Saudi Airlines rebrand will ‘bring the world’ to the Kingdom

Khaled Tash, Group Chief Marketing Officer of Saudia
Short Url
Updated 10 February 2024
Follow

Saudi Airlines rebrand will ‘bring the world’ to the Kingdom

At the recent Diriyah E-Prix in Riyadh, it was hard to escape the presence of one of Formula E’s most established partners — Saudi Airlines. The Kingdom’s national carrier has been a partner of the all-electric racing series since its debut in the Saudi capital in 2018.

Since then, the Kingdom has undergone a cultural revolution that has swept through every possible sector, including business, tourism and sport.

“Look at how much has happened in Saudi Arabia over the last few years, it’s amazing,” said Khaled Tash, group chief marketing officer at Saudia. “We have Formula 1, we host so many different football, boxing, tennis and other tournaments. The culmination of all this is going to come when we host the Asian Cup 2027, Asian Games 2034, and World Cup 2034 Insha’Allah. I think the trajectory is at an accelerated rate, probably unprecedented anywhere else in the world.”

“We’re very fortunate as an airline to be associated with everything that is happening in Saudi Arabia; we’re very happy to be in Formula E for the sixth year in our partnership with them,” he said, adding: “The best is yet to come.”

Last year saw the partnership with Formula E take Saudia’s involvement in the sporting sector to an expanding market.

“Last year we started activating this partnership in other parts of the world,” said Tash. “It gave access to cities like Jakarta, Rome, and London, and we’re very happy with the partnership so far. It also goes very well with the sustainability agenda of the world, the country, and the airline,” Tash said.

“This year, we’re going to Berlin as well, in addition to other cities where we’ve activated globally. We’re very happy, and happier now that PIF has signed a strategic partnership with Formula E. I think what we will see in the next year or so is an increased level of partnerships and activations between Formula E, Saudia and the rest of the partners.”

Looking at the bigger picture, Tash sees the green shoots of recovery for the aviation industry continuing.

“The year 2023 was a good year for aviation globally, and very, very good for us, as we are almost back to the normal levels of the pre-COVID era,” he said. “I believe 2024 has so many more opportunities than challenges. The travel demand is picking up, the importance of aviation in connecting the world is higher than ever.”

“There is a lot more interest to visit Saudi Arabia, be it for tourism, for Hajj and Umrah, for business and investment. So, we see a lot of opportunities,” said Tash. “There is a big challenge in terms of the supply chain; we have probably a lot of concerns when it comes to aircraft deliveries and when it comes to spare parts, things like that, but I think the players in the industry are mature and professional enough. These are big companies we work with, and we will find solutions. But I would say aviation has many more opportunities than challenges moving forward.”

Saudia launched a rebrand last year, and Tash said that it has been a “a great experience,” which will showcase where the airline is heading.

“Saudia is soon approaching its 80th anniversary; we are an old company but also a company that is still relevant today and will be in the future. We are changing our business model from one that only focused on taking Saudi to the world, to bringing the world to Saudi.”

He said: “We also want to play a very important role in realizing Vision 2030 and what is happening in the country, so there is a lot of work that happens between us, the government entities, and the private sector in Saudi Arabia. It revolves around how we can be in synergy with each other so that all our efforts can not only create better travel opportunities for passengers but also better job opportunities and local content opportunities.”

The coming months will see Saudia announce its biggest ever aircraft order, with 100 more planes joining the fleet that is already awaiting 50 aircraft to be delivered, according to Tash.

Under the new rebranding, Saudia will also be one of the first airlines to use artificial intelligence — in the form of ChatGPT — to help customers navigate its services.

“We want to change everything in the travel experience so that our customers can feel more enabled in a way that they are able to enjoy a truly authentic Saudi experience,” Tash added.


A ‘game changer’: ALJ Motors unveils new Land Cruiser Prado

Updated 29 sec ago
Follow

A ‘game changer’: ALJ Motors unveils new Land Cruiser Prado

Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia since 1955, unveiled the new Land Cruiser Prado, setting a new benchmark in luxury, performance, and off-road prowess in Saudi Arabia.

Crafted to dominate any terrain, the 2024 Land Cruiser Prado boasts an array of advanced features designed to redefine the SUV experience. With its sleek modern design seamlessly combining heritage with modernity, this “game changer” delivers unmatched performance and elegance. From the bustling city streets to challenging desert terrains, the Land Cruiser Prado is poised to elevate the driving experience in the Kingdom.

The new Land Cruiser Prado comes with two powertrain options: a 2.4-liter turbo gasoline engine producing 267 HP and 430 Nm of torque and a 2.8-liter turbo diesel engine delivering 201 HP and 500 Nm of torque. Both engines are paired with an eight-speed transmission, ensuring a powerful driving experience.

With an impressive suite of advanced features, the new Land Cruiser Prado prioritizes guest safety, providing peace of mind on every journey. Equipped with the latest version of Toyota Safety Sense, the vehicle offers cutting-edge technologies to mitigate potential hazards and enhance overall safety. The front and rear sensors, along with a back-monitor and 360-degree camera, provide drivers with comprehensive visibility and awareness of their surroundings, ensuring confident maneuvering in any environment.

The inclusion of blind spot monitor and rear cross traffic alert further enhances safety by alerting drivers to potential blind spots and approaching vehicles when reversing. Complementing these features are a comprehensive array of full airbags strategically positioned throughout the cabin, offering guests unparalleled protection in the event of a collision.

Setting new standards in versatility, innovation, and quality, the Land Cruise Prado is available in three grades: TX, TXL, and Adventure, the last of which also comes with a limited “First Edition.” What sets the First Edition apart from the regular Adventure grade is its distinctive retro round headlights, adding a unique touch of nostalgia. Its design embodies the essence of a full-fledged off-roader while prioritizing reliability and timeless elegance. Every aspect of its composition and shape has been meticulously crafted to withstand harsh usage, ensuring durability and longevity in the most challenging environments. With a focus on timeless simplicity and a sense of high quality, the Land Cruiser Prado enjoys a professional look, characterized by sharpened functional beauty that seamlessly integrates heritage with modernity. 

From its rugged exterior lines to its refined interior finishes, the Land Cruiser Prado’s design delivers a harmonious fusion of form and function that captivates both on and off the road.

Mazin Ghazi Jameel, managing director of Toyota Marketing Operations, Abdul Latif Jameel Motors, said: “For over 70 years, the Land Cruiser has remained the off-road partner of choice for drivers around the world. Today, we proudly introduce the much-anticipated, all-new Land Cruiser Prado, a vehicle that has enjoyed a rich and illustrious history in Saudi Arabia. Combining legendary off-road capabilities with luxurious comfort and cutting-edge technology, the new model is the perfect companion for any adventure. We can’t wait for our guests to experience the all-new Land Cruiser Prado with their loved ones and embark on a journey of limitless discoveries.”

More than an SUV, the new Land Cruiser Prado is the gateway to adventure, delivering reliability that supports various lifestyles. A high-quality off-roader, the new practical model is a true embodiment of the Land Cruiser’s origins.

Since 1955, Abdul Latif Jameel Motors has worked together with Toyota Motor Corporation to deliver a premium experience of automotive ownership and after-sales services in Saudi Arabia.


Leading mobility experts to gather in Riyadh for GEMTECH Forum

Updated 1 min 33 sec ago
Follow

Leading mobility experts to gather in Riyadh for GEMTECH Forum

Saudi Arabia’s premier mobility event, Global EV and Mobility Technology Forum, will open its doors to global and regional mobility stakeholders at Riyadh International Convention and Exhibition Center from July 10-11. The show will host a conference and expo featuring an outstanding speaker lineup, delivering insightful keynotes, and world-class exhibitors, unveiling their sustainable urban mobility solutions and innovations to a global audience.

The two-day event will mark a significant step toward a greener and more efficient future for urban transportation, bringing together international policymakers, institutions, NGOs, corporations, companies, and startups to network, showcase latest offerings, foster dialogue and collaboration.

The event will serve as an ideal ground for global visionaries to share industry insights and groundbreaking ideas, and facilitate the transfer of knowledge about an all electric, autonomous and connected future. Notable figures who will be present at the show include Rusty Russell, executive director of mobility, Red Sea Global; Faisal Sultan, vice president and managing director, Lucid; Mark Notkin, chief innovation officer and head of Electromin, Petromin Corporation; Mohammed Al-Musawa, head of e-mobility, ASX E-Mobility; Alex Gilbert, head of energy and electrification, commercial development, Transport for London; and Balázs Selmeci, ambassador of Hungary to Saudi Arabia; along with other influential personalities.

The world-class expo — the main highlight of the forum — will provide an unrivaled opportunity for OEMs, mobility pioneers, tech solution providers and startups, to showcase their cutting-edge solutions and breakthrough innovations in front of industry leaders, government dignitaries, and potential partners eager to explore the future of mobility.

Some of the organizations attending the show include ElaadNL, Charging Interface Initiative, Avee, Clean Energy Business Council, ASX E-Mobility, Circular Economy Company, Eye of Riyadh, GearsME, Arab News, Electrive, Eye of Dubai, and Motory.

The GEMTECH Forum promises to provide a dynamic event experience to all participants by facilitating interactive panel sessions, critical deliberations, one-on-one business meetings, and startup pitch programs, creating unparalleled networking opportunities with thousands of global and national stakeholders in the mobility sector. Over the course of two days, this premier event will unite visionary leaders and industry pioneers to explore cutting-edge innovations and drive the future of mobility. Attendees will have a unique opportunity to connect with global ministries, CEOs, and experts, exchanging ideas and strategies to shape the next generation of electric vehicles and mobility solutions.


An everyday supercar: Bentley’s new Continental GT Speed

Updated 02 July 2024
Follow

An everyday supercar: Bentley’s new Continental GT Speed

Bentley Saudi Arabia has unveiled the fourth-generation Continental GT Speed, following in the 21-year tradition of the Continental GT family by redefining the ultimate blend of supercar performance, handcrafted luxury and everyday usability.

A comprehensive exterior and interior redesign with clean modern detailing follow the new design DNA established by the coachbuilt Bentley Bacalar and Batur. Outstanding performance is brought by a new Ultra Performance Hybrid powertrain with 782 PS and 1,000 Nm, from a 4-liter V8 working in tandem with a 190 PS electric motor. The result is 0-60 mph in 3.1 seconds, with the benefit of 81 km of usable electric-only range and a total range of 859 km — creating an everyday supercar.

The performance of the powertrain is matched by a new chassis system, with new two-chamber air springs paired with new dual-valve dampers, along with Bentley Dynamic Ride (48 V active anti-roll control), eLSD and torque vectoring. Incredible body control and the best Continental GT ride comfort to date are the results, supported by a 49:51, rear-biased weight distribution for the first time in the car’s history.

Under the skin, a suite of modern innovative technology delivers class-leading capability so that every journey is a seamless experience in terms of driver assistance, infotainment systems and connected car services.

The new exterior continues the design revolution for Bentley’s future journey, with the biggest revision to the face of the Continental GT in two decades, and the first mainstream Bentley with single headlamps since the 1950s.

World-leading Bentley interior cabin design, materials, quality, and craftsmanship continue with the introduction of further wellness seat technology, new air ionization, three-dimensional leather textures, new modern quilting, and technical finishes such as new dark chrome.

A completely new 400-volt electrical architecture enables the most advanced suite of powertrain technology to be offered by a luxury automotive brand today, delivering emissions of 29 g/km of CO2 and an electric range of 81 km on the WLTP drive cycle.

For the first time in the history of the Continental GT, the convertible Continental GTC is being launched concurrently with the coupe — providing ultimate flexibility for customers who appreciate both open topped and closed roof motoring.

The fourth-generation Continental will also benefit with the introduction of the My Bentley App Studio — the newest addition to Bentley’s digital ecosystem for customers. Customers can gain access to a wide variety of vehicle and third-party applications, which can be downloaded directly, independent of a smartphone to the infotainment system.

Peter Smith, general manager of Bentley Saudi Arabia, said: “We are thrilled to announce the reveal of the extraordinary Continental GT Speed in Saudi Arabia. As Bentley’s flagship grand tourer, the Continental GT Speed offers our customers the pinnacle of grand touring capabilities, combining immense power, dynamic performance, and unparalleled luxury.”


Fortinet urges Saudi firms to securely embrace cloud

Updated 02 July 2024
Follow

Fortinet urges Saudi firms to securely embrace cloud

Fortinet, a global cybersecurity company, released its 2024 Cloud Security Report, which provides critical insights into the current trends driving cloud security. It focuses on the key challenges that organizations face in safeguarding complex cloud environments and offers a thorough examination of security solutions and strategies to ensure effective protection of data and systems.

“As Saudi Arabia steadily progresses toward digital transformation and increasingly relies on cloud computing solutions to achieve the goals of Vision 2030, the importance of securing these cloud environments is becoming even more apparent, and is now a top priority for organizations in the region,” said Sami Alshwairakh, senior director for Saudi Arabia at Fortinet.

“The 2024 Cloud Security Report underscores the challenges and best practices that Saudi businesses must address to ensure the security and compliance of their cloud-based operations.”

The report, based on a comprehensive survey of 927 cybersecurity professionals worldwide, offers valuable guidance for Saudi organizations seeking to adopt cloud computing technologies safely and efficiently.

“The release of this report underscores Fortinet’s commitment to supporting Saudi Arabia’s digital transformation journey by offering advanced security solutions that help organizations protect their cloud environments and enhance their cybersecurity capabilities,” the company said in a statement.

According to the report, 78 percent of organizations globally are adopting hybrid and multi-cloud strategies. These organizations prefer integrating multi-deployment operations into a single operational environment to leverage the flexibility, control, and unique advantages offered by various cloud services.

The report indicates that 43 percent of these organizations prefer hybrid infrastructure that combines both public and private cloud platforms. Meanwhile, 35 percent are adopting a multi-cloud strategy, reflecting a preference for leveraging the strengths of different cloud service providers to meet various use cases. These global trends align with the Saudi government’s focus on supporting the adoption of cloud computing technologies and diversifying cloud service providers, which contributes to the digital transformation across all sectors in the Kingdom.

Security and compliance issues are the primary barriers to faster adoption of multi-cloud strategies, cited by 59 percent of respondents in the report. Additionally, 49 percent of participants recognize that resource limitations, including a lack of staff expertise and budget constraints, pose significant hurdles to the success of cloud initiatives.


Trendyol launches ‘The Olympic Collection’ ahead of Paris Games

Updated 02 July 2024
Follow

Trendyol launches ‘The Olympic Collection’ ahead of Paris Games

Trendyol, the leading e-commerce platform in Türkiye and one of the top platforms in the world, has announced the launch of The Olympic Collection ahead of the Paris 2024 Olympic Games.

The Olympic Collection comprises t-shirts, polo shirts, shorts, dresses, hoodies, baseball caps, bucket hats, beach towels and tote bags and is available on the Trendyol app in Türkiye, Azerbaijan, the UAE, Saudi Arabia, Qatar, Kuwait, Bahrain, Oman, Germany, Austria, the Czech Republic, Hungary, Romania, Bulgaria and Greece.

Sports fans are also able to purchase these products at the Olympic Museum Shop in Lausanne, Switzerland, and through the Official Olympic Online Shop. All products feature the iconic Olympic symbol and have been manufactured by a selection of dedicated suppliers in Türkiye.

Trendyol Group President Çağlayan Çetin said: “We are extremely proud to be launching The Olympic Collection, which is bound to delight Olympic fans around the world. This eclectic range of products, designed by our in-house designers and manufactured by high-quality Turkish suppliers, underlines our long-standing commitment to supporting Turkish talent on the world stage.”

The Olympic Collection follows the licensing agreement Trendyol signed with the International Olympic Committee last December. At the same time, Trendyol also became an “E-Commerce Services Partner” of the IOC under its strategic investor Alibaba’s Worldwide Olympic Partnership, allowing it to use Olympic marks and imagery in Türkiye and European Economic Area countries.