How Saudi Arabia’s green initiatives seek to advance sustainability goals of water-starved Middle East

Saudi Arabia’s Crown Prince Mohammed bin Salman announced in September this year plans for the Kingdom to establish a global water organization based in Riyadh. (AFP)
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Updated 07 December 2023
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How Saudi Arabia’s green initiatives seek to advance sustainability goals of water-starved Middle East

  • Up to 83 percent of MENA population found to be experiencing water scarcity owing to impact of climate change
  • Most Saudi consumers consider government leaders more concerned than business counterparts about water shortage and climate change

DUBAI: The global research nonprofit World Resources Institute says approximately 83 percent of the population in the Middle East and North Africa region faces water stress owing to the impact of climate change.

Despite being judged the globe’s richest country in terms of natural resources, Saudi Arabia is one of the world’s most water-scarce countries. While the global benchmark for absolute water scarcity is 500 cubic meters per capita annually, Saudi Arabia’s availability is only 89.5 cubic meters.

As long-term shifts in temperatures and weather patterns cause water bodies to dry up, Saudi Arabia and its neighbors face a common challenge, that of providing their citizens and residents a reasonably good standard of living in the world’s most arid region.

In efforts to drive change, Saudi Arabia is taking a leading role in global forums, leveraging its influence at the G20 intergovernmental forum and the Clean Energy Ministerial to highlight not only environmental concerns but also regional expertise.

Nowhere is that more evident than at the ongoing UN Climate Change Conference, or COP28, in Dubai where Jean-Francois Gagne, head of the secretariat at the Clean Energy Ministerial, stressed the importance of regional coordination in advancing ambitions to address climate change.




About 53 percent of Saudi consumers listed clean and safe water as a significant environmental concern. (AFP)

“Saudi Arabia has the advantage of being at the G20 table, allowing it to play a leadership role in bringing regional knowledge and environmental concerns to the international table. This is crucial because we need all regions of the world to move forward together,” Gagne previously told Arab News.

“When you have regional champions, it really helps making sure that there’s no one that gets left behind in terms of advancing our clean energy goals.”

In parallel, there has been a noticeable change in the Saudi public’s perception of the challenges posed by climate change in recent times.

The Ecolab Watermark Study, a global survey that measures consumers’ perception of water across 15 countries, indicates a high level of awareness by Saudi consumers, and both concern and optimism about overcoming climate challenges.

According to the study, which was launched in 2023, about 53 percent of Saudi consumers listed clean and safe water as a significant environmental concern, while 80 percent agreed that water scarcity can be effectively addressed.




Saudi Arabia currently relies heavily on groundwater and desalination plants to meet its water needs. (AFP)

“Saudi consumers are correct, and with a combination of strategies across government, business and industry, and adoption of smart water technologies, the management, conservation and security of water can be meaningfully addressed,” said Stefan Umiastowski, Ecolab’s senior vice president and market head of India, Middle East, Africa.

Saudi Arabia currently relies heavily on groundwater and desalination plants to meet its water needs, and with its fast-growing population and rapid industrial growth, demand is increasing.

Umiastowski pointed out that with the continued decline in groundwater levels and increased pressure on existing resources, an eventual water crisis cannot be ruled out.

“The good news is that sustainable water management practices and solutions are available and can be implemented quickly and effectively,” he told Arab News.

The Ecolab study found that despite a significant majority of consumers believing that water scarcity can be addressed, around 74 percent of them feel that businesses and manufacturers need clearer guidance and plans.

In fact, approximately three-quarters of Saudi consumers perceive government leaders as more concerned than business and nonprofit leaders about the necessity for water conservation and climate change.

“This insight on water stewardship from a consumer perspective indicates the need for both urgent and more visible action by business and industry to increase sustainability measures,” Umiastowski said.

Batoul Almutab, environmental, social and governance expert, and founder of Incora Consultancy, says there are indications of a change in how Saudi consumers view climate change as the Kingdom actively works to increase awareness and advocate for sustainable behaviors.

Almutab says this commitment is evident in the education system, where children are learning about sustainable practices as part of the nationwide school curriculum. She also believes that the younger generation of Saudis is far more likely to purchase items from brands that prioritize sustainability.

“In fact, 62 percent of Gen Z shoppers opt for sustainable brands, with 73 percent willing to spend more for sustainable products,” she told Arab News.

“While we have yet to have a collective cultural awakening, the generations to come will spearhead this shift.”

Despite the many initiatives aimed at addressing the question of water scarcity in Saudi Arabia, Almutab believes there is room for improvement.




Effective and sustainable water and waste management will be a significant step forward in addressing key environmental issues, said Daymion Jenkins. (AFP)

“The country is one of the most water-scarce countries in the world. It has both limited freshwater resources and high consumption rates,” she said.

She lists the primary causes of water scarcity in the Kingdom as rapid population growth, increased urbanization and extensive agricultural activities, which have all put a strain on available sources.

Fortunately, according to Umiastowski, water consumption can be reduced, reused, made more efficient and better secured.

“From consumer, to business, to industry, to government, actions and solutions are possible. Awareness is certainly increasing, and implementation has started, but needs to be accelerated quickly,” he said.

Saudi Arabia’s Crown Prince Mohammed bin Salman announced in September this year plans for the Kingdom to establish a global water organization based in Riyadh.

This initiative demonstrates the Kingdom’s dedication to worldwide cooperation in addressing water scarcity issues and advocating for responsible management practices.

Saudi Arabia has also made significant commitments to addressing global water supply challenges. The Saudi Authority for Industrial Cities and Technology Zones has launched the Voluntary Commitment to Water Sustainability initiative, which is aligned with the country’s focus on enhancing water security for economic and social progress.

“These initiatives send clear signals that Saudi Arabia is dedicated to tackling domestic water security challenges, and leaning on global lessons learned about how to effectively manage the source and quality of groundwater supplies, to ensure resilience in a period of rapid social and economic growth,” Daymion Jenkins, director of earth and environment at Canadian consulting firm WSP’s Middle East branch, told Arab News.

The Water Act, part of Saudi Vision 2030, also sets out a range of key actions to address challenges. This includes central ownership and licensing for the use and exploitation of water resources, as well as the preparation of a national strategy and emergency management plan for supply.

“As these policies and guidance develop, there will be a coherent plan to managing the risks associated with water integrity and supply. There is significant technical work required to develop these strategies, which are critical to address potential water scarcity in the Kingdom,” said Jenkins.




Saudi Arabia has also made significant commitments to addressing global water supply challenges. (AFP)

He points out that at least 40 percent of Saudi Arabia’s water supply comes from groundwater, and in certain instances the reliability of these sources is critical.

Moreover, excessive extraction of groundwater could diminish their yield, causing problems for regions heavily dependent on this scarce resource to meet the needs of densely populated urban areas, agricultural lands and industrial zones.

“Aquifers, which store and supply these groundwater sources, include shallow water bodies which have the capacity to recharge, and ‘fossil’ water supplies, which are isolated within deep geology and are finite resources,” said Jenkins.

INNUMBERS

• 89.5 cubic meters Saudi Arabia’s water availability per capita annually.

• 53% Saudi consumers see water scarcity as a concern.

• 73% Gen Z shoppers willing to spend more on sustainable brands.

A good case in point is Saudi Arabia’s northeast, he said, where water supply mainly comes from groundwater.

A fuller understanding of these aquifer systems and the implementation of effective management practices will contribute significantly to aligning extraction rates with recharge rates from elevated areas, he said. This alignment would, in turn, sustain their long-term viability and positively impact overall water security, he added.

In this context, Jenkins says it is important to note that waste management forms the foundation of many environmental initiatives.




80 percent of Saudis agreed that water scarcity can be effectively addressed. (AFP)

Programs aimed at reduction, recycling, efficient utilization of waste for green energy generation, and the promotion of a circular economy, where materials are reused beneficially, are crucial components of this agenda.

“Saudi Arabia has stated objectives to divert 82 percent of waste from landfill, with significant recycling, composting and waste-to-energy targets,” he said. Effective and sustainable water and waste management will be a significant step forward in addressing key environmental issues, he added.

All things considered, there is little doubt that Saudi Arabia’s government is actively pursuing multiple measures and unconventional initiatives to combat water scarcity.

These efforts encompass stringent regulations and standards governing usage, the promotion of applicable technologies and practices, and substantial investments in research and development aimed at fostering innovative solutions for water management.

“Saudi Arabia has the right tools to address the water scarcity problem effectively,” Umiastowski said. “And with continued investment in research and innovation, public awareness and education, and collaboration with international expertise, it can become more water secure.”


Saudi women embrace natural beauty: a fresh take on changing standards

Updated 07 January 2025
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Saudi women embrace natural beauty: a fresh take on changing standards

  • Trend focuses on simplicity over perfection
  • Consumers take more mindful approach

RIYADH: Women in Saudi Arabia have been embracing a more natural approach to their beauty routines in recent years, focusing on sustainability, health and authenticity over heavy makeup and curated perfection.

Arab News spoke to several women who described how this trend reflects a deep alignment with personal and societal values — prioritizing routines that enhance their natural features while promoting overall well-being and environmental sustainability.

For Laila Al-Ghamdi, this change is personal. “A few years ago, I would say natural beauty was everything to me. As a young teenager, my whole world used to revolve around the epitome of beauty,” she said. “Nowadays, healthier choices are influencing my decisions, and ironically, they’re the ones that make me prettier.”

LOCA focuses on ‘natural ingredients and sustainable packaging.’ (Instagram/locabeautysa)

This shift is supported by local brands that cater to these changing standards. One standout is LOCA Beauty, a Saudi brand with a focus on sustainability that was founded in 2018.

“LOCA Beauty was born out of a desire to provide innovative solutions that align with the Saudi lifestyle,” said Mai Al-Mohaimeed, marketing director of LOCA. “We focus on natural ingredients and sustainable packaging, which resonates deeply with our customers.”

Similarly, Asteri, another brand, empowers women with vegan products that withstand harsh weather conditions while celebrating the region’s natural beauty.

Beauty is no longer about fitting into a mold. It’s about feeling good in your own skin and celebrating who you are.

Munira Al-Ahmad, Local

Sustainability is central to the natural beauty movement in Saudi Arabia. Consumers are increasingly conscious of the environmental and health effects of their purchases. Local brands are rising to meet this demand with eco-friendly materials and safe ingredients.

Glossig, inspired by Saudi Arabia’s desert landscapes, combines cultural storytelling with artistic innovation to enhance individuality. Meanwhile, Mai Ward and Jayla emphasize sustainability and luxury — Mai Ward celebrates Saudi heritage through handcrafted, sustainable products, while Ladeena focuses on organic solutions, delivering skin-friendly products infused with natural oils and butters.

Glossig is inspired by Saudi Arabia’s desert landscapes. (Instagram/glossigcosmetic)

For women like Rawan Al-Zahrani and Munira Al-Ahmad, these brands have become trusted choices.

“I love how LOCA products feel luxurious yet sustainable. Their makeup products are my go-to because they offer such an amazing glow to my skin,” Al-Zahrani said.

Al-Ahmad, meanwhile, praised Asteri for its innovative solutions. “Asteri’s products feel like they’re made for me — lightweight but effective, perfect for our environment,” she said.

Saudi women are increasingly embracing a more natural approach to their beauty routines. (@locabeautysa)

Social media has also played a transformative role in this cultural shift. Platforms such as Instagram have become spaces for clean beauty enthusiasts to share tips and inspire others. Influencers highlight natural products and promote mindful consumerism.

“I follow several Saudi influencers who promote natural beauty and share tips on skincare and makeup,” Al-Zahrani said. “Their advice has helped me simplify my routine and focus on products that work for me.”

While local brands are thriving, they face significant challenges in competing with international giants. In a market saturated with global names it is difficult for smaller brands to stand out.

Asteri Beauty is a Saudi brand that offers vegan products. (Supplied)

“Being a local beauty brand presents both opportunities and challenges,” Al-Mohaimeed said. “This also provides us with an opportunity to emphasize what sets us apart — our deep understanding of the Saudi market and the cultural nuances that shape our consumers’ needs.”

Changing beauty standards also reflect a generational change. Younger Saudis are more open to challenging traditional norms and exploring new ideas, driving innovation in the beauty industry. Natural beauty is becoming more about celebrating individuality and authenticity.

“Beauty is no longer about fitting into a mold,” Al-Ahmad said. “It’s about feeling good in your own skin and celebrating who you are.”

By choosing products and routines that align with their values, Saudi women are redefining the beauty industry, shaping a more sustainable future one natural step at a time.

 


GCC secretary general receives British ambassador to Saudi Arabia

Updated 07 January 2025
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GCC secretary general receives British ambassador to Saudi Arabia

  • Albudaiwi emphasized the importance of strengthening relations between the GCC and the UK within the framework of their strategic partnership

RIYADH: Secretary-General of the Gulf Cooperation Council Jasem Albudaiwi received UK Ambassador to the Kingdom Neil Crompton at the GCC Secretariat headquarters in Riyadh on Tuesday.

During the meeting, they discussed the progress of negotiations on the free trade agreement signed between the GCC and the UK and reviewed the latest regional and international developments, the General Secretariat wrote in a statement.

Albudaiwi emphasized the importance of strengthening relations between the GCC and the UK within the framework of their strategic partnership, serving the aspirations and mutual interests of both sides.

 


Saudi authorities warn of inclement weather as country braces for heavy rainfall

National Center for Meteorology forecast moderate to heavy rainfall, accompanied by thunderstorms, hail and strong winds in part
Updated 07 January 2025
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Saudi authorities warn of inclement weather as country braces for heavy rainfall

  • Riyadh received the season’s first rainfall with an umbrella of cloud enveloping the city skyline on Tuesday
  • Makkah, Madinah and Jeddah received heavy rainfall on Monday with floods in low lying areas

RIYADH: Saudi Arabia’s meteorology authorities have forecast more rain accompanied by thunderstorms across several regions, with a red alert in Makkah, Asir and Baha regions due to the inclement weather.

The National Center for Meteorology forecast moderate to heavy rainfall, accompanied by thunderstorms, hail and strong winds in parts of Asir, Al-Baha and Makkah.

Fog may form in some areas of these regions, it added.

Temperatures will drop and frost may form in the northern parts of the Kingdom, according to the NCM.

It added that dust-stirring winds will blow and rain may fall in parts of Riyadh, Qassim, the Eastern Region and Jazan regions.

Meanwhile, Riyadh received the season’s first rainfall with an umbrella of cloud enveloping the city skyline on Tuesday. Some areas in the capital also were lashed by hail.

Makkah, Madinah and Jeddah received heavy rainfall on Monday with floods in low lying areas, forcing the Civil Defense to warn against venturing into flooded areas and valleys.

The General Directorate of Civil Defense has issued warnings and safety instructions, as the country braces for heavy rainfall, urging the public to stay at home, avoid valleys and waterlogged areas, and adhere to all safety directives.

“We follow the weather conditions in some areas of the Kingdom, and call for staying away from valleys and water bodies,” the Civil Defense posted on X.

“During rain, stay away from low-lying areas, water pools and deep valleys,” it added.

Makkah Governorate on X posted several videos of heavy rains, thunderstorm and waterspouts.

Social media is filled with videos from the holy cities of Makkah and Madinah, and the Red Sea City of Jeddah, showing streets and city roads flooded, and cars submerged as result of heavy rainfall.

According to the NCM, winds over the Red Sea will be northeasterly to northerly in the northern and central parts, and southeasterly to southwesterly in the southern part at speeds of 20-50 km per hour. Waves may range from one meter and a half to more than two meters, and the sea will be relatively calm to choppy.


KSrelief delivers critical food, shelter aid to Syrian families

KSrelief distributes food and shelter aid to 200 families in the city of Douma, in coordination with Syrian Arab Red Crescent.
Updated 07 January 2025
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KSrelief delivers critical food, shelter aid to Syrian families

  • Saudi aid agency also launches voluntary program to support Syrian healthcare sector

RIYADH: Saudi aid agency KSrelief on Tuesday distributed food and shelter aid to 200 families in the city of Douma, in the Rif Dimashq governorate of Syria, in coordination with the Syrian Arab Red Crescent.

Also on Tuesday, KSrelief distributed food and shelter aid in the village of Nasib, in the Daraa governorate, the Saudi Press Agency reported.

To date, seven planes carrying food, medical supplies, and shelter materials have arrived at Damascus International Airport as part of a Saudi relief airlift.

Additionally, 60 Saudi trucks containing essential supplies, including food, shelter materials, and medical supplies crossed the Nasib Border Crossing into Syria as part of a Saudi relief land bridge operated by KSrelief.

On Jan. 1, Saudi Arabia launched an initiative to provide essential aid to Syria, supporting efforts under the country’s new leadership to rebuild after years of civil war.

According to KSrelief, the Kingdom’s total aid to the Syrian people from 2011 to the end of 2024 exceeds $856 million.

Recently, Syrian Minister of Social Affairs and Labor Fadi Al-Qassem met with the KSrelief team in Damascus, where they discussed ways to deliver aid to the Syrian people and coordination between the Saudi aid agency and civil society organizations in the country.

Al-Qassem commended the support provided by Saudi Arabia through KSrelief and praised the Kingdom’s prompt response to the humanitarian situation in Syria.

Syrian Minister of Health Dr. Maher Al-Sharaa also met with the KSrelief team and discussed ways to contribute to addressing the needs of the Syrian healthcare sector.

Meanwhile, in Lebanon, KSrelief continues implementing its project to enhance healthcare services for Syrian refugees and the host community in the town of Arsal.

In one month, the Arsal Primary Health Care Center received 12,676 patients and provided 23,386 services across various departments.

The initiative is part of Saudi Arabia’s ongoing humanitarian efforts to alleviate the suffering of those in need, particularly Syrian refugees affected by the ongoing humanitarian crisis.

KSrelief also announced the opening of registration for the Saudi Voluntary Program for Syrians. The program aims to support the Kingdom’s humanitarian efforts by providing critical emergency and medical services to Syrians in need.

The initiative covers surgery, psychological support, gynecology and obstetrics, orthopedics, internal medicine, pediatrics, physiotherapy, speech and communication therapy, and prosthetics, among other treatments.

Registration is available here.


Al-Ahsa’s bishts are exquisitely tailored, rich cultural symbols

Al-Ahsa is known for its diverse industries and handicrafts, particularly the Hasawi bishts. (SPA)
Updated 07 January 2025
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Al-Ahsa’s bishts are exquisitely tailored, rich cultural symbols

  • Known across the Arab world for their elegance, quality and intricate embroidery 

RIYADH: Al-Ahsa is known for its diverse industries and handicrafts, particularly the Hasawi bishts, which are sought-after across the Arab world for their exquisite tailoring, quality and intricate embroidery. 

The Hasawi bisht is favored by dignitaries, officials and businesspeople for its aesthetics as well as the rich culture it represents, the Saudi Press Agency reported recently. 

They come in dark or light fabrics depending on taste, the occasion and season.

These garments are often adorned with silk thread, as well as golden and silver zari embroidery in shades of yellow, reddish hues, and white, the SPA reported.

Handmade bishts continue to be in demand despite machine-made options.

Certain families in Al-Ahsa and elsewhere in the Kingdom are renowned for their expertise in crafting handmade and artisanal bishts, with meticulous attention to design, shape and embroidery. 

Prices vary based on craftsmanship, fabric quality, and the type of zari used. Fabrics from Japan or Kashmir, along with German zari, are factors in determining cost. 

Winter bishts, woven from camel hair, come in varying quality and are distinguished by their thickness and weight compared to those made for summer.

Bisht fabrics are woven in Saudi Arabia, Syria and Jordan, with China and India offering similar manufactured options, the SPA added.

The embellishment of the winter Hasawi bisht initially had silk thread, and later incorporated golden and silver. 

Stitching the karmuk, the wide section adorned with zari, can take 14 days by hand, while a machine can complete the task in two hours.