Saudi woman on a mission to empower with yoga

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Lana Nazer aims to inspire others to embark on their yoga journey and experience the healing and empowerment it can provide. (Instagram/lananazer_ official/Supplied)
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Lana Nazer aims to inspire others to embark on their yoga journey and experience the healing and empowerment it can provide. (Instagram/lananazer_ official/Supplied)
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Lana Nazer aims to inspire others to embark on their yoga journey and experience the healing and empowerment it can provide. (Instagram/lananazer_ official/Supplied)
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Updated 09 February 2024
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Saudi woman on a mission to empower with yoga

  • ‘Two minutes of yoga a day will change your life,’ says Karama Yoga founder Lana Nazer

JEDDAH: Having unlocked the transformative power of yoga in her own life, certified instructor Lana Nazer is now driven by the geuine desire to empower the Saudi community reach their full potential with the physical and mental benefits of the practice.

Her introduction to the realm of yoga began with her mother’s influence. She grew up seeing her do yoga and was drawn to the beauty and simplicity of the positions.

She recalls how, as a child, she used to watch a yoga lesson on a DVD player, laying the groundwork for a practice that blossomed during her teenage years in Canada.




Lana Nazer aims to inspire others to embark on their yoga journey and experience the healing and empowerment it can provide. (Instagram/lananazer_ official/Supplied)

Nazer shared her inspiring journey through yoga with Arab News, from her early exposure to the practice to becoming a certified instructor.

When asked about how it all started, she said she has been practicing yoga for over 33 years. “Thanks to my mom introducing it to me when I was a kid. It’s not just about poses; it’s like my daily joy boost, keeping me peaceful, joyful and optimistic through life's twists,” she said.

“Since then, my yoga path has taken me to various trainings across the US, UK, and Europe.”

The Saudi Yoga Committee has played a crucial role in promoting yoga. Their efforts have contributed to the growth of yoga in the Kingdom, fostering awareness, and creating a supportive environment for practitioners.

Lana Nazer, Yoga instructor

While life took her on different paths, including college and work, yoga remained a constant presence in the background. “My journey with yoga has been intertwined with a lifelong exposure to the practice. Initially, it was merely a workout routine for me. The pivotal moment came at 15 when I joined a hot yoga class with my mom, sparking an instant obsession.

“Through college, it evolved into a daily necessity. After college, a job opportunity led me to the US, where I decided to embark on teacher training — not initially to teach but to deepen my understanding of yoga. Over nine months, I immersed myself in the practice,” she explained.

Yoga also proved beneficial for Nazer’s mental health. “It wasn’t just the physical challenge that captivated me, but the profound mental well-being I experienced post-class. As a naturally fiery person, yoga became my go-to tool for calming my mind and managing my thoughts,” she said.




Lana Nazer aims to inspire others to embark on their yoga journey and experience the healing and empowerment it can provide. (Instagram/lananazer_ official/Supplied)

Nazer’s journey with yoga took another pivotal turn when she decided to share this transformative practice with her community in Saudi Arabia.

It was a decision that did not come lightly, but was rooted in a desire to deepen her connection with yoga and share its transformative power with her own people.

She founded her own brand, Karama Yoga. “I started with a home studio for seven years before opening our new space last Ramadan. Back then, yoga wasn’t popular in the region, but my journey from personal practice to sharing it locally has been a rewarding evolution.”

Karama Yoga represents not just a physical space but a flourishing testament to the collective growth and impact of yoga’s potential, especially in Saudi Arabia.

Speaking about what drives her, she said: “What kept me going on my yoga journey, especially as a Saudi woman offering yoga in Saudi Arabia, boils down to two reasons. Firstly, the name ‘Karama’ draws inspiration from ‘karamat,’ denoting one’s inherent gifts. I firmly believe that everyone possesses a unique gift, and teaching happens to be mine. (Secondly,) I’m not just an instructor, I’m an avid student of yoga, seamlessly integrating it into every aspect of my life.”

As Nazer continues to deepen her practice and build confidence in her teaching skills, she envisions a future where she can share the transformative power of yoga with a broader audience.

She said: “My commitment is deeply rooted in a genuine desire to serve my community. Even before the popularity of yoga and wellness in Saudi, I recognized the profound need within my community for a practice that promotes holistic health — physically, mentally, and emotionally.”

She aims to inspire others to embark on their yoga journey and experience the healing and empowerment it can provide.

Teaching yoga at Karama Yoga enables her to stay connected to the people around her and improve the well-being of her community.

“My goal is to unite, empower and inspire women to be proud of their heritage, love themselves as they are, and improve their relationship with their health and wellness through yoga,” she said.

Nazer, who is considered a pioneer of yoga in Saudi Arabia, praised the role of the Ministry of Sports in recognizing it as a sport and establishing the Saudi Yoga Committee. “It marks a significant shift. It has brought support from the Ministry of Sports and showcases the growing acceptance and importance of yoga in the Kingdom. The entire health and wellness scene is booming in Saudi Arabia. I can finally say that yoga isn’t just a trend, it’s becoming an everyday staple for many community members,” she said.

“The Saudi Yoga Committee has played a crucial role in promoting yoga. Their efforts have contributed to the growth of yoga in the Kingdom, fostering awareness, and creating a supportive environment for practitioners,” she added.

The certified trainer in eight styles of yoga pointed out that Saudis are increasingly drawn to yoga due to its benefits.

“Back then people joined purely for physical reasons, to strengthen their bodies, gain flexibility and soften the stiffness in their bodies. Now, there is a huge shift — students are mostly joining for the mental and emotional benefits: to relieve stress and cope with everyday challenges.”

Recently, Nazer took part in AlUla Wellness Festival and she feels proud to be part of it.

“Being part of the AlUla Wellness Festival was a dream realized. The opportunity to showcase Karama Yoga and contribute to the wellness community aligned seamlessly with the festival’s positive energy and vision.”

Her advice to someone who has never tried yoga? “Two minutes of yoga a day will change your life.”

 

 


Saudi entrepreneurs present expertise at Misk forum in Riyadh

Updated 6 sec ago
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Saudi entrepreneurs present expertise at Misk forum in Riyadh

  • Passion alone won’t build a business, says Prepline CEO Essa Behbehani

RIYADH: “If you don’t channel your passion for executing a business, then you simply have a hobby,” Essa Behbehani said at the Misk Global Forum on Tuesday.

The CEO of Prepline, a food and beverage investment and development company, made the statement during the panel discussion “Dream, Do, Dare: The Entrepreneur’s Cookbook,” which discussed core business skills, provided guidance on overcoming common startup challenges, and offered essential advice on scaling enterprises through funding.

"In a business, the most important factors are the product, resistance, and community approval." (AN photo by Huda Bashatah)

“Passion is one of the main elements you need to build a business on, but it is not the main element,” Behbehani said.

He outlined the four key roles in business success, saying: “You are either an investor, manager, developer, or craftsman. Each one needs the other element to succeed.”

HIGHLIGHTS

• The eighth Misk Global Forum, designed to encourage dialogue and exchange of ideas, is showcasing Misk Foundation’s dedication to engaging young minds.

• On Tuesday, Essa Behbehani and Abdullah Al-Saleem discussed core business skills, provided guidance on overcoming common startup challenges, and offered essential advice on scaling enterprises through funding.

Reflecting on the evolution of business fundamentals over two decades, Behbehani noted a significant shift, and added: “Back then, (around) 2003 to 2004, the most important elements in a business were the product, resistance, and community approval.”

"In a business, the most important factors are the product, resistance, and community approval." (AN photo by Huda Bashatah)

Behbehani noted that at that time, entrepreneurs like himself lacked marketing knowledge and did not have modern tools like social media to promote their businesses.

However, today’s business landscape demands different priorities, and he said: “These skill sets that you have need to be transferred into three main elements: You need to have a mindset, speed, and quality of product.

"In a business, the most important factors are the product, resistance, and community approval." (AN photo by Huda Bashatah)

“Mindset nowadays is everything — without a mindset, you can never grow a business.”

He cautioned current entrepreneurs about the limitations of focusing solely on product excellence, asking: “What are you going to do with an amazing product without the right mindset and the right speed to execute it?”

"In a business, the most important factors are the product, resistance, and community approval." (AN photo by Huda Bashatah)

During the same session, Abdullah Al-Saleem, the CEO and co-founder of Mushtari, a platform for business acquisition, shared valuable insights on when and how entrepreneurs should seek guidance for their ventures.

“Every time is the right time to seek help,” Al-Saleem said, highlighting the importance of continuous learning and consultation in business development.

He advocated for a two-pronged approach to seeking advice, distinguishing between general business consultants and industry-specific experts.

He added: “There are two people you have to seek help from: People that know generally about the industry, and people that know specifically about the industry.”

Using the restaurant business as an example, Al-Saleem described how he would consult general business experts for fundamentals like “hiring, culture, (and) cash flow,” while seeking industry-specific guidance for specialized operations.

However, gathering advice, he said, was just the first step. He noted that it was crucial to ensure team involvement in implementing recommendations.

He said: “When I take all these ideas or all these bits of advice, I brainstorm it with the team.”

This collaborative approach ensured that potential solutions were thoroughly evaluated before implementation, he said.

Al-Saleem further emphasized the importance of practical application through trial and error, and he always involved his team in the process.

He added: “They are the engine of the business and without the team, there is no business.”

 


Saudi Arabia foreign minister urges a balanced energy transition at G20 Summit session

Updated 19 November 2024
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Saudi Arabia foreign minister urges a balanced energy transition at G20 Summit session

  • Prince Faisal outlined three pillars for effective energy transition during a discussion at the G20 Summit

RIO DE JANEIRO: Saudi Arabia’s foreign minister highlighted the importance of a balanced, inclusive approach to energy transition while ensuring global energy security and sustainable development at a Group of 20 session on Tuesday, Saudi Press Agency reported.

Prince Faisal was leading the Kingdom’s delegation during a session titled “Sustainable Development and Energy Transition,” SPA added.

Energy security represented a global challenge and an obstacle to development and poverty eradication, the minister said, calling for energy plans that considered each country’s circumstances and development needs.

Prince Faisal outlined three pillars for effective energy transition: Ensuring energy security, maintaining access to affordable energy, and achieving environmental sustainability.

He said that the transition required significant investment and time to maintain market stability while ensuring fairness and inclusivity.

Prince Faisal also highlighted the role of technological innovation in managing emissions and environmental impacts.

He said that Saudi Arabia’s investments in innovative technologies had resulted in one of the world’s lowest emissions intensity rates in oil and gas operations, adding that the Kingdom was also advancing its renewable energy goals, aiming for 50 percent of electricity generation from renewables by 2030.

Prince Faisal added that the Kingdom was also expanding its clean hydrogen production and implementing the circular carbon economy framework to repurpose emissions into valuable products.

During his address, the prince also outlined Saudi Arabia’s commitment to global sustainability through its flagship initiatives, the Saudi Green and Middle East Green programs, which are tailored to the country’s development needs.

He called for enhanced international cooperation to ensure energy transitions were equitable, inclusive and supportive of global development goals.

Prince Faisal expressed Saudi Arabia’s appreciation for Brazil’s leadership of the G20 in 2024 and extended well wishes to South Africa as it assumes the presidency in 2025, SPA reported.


Multi-billion global AI spending transforming business efficiency, SDAIA official tells Riyadh conference

Updated 19 November 2024
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Multi-billion global AI spending transforming business efficiency, SDAIA official tells Riyadh conference

  • Esam bin Abdullah Al-Wagait highlighted these figures during his keynote address at the 9th National Quality Conference

RIYADH: Global spending on artificial intelligence to improve operational efficiency exceeded $120 billion in 2023, with over 72 percent of organizations integrating AI into at least one area of their business, according to data cited by the director of the National Information Center at the Saudi Data and AI Authority.

Esam bin Abdullah Al-Wagait highlighted these figures during his keynote address at the 9th National Quality Conference, held on Tuesday at the Ritz-Carlton Hotel in Riyadh, the Saudi Press Agency reported.

Al-Wagait emphasized the growing role of AI in enhancing leadership capabilities, referencing a study from the 2024 Gartner IT Symposium/Xpo, which found that 97 percent of CEOs believe AI has improved their performance, reduced administrative burdens, and strengthened their ability to lead effectively, SPA added.

Al-Wagait told the conference that AI’s integration across various industries reflected its transformative potential and cited the number of industrial robots deployed in manufacturing operations exceeding 4 million globally in 2023, as reported by the International Federation of Robotics, further underlining AI’s role in operational excellence.

“AI is now a trusted partner for organizational leaders, offering accurate analytics and predictions that enable impactful decision-making,” he said. This trend, he explained, aligned with the concept of AI-augmented leadership, which is reshaping organizational strategies worldwide.

The conference session, themed “Role of Advanced Technologies in Ensuring the Quality of Services and Products,” brought together industry leaders and experts to discuss the role of AI and advanced technologies in improving quality assurance and operational outcomes.


Climate change is a key driver of worldwide hunger, according to IFAD

Updated 19 November 2024
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Climate change is a key driver of worldwide hunger, according to IFAD

  • IFAD President Alvaro Lario: Food security is intertwined with the current extreme weather events, as it has impacted the world
  • Saudi Arabia has contributed over $536 million to IFAD since it started and is among the top 10 donors

BAKU: Climate change is dangerously impacting crops and driving worldwide hunger, according to the head of the International Fund of Agricultural Development.

“Food security is intertwined with the current extreme weather events, as it has impacted the world,” IFAD President Alvaro Lario said in an interview with Arab News on the sidelines of the COP29 UN climate conference in Baku, Azerbaijan.

IFAD reported that in 2023, about 735 million people suffered from hunger caused by climate change.

In addition, unusual rainfalls, according to IFAD, caused a decrease in wheat production and food quality in Europe.

Floods and heat waves caused damage to orange crops in Brazil. In Southern Africa, above-average temperatures led to below-average maize harvests, and in parts of West Africa, erratic rains affected cocoa production and cut output by half.

“We are seeing a lot of the crops are fully being impacted in Brazil, which has been hit by a historic drought, or in Ghana, for example, where there has not been enough rain, cutting the cocoa production by half.”

The IFAD is a UN specialized agency as well as a development finance institution. The organization provides concessional funds and grants to countries and invests in the private sector.

The organization’s key focus is to provide livelihoods and raise income as well as production in low- and middle-income countries.

“Our biggest investments are in the Sub-Saharan region. Fifty-five percent of our funding goes to Sub-Saharan Africa, and up to 60 percent into Africa. But we also operate in the Middle East, Asia, and Latin America. We are currently investing in 90 countries,” said Lario.

The Kingdom of Saudi Arabia is one of the main contributors to IFAD. According to the organization, Saudi Arabia has contributed over $536 million to IFAD since it started and is among the top 10 donors.

In the last 10 years alone, the Kingdom has contributed a total of $96.6 million.

IFAD implemented the first phase of a project to support coffee and mango farmers in the Jazan region.

From 2018 to 2023, the project established 50 model coffee farms and five mango farms in the region, which benefited nearly 30,000 smallholder farmers, according to IFAD.

Furthermore, the project adopted strategic plans through a group of development solutions and pillars that include agricultural sustainability and innovation.

“Small-state islands are among the most vulnerable (to climate change),” said Lario. “We are seeing that sea levels are rising. They are also suffering from hurricanes and long droughts. They suffer from access to potable drinking water.”

Strategies to address the problem and implement adequate solutions have been developed by IFAD according to each country’s climate situation.

“For IFAD, we do have strategies on how we work and how we design our projects. All the strategies are to promote sustainable food systems, also to increase rural non-farm crops, so they can also diversify their income.”

One of the programs the organization is working on is in Belize, in Central America, for heat-tolerant and drought-resistant crops such as maize or beans. Another project involves mixing trees with crops that provide shade to conserve water and combat the rising temperatures in Cuba.


Al-Baha farms offer an escape from busy lives

The farms are committed to sustainability and use eco-friendly practices to protect the environment. (SPA)
Updated 19 November 2024
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Al-Baha farms offer an escape from busy lives

  • There are activities such as cycling and hiking and some farms offer overnight accommodation

AL-BAHA: People seeking a tranquil escape from the hustle and bustle of their daily lives are flocking to tourist farms in Al-Baha region.

The centers offer a unique blend of natural beauty, agricultural experiences and recreational activities, where visitors can spend their time picking fruit, helping with crop harvesting or learning about organic farming techniques.

The farms are committed to sustainability and use eco-friendly practices to protect the environment. (SPA)

There are also activities such as cycling and hiking and some farms offer overnight accommodation, enabling guests to experience the beauty of the starry night skies.

The farms are committed to sustainability and use eco-friendly practices to protect the environment.

Fahd Al-Zahrani, director of the Ministry of Environment, Water and Agriculture branch in Al-Baha, said agritourism was becoming increasingly important in the region as it created jobs, boosted the local economy and helped diversify the tourism sector.