ISLAMABAD: Members of the social media teams of Pakistan’s major political parties said on Wednesday digital platforms were extensively utilized in the lead-up to the general elections tomorrow to influence young voters, as experts pointed out that politics and social media had become inseparable in today’s Internet age.
According to Pakistan’s election commission, young voters constitute 45 percent of the nearly 129 million electorate this year. To connect with around 73 million social media users, political parties and independent candidates leveraged digital platforms to convey their messages and sway potential voters.
This trend was particularly evident in Imran Khan’s Pakistan’s Tehreek-e-Insaf (PTI) party, which frequently complained of a lack of a level playing field, citing the arrests of its leaders and supporters in recent months that led to restrictions on its public gatherings.
As a result, the PTI relied on virtual rallies by utilizing social media platforms and, for the first time, used artificial intelligence (AI) to disseminate messages from Khan, who has been incarcerated in a high-security prison in Rawalpindi.
“To counter abductions and arrests, we initiated virtual gatherings and rallies that began from Dec. 17,” Jibran Ilyas, a key member of the PTI’s social media team, told Arab News. “These proved highly successful as many of our leaders had gone into hiding.”
He said one of the significant innovations done by his team was the use of AI to spread Khan’s message, adding it captured people’s attention in the country and was also appreciated by those living abroad.
“We used the AI technology to replicate Khan’s voice, which was highly successful, as people were eager to hear his message,” he continued.
Ilyas called the last few months a “period of adversity” for his party, though he maintained that the PTI’s digital innovations were vital to rejuvenate its supporters.
The Pakistan Muslim League-Nawaz (PML-N), Khan’s rival political faction, was not far behind when it came to the use of social media forums.
“In this election, our primary target audience was the youth, particularly the approximately 22 million new voters who were added to the electoral list,” Abubakar Umar, a top member of the PML-N’s social media team, told Arab News.
“Therefore, we concentrated on digital platforms to connect with them, recognizing their preference for social media over newspapers or television,” he said, adding his party had placed greater emphasis on digital outreach ahead of the elections to highlight its achievements during the previous tenures.
“We made a concerted effort to enhance our social media presence,” he continued. “The feedback from our supporters had been encouraging, reflecting that our efforts were successful.”
The Pakistan Peoples Party’s (PPP) digital media head, Sharjeel Inam Memon, said social media was also a key part of his political faction’s election strategy since it provided a valuable way to communicate directly with the people of Pakistan.
“It is particularly important for young, urban voters who are regular social media users and don’t always read newspapers or watch evening news bulletins on television,” he told Arab News.
Memon said the PPP used social media platforms to communicate with two key audiences.
“On the one hand, we used platforms like Facebook, TikTok, X, Instagram and WhatsApp to speak to [our party supporters], giving them information about events happening near them and opportunities to become part of the campaign,” he informed.
Other than that, Memon added, it used the social media to share messages of hope and help with struggling people in different parts of Pakistan.
Nighat Dad, executive-director of the Digital Rights Foundation, said all political parties had heavily relied on the Internet technology to promote their agendas and campaigns.
“Digital campaigning holds immense value, which became obvious during the 2024 elections, as platforms like Facebook, Instagram and TikTok are increasingly utilized by millennials and younger demographics,” she told Arab News.
“This diverse approach to election campaigns across multiple platforms has garnered sympathy for suppressed political parties and significantly influenced voter mindsets,” she added.
Asad Baig, who founded Media Matters for Democracy, maintained many people believed social media operated in a separate realm, disconnected from real-world politics.
“Pakistan boasts nearly 72.9 million social media accounts, a significant number compared to registered voters in the country,” he noted.
Baig told Arab News the majority of these individuals potentially engaged with social media in some capacity.
“Social media platforms, in particular, play a crucial role in influencing the opinions of those who are not firmly aligned with any specific party or ideology,” he continued, adding that this sizeable demographic presented an opportunity to sway voters, making social media narratives an invaluable tool for garnering support.
Social media election: Digital platforms take centerstage in campaign strategy for Pakistan 2024 polls
https://arab.news/z5xsu
Social media election: Digital platforms take centerstage in campaign strategy for Pakistan 2024 polls
- Young voters constitute 45 percent of the electorate, including about 22 million of those recently added to the electoral roll
- Political parties say digital platforms provided them innovative ways to reach out to people and enlist their support
Pakistani firms bank on clinching ‘significant deals’ after debuting at Gulfood Manufacturing 2024
- Around 29 Pakistani firms participated in Gulfood Exhibition 2024 from Nov. 5-7 in Dubai
- Pakistani exhibitors say visitors from Middle East showed keen interest in their products
ISLAMABAD: After participating for the first time at the renowned Gulfood Manufacturing 2024 event in Dubai this week, Pakistani exhibitors on Thursday hoped the experience would help them clinch “significant deals” to penetrate markets in the Middle East.
Since 2014, Gulfood Manufacturing has been advancing the global food processing sector through innovation. This year, more than 1,200 suppliers from over 60 countries participated in the event held in Dubai from Nov. 5-7.
In a first, 21 Pakistani exhibitors took part in the tenth edition of the food and beverages trade fair under the Trade Development Authority of Pakistan’s (TDAP) umbrella.
Eight other Pakistani companies participated independently to showcase food ingredients, processing, packaging, printing, labeling, and supply chain solutions for the food and beverage industry.
Abdul Wahab, director of the Faisalabad-based food packaging machine manufacturer Nadeem Engineering Company, said businesses from across the Middle East showed keen interest in his organization’s machinery and other products.
“Our competitive prices and high quality helped initiate many business deals, which we hope to finalize in the coming weeks,” Wahab told Arab News.
Wahab thanked the Pakistani mission in the UAE and TDAP for their support, saying it enabled them to create more business opportunities.
“We are optimistic about securing a few significant deals that will help us enter the vast Gulf market,” he added.
A dedicated Pakistan Pavilion at the trade fair helped Pakistani firms showcase their products to visitors from across the globe.
Sheikh Abdul Qayyum, the chief executive officer of the Karachi-based company Lunwa Biz Packaging, praised the Pakistan Pavilion Initiative by saying that it helped generate a “good response” from visitors.
“Some good deals and memorandums of understanding have been signed, and we are working to bring them to final maturity,” Qayyum told Arab News. He said his company hoped to achieve positive results and generate substantial revenue from these agreements.
“We received support from the TDAP, which made the booth valued at Rs2.5 million available to us for Rs0.7 million, allowing us to make efforts to utilize this opportunity,” Qayyum said.
Faraz Tayyab, the project manager of Dubai-based company Menras who designed and managed the Pakistan Pavilion, said over 100,000 people visited Pakistani stalls while exhibitors reported an excellent response for their products.
“One machine manufacturer even sold his display unit and signed a deal to send additional machines to the Dubai-based buyer from Pakistan,” Tayyab told Arab News.
Although it was their first time participating, Tayyab said Pakistani companies have made an impressive impact and will benefit greatly from this experience.
“It has opened the gateway for a bigger participation next year,” he said.
Four soldiers, five militants killed in northwest Pakistan operation — military
- Security forces, militants traded fire in Karama area in South Waziristan, says military’s media wing
- Pakistani has suffered surge in militant attacks since November 2022 in areas bordering Afghanistan
ISLAMABAD: Four Pakistani soldiers and five militants were killed during a gunbattle in the country’s restive northwestern Khyber Pakhtunkhwa (KP) province, the army’s media wing said on Thursday, as Islamabad grapples with surging militancy.
The exchange of fire between security forces and militants took place in South Waziristan’s Karama area on Wednesday, the Inter-Services Public Relations, the army’s media wing, said in a statement.
The army said four Pakistani soldiers were killed during the exchange of fire. These included Naib Subedar Taib Shah, 38, Lance Naik Gulab Zaman, 30, Lance Naik Muzammil Mehmood, 30 and Lance Naik Habibullah, 28.
“Resultantly, five Khwarij were sent to hell due to effective engagement by own troops,” the ISPR said, referring to the term the military uses for the Pakistani Taliban militants.
The army said it was conducting a sanitization operation in the area to eliminate any other militants.
“Security Forces of Pakistan are determined to wipe out the menace of terrorism and such sacrifices of our brave soldiers further strengthen our resolve,” it concluded.
Pakistan has been witnessing a spike in militant violence in its northwestern and southwestern regions that border Afghanistan, particularly after the Pakistan Taliban or the Tehreek-e-Taliban Pakistan (TTP) called off its fragile truce with the government in Islamabad in November 2022.
The militant group, which is said to have sanctuaries in neighboring Afghanistan, is separate from but a close ally of the Afghan Taliban.
Ties between Islamabad and Kabul have been strained as the former accuses the latter of sheltering TTP militants. Afghanistan denies the allegations and has urged Pakistan to resolve its security challenges internally.
Pakistan says Trump election as US president won’t affect China ties
- FO spokesperson says Pakistan wants to strengthen and broaden relationship with US
- Says Pakistan and US maintain ties via mutual respect, confidence and non-interference
ISLAMABAD: Pakistan said on Thursday its relations with key longtime ally China would remain “unaffected” by Donald Trump winning the US presidential election, as Islamabad walks a diplomatic tightrope between the two global powers.
Pakistan maintains a delicate balance in its relations with China and the US. While aligned with the US for military cooperation and counter-terrorism efforts, Pakistan has strengthened economic ties with Washington’s rival China through initiatives like the China-Pakistan Economic Corridor (CPEC).
Washington and Beijing’s ties remain strained as they compete for global influence, with the US seeking to maintain its dominance and China aiming to expand its reach. The two countries are often embroiled in disagreements over trade, Taiwan, the South China Sea and China’s Belt and Road Initiative.
This complex rivalry impacts Pakistan as it navigates its strategic partnerships with both world powers while grappling with a prolonged economic crisis.
“Pakistan’s relations with China are all-weather,” Foreign Office Spokesperson Mumtaz Zahra Baloch said during a weekly press briefing when asked if Trump’s victory will affect the country’s China policy.
“They are strategic and a source of stability in our foreign policy.”
Baloch said Islamabad does not even need to consider the possibility that its relationship with China will be affected by any domestic development in another country.
She stressed that Pakistan’s relations with China have grown and expanded over the last several decades, emphasizing that the relationship remained immune to developments around the world.
Baloch dismissed claims that President-elect Trump could influence Pakistan’s politics as speculative, emphasizing that Pakistan and the US were “old friends” maintaining relations based on mutual respect, confidence, and non-interference.
In response to another question, the spokesperson said President Asif Ali Zardari and Prime Minister Shehbaz Sharif had already congratulated President-elect Trump on his presidential election win.
“Our relations with the United States are decades old, and we look forward to further strengthen and broaden Pakistan-US relationship in all fields,” she added. “As the Deputy Prime Minister said in a tweet yesterday, we look forward to fruitful and mutually beneficial cooperation between Pakistan and the United States.”
Pakistan and the US cultivated strong defense ties during the Cold War days yet their relationship was also tested by divergent priorities on various issues.
However, tensions between the two countries escalated, particularly after 9/11, when US officials criticized Pakistan for not sufficiently supporting the American military efforts against the Taliban in Afghanistan.
Washington and Islamabad’s ties were further strained as the former suspected the latter of supporting the Taliban in its 2021 takeover of Kabul, allegations which Islamabad rejected. Tensions rose further in 2022 when former PM Imran Khan accused the Biden administration of orchestrating his ouster via a parliamentary vote, a charge the US denied.
Pakistan, under Shehbaz Sharif’s two separate stints as prime minister in 2022 and 2024, has made attempts to improve its ties with the US.
Pakistan rejects reports of joint military operation with Iran against Baloch militant group
- Militant outfit Jaish Al-Adl claimed Pakistani, Iranian forces killed 12 of its members in joint operation in Saravan on Tuesday
- Pakistani security forces conducted operation alone within its territory this week against smugglers, says FO spokesperson
QUETTA: Pakistan’s foreign office spokesperson on Thursday rejected reports that Islamabad and Tehran launched a joint military operation in the country’s southwestern border area this week to kill 12 militants, describing it as “fake news” despite a banned militant group claiming the action took place.
The spokesperson’s remarks followed militant outfit Jaish Al-Adl’s statement this week in which it claimed Pakistan and Iran’s forces on Tuesday carried out airstrikes against its fighters in the Iranian border city of Saravan, near Pakistan’s Panjgur district in Balochistan. It said the strikes killed 12 of its members and injured four others.
Iranian rights organization Halvash had also confirmed the development on social media platform X.
“First, I would like to state that this information is not correct. This is fake news,” Mumtaz Zahra Baloch, Pakistan’s foreign office spokesperson, said during her weekly press briefing.
“Statement by terror groups should not be taken seriously.”
Baloch, however, confirmed Pakistani security forces had conducted an operation west of Panjgur to root out smugglers in southwestern Balochistan province.
“The operation took place 30 kilometers within our territory against smugglers, and this was undertaken by Pakistani security forces alone,” she disclosed.
Balochistan Levies, a paramilitary force responsible for law and order in the restive province, confirmed they received reports of an attack in Koh e Sabz area located 70 kilometers from Panjgur city on Tuesday.
“Three people were injured in the attack but we don’t know who carried out the attack in the remotest bordering area,” Shakeel Ahmed, a Levies soldier in Panjgur, told Arab News.
Ahmed said the paramilitary force did not know how many people were killed in the attack since Levies did not receive any bodies in Panjgur.
A local journalist in Panjgur said three persons injured in the alleged attack on Tuesday belonged to Peshawar, Karachi and Washuk cities of Pakistan. He said they were brought to Panjgur for medical treatment.
“The government officials in the district did not confirm the attack yet,” he told Arab News, speaking on condition of anonymity.
HISTORY OF ROCKY RELATIONS
Pakistan and Iran have had a history of rocky relations despite a number of commercial pacts between the two countries, with Islamabad being historically closer to Washington.
One of Iran’s poorest regions, Sistan-Baluchestan on the border with Pakistan has long been plagued by unrest involving drug-smuggling gangs, rebels from the Baloch minority and religiously motivated militants.
Jaish Al-Adl or “Army of Justice” has claimed responsibility for several attacks on Iranian forces in Sistan and Baluchestan over the years, straining ties between the two Muslim-majority countries.
Pakistan and Iran came to the brink of war in January this year after both countries launched cross-border strikes against armed groups and their hideouts operating in border villages.
Regarding this week’s visit by Iran’s foreign minister to Islamabad, Baloch said both sides had agreed to strengthen coordination on border areas.
“Both sides agreed that we will cooperate to ensure that the border between Pakistan and Iran will be a border of peace and amity, and we will strengthen coordination on all aspects of border security,” she said.
Pakistan stock market closes above 92,000 points thrice in a row after policy rate cut
- KSE-100 index climbs 499 points or 0.54 percent to close at 92,520.48 points on Thursday
- Analysts say market responding to reduced interest rates, move to restart privatizations
ISLAMABAD: The Pakistan Stock Exchange (PSX) closed above 92,000 points for the third time in a row on Thursday, with analysts attributing the bullish trend to market volatility triggered by reduced interest rates and investors selling their stocks for profit.
Pakistan’s benchmark index settled at 92,304.32 points on Tuesday and 92,021.44 points on Wednesday. As per the stock market’s official website, the benchmark KSE-100 index increased by 499 points or 0.54 percent on Thursday to close at 92,520.48 points.
The bullish trend has been observed in the market since Monday when Pakistan’s central bank cut its key policy rate by 250 basis points to 15 percent. This was the fourth straight reduction since June, as the country keeps up efforts to revive a sluggish economy with inflation easing.
“The market is responding to reducing interest rates and, importantly, is also picking up on the government’s razor-sharp focus on the economy evidenced by the push to increase tax-to-GDP, attract FDI, and restart privatizations,” Raza Jafri, chief executive officer of leading financial services corporation EFG Hermes Pakistan, told Arab News.
He highlighted how lower interest rates were helping in creating valuation multiples at the KSE-100 but their “positive impact on the real economy will come with a lag.”
Jafri said the rally this year was led by banks, fertilizers and pharmaceuticals, adding that a rotation toward the construction, auto and oil marketing sectors more aligned with economic recovery was witnessed.
“An analyst at Topline Securities said the market showed notable volatility, with the index reaching a peak of 92,967 and dipping to a low of 91,891 as investors capitalized on profit-taking in large-cap stocks,” Topline Securities said in a social media post.
The development comes as the South Asian nation’s economic indicators continue to improve after it secured a $7 billion, 37-month bailout package from the International Monetary Fund (IMF) in September.
Last year, Pakistan narrowly avoided a sovereign default when it clinched a last-gasp $3 billion IMF bailout program. The country has suffered a prolonged economic crisis that drained its foreign exchange reserves and saw its currency weaken amid double-digit inflation.
