Social media election: Digital platforms take centerstage in campaign strategy for Pakistan 2024 polls

Pakistan's former prime minister Imran Khan's supporters wear scarves with prints of his Pakistan Tehreek-e-Insaf (PTI) party as they listen to a virtual election campaign on phones at Khan's PTI office in Islamabad on February 3, 2024. (AFP/File)
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Updated 07 February 2024
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Social media election: Digital platforms take centerstage in campaign strategy for Pakistan 2024 polls

  • Young voters constitute 45 percent of the electorate, including about 22 million of those recently added to the electoral roll
  • Political parties say digital platforms provided them innovative ways to reach out to people and enlist their support

ISLAMABAD: Members of the social media teams of Pakistan’s major political parties said on Wednesday digital platforms were extensively utilized in the lead-up to the general elections tomorrow to influence young voters, as experts pointed out that politics and social media had become inseparable in today’s Internet age.
According to Pakistan’s election commission, young voters constitute 45 percent of the nearly 129 million electorate this year. To connect with around 73 million social media users, political parties and independent candidates leveraged digital platforms to convey their messages and sway potential voters.
This trend was particularly evident in Imran Khan’s Pakistan’s Tehreek-e-Insaf (PTI) party, which frequently complained of a lack of a level playing field, citing the arrests of its leaders and supporters in recent months that led to restrictions on its public gatherings.
As a result, the PTI relied on virtual rallies by utilizing social media platforms and, for the first time, used artificial intelligence (AI) to disseminate messages from Khan, who has been incarcerated in a high-security prison in Rawalpindi.
“To counter abductions and arrests, we initiated virtual gatherings and rallies that began from Dec. 17,” Jibran Ilyas, a key member of the PTI’s social media team, told Arab News. “These proved highly successful as many of our leaders had gone into hiding.”
He said one of the significant innovations done by his team was the use of AI to spread Khan’s message, adding it captured people’s attention in the country and was also appreciated by those living abroad.
“We used the AI technology to replicate Khan’s voice, which was highly successful, as people were eager to hear his message,” he continued.
Ilyas called the last few months a “period of adversity” for his party, though he maintained that the PTI’s digital innovations were vital to rejuvenate its supporters.
The Pakistan Muslim League-Nawaz (PML-N), Khan’s rival political faction, was not far behind when it came to the use of social media forums.
“In this election, our primary target audience was the youth, particularly the approximately 22 million new voters who were added to the electoral list,” Abubakar Umar, a top member of the PML-N’s social media team, told Arab News.
“Therefore, we concentrated on digital platforms to connect with them, recognizing their preference for social media over newspapers or television,” he said, adding his party had placed greater emphasis on digital outreach ahead of the elections to highlight its achievements during the previous tenures.
“We made a concerted effort to enhance our social media presence,” he continued. “The feedback from our supporters had been encouraging, reflecting that our efforts were successful.”
The Pakistan Peoples Party’s (PPP) digital media head, Sharjeel Inam Memon, said social media was also a key part of his political faction’s election strategy since it provided a valuable way to communicate directly with the people of Pakistan.
“It is particularly important for young, urban voters who are regular social media users and don’t always read newspapers or watch evening news bulletins on television,” he told Arab News.
Memon said the PPP used social media platforms to communicate with two key audiences.
“On the one hand, we used platforms like Facebook, TikTok, X, Instagram and WhatsApp to speak to [our party supporters], giving them information about events happening near them and opportunities to become part of the campaign,” he informed.
Other than that, Memon added, it used the social media to share messages of hope and help with struggling people in different parts of Pakistan.
Nighat Dad, executive-director of the Digital Rights Foundation, said all political parties had heavily relied on the Internet technology to promote their agendas and campaigns.
“Digital campaigning holds immense value, which became obvious during the 2024 elections, as platforms like Facebook, Instagram and TikTok are increasingly utilized by millennials and younger demographics,” she told Arab News.
“This diverse approach to election campaigns across multiple platforms has garnered sympathy for suppressed political parties and significantly influenced voter mindsets,” she added.
Asad Baig, who founded Media Matters for Democracy, maintained many people believed social media operated in a separate realm, disconnected from real-world politics.
“Pakistan boasts nearly 72.9 million social media accounts, a significant number compared to registered voters in the country,” he noted.
Baig told Arab News the majority of these individuals potentially engaged with social media in some capacity.
“Social media platforms, in particular, play a crucial role in influencing the opinions of those who are not firmly aligned with any specific party or ideology,” he continued, adding that this sizeable demographic presented an opportunity to sway voters, making social media narratives an invaluable tool for garnering support.


Pakistani stocks surge past 97,000 as investor confidence grows on economic reforms

Updated 21 November 2024
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Pakistani stocks surge past 97,000 as investor confidence grows on economic reforms

  • Analysts attribute rally to strong economic data, rising optimism over government reforms
  • Stock market has remained bullish since the government slashed policy rate in November

ISLAMABAD: The Pakistan Stock Exchange (PSX) on Thursday gained 1,700 points, surging past the 97,000 mark during intra-day trading for the first time, with analysts attributing the rally to strong economic data and rising investor optimism over government reforms.
The benchmark KSE-100 index rose by 1,781.94 points, or 1.86 percent, to close at 97,328.39. It touched an unprecedented peak of 97,437.15 during intra-day trading.
Analyst Ahsan Mehanti of Arif Habib Corporation said surging foreign exchange reserves and speculations over the government’s decisions on economic reforms and privatization “played a catalyst role in the record surge at the PSX.”
“Stocks are bullish, led by scrips across the board as investors weigh a drop in government bond yields and robust economic data for current account surplus, remittances, exports and foreign direct investments,” Mehanti told Arab News.
In October, Pakistan’s external current account recorded a surplus of $349 million, marking the third consecutive month of surplus and the highest in this period. The current account reflects a nation’s transactions with the world, encompassing net trade in goods and services, net earnings on cross-border investments and net transfer payments.
A surplus indicates that a country is exporting more than it is importing, thereby strengthening its foreign exchange reserves.
A bullish trend has been observed in the stock market since Pakistan’s central bank cut its key policy rate by 250 basis points, bringing it to 15 percent earlier this month. Economic indicators have also steadily improved since securing a 37-month, $7 billion bailout from the International Monetary Fund (IMF) in September.
In the past, the country faced a prolonged economic crisis that drained its foreign exchange reserves and saw its currency weaken amid double-digit inflation. Last year, Pakistan narrowly avoided a sovereign default by clinching a last-minute $3 billion IMF bailout deal.


Saudi mission in Pakistan condemns militant attack that killed 12 soldiers this week

Updated 21 November 2024
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Saudi mission in Pakistan condemns militant attack that killed 12 soldiers this week

  • The embassy extends condolences to victims’ families and the Pakistani people in a statement
  • The statement reiterates the kingdom’s position ‘rejecting all forms of violence and terrorism’

ISLAMABAD: The Saudi embassy in Pakistan on Thursday condemned a militant attack on a joint security checkpoint in the northwestern Khyber Pakhtunkhwa province that killed 10 army soldiers and two Frontier Constabulary (FC) personnel, extending condolences to the victims’ families and the Pakistani people.
The attack, which occurred on Tuesday, targeted a joint army and paramilitary check post in the Mali Khel area of Bannu District, where militants detonated an explosive-laden vehicle after troops repelled their attempt to storm the post, according to the Pakistan military. Six militants were killed during the exchange of gunfire that followed.
“The Embassy expresses the Kingdom of Saudi Arabia’s condemnation of the attack on a joint checkpoint in the city of Bannu in the Khyber Pakhtunkhwa province of Pakistan, which resulted in the death and injury of a number of people,” the Saudi diplomatic mission in Islamabad said in a statement.
“The Embassy reiterates the Kingdom’s position rejecting all forms of violence and terrorism,” it added. “The Embassy extends its deepest condolences and sincere sympathy to the families of the victims, the government and the people of Pakistan, and wishes the injured a speedy recovery.”
Pakistan’s northwestern Khyber Pakhtunkhwa province has experienced a resurgence of militant violence in recent months, with a growing number of attacks on security forces and infrastructure despite the country’s efforts to combat militancy.
The region has long been a hotspot for insurgent activity, with militants frequently targeting military and paramilitary personnel.
Saudi Arabia has consistently expressed its support for Pakistan’s fight against extremist violence, emphasizing the importance of international cooperation to tackle militancy and ensure regional stability.


Imran Khan remanded to police for five days in case involving violence at Rawalpindi rally 

Updated 21 November 2024
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Imran Khan remanded to police for five days in case involving violence at Rawalpindi rally 

  • Main charges include terrorism, vandalism, destruction of property, attempted murder 
  • Khan, jailed since August 2023, claims all charges against him are politically motivated

ISLAMABAD: A Pakistani lower court has remanded former prime minister Imran Khan to Rawalpindi police for interrogation for five days in a case pertaining to violence at a rally organized by his Pakistan Tehreek-e-Insaf (PTI) party in September, the party said on Thursday.

Khan was arrested in the rally case on Wednesday night, hours after the Islamabad High Court had granted him bail in another case that has popularly come to be called the new Toshakhana case, filed in July and involving a jewelry set worth over €380,000 gifted to the former first lady by a foreign dignitary when Khan was prime minister from 2018-2022. The couple was accused of undervaluing the gift and buying it at a lesser price from the state repository. Both deny wrongdoing. 

Khan has been in jail since August last year following his conviction in four cases, two of which have been suspended, including an original one relating to state gifts, and he was acquitted in the rest.

“An anti-terrorism court granted a five-day physical remand to Rawalpindi police in the first information report (FIR) registered on Sep. 28,” the PTI party said in a statement. “The FIR surfaced last night and Rawalpindi police declared the arrest shortly afterwards.”

The PTI party added that arresting a suspect in a case registered in September right after he was granted bail in another case was an “absolute mockery of the law.”

The police report of the case lists terrorism, attempted murder, vandalism, destruction of public and state property, and interference in government operations as the main charges. It says participants of the PTI rally created unrest, obstructed public access by burning tires and caused difficulties for citizens.

It also charged PTI leaders and supporters with raising anti-government slogans, hurling stones at the police and attacking them with iron rods during the protest. PTI rallygoers damaged several police vehicles and one police officer was injured, the report adds.

Khan was in prison when the Sept. 28 rally took place. The former premier denies any wrongdoing and alleges all the cases registered against him since he was removed from power in 2022 were politically motivated to keep him in jail.

His PTI party is staging a “long march” to the capital city, Islamabad, on Nov. 24, aiming to pressurise the government to release him.
 


Pakistan urges action after UN labels Israel’s war in Gaza consistent with genocide

Updated 21 November 2024
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Pakistan urges action after UN labels Israel’s war in Gaza consistent with genocide

  • The UN report pointed at high civilian casualties, Israel’s use of starvation as a weapon of war
  • Pakistan welcomes the report’s condemnation of Israel’s smear campaign against UN agencies

ISLAMABAD: Pakistan on Thursday urged the international community to hold Israel accountable for its conduct in Gaza, citing a recent United Nations report describing it as consistent with genocide.
The UN Special Committee to Investigate Israeli Practices, established in 1968, released its latest findings on Nov. 14. The report highlights mass civilian casualties and widespread destruction in Gaza, pointing out the intentional imposition of life-threatening conditions on Palestinians, including starvation as a weapon of war.
It also called for immediate international intervention to address the humanitarian crisis and ensure accountability for violations of international law.
“We welcome the last, latest report of the UN Special Committee to Investigate Israeli Practices released last week,” foreign office spokesperson Mumtaz Zahra Baloch said during her weekly news briefing. “The report describes Israel’s warfare practices in Gaza as acts of genocide and documents millions of civilian casualties and grievous conditions intentionally imposed on Palestinians.”
“Pakistan welcomes the committee’s condemnation of the ongoing smear campaign and attacks against UNRWA [United Nations Relief and Works Agency] and the United Nations, and supports its call on all member states to uphold their legal obligations to prevent and stop Israeli violations of international law and holding it accountable,” she added.
The UN report was released in the context of intensified violence in Gaza, where Israeli airstrikes and a crippling blockade have led to a deepening humanitarian catastrophe. According to the document, the systematic targeting of civilian infrastructure and essential supplies has compounded the suffering of millions of Palestinians.
Pakistan has consistently advocated for Palestinian rights and the two-state solution. It also expressed “deep regret” over the United States’ veto of a ceasefire resolution a day earlier, noting that Washington cast the “sole negative vote” among UNSC permanent members.


COP29: Pakistan among nations that blast draft of vague deal on climate cash for poor countries

Updated 21 November 2024
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COP29: Pakistan among nations that blast draft of vague deal on climate cash for poor countries

  • Introducing the plan, lead negotiator from Azerbaijan, Yalchin Rafiyev, emphasized how balanced the plan was
  • “We would like to correct the balance. It is completely tilted,” Pakistan delegate Romina Khurshid Alam said

BAKU, Azerbaijan: Countries of the world took turns rejecting a new but vague draft text released early Thursday which attempts to form the spine of any deal reached at United Nations climate talks on money for developing countries to transition to clean energy and adapt to climate change.
The draft left out a crucial sticking point: how much wealthy nations will pay poor countries. A key option for the lowest amount donors are willing to pay was just a placeholder “X.” Part of that is because rich nations have yet to make an offer in negotiations.
So the host Azerbaijan presidency with its dawn-released package of proposals did manage to unite a fractured world on climate change, but it was only in their unease and outright distaste for the plan. Negotiators at the talks — known as COP29 — in Baku, are trying to close the gap between the $1.3 trillion the developing world says is needed in climate finance and the few hundred billion that negotiators say richer nations have been prepared to give.
Negotiators slam an ‘unbalanced’ draft
Introducing the plan, lead negotiator Yalchin Rafiyev emphasized how balanced the plan was, but all sides kept saying it was anything but balanced and pointed time was running out.
“We would like to correct the balance. It is completely tilted,” Pakistan delegate Romina Khurshid Alam said.
Poor nations blasted both rich nations and the presidency with Honduras delegate Malcolm Bryan complaining that the plan was a “completely unbalanced text that doesn’t bring us any closer to a landing .... It is high time for developed countries put their numbers on the table.’’
The EU’s climate envoy Wopke Hoekstra called the draft “imbalanced, unworkable, and not acceptable.”
In a statement, the COP29 Presidency stressed that the drafts “are not final.”
“The COP29 Presidency’s door is always open, and we welcome any bridging proposals that the parties wish to present,” the Presidency said in a statement. It added that possible numbers for a finance goal will be released in the next iteration of the draft.
COP29 President Mukhtar Babayev convened the Qurultay — a traditional Azerbaijani meeting — where negotiators spoke to hear all sides and hammer out a compromise. He said that “after hearing all views, we will outline a way forward regarding future iterations.”
No figure for climate cash leaves many disappointed
Independent experts say that at least $1 trillion is needed in finance to help transition away from planet-warming fossil fuels and toward clean energy like solar and wind, better adapt to the effects of climate change and pay for losses and damages caused by extreme weather.
Esa Ainuu, from the small Pacific island of Niue said, slammed the lack of a number in the draft deal.
“For us in the Pacific, this is critical for us,” Ainuu said. “We can’t escape to the desert. We can’t escape somewhere else. This is reality for us. If finance is not bringing any positive, (then) why’re we coming to COP?”
She added: “I don’t even know if we’re going to be here for a COP 30 or COP 31. Something needs to happen.”
Adao Barbosa, a top negotiator from the Indian ocean nation of Timor-Leste said all developing countries are unhappy with the climate finance deal. As things stand, the deal is weak, Barbosa said.
Mohamed Adow, director of the think tank Power Shift Africa, expressed disappointment at the lack of a figure. “We came here to talk about money. The way you measure money is with numbers. We need a cheque but all we have right now is a blank piece of paper,” he said.
Iskander Erzini Vernoit, director of Moroccan climate think-tank Imal Initiative for Climate and Development, said he was “at a loss for words at how disappointed we are at this stage to have come this far without serious numbers on the table and serious engagement from the developed countries.”
He said that some developed nations “are slowly waking up” to the fact that keeping warming to below 1.5 degrees Celsius (2.7 degrees Fahrenheit) above pre-industrial times will require over a trillion dollars in finance. “But many are still asleep at the wheel,” he said.
There’s a lot of work left to do
There are three big parts of the issue where negotiators need to find agreement: How big the numbers are, how much is grants or loans, and who contributes.
Official observers of the talks from the International Institute of Sustainable Development who are allowed to sit in on the closed meetings reported that negotiators have now agreed on not expanding the list of countries that will contribute to global climate funds — at least at these talks. Linda Kalcher, of the think tank Strategic Partnerships, said on the question of grants or loans, the draft text suggests “the need for grants and better access to finance.”
She added that the lack of numbers in the draft text could be a “bluff.” The COP29 presidency, which prepares the texts “should know more ... than what they put on the table,” she said.
Other areas that are being negotiated include commitments to slash planet-warming fossil fuels and how to adapt to climate change. But they’ve also seen little movement.
European nations criticized the package of proposals for not being strong enough in reiterating last year’s call for a transition away from fossil fuels.
“The current text offers no progress” on efforts to cut the world’s emissions of heat-trapping gases, said Germany delegation chief Jennifer Morgan. “This cannot and must not be our response to the suffering of millions of people around the world. We must do better.”
Eamon Ryan, Ireland’s environment minister, also criticized “backsliding” on cutting fossil fuels from last year’s deal.