RIYADH: In a landmark move for motorsport broadcasting in the Middle East and North Africa region, Formula E has announced the renewal of its media partnership exclusively with the Saudi Sports Company for the next three seasons.
This extended agreement includes more comprehensive year-round coverage on SSC, Shahid and MBC Action, including live coverage of the Diriyah E-Prix.
SSC 2, the dedicated motorsport channel, will complement its offering of extensive live broadcasting of all races and qualifying sessions with new highlights packages.
In addition, Shahid, the Arabic language streaming platform by MBC Group, will offer coverage of every racing session, along with other exclusive Formula E programs.
Meanwhile, the MBC Action channel will enhance this coverage by broadcasting live the qualifying and race sessions of both Diriyah races. Additionally, it will provide highlights coverage for all races.
The agreement encompasses the exclusive broadcast rights in both English and Arabic across Algeria, Bahrain, Egypt, Iran, Iraq, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Qatar, Saudi Arabia, Syria, Tunisia, the UAE and Yemen.
Aarti Dabas, chief media officer, Formula E said: “We are absolutely delighted to renew our partnership with the Saudi Sports Company, providing expanded coverage and marking a significant milestone for the Formula E Championship in the MENA region. This collaboration is a testament to our shared commitment to bringing exhilarating motorsport action to our fans.”