‘Best yet to come,’ says AlUla tourism chief on launch of global brand campaign

The “Forever Revitalising” campaign will unfold through events aimed at travel trade and media partners across six major cities. (SPA)
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Updated 01 March 2024
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‘Best yet to come,’ says AlUla tourism chief on launch of global brand campaign

  • Strategy to include events at 6 major cities highlighting ancient location’s modern appeal 

RIYADH: AlUla is only just beginning its journey to becoming a global tourism destination, the region’s tourism chief said on Thursday after the launch of its new global brand campaign.

The “Forever Revitalising” campaign will unfold through events aimed at travel trade and media partners across six major cities: Dubai, London, New York, Paris, Shanghai, and Mumbai, Saudi Press Agency reported.

“In just a few years, AlUla has established itself as a destination on the global traveler’s wish list,” Phillip Jones, chief tourism officer at the Royal Commission for AlUla, said.

He added: “Through this campaign, we can open up the dialogue even further on a global stage, and communicate the full depth of AlUla’s appeal, attributes and ambition. The best is yet to come,” he added.

The campaign includes a two-and-a-half-minute film by French cinematographer Bruno Aveillan.

This film, which can be adapted in length and is available in several languages, showcases the essence of AlUla through its core destination pillars: history and heritage, arts and culture, nature and adventure, and wellness, SPA added.

“Crafting this film was an enriching experience, not only because it allowed me to witness some of the world’s most breathtaking landmarks and locations but also because it offered me a vast canvas to explore the depths of my own creativity — a profound and enduring gift that AlUla bestows upon everyone who walks upon her historic sands and experiences the sheltered embrace of her oasis,” Aveillan said.

Additionally, the campaign features a series of “Brand Pillar” six-second videos that highlight iconic destinations within AlUla, such as Hegra, Jabal Ikmah, AlUla Oasis, AlUla Old Town, Sharaan Nature Reserve, and Elephant Rock.

Other highlights include balloon adventures, luxury accommodation, local arts and crafts, and the lively food and drink scene on offer in AlUla.

Melanie de Souza, executive director of destination marketing at RCU, said: “Forever Revitalising is not only about driving global awareness of a destination that until recently was relatively unknown to most travelers, but also about communicating the breadth and depth of the programs and initiatives designed to create a better future for all those who live, work and visit our ancient oasis.

“We hope that the film and creative assets do justice to a truly unique destination.”

 

The rebirth of AlUla
Hegra, ancient city of the Nabataeans in Saudi Arabia’s historic AlUla Valley, is emerging from the mists of time to take its rightful place as one of the wonders of the world

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UN chief urges release of staff held by Yemen’s Houthi rebels

Updated 5 min 29 sec ago
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UN chief urges release of staff held by Yemen’s Houthi rebels

  • “The United Nations will continue to work through all possible channels to secure the safe and immediate release of those arbitrarily detained,” the secretary-general said

UNITED NATIONS, United States: UN chief Antonio Guterres called Friday for the “immediate and unconditional” release of all humanitarian staff held by Yemen’s Houthis, saying the rebel group had detained seven United Nations workers.
The Iran-backed Houthis have held dozens of workers from the United Nations and other aid groups since the middle of last year, including 13 UN staff since last June.
“Their continued arbitrary detention is unacceptable,” Guterres said in a statement, adding that the “continued targeting of UN personnel and its partners negatively impacts our ability to assist millions of people in need in Yemen.”
“The United Nations will continue to work through all possible channels to secure the safe and immediate release of those arbitrarily detained,” the secretary-general said.
Reeling from a decade of war, Yemen is mired in a humanitarian catastrophe with more than 18 million people needing assistance and protection, according to the United Nations.
The latest detentions of UN staff come after United States President Donald Trump ordered the Houthis placed back on the US list of foreign terrorist organizations.
Re-listing the Houthis will trigger a review of UN agencies and other NGOs working in Yemen that receive US funding, according to the executive order signed on Wednesday.

 


Large drop in number of aid trucks entering Gaza on Friday

Updated 27 min 1 sec ago
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Large drop in number of aid trucks entering Gaza on Friday

  • The influx of aid this week compares with just 2,892 aid trucks entering Gaza for the whole of December, according to data from the UN Palestinian relief agency UNRWA

UNITED NATIONS: More than 4,200 aid trucks have entered the Gaza Strip in the six days since a ceasefire began between Israel and Palestinian militants Hamas, the United Nations said, although there was a large drop in the number of loads delivered on Friday.
The UN Office for the Coordination of Humanitarian Affairs (OCHA) said 339 aid trucks crossed into Gaza on Friday, citing information from Israeli authorities and the guarantors for the ceasefire agreement — the United States, Egypt and Qatar.
This compares with 630 on Sunday, 915 on Monday, 897 on Tuesday, 808 on Wednesday, and 653 on Thursday.
The truce deal requires at least 600 truckloads of aid to enter Gaza each day of the initial six-week ceasefire, including 50 carrying fuel. Half of those trucks are supposed to go to Gaza’s north, where experts have warned famine is imminent.
When asked why there was a large drop in the number of aid trucks on Friday, OCHA spokesperson Eri Kaneko said the UN and humanitarian partners “have been working as quickly as possible to dispatch and distribute this large volume of assistance” to some 2.1 million people across the devastated enclave.
The influx of aid this week compares with just 2,892 aid trucks entering Gaza for the whole of December, according to data from the UN Palestinian relief agency UNRWA.
Aid is dropped off on the Gaza side of the border, where it is picked up by the UN and distributed. Data from OCHA shows 2,230 aid truckloads — an average of 72 a day — were then picked up in December.
Throughout the 15-month war, the UN has described its humanitarian operation as opportunistic — facing problems with Israel’s military operation, access restrictions by Israel, and more recently looting by armed gangs.
The UN has said that there has been no apparent major law-and-order issues since the ceasefire came into effect.
“We are also scaling up the broader response, including by providing protection assistance, education activities and other essential support,” Kaneko said.
 

 


Pope Francis warns of ‘fanaticism, hatred’ in social media

Pope Francis (R) waves as he leaves the weekly general audience at Paul-VI hall in the Vatican on January 22, 2025. (AFP)
Updated 25 January 2025
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Pope Francis warns of ‘fanaticism, hatred’ in social media

  • The pope’s admonition comes as X, owned by Elon Musk, has been accused of spreading false information while interfering in European politics, in particular for attacking leaders including German Chancellor Olaf Scholz and British Prime Minister Keir Starm

VATICAN CITY: Pope Francis denounced an era of “disinformation and polarization” on Friday in a message for World Communications Day, as he criticized powerful social networks creating “fanaticism and even hatred.”
In saluting journalists, he spoke of their collective responsibility working “in these our times, characterised by disinformation and polarization, as a few centers of power control an unprecedented mass of data and information.”
The 88-year-old pope — who has warned in the past of the dangers of new technologies, including social media and artificial intelligence — did not cite Facebook or X by name, but his target was evident.
“Too often today, communication generates not hope, but fear and despair, prejudice and resentment, fanaticism and even hatred,” the pope wrote in his message.
“All too often it simplifies reality in order to provoke instinctive reactions; it uses words like a razor; it even uses false or artfully distorted information to send messages designed to agitate, provoke or hurt.”

FASTFACTS

• The 88-year-old pope — who has warned in the past of the dangers of new technologies, including social media and artificial intelligence — did not cite Facebook or X by name, but his target was evident.

• In a speech quoting Martin Luther King Jr., Francis said he dreamed of ‘communication that does not peddle illusions or fears, but is able to give reasons for hope.

The pope’s admonition comes as X, owned by Elon Musk, has been accused of spreading false information while interfering in European politics, in particular for attacking leaders including German Chancellor Olaf Scholz and British Prime Minister Keir Starmer.
The billionaire also used his platform and vast wealth to help propel Donald Trump to the White House.
Meta has also come under fire after its chief Mark Zuckerberg said this month that Facebook would end its third-party fact-checking program in the United States, in what critics warned would further fuel false information online.
In a speech quoting Martin Luther King Jr., Francis said he dreamed of “communication that does not peddle illusions or fears, but is able to give reasons for hope.”
He warned, however, of algorithms that feed social media users information that is specifically catered to their interests and prejudices.
Such “digital systems... by profiling us according to the logic of the market, modify our perception of reality,” he said.
“As a result, we witness, often helplessly, a sort of atomization of interests that ends up undermining the foundations of our existence as a community, our ability to join in the pursuit of the common good, to listen to one another and to understand each other’s point of view.”
Earlier this month, in his New Year’s address to Vatican diplomats, Francis lamented increasing polarization in society, “aggravated by the continuous creation and spread of fake news.”
Francis himself is a frequent target of unfounded rumors and manipulated photos online.

 


How Saudi Arabia is making the construction industry greener and more sustainable

Updated 25 January 2025
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How Saudi Arabia is making the construction industry greener and more sustainable

  • The Kingdom is advancing green construction techniques with cutting-edge technologies, local partnerships, and regulatory support 
  • Red Sea Global, SCG International, VEKR Environmental Services, and SABIC are setting the standard for sustainable construction

RIYADH: Saudi Arabia is embracing sustainability as a core element of its Vision 2030 economic reform agenda, driving transformative practices across whole industries.

Nowhere is this more evident than in the Kingdom’s construction sector, where innovative solutions and eco-conscious strategies are reshaping the urban landscape.

Through cutting-edge technologies, collaborative efforts and the adoption of environmentally responsible materials, companies like Red Sea Global, SCG International, VEKR Environmental Services and SABIC are setting a high standard for sustainable development.

Red Sea Global has made environmental stewardship a priority across its mega-projects, ensuring that development enhances rather than disrupts the delicate ecosystem.

“At Red Sea Global, we have initiated several critical programs to safeguard endangered species such as the hawksbill turtles and sooty falcons,” Raed Al-Basseet, RSG’s group chief environment and sustainability officer, told Arab News.

“These efforts include habitat conservation, the protection of turtles’ nesting sites, and tagging programs to monitor their behaviors. On birds, we’ve established artificial nesting sites for the sooty falcon and implemented preventive measures to mitigate bird collisions.”

The organization has also embraced advanced technologies to protect marine ecosystems.

“RSG is leveraging state-of-the-art technologies, including drone surveys equipped with multispectral cameras and satellite imagery for coral reef mapping,” Al-Basseet said.

These tools ensure the real-time monitoring of coral reefs, mangroves and seagrasses, while helping respond swiftly to environmental changes.

DID YOUKNOW?

• Saudi Arabia’s construction sector produces about 38% of the Kingdom’s carbon emissions, highlighting the critical need for sustainable practices.

• Mangroves, like those planted by RSG, can sequester up to 10 times more carbon per hectare than tropical rainforests.

• LEED Gold-certified buildings, like SABIC’s Jubail headquarters, consume 30% less energy than traditional buildings.

• 3D-printed construction reduces material waste by up to 60%, significantly lowering environmental impact.

RSG’s achievements extend beyond conservation. The company’s renewable energy initiatives have resulted in the installation of more than 760,500 solar panels, reducing CO2 emissions by 46,350 tonnes annually.

Additionally, its mangrove nursery produced more than 1 million seedlings in 2024, with a target of reaching 3 million this year.

“Our commitment to achieving a net conservation benefit of 30 percent by 2040 is integral to our vision of creating harmonious development,” Al-Basseet added.

Another key player in Saudi Arabia’s sustainability journey is SABIC, a global leader in materials innovation and environmental solutions.

SABIC’s Jubail headquarters, which has been certified with LEED Gold, stands as a symbol of green construction.

The building incorporates solar energy systems, wind turbines and electric vehicle charging stations, while also utilizing water recycling systems and low-energy lighting controls.

Beyond infrastructure, SABIC is pioneering efforts in carbon capture and utilization. The company operates the world’s largest CO2 purification and liquefaction plant, capturing 500,000 tonnes annually to convert into valuable products such as methanol and ammonia.

These initiatives reflect SABIC’s broader goal of achieving carbon neutrality by 2050, with an interim target of reducing greenhouse gas emissions by 20 percent by 2030.

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In addition to these efforts, SABIC has launched a circular carbon economy model, promoting renewable energy, chemical recycling and afforestation projects.

The company’s recent exports of low-carbon ammonia to global markets, including Japan and South Korea, highlight its leadership in sustainable industrial practices.

Sustainability in construction is not just about preserving nature but also about adopting technologies that redefine how buildings are constructed. SCG International, a global leader in green building solutions, is paving the way for technological innovation in the Kingdom.

“3D printing technology enables accelerated construction timelines, reducing time by up to 30 to 50 percent and labor requirements by 50 percent,” Abhijit Datta, managing director of SCG International, told Arab News.

“It significantly reduces material waste and ensures no leftover raw materials, contributing to a cleaner and safer working environment, by lowering dust and noise levels.”

Among its innovations, SCG’s concrete fabric offers a sustainable solution for erosion control and water management.

“This flexible material conforms to various shapes, reducing logistics costs and emissions while ensuring durability,” Datta said.

The company’s commitment to local empowerment is equally noteworthy. SCG actively collaborates with Saudi firms to train teams in low-carbon cement and ready-mix consultancy services.

Despite recent progress, the adoption of sustainable construction technologies has faced difficulties.

“One of the primary challenges is the high upfront cost of sustainable building practices, which can be a concern for clients,” Dana Al-Damegh, an environmental consultant at VEKR Environmental Services, told Arab News.

“Many are not fully aware of the long-term benefits, including cost savings and enhanced efficiency, that sustainable materials can offer.”

Another pressing issue is the scarcity of resources.

“There is currently a shortage of locally sourced materials, which poses a challenge to sustainable construction efforts,” Al-Damegh said.

“This scarcity extends to skilled manpower as well, which further impacts the ability to fully leverage local resources. Addressing these gaps is crucial for achieving greater sustainability in the sector.”

Nonetheless, Al-Damegh is optimistic about the future. “The collaboration between environmental services companies and regulatory bodies has been instrumental in driving progress,” she said.

As the Kingdom advances its Vision 2030 reform agenda, the focus on green construction continues to grow. The integration of advanced technologies, development of local supply chains and investments in education as well as training will be critical to scaling sustainable practices.

“The successful implementation of sustainable methods requires collaboration, commitment and the right resources,” said Al-Damegh. “All of which are becoming increasingly accessible in Saudi Arabia’s evolving environmental landscape.”
 

 


Man arrested over TikTok posts threatening US President Trump

Updated 25 January 2025
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Man arrested over TikTok posts threatening US President Trump

  • 23-year-old Douglas Thrams reportedly posted multiple videos on Tiktok since Monday, threatening anti-government violence, according to a criminal complaint

WASHINGTON: A man who allegedly said US President Donald Trump "needs to be assassinated" and posed on TikTok holding a rifle has been arrested, authorities said.
Douglas Thrams, 23, posted multiple videos on Tiktok between Monday, when Trump was inaugurated, and Wednesday threatening anti-government violence, according to a criminal complaint Thursday.
"Every US government building needs be bombed immediately," Thrams was quoted as saying in one of the videos.
Referring to Trump, Thrams went on to say, using an expletive, "He needs to be assassinated and this time, don't... miss."
Trump was the target of two assassination attempts last year including one at a rally in Butler, Pennsylvania, where he was wounded in the ear.
In another video, Thrams held a rifle and tapped it, an FBI agent said in an affidavit.
Thrams, from the midwestern state of Indiana, was arrested on Thursday and charged with making "interstate communications with a threat to injure."