersecurity startup COGNNA has successfully secured $2.25 million in a seed funding round led by IMPACT46 and saw contributions from Vision Ventures, Faith Capital, along with other investors.  

Established in 2022 by Ibrahim Al-Shamrani and Ziyad Al-Shehri, COGNNA specializes in leveraging artificial intelligence and sophisticated data analysis to identify and neutralize threats in customers’ systems and networks.  

Notably, COGNNA was part of the first-ever Cybersecurity Accelerator Program initiated by the Saudi National Cybersecurity Authority in August 2022, underlining its commitment to advancing cybersecurity solutions.

UAE’s fintech startup Mafhoom Technologies raises $1.36m  

Mafhoom Technologies, a UAE-based fintech startup, has successfully raised $1.36 million in a pre-seed funding round by Al-Wafra Al-Thanya for Investments, complemented by contributions from various angel investors.  

Established in 2022 by founders Ahmad Khatib and Ziad Melhem, Mafhoom is designed to empower users to manage their finances more effectively.  

It offers tools to optimize spending, reduce bills, clear debt, and enhance financial literacy, while also helping users to meet their saving and investment goals. 

This strategic partnership will greatly support our expansion plans into the Gulf Cooperation Council region, with a particular emphasis on Saudi Arabia.

Mohamed Osama Akhdar, cofounder and CEO

“Mafhoom Technologies is at the forefront of financial innovation, and we are delighted to have the support of esteemed investors who share our vision for a financially empowered future,” said Khatib.    

This fresh injection of capital will enable Mafhoom to expand its team and facilitate its growth plans in Saudi Arabia.

Morocco’s CloudFret raises $2.1m

CloudFret, a Morocco-based logistics startup, has successfully raised $2.1 million in a funding round jointly led by AfriMobility and Azur Innovation Fund.  

Launched in 2021 by Driss Jabar, CloudFret leverages an AI algorithm-based platform to facilitate connections between shippers and carriers across Mediterranean shores.  

With this new capital, CloudFret aims to significantly expand its operations. The company has set ambitious targets to double its workforce by the end of 2024, a move that is poised to enhance its service offerings and broaden its network of shippers and partner carriers.  

UAE’s logistics startup Wize raises $16m

Wize, a UAE-based logistics startup, has successfully secured $16 million in a pre-seed funding round predominantly backed by angel investors.  

Established in 2022 by Alexander Lemzakov, Wize is carving a niche in the logistics sector with its eco-friendly last-mile transportation solutions.

The company operates on two primary fronts, firstly, as a marketplace for electric motorcycles, and secondly, as a subscription platform that enables businesses to efficiently manage their own fleets.  

In a bid to support sustainable transportation, Wize offers a unique battery-as-a-service model, along with swapping stations.  

Additionally, it has developed the Battery Swap App, designed to aid drivers in locating and reserving batteries, while also keeping them updated on charge levels.

With the injection of this new capital, Wize is set to accelerate its product development initiatives.  

The funding will also facilitate the company’s expansion within the UAE, and enable it to explore and establish new partnership opportunities across the broader MENA region.


Pakistan’s finance chief seeks deeper US trade ties, welcomes reform efforts at global lenders

Updated 23 April 2025
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Pakistan’s finance chief seeks deeper US trade ties, welcomes reform efforts at global lenders

  • Muhammad Aurangzeb downplays US tariff concerns, says Pakistan sees greater opportunity in rebalancing trade
  • IMF chief says the international lender is trying to determine how to design loan programs for countries like Pakistan

KARACHI: Pakistan’s finance minister said on Tuesday the country wants to broaden trade and investment ties with the United States, especially in minerals critical to the energy transition, while also joining other vulnerable economies in urging reforms at the World Bank and International Monetary Fund (IMF).
Minister Muhammad Aurangzeb is currently in Washington to attend the IMF-World Bank Spring Meetings, where policymakers are grappling with debt distress, climate vulnerabilities and growing calls from the Global South to reshape how multilateral institutions lend and design reforms.
The IMF has acknowledged the need to tailor programs more toward pro-growth reforms and private-sector led development, particularly for repeat borrowers like Pakistan.
“We genuinely believe that there’s a win-win situation,” Aurangzeb said at the Atlantic Council, pointing to high-level US interest in Pakistan’s copper and rare earth potential. “Reko Diq is only the first one... the value addition and downstream stuff is going to be really game-changing for Pakistan.”
Aurangzeb downplayed concerns over US tariffs, saying the country saw greater opportunity in rebalancing trade and attracting strategic investment.
He reiterated a high-level delegation from Islamabad would visit Washington in the coming weeks to explore broader cooperation beyond tariffs, citing minerals, agriculture and green technology as key areas.
On multilateral reform, Aurangzeb welcomed the willingness of IMF and World Bank leaders to reassess their lending frameworks, especially in light of liquidity strains across the Global South.
“These institutions also need to have ownership and accountability at their end to really drive impact,” he said, calling for a system that allows countries like Pakistan to access flexible financing and avoid perpetual debt cycles.
He praised recent efforts to unify public and private sector arms within the World Bank and to coordinate better with other lenders like the ADB and AIIB.
IMF Managing Director Kristalina Georgieva said on Tuesday the international lending agency was not just telling countries to get their own houses in order, but was also looking at the way it does business, including conducting a review of how it designs loan programs, and determines their length and conditions.
She said the IMF was also looking at countries that have had repeated programs, such as Pakistan, Argentina and Egypt, to ensure loan programs were designed the right way.
Pakistan has been in over 20 IMF programs, including a $7 billion Extended Fund Facility finalized last year to stabilize its economy.
Aurangzeb said the government was pursuing structural reform, with a focus on climate, population, and fiscal sustainability, including efforts to broaden the tax base and digitize enforcement.
– With input from Reuters


Saudi Arabia raises $990m through April sukuk issuance

Updated 22 April 2025
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Saudi Arabia raises $990m through April sukuk issuance

RIYADH: Saudi Arabia’s National Debt Management Center raised SR3.71 billion ($990 million) through its riyal-denominated sukuk issuance for April, reflecting a 40.5 percent increase compared to the previous month, according to an official statement.

The amount marks a significant rise from March, when the Kingdom secured SR2.64 billion through sukuk. In previous months, Saudi Arabia issued SR3.07 billion in February and SR3.72 billion in January, continuing a trend of strong activity in the domestic debt market.

Sukuk are Shariah-compliant financial instruments similar to bonds, offering investors partial ownership in an issuer’s assets. They are structured to adhere to Islamic finance principles, which prohibit interest payments.

According to the NDMC, the April issuance was divided into four tranches. The first tranche was valued at SR1.31 billion and is set to mature in 2029. The second amounted to SR80 million, maturing in 2032, while the third tranche, worth SR765 million, will expire in 2036. The largest portion, valued at SR1.55 billion, is due in 2039.

The Kingdom’s debt market has seen rapid growth in recent years, drawing increased interest from investors seeking fixed-income instruments amid a global environment of rising interest rates.

Earlier this month, a report by Kuwait Financial Center, known as Markaz, revealed that Saudi Arabia led the Gulf Cooperation Council region in primary debt issuances in the first quarter of the year. The Kingdom raised $31.01 billion from 41 offerings, accounting for 60.2 percent of all issuances across the GCC during that period.

In a separate development, global credit rating agency S&P Global said Saudi Arabia’s expanding non-oil sector and healthy sukuk issuance levels could contribute significantly to the growth of the global Islamic finance industry.

The agency projected global sukuk issuance could reach between $190 billion and $200 billion in 2025, with foreign currency-denominated issuances contributing up to $80 billion, provided market volatility remains contained.

A report published in December by Kamco Invest further projected that Saudi Arabia would account for the largest share of bond maturities in the GCC from 2025 to 2029, with a total of $168 billion expected to mature during that period.


Over 40 Indian firms have established regional HQs in Saudi Arabia, official reveals

Updated 22 April 2025
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Over 40 Indian firms have established regional HQs in Saudi Arabia, official reveals

RIYADH: More than 40 Indian companies have established headquarters in Saudi Arabia, with additional facilities in the defense sector expected in the near future, according to a top official.   

Abdulaziz Al-Qahtani, chairman of the Saudi-Indian Business Council, made the comments as Indian Prime Minister Narendra Modi arrived in Jeddah on Tuesday for a two-day visit. 

He is expected to meet with Crown Prince and Prime Minister Mohammed bin Salman during the trip.  

Al-Qahtani said the visit aligns with Saudi Arabia’s broader push to localize defense spending, boost technology transfer, and expand domestic investment across sectors that contribute to national gross domestic product.  

In an interview with Al-Eqtisadiah, Al-Qahtani said Saudi investments in India are valued at around $10 billion, including stakes by the Public Investment Fund in major companies such as Reliance Jio Platforms, Reliance Retail, OYO Hotels, and the Health Technology Co. 

“Al-Qahtani pointed out that the Saudi-Indian Business Council is working to encourage Indian investment in Saudi Arabia, identify investment opportunities in India, and transfer and localize technology in various sectors, such as space and defense,” Al-Eqtisadiah reported.   

“It also aims to exchange expertise in education and training, benefit from mutual expertise in tourism and entertainment, and cooperate in the healthcare sector, pharmaceutical and medical supplies industries, and enhance integration in logistics services,” the report added.  

Al-Qahtani added that India has invited Saudi Arabia to invest in its growing defense sector, which has opened up to private investors in recent years.  

Indian firms that have already established regional bases in Saudi Arabia include those working in automobile and bus manufacturing.  

The move by the more than 40 Indian firms comes amid a wave of multinational companies establishing regional bases in the Kingdom. 

Almost 600 international companies have set up bases in Saudi Arabia since 2021, including Northern Trust, IHG Hotels & Resorts, and Deloitte, the Saudi Press Agency reported in March. 

The growth was fueled by the government-backed Riyadh regional headquarters program, which offers incentives such as a 30-year corporate income tax exemption and withholding tax relief, alongside regulatory support for multinationals operating in the Kingdom. 

India remains a key energy partner for the Kingdom, as it imported 14 percent of Saudi Arabia’s crude oil production and 18 percent of its liquefied natural gas exports in the past year.    

Bilateral trade has also expanded in sectors such as chemicals, construction, and contracting, as well as healthcare training, and information technology.   

Total trade between the two countries reached around $42 billion in the financial year 2023-24. Of this, Indian exports to Saudi Arabia accounted for approximately $11 billion, consisting of engineering products, rice, and petroleum derivatives, as well as chemicals, food and medical supplies, and textiles.    

Saudi exports to India totaled SR31 billion ($8.2 billion), including crude oil, liquefied natural gas, fertilizers, chemicals, and plastics.   


Saudi gold investment demand up 9% in 2024 as bar purchases surge 

Updated 22 April 2025
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Saudi gold investment demand up 9% in 2024 as bar purchases surge 

RIYADH: Saudi Arabia’s demand for gold bars and coins rose 9 percent in 2024 to 15.4 tonnes, reaffirming the Kingdom’s position as the Gulf region’s largest investment market for the precious metal, a new report showed. 

The World Gold Council’s Gold Demand Trends Full Year 2024 report attributed the increase to heightened investor appetite for safe-haven assets amid economic uncertainty, despite a slowdown in jewelry purchases. 

The document highlighted that Saudi Arabia’s performance in the gold market aligns with a broader regional trend, with countries like the UAE and Kuwait also showing strong growth. 

Saudi investors responded to fluctuations in gold prices, taking advantage of opportunities in the market. 

In particular, demand for bars surged, while the sale of coins saw a slight decrease. The report noted that this robust performance was not limited to the first three quarters of 2024 but continued in the final quarter, with a 20 percent year-on-year increase in bar and coin purchases to 4.3 tonnes. 

Despite the strong growth in investment demand, gold jewelry consumption in the Kingdom experienced a decline, falling by 8 percent to 35 tonnes in 2024. 

This decrease reflects the impact of high gold prices, which have limited the purchasing power of consumers. 

The report indicated that the demand for gold jewelry saw a slight recovery in the fourth quarter of 2024, driven by a price dip that prompted buying. 

The World Gold Council also observed a regional trend where gold remained a key asset class for investors, particularly in the face of rising inflation and geopolitical instability. 

As the global gold price reached record highs in 2024, Saudi investors increasingly turned to gold as a hedge against these challenges. 

The UAE also registered an increase in bar and coin demand, rising 15 percent annually to 13.3 tonnes in 2024. Fourth-quarter demand in the UAE climbed to 3.4 tonnes, up from 3.1 tonnes a year earlier. 

However, jewelry consumption in the Emirates declined 13 percent over the year, totaling 34.7 tonnes, reflecting similar affordability challenges seen across the region. 

Looking ahead, the World Gold Council expects the Kingdom’s gold market to remain resilient, supported by strong investor interest in gold and its role as a hedge in uncertain times. 

The report came as gold extended its record run on Tuesday, breaching $3,500 per ounce, as weakness in the dollar, US President Donald Trump’s attacks on the Federal Reserve and trade war fears boosted demand for the safe-haven asset.

Spot gold was up 0.5 percent at $3,440.51 an ounce by 3:21 p.m. Saudi time, after rising as much as 2.2 percent to $3,500.05 earlier in the session. US gold futures climbed 0.9 percent to $3,454.60.


Saudi Arabia posts 66.7% rise in industrial licenses in February

Updated 22 April 2025
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Saudi Arabia posts 66.7% rise in industrial licenses in February

JEDDAH: Saudi Arabia issued 105 new industrial licenses in February, marking a 66.7 percent increase compared to January, supporting the Kingdom’s drive for economic growth and diversification. 

A total of 113 factories also commenced production during the second month of the year, representing a 9.7 percent increase in comparison with the previous month, according to a statement issued by the Ministry of Industry and Mineral Resources.

According to a report from the ministry’s National Industrial and Mining Information Center, the new licenses represent investments exceeding SR1.02 billion ($272 million) and are expected to create 1,504 jobs.

These developments are part of a broader trend in the sector. An official study revealed that 1,346 new industrial permits were issued in the first quarter of 2024, paving the way for over 44,000 new job opportunities and attracting investments surpassing SR50 billion ($13.3 billion). 

They also align with Saudi Arabia’s National Industrial Strategy, unveiled by Crown Prince Mohammed bin Salman in October 2022, which seeks to accelerate sector growth and raise the number of factories across the Kingdom to approximately 36,000 by 2035.

The strategy targets 12 sub-sectors and outlines over 800 investment opportunities, valued at SR1 trillion, with the goal of tripling the nation’s industrial gross domestic product. 

The issuance of permits also correlates with the Kingdom’s National Industrial Development and Logistics Program, launched in 2019, to support the industrial sector and drive sustainable development. 

The ministry added in its statement that factories entering the production phase attracted investments totaling SR900 million and generated 4,114 new jobs, underscoring the continued growth and expansion of the country’s industrial base as these establishments reach full operational capacity. 

Saudi Arabia’s Industrial Production Index recorded a 1.3 percent year-on-year increase in January, driven by sustained growth in manufacturing and waste management, according to the General Authority for Statistics. Monthly, the index remained steady at 103.9, unchanged from December. 

The manufacturing sub-index posted a 4 percent annual rise, supported by a 4.3 percent increase in the production of coke and refined petroleum products, as well as a 4.2 percent uptick in chemicals and chemical products. 

The report, which monitors key industrial indicators, also revealed that investments linked to newly issued industrial licenses reached SR1.197 billion, with the associated projects expected to create more than 2,500 job opportunities across the Kingdom.