Saudi creatives showcase cutting-edge projects at Ithra

1 / 3
The winning projects each utilized immersive technologies, including augmented reality, virtual reality, mixed reality, immersive audio and haptics. (Supplied)
Short Url
Updated 16 February 2024
Follow

Saudi creatives showcase cutting-edge projects at Ithra

  • Finalists this year earn a total fund of SR 750,000 ($200,000), double the amount of the last cycle

DHAHRAN: Five finalists from the third edition of the King Abdulaziz Center for World Culture’s immersive design residency program recently showcased their projects.

Miznah Al-Zamil, head of creativity and innovation at the center, also known as Ithra, said: “We are not just nurturing innovators, we are trying to identify and promote breakthrough creatives who will help redefine the immersive tech landscape in Saudi Arabia and beyond.

“And our quest to contribute to Saudi’s creative economy continues,” she said, adding that recruitment for the next wave of talented Saudi creatives is now underway for the fourth edition of the program.




Miznah Al-Zamil, Ithra’s head of creativity and innovation

According to Ithra, the 2023 cycle received 187 submissions. Of those, 15 ideas were selected to proceed to the three-month development phase before Wednesday, when the five successful finalists were revealed.

On Demo Day, 80 international investors and leading companies in the Kingdom’s immersive technologies sector were present to witness the five final ideas chosen. The program’s delivery partner, IN4 Group, a Manchester-based leading innovation and digital skills provider, was also present.

The winning projects — some of which responded to local and global issues such as environmental protection and historical preservation — each utilized immersive technologies, including augmented reality, virtual reality, mixed reality, immersive audio and haptics.




Experts mentored the participants and designed a series of masterclasses, workshops and bootcamps that focused on their creative, technical, and entrepreneurial abilities. (Supplied)

During the intensive, eight-month residency, participants were mentored by experts in the field and attended a series of masterclasses, workshops and bootcamps, each custom-designed to hone their creative, technical and entrepreneurial skills.

Finalists this year earn a total fund of SR 750,000 ($200,000), double the amount of the last cycle. Applicants also receive custom tech mentorship to further develop their projects into working prototypes, with the results showcased in a private exhibition at the end of the program at Ithra’s flagship creative conference, Tanween.

We are not just nurturing innovators, we are trying to identify and promote breakthrough creatives who will help redefine the immersive tech landscape in Saudi Arabia and beyond.

Miznah Al-Zamil, Ithra’s head of creativity and innovation

Myriam Achard, head of partnerships at Phi Center, a multifunctional space based in Canada that is dedicated to the arts, spoke to the attendees.

“It always starts with a good story, then the technology follows,” Achard said.




Sultan Bin Masoud presents ‘AudioAura’ App at the event. (Supplied)

The five 2023 finalists were each present to guide members of the audience through their prototypes.

Sultan Bin Masoud, who has over two decades of experience as an engineer, presented AudioAura, an application with immersive audio experiences tied to specific geo-locations.

“With the goal of entertaining and educating users about Saudi Arabia’s rich cultural heritage and history, AudioAura takes users on a journey to explore various heritage sites and be fully immersed in the recreated soundscape of historical narratives,” he said.




A VR experience presented by Michael Bou Nacklie titled "Arabia Revealed" highlights the diversity and beauty of Saudi Arabia through various locations. (Supplied)

Fatimah Al-Dubaisi unveiled “Revive,” a VR experience set in a world where Earth’s ecosystem has collapsed.

“‘Revive’ immerses viewers in a young man’s journey to protect the only plant he has ever seen amid a vicious conflict that threatens not only his life but humanity’s fate as well,” Al-Dubaisi said. Her project is in collaboration with team members Layla Al-Dubaisi, Zainab Abuabdullah and Zainab Al-Jishi.

Fatima Al-Luwaim’s “Janamia,” an immersive animated film, is set in her hometown of Al-Ahsa, about one and a half hours away from Ithra by car.

“A seemingly ordinary bougainvillea flower named Janamia embarks on a journey to discover her true worth, as she defies nature’s whims and human indifference to find a place where she truly belongs,” Al-Luwaim said of her project.

Team leader Malak Quota, along with Pixel Hunters, showed her trip within the womb in “Surrounded Serenity,” a VR experience that journeys into a place all humans have been but none recall. “It takes the user on a virtual journey which offers calming interactions and a chance at symbolic rebirth,” Quota said.

Michael Bou Nacklie presented “Arabia Revealed,” a VR experience that takes the user across various places within the Kingdom to highlight the diversity and beauty of the country.

“(It is) designed to clarify misconceptions about Saudi Arabia, as seen through the lenses of news outlets and social media influencers who often show a fraction of what the country and its people have to offer,” he said. His project is in collaboration with Hasan Hatrash and Rauf Saadra.

Launched in 2021, the Creative Solutions program runs an annual open call to attract creatives from all over the Kingdom.

The program was initially designed to be a hybrid model — a combination of online and in-person meetings. In 2024, however, Ithra aims to focus more on the latter so that participants can enjoy organic interactions at both the Idea Lab and Immersive Lab at Ithra.

The target audience for the Creative Solutions program includes filmmakers, multimedia designers, game designers, graphic designers, animators, artists and others who are interested in discovering ways to merge immersive technology with storytelling.

For more details about the Creative Solutions Residency Program, visit ithra.com.

 


Civil defense warns of heavy rains, potential flooding across Saudi Arabia

Updated 57 min 47 sec ago
Follow

Civil defense warns of heavy rains, potential flooding across Saudi Arabia

  • Makkah and Riyadh regions forecast to have moderate to heavy rain

RIYADH: Saudi Arabia’s General Directorate of Civil Defense has warned against heavy rainfall and potential flooding in multiple regions across the Kingdom until Tuesday. 

In an advisory carried by the Saudi Press Agency, the directorate said Makkah region is expected to experience moderate to heavy rainfall, accompanied by hail and strong winds.

Moderate to heavy rain are also expected in Riyadh region, while Najran in the southwest may experience lighter rainfall.

Also expected to experience rainfall are the western regions of Madinah, Al-Baha, Asir, and Jazan; the central region of Qassim; Hail and Northern Borders in the north; and the Eastern Province region.

“Residents are advised to take necessary precautions, avoid flood-prone areas, and adhere to safety guidelines shared via various media channels,” the Civil Defense advisory said.


How Saudi schools are using AI to personalize learning and streamline administration

Updated 02 May 2025
Follow

How Saudi schools are using AI to personalize learning and streamline administration

  • AI tools help students with disabilities through speech-to-text, adaptive interfaces, and screen-reading technologies
  • Educators’ roles are evolving as AI handles tasks like grading and performance tracking, freeing teachers to focus on mentoring

RIYADH: As Saudi Arabia forges ahead with its Vision 2030 initiative, artificial intelligence is becoming a cornerstone of its education reform.

Across the Kingdom, AI technologies are reshaping classrooms — personalizing learning, streamlining administration and helping students of all abilities engage with their studies in new ways.

“AI technology has significantly changed the way many students, including myself, approach studying and managing coursework,” Abdullah Mohammed, a law student at Imam Mohammad ibn Saud Islamic University, told Arab News.

“Tools like AI tutoring systems and study apps have made learning more efficient, personalized and accessible.”

While Mohammed said AI tools have enhanced his learning experience, he also acknowledged the need for caution.

“Some AI tools provide quick solutions without much depth, so if I’m not careful, I might miss the critical thinking part of the learning process,” he said.

Tools like AI tutoring systems and study apps have made learning more efficient, personalized and accessible, observers Saudi law student Abdullah Mohammed,. (Reuters photo)

Ultimately, however, Mohammed said he is confident AI has better prepared him for the job market.

The strategic alignment between AI and Vision 2030 is clear, according to Abdulrahman Al-Motrif, professor of information technology and educational computing at King Saud University.

“AI supports the goals of Vision 2030 by enabling personalized learning, optimizing resource management and facilitating access to quality education regardless of geographic location,” he told Arab News.

“AI systems can analyze student performance in real-time, allowing educators to tailor instruction to individual learning needs, thereby enhancing student outcomes and supporting the Kingdom’s ambition to cultivate a future-ready workforce.”

Al-Motrif also highlighted AI’s role in promoting inclusive education.

“AI reinforces Vision 2030’s emphasis on equity, accessibility, and lifelong learning by reaching remote communities and students with special needs,” he said.

This demonstrates AI’s impact not just as a technological innovation, but also as a powerful force for social transformation.

Leading platforms like Alef Education and Classera are already putting this vision into practice. Using real-time analytics, they adapt content to each student’s learning style, proficiency and pace.

Classera platform offers a gamified Learning Management System (LMS) app called C-Kids for kindergarten to Grade 3 pupils. (Classer illustration image)

A study by Alef Education found that students using AI-enhanced platforms achieved a 25 percent improvement in academic performance over just one semester — strong evidence of AI’s ability to boost outcomes through personalized learning.

Crucially, AI is helping make education more accessible. In Saudi Arabia’s diverse learning landscape, tools such as speech-to-text software, adaptive interfaces and real-time assessments are opening doors for students with disabilities.

At King Saud University, collaborations with AI developers have produced tools for visually impaired students, converting written content into audio and using advanced screen-reading technology.

“AI has transformed the learning environment into a more interactive and engaging space,” said Al-Motrif. “Gamified learning platforms and intelligent tutoring systems provide immediate feedback and customized challenges.”

These innovations not only enhance academic performance, but also spark motivation and sustained engagement among learners.

AI is also streamlining back-end operations. Platforms like Madrasati now use AI to monitor attendance, track engagement and assess academic progress, freeing educators to focus more on teaching and mentoring.

Yet AI is not replacing teachers — it is redefining their roles.

“In AI-supported classrooms, educators serve as facilitators, mentors and human connectors in an increasingly digital ecosystem, using AI-generated insights to identify learning gaps,” said Al-Motrif.

A book issued by UNESCO cited the success of “Madrasati” as a globally innovative and distinguished educational model during the Covid-19 pandemic. (Madrasati illustration image)

Still, challenges remain. One significant obstacle is the shortage of Arabic-language content online — making up only 1.2 percent of global digital resources — which limits the effectiveness of AI systems trained on data-rich environments.

To fully realize AI’s benefits, Saudi Arabia must invest in digitizing traditional materials, promoting Arabic content creation and partnering with AI firms to develop language-specific algorithms.

Some institutions are already leading the way. Imam Abdulrahman bin Faisal University and King Abdulaziz University have adopted AI-powered systems to personalize instruction and track student performance, leading to higher satisfaction and retention rates.

These successes show that AI is not merely a technological upgrade — it is a catalyst for reimagining education.

Photo: Pexel/Pavel Danilyuk

By leveraging AI thoughtfully, Saudi Arabia has a unique opportunity to deliver high-quality, personalized and inclusive education while advancing its Vision 2030 goals.

But achieving this future will require more than just technology. It will demand investment, collaboration and a commitment to ensuring that innovation, pedagogy and policy move forward together.

With sustained effort, AI could become the foundation of a dynamic, future-ready education system — one that prepares all learners for the opportunities of the digital age.
 

 


Saudi FM discusses issues of common interest with Peruvian counterpart

Saudi Foreign Minister Prince Faisal bin Farhan receives his Peruvian counterpart Elmer Schialer Salcedo in Riyadh on Thursday.
Updated 01 May 2025
Follow

Saudi FM discusses issues of common interest with Peruvian counterpart

RIYADH: Saudi Foreign Minister Prince Faisal bin Farhan received his Peruvian counterpart Elmer Schialer Salcedo and the country’s Minister of Mines and Energy Jorge Montero in Riyadh on Thursday.

During the meeting, Saudi-Peruvian relations, aspects of joint cooperation in various fields, and a number of international issues of common interest were discussed, Saudi Press Agency reported.


Cameroon joins Islamic Military Counter Terrorism Coalition

Updated 01 May 2025
Follow

Cameroon joins Islamic Military Counter Terrorism Coalition

  • Cameroon becomes 43rd member state of the Saudi-led coalition

The Islamic Military Counter Terrorism Coalition announced that Cameroon has officially joined, becoming the 43rd member state of the coalition, led by the Kingdom of Saudi Arabia.

The step underscores a growing commitment to combating terrorism and fostering regional and international security and stability, the Saudi Press Agency reported on Thursday.  

The announcement was made during an official ceremony at the coalition’s headquarters in Riyadh, where the flag of Cameroon was raised alongside the flags of the 42 member states; a powerful symbol of unity and solidarity in the fight against terrorism.

The event was attended by Maj. Gen. Mohammed bin Saeed Al-Moghedi, acting secretary-general of the IMCTC, Iya Tidjani, Cameroon’s ambassador to Saudi Arabia, the Cameroonian representative to the coalition, a delegation from Cameroon’s embassy, and representatives of member states.

Al-Moghedi welcomed Cameroon’s admission to the coalition, describing it as a significant step that strengthens joint efforts to combat terrorism and enhances coordination and integration in the intellectual, media, financial, and military fields.


Makkah Municipality approves 3,149 housing permits for Hajj

Updated 01 May 2025
Follow

Makkah Municipality approves 3,149 housing permits for Hajj

  • This step comes as part of the ongoing efforts to provide pilgrims with a safe and comfortable housing environment

MAKKAH: Makkah Municipality approved 3,149 official housing permits for this year’s Hajj season, following the completion of all required technical and regulatory conditions.

This step comes as part of the ongoing efforts to provide pilgrims with a safe and comfortable housing environment.

The municipality said that the main technical and regulatory requirements include: ensuring compliance with building permits and approved architectural plans; reviewing safety reports, emergency staircases and generators; verifying maintenance contracts and training workers on safety standards; reviewing and approving the establishment’s records and ensuring their consistency with aerial photographs; and fully complying with safety forms among others. 

Makkah officials continue efforts to ensure the highest degrees of technical and regulatory readiness to provide the best possible experience during this year’s pilgrimage.