Saudi Arabia’s Quality of Life Program concludes deals worth over $200m to promote positive living

The agreements work to improve the quality of life of citizens and develop real estate destinations. (Shutterstock)
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Updated 11 January 2024
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Saudi Arabia’s Quality of Life Program concludes deals worth over $200m to promote positive living

  • Agreements in past year aim to support goals set as part of Kingdom’s Vision 2030

RIYADH: Saudi Arabia’s Quality of Life Program concluded 20 agreements and strategic partnerships with government agencies, the private sector, and the non-profit sector in 2023, resulting in the marketing and implementation of investment opportunities totaling SR800 million ($213 million) in various sectors.

The agreements aim to support the program’s responsibility to achieve goals targeting quality of life in the Kingdom’s Vision 2030.

Government agencies with which agreements and memoranda of understanding were reached included the Human Rights Commission; the Martyrs and Wounded, Prisoners and Missing Persons Fund; and the Eastern Province Municipality, which works to enhance the quality of services, improve the urban landscape, develop the tourism sector, and diversify entertainment opportunities.

The agreements work to improve the quality of life of citizens and develop real estate destinations, including the Marjan Island project, and the project to complete the King Abdullah Cultural Center in Dammam. They also resulted in the launch of the King Salman Park Real Estate Fund, in cooperation with Saudi Fransi Capital, and several studies, research papers and training courses and workshops that serve to improve the quality of life.

In order to encourage the practice of sports, increase Saudi Arabia’s contribution to arts and culture, and encourage hobbies, the program provided over 650 spaces on the Kingdom’s hobby portal “Hawi” for free or at nominal prices.

Private sector agreements, including the partnership with Al-Othaim Investment Company, also included developing a mechanism to benefit from the spaces it provides in its projects for cultural, artistic and heritage activities, in addition to studying the possibility of cooperation in supporting amateurs and their clubs, to contribute to raising the quality of life through developing and diversifying entertainment opportunities to meet the needs of the population.

In the non-profit sector, the program took an initiative to rehabilitate and treat orphans addicted to drugs to help raise awareness of the harm of narcotics, which is one of the goals of the Kingdom’s Vision 2030.

This entails providing the necessary treatment and medical care for orphans who are beneficiaries of the Charity Orphans Care Foundation (Ekhaa) with an integrated program that helps them recover from addiction, in partnership with QLP, Ekhaa, and the Health Gates rehabilitation center.

The program also aims to raise awareness about the importance of hobbies through comprehensive advertising campaigns or participation in dialogue sessions or workshops.

It also works to create hobby clubs for recovering addicts, provide them with communication skills, and raise awareness about the benefits of engaging in hobbies.


SAMA permits full public launch of STC Bank in digitalization push

Updated 36 sec ago
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SAMA permits full public launch of STC Bank in digitalization push

RIYADH: The Saudi Central Bank, also known as SAMA, has authorized STC Bank to launch its full operations in Saudi Arabia.

As the first licensed digital bank in the Kingdom, STC Bank’s approval marks a significant step in SAMA’s ongoing strategy to accelerate digital transformation and enhance competitiveness in the banking sector.

At the same time, the move ensures the safeguarding of financial stability, according to a press statement from the central bank.

This milestone underscores the growing dynamism and potential of Saudi Arabia’s digital economy, while also highlighting SAMA’s efforts to create a regulatory framework that fosters innovation within the financial sector.

“SAMA is committed to strengthening the resilience of the banking sector, boosting its appeal, and increasing its role in achieving Saudi Vision 2030 and the Kingdom’s broader national objectives. This includes empowering entrepreneurs and financial institutions to deliver innovative financial services to the Saudi market,” the central bank said.

The approval follows a significant step taken in April 2024, when SAMA formally approved the transition of STC Pay — the mobile financial services arm of Saudi Telecom Co. — to STC Bank. Following a nine-month beta launch, STC Bank is now poised to begin its full banking operations.

Additionally, in December 2024, SAMA also gave the green light to D360 Bank, another digital financial institution, allowing it to begin its operations in the Kingdom.


Al-Habtoor Group halts investment plans in Lebanon amid growing instability

Updated 28 min ago
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Al-Habtoor Group halts investment plans in Lebanon amid growing instability

RIYADH: UAE-based business conglomerate Al-Habtoor Group has abandoned its plans to reenter the Lebanese market, citing ongoing “unrest and instability” caused by armed militias.

In a statement issued on Tuesday, Khalaf Al-Habtoor, chairman of the group, explained that recent developments had deeply shaken his optimism.

“My team and I had been diligently preparing to launch new projects and expand existing investments in Lebanon, encouraged by promising signs such as the election of Gen. Joseph Aoun as president and the nomination of Nawaf Salam as prime minister. Both individuals embody integrity, credibility, and respect, instilling renewed hope among the Lebanese people — and investors like myself — for the country’s future,” the statement read.

However, Al-Habtoor expressed that the continued dominance of armed militias, particularly Shiite militias, and the absence of rule of law have made it impossible for investors to proceed with confidence.

Tensions escalated with Hezbollah supporters holding rallies in Beirut, including in Christian-majority neighborhoods, further raising sectarian divisions. The protests followed the return of Shiite residents to southern Lebanon after a ceasefire between Israel and Hezbollah was recently extended.

In his statement, Al-Habtoor lamented the lack of decisive action from Lebanese authorities, including the army and the Ministry of Defense, in addressing these disturbances, noting that the situation was only worsening.

Unless the new government takes a firm stance against those working to destabilize the country, hopes for a “new Lebanon” will remain unfulfilled, he said.

Al-Habtoor clarified that the decision to pull out was made after careful analysis and close monitoring of the situation. As a result, neither he, his family, nor any group managers would be traveling to Lebanon.

The group is a multibillion-dollar global conglomerate with diverse interests, including luxury hotels and shopping malls. By January of last year, its investments in Lebanon were valued at approximately $1 billion.


Experts predict suburban boom, smarter housing designs in Saudi Arabia

Updated 28 January 2025
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Experts predict suburban boom, smarter housing designs in Saudi Arabia

RIYADH: The rise of community living and the increased accessibility of suburbs, driven by advancements in transportation, are transforming real estate trends in Saudi Arabia, experts say.

At the Real Estate Future Forum in Riyadh on Jan. 28, Khaled Elsehamy, chief development officer for real estate at the National Housing Co., highlighted the significant shift in the Kingdom's real estate sector. According to Elsehamy, more people are now viewing suburban areas as attractive living options.

During a panel discussion, Elsehamy also noted a growing preference among Saudi residents for smaller housing units, moving away from the traditional multigenerational homes.

“Suburbs are becoming increasingly appealing,” Elsehamy said. “People now find areas outside the central cities more attractive due to their convenience, accessibility, and proximity to essential services. They can easily connect with the city whenever they wish.”

He continued: “The rising costs of utilities, furniture, and maintenance have led people to seek smaller, more efficient homes. There is a growing demand for durable, modular designs that offer long-term savings while meeting modern needs.”

Elsehamy’s remarks came just a day after NHC CEO Mohammad Al-Buty announced that lower interest rates in 2025 will help the company surpass its 2024 sales targets. This aligns with NHC’s broader ambition to become the leading real estate developer in the region and stay at the forefront of the industry.

Elsehamy also discussed the shifting mindset of Saudi homebuyers, noting a stark contrast to traditional purchasing habits. “In the past, people bought homes for their children and grandchildren. That’s no longer the case,” he explained.

“Today, people are looking for homes that fit different life stages. They think, ‘I’ll live in this house now, move to a bigger one later, and eventually downsize to a smaller place by the beach in 20 years.’”

The NHC official emphasized that community living is driving new trends in Saudi Arabia’s housing market. “Community living allows residents to interact more with those around them, and it often includes amenities like community centers where people can work, especially those with remote work options.”

Echoing these sentiments, Andrew Baum, emeritus professor at Oxford, also spoke during the panel, highlighting how modern homebuyers prioritize accessibility over location.

“Previously, location was everything in real estate,” said Baum. “But today, accessibility has become the key factor. The new metro in Riyadh is set to significantly impact property values, opening up newly accessible areas.”

Oussama Kabbani, group chief Development officer at ROSHN, emphasized that Saudi Arabia’s real estate sector has reached a global standard post-Vision 2030. Reflecting on ROSHN’s approach to enhancing community living standards, Kabbani explained that understanding customer needs is central to their success.

“It all comes down to data and actively listening to your customers,” he said. “We conduct numerous surveys online and engage directly with residents to understand what’s missing. We focus a lot on creating activities for children, with educational and cultural events to keep them engaged.”

He continued: “We also place a strong emphasis on sports. It's not complicated — you don’t need to spend a fortune to make people happy. The key is knowing what makes them happy and delivering it with quality.”

Kabbani also noted the growing sophistication of the community real estate sector. He predicted that investments in senior living spaces, alongside data centers and healthcare facilities, would soon become more prominent.

“Our communities are designed with schools, community centers, playgrounds, and more,” Kabbani added. “When people choose to live in our communities, they’re not just buying a home — they’re buying a lifestyle. And we’re committed to ensuring that lifestyle is truly lived.”

During the session, Nasser Al-Kadi, chief investment officer at Awqaf Investment, praised the recent regulatory reforms in Saudi Arabia’s real estate sector, noting their positive impact on the market.

He emphasized the importance of embracing technological advancements to further modernize the sector. “The regulatory changes in Saudi Arabia have not only attracted external capital but also increased transparency within the industry,” Al-Kadi said.

He continued: “Technology isn’t just a tool for optimization — it’s a driver of growth and innovation. We haven’t yet seen the full potential of these technologies in the Kingdom’s real estate sector.”

Robert J. Di Franco, chief development officer at Roaya Co., also highlighted the growing influence of technology, stating that innovation is fundamentally reshaping every aspect of the real estate industry.

“Innovation and technology are shaping everything we do — from pre-acquisition phases to market analysis, accessing real-time transactional data, to how we manage construction projects and facility handovers. Technology is now integrated into every part of our process,” Di Franco said.


Foreign investments set to revive Makkah’s property market: Ladun CEO

Updated 28 January 2025
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Foreign investments set to revive Makkah’s property market: Ladun CEO

RIYADH: Saudi construction firm Ladun Investment Co. expects a surge in Makkah’s real estate sector following a key ruling by the market regulator allowing foreign investment in Saudi-listed companies owning property in the holy cities. 

In an interview with Arab News at the Real Estate Future Forum in Riyadh, Hassan Al-Hazmi, CEO of the Tadawul-listed firm, emphasized that the new regulations are poised to drive investor confidence in Makkah’s market, which has faced stagnation in recent years. 

On the event’s opening day, the Kingdom’s Capital Market Authority announced that the Makkah and Madinah real estate markets will now be open to foreign investors. However, investments are limited to shares or convertible debt instruments of listed companies, with total non-Saudi ownership — individuals and legal entities — capped at 49 percent of a company’s shares. 

The decision is expected to enhance the competitiveness of Saudi Arabia’s capital market and support the Vision 2030 economic diversification agenda. 

“As Mohammed El-Kuwaiz, chairman of the CMA, mentioned yesterday (Jan. 27), the regulations have been studied for more than three years. He said they were supposed to be approved two years ago but were delayed to make them more holistic. There is now a big study regarding foreign investors having ownership in Makkah, Madinah, and the Kingdom as a whole,” said Al-Hazmi. 

He said Ladun is focused on Makkah and anticipates growth. “We already manage and own assets in Makkah worth more than SR3.2 billion ($853.1 million).” 

Al-Hazmi noted that Makkah’s real estate sector had faced stagnation since 2014, particularly due to the impact of COVID-19 on religious tourism and travel. However, he believes that the sector is on the brink of recovery. 

“We already see signs of recovery — companies owning assets in Makkah are experiencing a rise in their share prices. This is very positive, and we anticipated this shift and planned accordingly,” he added. 

Ladun is also focused on localizing its workforce and increasing Saudi employment opportunities, aligning with government initiatives. 

“Just today, we signed an agreement with the Ministry of Municipal and Rural Affairs and Housing regarding human capital and how we are going to localize more Saudis. At the managerial level, including our C-suite, we have Saudis,” Al-Hazmi said. 

He added: “In middle management, we have many young men and women who are part of our company, and they are truly giving us great empathy and trust in ourselves to move forward. This is one of the pillars of Vision 2030.” 

In November, Ladun announced a new investment in Jabal Omar Development Co. in partnership with Musharaka Capital, acquiring a land plot worth SR600 million with an expected revenue of approximately SR2 billion. This investment is viewed as a major step in reinforcing Ladun’s presence in Makkah’s evolving real estate market. 

Al-Hazmi also highlighted the broader impact of Vision 2030 on the Saudi real estate market, particularly in Makkah, which he sees as a prime beneficiary. 

“Stability brings prosperity, and Saudi has enjoyed stability for 100 years now, that brings prosperity. We see it. We see it around the region,” he said. 

Referring to comments made by Larry Fink, CEO of BlackRock, during the World Economic Forum in Davos, Al-Hazmi added: “Larry mentioned that if we take the US aside, we will find the most stable area in the world the GCC countries. Prosperity will be there.” 

With a focus on sustainable expansion, strategic investments, and market recovery, Ladun Investment Co. remains optimistic about its role in shaping Makkah’s future real estate landscape.


Closing Bell: Saudi Arabia’s main index closes in green at 12,421

Updated 28 January 2025
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Closing Bell: Saudi Arabia’s main index closes in green at 12,421

RIYADH: Saudi Arabia’s Tadawul All Share Index edged up on Tuesday, gaining 47.75 points, or 0.39 percent, to close at 12,420.64.

The main index saw a total trading turnover of SR9.04 billion ($2.41 billion), with 131 of the listed stocks advancing and 94 retreating.

The Kingdom’s parallel market Nomu also gained 8.68 points to close at 31,022.97.

The MSCI Tadawul Index rose by 0.36 percent to close at 1,544.15.

The best-performing stock on the main market was Jabal Omar Development Co., with its share price surging by 7.54 percent to SR27.80.

Almoosa Health Co. also emerged as a top gainer, with its share price increasing by 6.94 percent to SR169.60.

The share price of Thimar Development Co. also rose by 6.52 percent to SR58.80, while Dar Alarkan Real Estate Development Co. saw its stock price decline by 5.42 percent to close at SR16.06

Away from the stock prices, Itmam Consultancy Co. revealed that it signed an agreement with Saudi Arabia’s Ministry of Foreign Affairs to study the formation of a legal committee.

According to a Tadawul statement, the contract duration is 18 months, and the value of the agreement will exceed 10 percent of the firm’s total revenue in 2023.

Data from the Saudi Stock Exchange indicated that Itmam Consultancy Co. reported a revenue of SR78.8 million in 2023.

The share price of Itmam Consultancy Co. declined by 0.66 percent to close at SR18.10.

Banan Real Estate Co. announced that its subsidiary, Qimam Noshoz Real Estate Development Co., signed a 19-year agreement valued at SR224.02 million with Armah Sports Co. to develop and lease two sports clubs in Riyadh.

According to a Tadawul statement, Qimam Noshoz will develop the land leased by Armah into two fully equipped fitness clubs, one for men and the other for women.

Banan Real Estate Co.’s share price increased by 1.43 percent to SR7.09.