Noor Riyadh leaves lasting impact on Kingdom’s cultural landscape

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Updated 18 December 2023
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Noor Riyadh leaves lasting impact on Kingdom’s cultural landscape

 

As curtains closed on the third edition of Noor Riyadh, the Saudi capital bid farewell to a transformative fortnight that showcased the world’s largest light art festival. From Nov. 30 to Dec. 16, the city was aglow with over 120 captivating artworks by more than 100 artists from around the world, all centered around the theme “The Bright Side of the Desert Moon.”

Beyond its aesthetic allure, the festival aimed to stimulate Saudi Arabia’s creative economy and empower local talent. Integrated within Riyadh Art, a significant public art initiative aimed at enhancing livability and transforming the capital into a gallery without walls, Noor Riyadh sought to catalyze a thriving cultural ecosystem rather than solely showcasing art.

This year, the festival notably included more than 35 Saudi artists alongside their international counterparts, facilitating cultural exchange and knowledge transfer.

The event provided a platform for public engagement with art, fostering connections among creators, industry professionals, and art enthusiasts. Educational initiatives, such as an apprenticeship program, offered young Saudis a chance to learn from established artists and curators, enriching their skills in the process.

Beyond displays, the festival embraced an interactive approach. Workshops, discussions, family-oriented events and guided tours across five main hubs across the city — JAX District, the King Abdullah Financial District, Salam Park, Wadi Hanifa and Wadi Namar — aimed to make art accessible to a diverse audience, cultivating a culture of appreciation and participation.

Festival visitors were guided through an artistic exploration that juxtaposed urban landscapes with the serenity of the desert, curated by Jérôme Sans, Pedro Alonzo, Alaa Tarabzouni and Fahad bin Naif. The concurrent exhibition, Refracted Identities, Shared Futures, curated by Neville Wakefield and Maya Al-Athel, continues at the Riyadh Art space in JAX District until March 2, 2024, further extending the festival’s influence and artistic conversation.

This year’s festival engaged 3.2 million visitors. Noor Riyadh 2023 also equaled the second edition’s Guinness World Records, breaking six records to take the event’s total number to 14 over its three years. This year, the festival set new records for: the most lights in a light show on a single building; the most lights used in a temporary light and sound show; the largest interactive projection-mapped display; the largest temporary skate park; the most drones launched in a week; and the largest drone bird swarm.

Khaled Al-Hazani, executive director of the Riyadh Art Program, underlined the festival’s impact on enhancing Riyadh’s cultural scene and contributing to its economic growth, saying: “Noor Riyadh 2023 has illuminated our city with creativity, transcending boundaries and captivating hearts worldwide.”

“This event epitomizes the power of art in fostering connections, sparking conversations, and igniting the spirit of innovation. As the lights dim on the third edition, its radiant legacy will continue to inspire and resonate, shaping Riyadh’s cultural landscape for years to come.”


New Murabba: Pioneering a new era of urban living at Expo Real

Updated 09 October 2024
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New Murabba: Pioneering a new era of urban living at Expo Real

New Murabba Development Company, a Public Investment Fund company, participated in Expo Real 2024, a premier real estate and investment trade fair held in Munich from Oct. 7-9.

New Murabba leveraged this global platform to highlight its groundbreaking destination and the attractive investment opportunities it offers to international players. The new, modern downtown is poised to champion urban living in Riyadh, offering a unique blend of innovation, sustainability, and a high quality of life. New Murabba exhibited its vibrant districts, representing a fusion of global influences and Saudi heritage. The centerpiece of this architectural marvel is the Mukaab, which will host the world’s largest immersive experience and emphasize the city’s urban nature. Additionally, New Murabba spotlighted its efficient transportation and eco-friendly infrastructure while illustrating how technology enriches urban experiences, including navigation and cultural engagement.

“Expo Real provides an invaluable platform to showcase New Murabba’s vision and readiness for international collaboration,” said Michael Dyke, CEO of New Murabba Development Company. “We are confident that our world-class destination will resonate with investors and stakeholders seeking opportunities in the dynamic Saudi Arabian real estate market. New Murabba is set to play a pivotal role in shaping the future of urban living in the Kingdom and globally.” 


Alinma Bank taps Dell for digital transformation

Updated 09 October 2024
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Alinma Bank taps Dell for digital transformation

Dell Technologies and Alinma Bank have signed a memorandum of understanding to accelerate the Saudi-based bank’s digital transformation initiatives.

The MoU signed during the 24 Fintech Summit in Riyadh by Mohammed Talaat, vice president, Saudi Arabia and Egypt at Dell Technologies, and Yaser Alofi, chief information officer at Alinma Bank, marks a significant step forward in the Shariah-compliant bank’s digital transformation strategy.

The agreement outlines a collaborative framework for both parties to jointly develop and deliver innovative data center transformation solutions. This includes Dell’s IT infrastructure and workload migration solutions, the Dell AI Factory models and frameworks, cybersecurity enhancements, as well as client, edge, and multi-cloud solutions delivered with flexibility through Dell APEX.

Dell APEX is an end-to-end portfolio of as-a-service and subscription services where customers pay only for the services consumed. It helps customers scale resources based on their needs and simplifies IT management through consistent performance, predictable costs, and on-demand access to Dell’s infrastructure and services.

Alinma Bank, established in 2006, has earned a reputation for its innovative offerings, customer-focused approach, and pioneering efforts in digital banking.

Talaat said: “The Saudi banking sector is at a pivotal stage of growth spurred by technological advancements and an increased focus on innovation. We are happy to contribute to this evolution and support Alinma Bank in its digital transformation journey.”


Bang & Olufsen, Ferrari reunite for special edition collection

Updated 09 October 2024
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Bang & Olufsen, Ferrari reunite for special edition collection

Danish soundcraft meets Italian flair as Bang and Olufsen launches its second Special Edition Ferrari Collection, revealing three new masterworks. For the made- to-order collection, Bang and Olufsen has reimagined its Beolab 50 speaker, Beosound Theatre Soundbar solution and Beovision Theatre TV solution. The design integrates Ferrari’s charcoal Grigio Corsa colorway, combined with a striking shade of red to create an unmistakable connection to the motorsport’s icon and the first Ferrari collection launched in 2023.

“Both Ferrari and Bang and Olufsen have always strived for the most powerful experience possible in the pursuit of unstoppable performance. For our second collection together, we wanted to pay tribute to aluminum, which is a hallmark material of both our brands,” said Bang and Olufsen CEO Kristian Teär. “The result is pioneering sound and vision that blurs the line between Italian passion and Danish elegance,” Teär added.

Both brands share a passion for aluminum, which is used for the chassis of Ferrari sports cars and Bang and Olufsen speakers, thanks to its natural properties that combine beauty and performance. Emulating Ferrari’s unique Grigio Corsa colorway has been achieved through Bang and Olufsen’s expertise in aluminum at its revered Factory 5 in Struer, Denmark.

Beolab 50 Ferrari Edition are Bang and Olufsen’s powerful, active loudspeakers, blending radical audio technology with graceful aesthetics and meticulous craftsmanship. With its adjustable acoustic lens, Beolab 50 can alter its sound delivery to suit the audience. When listening alone, the lens contracts to send a direct sound beam to create a sweet spot. With a house full of guests, the lens opens for a room-filling performance.

Bang and Olufsen’s design team wanted to echo the internal details of Ferrari cars by “looking under the hood” of its own products to create hidden design elements. When Beolab 50’s acoustic lens majestically ascends before performing, listeners can discover the intense red lens. The top cover of the lens features Ferrari’s Prancing Horse logo laser engraved, alongside the Bang and Olufsen logo.

Beosound Theatre Ferrari Edition is a powerful and sleek soundbar, built to roar. With 12 custom drivers firing in all directions, the Dolby Atmos-ready Beosound Theatre performs like a multi-speaker power-house, all from one beautiful soundbar. This heart-racing soundbar crafted in Grigio Corsa aluminum commands attention where the curve of the keel-like shape slices through the air. Bang and Olufsen‘s logo is silk screen printed on the glass top while the laser engraved Ferrari Prancing Horse leaps from flawless aluminum wings.

Beovision Theatre Ferrari Edition is a complete sound and vision setup crafted for immersive film experiences that delivers the power of a multi-product home cinema, all in one singular product. With Dolby Atmos surround sound, a 4K OLED screen and upgradeable design, Beovision Theatre transforms any space. It is available in a 55-inch, 65-inch or even 77-inch screen for a truly cinematic experience.

For a full sensory experience, users are advised to combine Beovision Theatre and Beolab 50 together for a lineup that is as versatile as it is powerful. The three newly created products complement the first Ferrari collection introduced last year and encompass the Beosound 2 home speaker, Beoplay H95 headphones, Beoplay EX earphones and the portable speaker Beosound Explore.


Food delivery platform Keeta expands to Riyadh with SR1bn investment

Updated 09 October 2024
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Food delivery platform Keeta expands to Riyadh with SR1bn investment

Keeta, the international subsidiary of Meituan, China’s on-demand delivery giant, has announced its expansion into Riyadh, Saudi Arabia. This development signifies the platform’s commitment to enhancing food delivery services throughout the Kingdom.

As the localized Saudi arm of Meituan, Keeta draws on the expertise of one of the largest food delivery platforms in the world. Meituan manages an impressive 60 million deliveries daily and serves 680 million users, underscoring its global leadership in the industry.

In support of Saudi Arabia’s Vision 2030, Keeta is poised to invest SR1 billion ($266.6 million) in the Kingdom. This strategic investment will facilitate the growth of Keeta’s operations and contribute to the local job market and overall economy. 

Saudi Arabia presents a burgeoning market for food delivery, with recent reports indicating that the number of users is expected to reach 19.2 million by 2029. As more consumers embrace digital solutions, the demand for efficient food delivery services continues to rise.

“Our expansion into Riyadh underlines our commitment to the Saudi market, which presents unique opportunities driven by a young, tech-savvy population and a growing appetite for digital solutions,” said Tony Qiu, CEO of Keeta. “We are excited to invest in this dynamic environment, supporting Vision 2030 while offering a seamless and diverse food delivery experience that meets the distinct preferences of Saudi consumers.”

Keeta’s value proposition emphasizes affordability, with unlimited free delivery options, a reliable on-time delivery promise, and a diverse array of restaurants and cuisines. The platform’s goal is to provide an unparalleled food delivery experience tailored to the needs of customers.

As the platform broadens its presence in Saudi Arabia, Keeta is committed to redefining the food delivery landscape while contributing to the Kingdom’s economic development.


Rheem Middle East opens regional HQ in Saudi Arabia

The new regional headquarters will play a critical role in supporting the company’s expansion strategy.
Updated 09 October 2024
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Rheem Middle East opens regional HQ in Saudi Arabia

As part of its ongoing commitment toward its key market of Saudi Arabia, Rheem Middle East has announced the establishment of its new regional headquarters in the Kingdom. This move marks a significant milestone in the company’s dedication to servicing its customers in the country.

At the heart of this expansion is the launch of Rheem’s state-of-the-art Innovation and Learning Center in Riyadh. The ILC serves as a pivotal hub for showcasing Rheem’s latest HVAC technologies and providing specialized training programs aimed at developing the next generation of Saudi professionals. By offering comprehensive educational programs, Rheem is equipping young Saudis with the skills and knowledge required to excel in the rapidly evolving HVAC industry, emphasizing the growth of local talent and the importance of fostering a knowledge-based economy.

Rheem’s investment in Saudi Arabia reflects the company’s commitment to servicing the local market while driving innovative HVAC solutions tailored to the market. “As we approach our 100th anniversary in 2025, we are thrilled to establish our regional headquarters in Saudi Arabia, which is a key market that plays an essential role in our global aspirations, and are committed to supporting the Kingdom’s growth” said Brian Hempenstall, vice president and general manager of Rheem Middle East.

As Rheem continues to innovate and grow, the new regional headquarters and the ILC will play a critical role in supporting the company’s expansion strategy, reinforcing its position as a thought leader in the Saudi HVAC industry.