Director Yasir Al-Yasiri talks ‘surreal’ opportunity to open Red Sea International Film Festival with ‘HWJN’

“HWJN” is by Iraqi director Yasir Al-Yasiri. (Supplied)
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Updated 02 December 2023
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Director Yasir Al-Yasiri talks ‘surreal’ opportunity to open Red Sea International Film Festival with ‘HWJN’

  • Fantasy film based on hit novel ‘about the journey of discovery,’ director says
  • Baraa Alem stars as kindhearted jinn who falls for mortal woman

DUBAI: Iraqi director Yasir Al-Yasiri said he was delighted that his new film, “HWJN,” had been chosen to open this year’s Red Sea International Film Festival in Jeddah.

Speaking to Arab News before the big night on Thursday, the Dubai-based filmmaker said: “I feel really surreal. Getting to open the festival in Jeddah about a story set in Jeddah itself is pretty fantastic.”

 

 

The fantasy film is based on the hit young adult novel of the same name by Saudi Ibraheem Abbas, which was praised for combining Western sci-fi and fantasy tropes with Arab culture and folklore.

Al-Yasiri said he was drawn to the challenge of making a fantasy film in Saudi Arabia as the genre was still new in Arab cinema.




A poster for opening film 'HWJN.' (Supplied) 

“And to actually have Image Nation Abu Dhabi, MBC and Vox excited to bring this to life was very fortunate. For me, it was an ideal opportunity to bring such a story to life.”

Set in modern-day Jeddah, “HWJN” follows the story of Hwjn, a kindhearted jinn (genie), played by Baraa Alem, as he discovers the truth about his royal lineage and falls in love with Sawsan, a mortal woman played by Nour Al-Khadra.

 

 

“‘Hwjn’ is a story about the jinn world. Of course, jinn is deep-rooted in our culture and religion and it’s a familiar subject to our audience. Yet, there is no visual representation of jinns. So, I wanted to make a movie about them and at the same time make it relatable to the audience, so they feel what they have in their minds — as a legacy and from a cultural standpoint — can be relatable visually,” Al-Yasiri said.

“The story is about the journey of discovery that one of the jinns takes and a forbidden relationship that he has with someone from the other realm, which is the human realm.”

 

 

Al-Yasiri, whose previous films include “Murk Light” and “On Borrowed Time,” spent five years making “HWJN” and said its cast were as obsessed with the novel as its many fans.

“When it comes to casting, I always follow my instant gut feeling,” he said. “Most of my previous films, I cast my actors upon first viewing, like I get butterflies when I see their performance. And when I see that both performance and looks really match with what I have in mind for the character, it clicks.

“Noura Al-Kadra really was one of those actors who really clicked right away as soon as I saw her audition tape. And I said, ‘That’s it, this is Sawsan.’ And it was the same with the others, like Baraa and Naif (Al-Daferi),” he said.

“Their hunger and appetite to the story itself and how aware they were to the success of the novel I think added an additional layer to how excited they were about it and that was really showing in their auditions.”

The Red Sea International Film Festival runs from Thursday to Dec. 9.


Hia Hub: Day 2 sees industry leaders discuss evolution of skin care, market opportunities

Updated 37 min 47 sec ago
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Hia Hub: Day 2 sees industry leaders discuss evolution of skin care, market opportunities

  • Patrick Chalhoub: Many consumers, particularly men, are not fully engaged in skin care routines
  • Session underscored a collective commitment to enhancing skin care knowledge and practices in the Middle East

RIYADH: Hia Hub, Saudi Arabia’s fashion, beauty and lifestyle conference, is set to run until Nov. 3 and Thursday’s lineup of talks featured a session called “The Current Landscape of Beauty and the Evolution of Skin Care” that saw panelists discuss the desire to grow the skin care segment of the regional beauty industry.

Moderated by Lynn Al-Khatib, vice president of communications at luxury goods retailer and distributor Chalhoub Group, the session featured the likes of Patrick Chalhoub, group president of the Chalhoub Group; Franck Marilly, chairman of Shiseido EMEA; Hasmik Panossian, regional general manager of Sephora Middle East; Laurent Duffier, managing director of L’Oreal Middle East; and Henk van der Mark, vice president of retail, commercial and business development at Estee Lauder Companies EMEA.

Patrick Chalhoub spoke of the responsibility that comes with being a market leader, saying: “As a market leader in the GCC (Gulf Cooperation Council) and Saudi Arabia, we carry a significant responsibility to grow the beauty market.”

Notably, while fragrances dominate the market, skin care usage lags behind at only 10 percent, compared to 35 percent globally and 50 percent in Asia.

This, according to the panelists, indicates a substantial opportunity for growth.

Chalhoub highlighted the potential growth area, saying: “Many consumers, particularly men, are not fully engaged in skin care routines, often using just one or two products daily.”

Marilly added to the discussion, reflecting on the cultural differences in skin care practices.

He said: “In Asia, skin care accounts for 50 percent of a $35 billion market. While the Middle East represents a smaller segment, we have ambitious goals.”

Marilly also underscored the importance of education, saying that “utilizing advanced technologies like skin analysis and DNA testing can greatly enhance consumer knowledge.”

The importance of technology was mirrored in the contribution of Duffier, who said that L’Oreal “harnesses scientific formulas and cutting-edge technology to deliver exceptional results,” while referencing tools that analyze skin to suggest appropriate treatments.

He added: “The rising interest in cosmetic procedures among younger demographics indicates a strong demand for effective solutions.”

The importance of education and raising awareness about the power of skin care came up again and again.

Van der Mark said: “In Europe and Asia skin care is deeply embedded in cultural practices. In contrast, the Middle East shows a gap in skin care education and usage.”

He pointed out that with 60 percent of the population under 30 in the Middle East, North Africa and Pakistan, according to the International Monetary Fund, there was a significant potential to engage younger consumers who prioritized health and wellness.

Panossian spoke of the importance of understanding customer needs, adding: “With over 3,000 Sephora stores globally, we gather valuable feedback on products and ingredients … consumers are increasingly focused on ingredients, so we prioritize transparency and authenticity in our communications.”

The session underscored a collective commitment to enhancing skin care knowledge and practices in the Middle East, with industry leaders agreeing on the need for collaboration, education, and innovation to drive growth in the market.

As the beauty landscape continues to evolve, these efforts will be essential in shaping a more informed and engaged consumer base.


AlUla, Ferrandi Paris team up to open culinary training college

Updated 31 October 2024
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AlUla, Ferrandi Paris team up to open culinary training college

  • Ferrandi Paris AlUla Campus will open later this year, with an inaugural intake of 100 students

ALULA: The Royal Commission for AlUla has partnered with Ferrandi Paris to establish a culinary arts, tourism and hospitality training college in the city.

Announced on Thursday at the Future Investment Initiative in Riyadh, the Ferrandi Paris AlUla Campus will open later this year, with an inaugural intake of 100 students.

It will offer three-year diploma programs in culinary arts, hospitality and tourism, taught by professionals from the Saudi Arabia-based Colleges of Excellence and following the Ferrandi Paris curriculum.

Open to high school graduates from AlUla and across the Kingdom, the program aims to equip students with vital skills to support the city’s growth as a global tourism and investment destination.

The partnership is in line with both the RCU’s broader goals of upskilling the AlUla community in sectors such as culture, heritage and tourism and Saudi Vision 2030, the commission said.

Ferrandi Paris is a prestigious culinary institution with more than a century of expertise in hospitality training. It said it would bring its hallmark high standards to the new college, enhancing AlUla’s educational and vocational offerings and fostering stronger Saudi-French cooperation.


Four Abu Dhabi restaurants retain Michelin stars in 2025 guide

The ceremony was held at the Emirates Palace Mandarin Oriental. (Arab News)
Updated 31 October 2024
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Four Abu Dhabi restaurants retain Michelin stars in 2025 guide

ABU DHABI : Four restaurants in Abu Dhabi on Thursday retained their previously awarded Michelin star in the guide’s third edition for the Emirati city.

The third edition of the ceremony celebrated the city’s vibrant culinary scene.

The ceremony, which was held at the Emirates Palace Mandarin Oriental, did not see any new stars awarded to the city’s restaurants.  

Instead, 99 Sushi Bar, Talea by Antonio Guida, Erth and Hakkasan all retained their Michelin stars.

Michelin star award criteria ranks the quality of ingredients, harmony of flavor, consistency over time and across the menu as well as the chef's personality in cooking.

Meanwhile, the new restaurants added to the Michelin Abu Dhabi guide were Bord’O by Nicolas Isnard, Broadway, Em Sherif Sea Caf, Mika and Ryba. These eateries are highlighted by Michelin, but not awarded stars.

The Michelin Guide Service Award was given to Mika, a restaurant in Abu Dhabi’s Yas Island that blends Middle Eastern influences with a Mediterranean touch.

Bib Gourmand distinctions are awarded to restaurants that serve excellent food with moderate prices. The newly selected restaurants in this edition were Mika and Ryba.

Beirut Sur Mer, Almayass, Otoro, Tazal and Al-Mrzab retained their Bib Gourmand status.

 The Opening of The Year Award was given to Ryba, a seafood restaurant located in Mina, Abu Dhabi. Chef Faisal Mohamed Al-Harmoodi said his goal was to share Emirati food with the world as he accepted the accolade on stage.

The Michelin Young Chef Award was given to Yasmina Hayek from Em Sherif Sea Cafe, a fine dining Mediterranean and Lebanese restaurant in Al Maryah Island.

“Abu Dhabi offers a diverse dining scene that caters both to luxury travelers and food enthusiasts,” said Michelin’s Vice President of the Middle East and North Africa Harkesh Jaggi.


Bruna Biancardi explores Saudi Arabia ahead of Hia Hub appearance

Updated 31 October 2024
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Bruna Biancardi explores Saudi Arabia ahead of Hia Hub appearance

DUBAI: Brazilian influencer and model Bruna Biancardi arrived in Riyadh to attend the fourth edition of Hia Hub, Saudi Arabia’s conference on fashion, beauty, and lifestyle.

The model, who is soccer superstar Neymar's partner, shared an Instagram story to remind fans of her special appearance at the event on Nov. 3.

She also gave fans a sneak peek of her time in Riyadh, sharing an Instagram Story post from her dinner at Japanese eatery Myazu with her 11.7 million Instagram followers.

The model and footballer also seemed to spent time on Saudi Arabia’s Red Sea coastline, with Biancardi sharing images from a resort in the area.

Hia Hub, Saudi Arabia’s fashion, beauty and lifestyle conference, returned for its fourth edition in Riyadh’s JAX District and will run until Nov. 3.


Review: Apple TV’s ‘Before’ is a showcase for Billy Crystal

Jacobi Jupe and Billy Crystal in 'Before' - Apple TV+
Updated 31 October 2024
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Review: Apple TV’s ‘Before’ is a showcase for Billy Crystal

  • Creepy drama gives the famed comic a chance to show his serious side

LONDON: There are many unsettling things about Apple’s new psychological drama “Before”, but first among them is the sight of star Billy Crystal playing it absolutely straight — and not, as you might suspect, in a way that would enable the iconic funnyman to play it so seriously that it’s almost funny.

Here, Crystal is child psychologist Eli Adler, a gifted doctor struggling to come to terms with the recent suicide of his wife, Lynn. Not many laughs there, you’ll agree. While Eli is dealing with visions of Lynn, and recurring nightmares of hurling himself into an empty swimming pool, he finds a troubled young boy who won’t speak, scratching his hands bloody attempting to break into Eli’s house.

Eli’s colleague Gail (Sakina Jaffrey) has been trying to convince him to take on a new case — one of a troubled young boy who won’t speak and is plagued by horrifying visions. Before you can say “contrived coincidence,” we learn the two boys are, in fact, one and the same. What are the chances?

As Eli begins to investigate what led Noah (Jacobi Jupe) to stop speaking and start drawing creepy pictures of an abandoned barn — the same barn Eli finds in a picture among his wife’s things — the as-yet-unrevealed link between the two begins to solidify. With two episodes broadcast (of the 10 scheduled), the story behind whatever brought Eli and Noah together looks set to be eked out across the limited series, but writer/creator Sarah Thorp doesn’t hold out on audiences too much. So while there’s still a lot of hinting at seemingly unconnected elements — Noah’s visions of water leaking into his reality, his unnerving tendency to lapse into 17th-century Dutch, the often-sinister nature of Eli’s visions of Lynn — there’s enough dangled threads weaving together all of the above that viewers can feel like figuring out the mystery is achievable.

And, wonderfully, the cherry on the top is Crystal, demonstrating a gift for drama that few of his numerous roles ever hinted at. Eli is believably grief-stricken, world-weary and simply exhausted at the strangeness of what’s going on around him. Whatever the mystery at the heart of “Before” ends up being, the real gem here is the discovery of how effective a serious Billy Crystal can be.