‘Best yet to come,’ says AlUla tourism chief on launch of global brand campaign

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Updated 01 March 2024
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‘Best yet to come,’ says AlUla tourism chief on launch of global brand campaign

  • Strategy to include events at 6 major cities highlighting ancient location’s modern appeal 

RIYADH: AlUla is only just beginning its journey to becoming a global tourism destination, the region’s tourism chief said on Thursday after the launch of its new global brand campaign.

The “Forever Revitalising” campaign will unfold through events aimed at travel trade and media partners across six major cities: Dubai, London, New York, Paris, Shanghai, and Mumbai, Saudi Press Agency reported.

“In just a few years, AlUla has established itself as a destination on the global traveler’s wish list,” Phillip Jones, chief tourism officer at the Royal Commission for AlUla, said.

He added: “Through this campaign, we can open up the dialogue even further on a global stage, and communicate the full depth of AlUla’s appeal, attributes and ambition. The best is yet to come,” he added.

The campaign includes a two-and-a-half-minute film by French cinematographer Bruno Aveillan.

This film, which can be adapted in length and is available in several languages, showcases the essence of AlUla through its core destination pillars: history and heritage, arts and culture, nature and adventure, and wellness, SPA added.

“Crafting this film was an enriching experience, not only because it allowed me to witness some of the world’s most breathtaking landmarks and locations but also because it offered me a vast canvas to explore the depths of my own creativity — a profound and enduring gift that AlUla bestows upon everyone who walks upon her historic sands and experiences the sheltered embrace of her oasis,” Aveillan said.

Additionally, the campaign features a series of “Brand Pillar” six-second videos that highlight iconic destinations within AlUla, such as Hegra, Jabal Ikmah, AlUla Oasis, AlUla Old Town, Sharaan Nature Reserve, and Elephant Rock.

Other highlights include balloon adventures, luxury accommodation, local arts and crafts, and the lively food and drink scene on offer in AlUla.

Melanie de Souza, executive director of destination marketing at RCU, said: “Forever Revitalising is not only about driving global awareness of a destination that until recently was relatively unknown to most travelers, but also about communicating the breadth and depth of the programs and initiatives designed to create a better future for all those who live, work and visit our ancient oasis.

“We hope that the film and creative assets do justice to a truly unique destination.”

 

The rebirth of AlUla
Hegra, ancient city of the Nabataeans in Saudi Arabia’s historic AlUla Valley, is emerging from the mists of time to take its rightful place as one of the wonders of the world

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Pilgrims depart Muzdalifah at midnight for stoning ritual in Mina

Updated 30 sec ago
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Pilgrims depart Muzdalifah at midnight for stoning ritual in Mina

  • Each pilgrim casts seven pebbles at Jamrat al-Aqaba, symbolizing the rejection of evil. The ritual is repeated over the next two days at all three Jamarat pillars

RIYADH: The early hours of Friday saw pilgrims start the journey from Muzdalifah to Mina, where they will perform one of Hajj’s most symbolic rituals — the stoning of the Jamarat, which marks the beginning of Eid Al-Adha and commemorates Prophet Ibrahim’s rejection of Satan.

Following a night of worship and rest, where the travelers combined and shortened the Maghrib and Isha prayers and collected pebbles for the ritual, the movement to Mina began shortly after midnight.

Saudi authorities orchestrated operations with meticulous precision, ensuring pilgrims moved in structured waves to prevent overcrowding and followed routes mapped out in advance by the Ministry of Hajj and Umrah in coordination with the Ministry of Interior.

Security personnel, crowd control units and volunteer guides lined the roads to ensure pilgrims — many of whom were elderly or physically exhausted — could travel safely.

Transportation was provided by a fleet of buses operating on strict schedules. Many people also used the Al-Mashaaer Al-Mugaddassah Metro, the dedicated Hajj-only rail system which loops between Mina, Arafat, and Muzdalifah and can carry up to 72,000 passengers per hour. According to Saudi Press Agency, the nine-station line significantly reduced surface congestion and supported the Kingdom’s strategy for a safe and sustainable Hajj.

Upon arrival in Mina, pilgrims proceeded to Jamarat Bridge, a purpose-built, multi-level structure designed to accommodate millions performing the stoning ritual.

Each pilgrim casts seven pebbles at Jamrat al-Aqaba, symbolizing the rejection of evil. The ritual is repeated over the next two days at all three Jamarat pillars.

The millions of pebbles fall into the Jamarat’s basement, which is 15 meters deep, where they are collected by conveyor belts.

They are then sifted, washed to remove impurities, and transferred to storage vehicles. Ahmed Al-Subhi, a representative of Kidana Development Co., which manages the holy sites, said bags of pebbles were prepared in advance and distributed at more than 300 contact points in Muzdalifah and Mina.

The process is part of a broader system designed to reduce the ritual’s environmental impact and preserve its spiritual symbolism.

To ensure smooth flow at the Jamarat, the bridge is equipped with advanced surveillance systems, ventilation units, emergency exits and designated pathways for groups and individuals.

Entry and exit are managed through RFID-based Nusuk cards and digital crowd-tracking systems operated by the Saudi Data and AI Authority.

According to the General Authority for Statistics, 1,673,230 pilgrims are performing Hajj this year, with some 1,506,576 coming from outside the Kingdom.


Sabalenka downs Swiatek as Gauff ends Boisson’s French Open run

Updated 37 min 54 sec ago
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Sabalenka downs Swiatek as Gauff ends Boisson’s French Open run

  • The Belarusian snapped Swiatek’s French Open winning streak at 26 matches with a 7-6 (7/1), 4-6, 6-0 success to reach her first final in the clay-court Grand Slam
  • Gauff and Sabalenka are level at 5-5 in their head-to-head record and have won one each of their two meetings at major tournaments

PARIS: Aryna Sabalenka ended Iga Swiatek’s French Open reign with a devastating third-set performance on Thursday to tee up a Roland Garros final against Coco Gauff after the American knocked out French hero Lois Boisson.
The Belarusian snapped Swiatek’s French Open winning streak at 26 matches with a 7-6 (7/1), 4-6, 6-0 success to reach her first final in the clay-court Grand Slam.
“Iga is the toughest opponent, especially on the clay and at Roland Garros,” said Sabalenka after becoming the first player to defeat Swiatek in a deciding set at the French Open.
“I’m proud that I was able to get this win.”
World number two Gauff ended the dream run of 361st-ranked wildcard Boisson with a 6-1, 6-2 victory in the second semifinal on Court Philippe Chatrier.
Gauff and Sabalenka are level at 5-5 in their head-to-head record and have won one each of their two meetings at major tournaments.
Sabalenka edged a topsy-turvy first set that featured eight breaks of serve in a tie-break, before Swiatek hit back to level the match.
The finale turned out to be a complete anti-climax, as Swiatek made 12 unforced errors in the third set and won only six points.
“I’m glad that I found my serve. It was a bit easier with the serve,” added the 27-year-old Sabalenka. “What can I say, 6-0 — it couldn’t be much more perfect than that!“
Sabalenka is targeting a fourth Grand Slam title and first not on hard courts, after winning last year’s US Open and the Australian Open back-to-back in 2023 and 2024.
Swiatek has still not reached a WTA final since lifting the Coupe Suzanne Lenglen 12 months ago.
She showed signs of a revival on the Paris clay where she has dominated since winning as a teenager in 2020, but her game deserted her in the deciding set as she slipped to only the third French Open defeat of her career.
“I love playing here, so for sure I’m happy that I was fortunate enough to play so many great tournaments here,” Swiatek said.
Sabalenka has now won their last two meetings, and five of 13 in total.
This was the first time the pair, the dominant players in women’s tennis of the past few years, have gone head-to-head at a Grand Slam tournament since Swiatek’s win in the 2022 US Open semifinals en route to the title.
Sabalenka will be the favorite to lift the trophy when she takes on Gauff, to whom she lost in the 2023 US Open final.
Swiatek, who was bidding to become the first woman to win four successive French Opens in over a century, will drop to seventh in the world rankings next week.
Boisson had got the better of third seed Jessica Pegula and world number six Mirra Andreeva in the previous two rounds but the test provided by Gauff proved to be a step too far.
The home crowd were silenced by a ruthless opening set from the second seed.
Boisson briefly raised the French fans from their slumber by breaking back in the second set, only to immediately surrender it straight back.
Gauff clinically finished the job after just 69 minutes on court to book her spot in a second French Open final.
“When you guys were chanting her name, I was thinking my name,” Gauff told the crowd in her on-court interview.
“Obviously there’s still a lot of work to do, but for now I’ll enjoy this one and then prepare for the final tomorrow.”
The 21-year-old suffered an emotional defeat by Swiatek in the 2022 final, but will believe she can finally win the tournament in which she has made at least the quarter-finals in five straight editions.
Boisson had been hoping to become only the second Frenchwoman to win the title in the Open era after Mary Pierce, but went out in a blaze of 33 unforced errors.
“Of course I’m really disappointed today, because obviously I wanted to go further than this semifinal, but I’m just going to take the time to digest this,” said the 22-year-old.
She will climb into the world’s top 70 next week and has added 690,000 euros ($789,536) to her previous career prize money of $148,009.


Trump says it may be better to let Ukraine, Russia ‘fight for a while’ as Merz blames Putin for war

Updated 49 min 22 sec ago
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Trump says it may be better to let Ukraine, Russia ‘fight for a while’ as Merz blames Putin for war

  • Likens Ukraine-Russia war to a fight between two children who hate each other
  • Vows to be “very, very tough” to both Russia and Ukraine “when I see the moment where it’s not going to stop”

WASHINGTON: President Donald Trump said Thursday that it might be better to let Ukraine and Russia “fight for a while” before pulling them apart and pursuing peace, even as Germany’s new chancellor appealed to him as the “key person in the world” who could halt the bloodshed by pressuring Vladimir Putin.
In an Oval Office meeting with Chancellor Friedrich Merz, the US president likened the war in Ukraine — which Russia invaded in February 2022 — to a fight between two children who hate each other. Trump said that with children, “sometimes you’re better off letting them fight for a while and then pulling them apart,” adding that he relayed the analogy to Putin in a call this week.
“I said, ‘President, maybe you’re going to have to keep fighting and suffering a lot,’ because both sides are suffering before you pull them apart, before they’re able to be pulled apart,” Trump said. “You see in hockey, you see it in sports. The referees let them go for a couple of seconds, let them go for a little while before you pull them apart.”

 

The comments were a remarkable detour from Trump’s often-stated appeals to stop the violence in Ukraine — and he again denounced the bloodshed Thursday even as he floated the possibility that the two countries should continue the war for a time. Merz carefully sidestepped Trump’s assertions and emphasized that the US and Germany both agree on “how terrible this war is,” while making sure to lay blame squarely on Putin for the violence and make the point that Germany was siding with Ukraine.
“We are both looking for ways to stop it very soon,” Merz said in the Oval Office. “I told the president before we came in that he is the key person in the world who can really do that now by putting pressure on Russia.”
Thursday’s meeting was the first time the two leaders sat down in person, and Merz left the public portion unscathed as he successfully avoided the kind of made-for-TV confrontation in the Oval Office that befell other world leaders such as Ukraine’s Volodymyr Zelensky and Cyril Ramaphosa, the president of South Africa. Trump and Merz began by exchanging pleasantries — Merz gave Trump a gold-framed birth certificate of the US president’s grandfather Friedrich Trump, who emigrated to America from Kallstadt, Germany, and Trump called the chancellor a “very good man to deal with.”

 

“He’s difficult, I would say? Can I say that? It’s a positive. You wouldn’t want me to say you’re easy, right?” Trump said, gently ribbing Merz. “He’s a very great representative of Germany.”
Merz told German reporters after the White House meeting that he had invited Trump to visit Germany, “his home country,” and added that the two leaders “get along well on the personal level.”
Trump and Merz had previously spoken several times by phone since Merz took office on May 6. German officials say the two leaders have started to build a “decent” relationship. Merz avoided the antagonism that defined Trump’s relationship with one of his predecessors, Angela Merkel, in the Republican president’s first term.
Merz emphasizes Ukraine support
The 69-year-old Merz — who came to office with an extensive business background — is a conservative former rival of Merkel’s who took over her party after she retired from politics.
Merz has thrown himself into diplomacy on Ukraine, traveling to Kyiv with fellow European leaders days after taking office and receiving Zelensky in Berlin last week. He has thanked Trump for his support for an unconditional ceasefire while rejecting the idea of “dictated peace” or the “subjugation” of Ukraine and advocating for more sanctions against Russia.
On Thursday, Trump also kept the threat of sanctions on the table — but for both Russia and Ukraine. He said he has not looked at bipartisan Senate legislation that would impose harsh economic punishments on Moscow, but said of sanctions efforts that “they would be guided by me,” rather than Capitol Hill.
“When I see the moment where it’s not going to stop ... we’ll be very, very tough,” Trump said. “And it could be on both countries, to be honest. It takes two to tango.”
For Merz’s part, he used Friday’s anniversary of D-Day — when Allied forces launched an assault that began the liberation of Europe from German occupation — to appeal to Trump to help lead the ending of another violent war on the continent.
Merz noted that June 6, 1944, began the liberation of Germany from a Nazi dictator and that “American is again in a very strong position to so something on this war and ending this war.”
“That was not a pleasant day for you?” Trump interjected to the German leader when he referenced D-Day.

At home, Merz’s government is intensifying a drive that his immediate predecessor, Olaf Scholz, began to bolster the German military after Russia invaded Ukraine. In Trump’s first term, Berlin was a target of his ire for failing to meet the current NATO target of spending 2 percent of gross domestic product on defense, and Trump is now demanding at least 5 percent from allies.
Ahead of Thursday’s meeting, a White House official said the administration planned to stress to Germany that it should increase its defense spending and that the upcoming NATO summit in The Netherlands was a good opportunity to commit to Trump’s 5 percent pledge. But during an exchange with reporters, Trump praised Berlin: “I know that you’re spending more money on defense now and quite a bit more money. That’s a positive thing.”
Scholz set up a 100 billion euro ($115 billion) special fund to modernize Germany’s armed forces — called the Bundeswehr — which had suffered from years of neglect. Germany has met the 2 percent target thanks to the fund, but it will be used up in 2027. Merz has endorsed a plan for all allies to aim to spend 3.5 percent of GDP on their defense budgets by 2032, plus an extra 1.5 percent on potentially defense-related things like infrastructure.
Tariff trouble
Another top priority for Merz is to get Germany’s economy, Europe’s biggest, moving again after it shrank the past two years. He wants to make it a “locomotive of growth,” but Trump’s tariff threats are a potential obstacle for a country whose exports have been a key strength. At present, the economy is forecast to stagnate in 2025.
Germany exported $160 billion worth of goods to the US last year, according to the Census Bureau. That was about $85 billion more than what the US sent to Germany, a trade deficit that Trump wants to erase.
“Germany is one of the very big investors in America,” Merz told German reporters Thursday morning ahead of his visit with Trump. “Only a few countries invest more than Germany in the USA. We are in third place in terms of foreign direct investment.”
The US president has specifically gone after the German auto sector, which includes major brands such as Audi, BMW, Mercedes Benz, Porsche and Volkswagen. Americans bought $36 billion worth of cars, trucks and auto parts from Germany last year, while the Germans purchased $10.2 billion worth of vehicles and parts from the US Trump’s 25 percent tariff on autos and parts is specifically designed to increase the cost of German-made automobiles.
There’s only so much Merz can achieve on his view that tariffs “benefit no one and damage everyone” while in Washington, as trade negotiations are a matter for the European Union’s executive commission. Trump hinted at that Thursday, saying the trade situation will mostly depend on the negotiations with the 27-country bloc.
“We’ll end up hopefully with a trade deal,” Trump said. “Or we’ll do something. We’ll do the tariffs.”
Trump recently delayed a planned 50 percent tariff on goods coming from the European Union, which would have otherwise gone into effect this month.
 


Without meat, families in Gaza struggle to celebrate Islam’s Eid Al-Adha holiday

Updated 06 June 2025
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Without meat, families in Gaza struggle to celebrate Islam’s Eid Al-Adha holiday

  • The UN says 96 percent of the livestock and 99 percent of the poultry are dead

MUWASI, Gaza Strip: With the Gaza Strip devastated by war and siege, Palestinians struggled Thursday to celebrate one of the most important Islamic holidays.
To mark Eid Al-Adha – Arabic for the Festival of Sacrifice — Muslims traditionally slaughter a sheep or cow and give away part of the meat to the poor as an act of charity. Then they have a big family meal with sweets. Children get gifts of new clothes.
But no fresh meat has entered Gaza for three months. Israel has blocked shipments of food and other aid to pressure Hamas to release hostages taken in the Oct. 7, 2023, attack that started the war. And nearly all the territory’s homegrown sheep, cattle and goats are dead after 20 months of Israeli bombardment and ground offensives.
Some of the little livestock left was on sale at a makeshift pen set up in the vast tent camp of Muwasi in the southern part of Gaza’s Mediterranean coast.
But no one could afford to buy. A few people came to look at the sheep and goats, along with a cow and a camel. Some kids laughed watching the animals and called out the prayers connected to the holiday.
“I can’t even buy bread. No meat, no vegetables,” said Abdel Rahman Madi. “The prices are astronomical.”
The Eid commemorates the test of faith of the Prophet Ibrahim – Abraham in the Bible – and his willingness to sacrifice his son as an act of submission to God. The day is usually one of joy for children – and a day when businesses boom a bit as people buy up food and gifts.
But prices for everything have soared amid the blockade, which was only slightly eased two weeks ago. Meat and most fresh fruits and vegetables disappeared from the markets weeks ago.
At a street market in the nearby city of Khan Younis, some stalls had stuffed sheep toys and other holiday knickknacks and old clothes. But most people left without buying any gifts after seeing the prices.
“Before, there was an Eid atmosphere, the children were happy … Now with the blockade, there’s no flour, no clothes, no joy,” said Hala Abu Nqeira, a woman looking through the market. “We just go to find flour for our children. We go out every day looking for flour at a reasonable price, but we find it at unbelievable prices.”
Israel’s campaign against Hamas has almost entirely destroyed Gaza’s ability to feed itself. The UN says 96 percent of the livestock and 99 percent of the poultry are dead. More than 95 percent of Gaza’s prewar cropland is unusable, either too damaged or inaccessible inside Israeli military zones, according to a land survey published this week by the UN’s Food and Agriculture Organization.
Israel barred all food and other supplies from entering Gaza for more than two months. It eased the blockade two weeks ago to allow a trickle of aid trucks in for the UN to distribute. The trucks have brought in some food items, mainly flour. But the UN says it has struggled to delivery much of the incoming aid because of looting or Israeli military restrictions.
Almost the entire population of more than 2 million people have been driven from their homes, and most have had to move multiple times to escape Israeli offensives.
Rasha Abu Souleyma said she recently slipped back to her home in Rafah — from which her family had fled to take refuge in Khan Younis — to find some possessions she’d left behind.
She came back with some clothes, pink plastic sunglasses and bracelets that she gave to her two daughters as Eid gifts.
“I can’t buy them clothes or anything,” the 38-year-old said. “I used to bring meat in Eid so they would be happy, but now we can’t bring meat, and I can’t even feed the girls with bread.”
Near her, a group of children played on makeshift swings made of knotted and looped ropes.
Karima Nejelli, a displaced woman from Rafah, pointed out that people in Gaza had now marked both Eid Al-Adha and the other main Islamic holiday, Eid Al-Fitr, two times each under the war. “During these four Eids, we as Palestinians did not see any kind of joy, no sacrifice, no cookies, no buying Eid clothes or anything.”
 

 


Germany’s Merz says he agreed to boost cooperation with Trump on trade issues

Updated 06 June 2025
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Germany’s Merz says he agreed to boost cooperation with Trump on trade issues

  • Merz said he and Trump spoke at length about trade and tariffs during their meeting in Washington
  • Trump has set a July 9 deadline for the 27-bloc EU and other trading partners to reach trade deals and avert steep tariffs

WASHINGTON: Chancellor Friedrich Merz on Thursday said Germany, Europe’s largest economy, was ready to take over a greater leadership role on future trade agreements as the United States and the EU race to reach a trade deal before a July 9 deadline.
Merz told reporters he had a productive meeting with US President Donald Trump at the White House on Thursday, and the two men had agreed to strengthen cooperation on trade matters and other issues.
Merz said he and Trump spoke at length about trade and tariffs during their meeting in the Oval Office, and over a lunch, where Merz said he highlighted the manufacturing facilities operated by German automakers in the United States.
“We will send officials to further deepen these topics. We want to reach a mutual solution,” Merz told reporters, noting that while the European Union was responsible for setting trade policy, Germany had a significant role to play given the size of its exports.
Trump has set a July 9 deadline for the 27-bloc European Union and other trading partners to reach trade deals and avert steep tariffs. US and EU officials met in Paris on Wednesday and said negotiations were constructive and advancing quickly.

Europe, already facing a 50 percent tariff on steel and aluminum and a 25 percent levy on car imports, could see tariffs on its exports to the US surge from 10 percent to as high as 50 percent if no deal is reached.
Merz told ZDF German television that he told Trump that German automakers produced about 400,000 vehicles in the United States, about the same number as in Germany, with some of those vehicles then exported back to Germany.
“There is a balance,” he said. “Can we not acknowledge that for every car that is imported another car is exported by the same manufacturer and drop the tariffs?“
Merz said he would also address the issue with European Commission President Ursula von der Leyen, adding that there was scope and potential momentum to reach a solution.
“If a trade dispute escalates, that hurts everyone, also hurts the German manufacturers in America and the roughly one million families in America that are paid by German firms,” he told Germany’s ProSieben television station.
“I’m optimistic that we’ll make progress. But we’re not yet at the goal line.”