Empowering women for a prosperous and healthy planet on International Women’s Day

Working toward gender equality is viewed as an essential part of the effort to eliminate poverty. (Reuters)
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Updated 07 March 2024
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Empowering women for a prosperous and healthy planet on International Women’s Day

  • Gender equality is viewed as an essential part of the effort to eliminate poverty and transition to greener economies
  • Despite progress, experts say women continue to bear the brunt of the cost-of-living crisis and labor market disruptions

DUBAI: Although the Arab world has a long way to go before it achieves gender parity, recent reforms in Saudi Arabia have already transformed women’s participation in the labor force, business and leadership, while promoting economic growth and sustainable development.

The pursuit of gender equality as a way of fostering prosperous economies and a healthy planet is the theme of this year’s International Women’s Day, the UN’s annual day to celebrate the empowerment of women and girls.

“There’s no country on the planet that has taken such dramatic action and where there is such dramatic change for the betterment of women,” Maria Al-Zahrani, a Saudi-American resident of Riyadh who works as a consultant for WeBuild Ventures, told Arab News.

Achieving gender parity and tapping the full potential of women and girls is a fundamental part of the Kingdom’s Vision 2030 social reform and economic diversification plan, launched in 2016 by Crown Prince Mohammed bin Salman.

“Our critics can pontificate all they want, but numbers don’t lie,” said Al-Zahrani. “Women now represent more than 36 percent of the labor force.”




The pursuit of gender equality as a way of fostering prosperous economies and a healthy planet. (Saudi Green Initiative)

In 2019, Saudi Arabia implemented reforms that allowed women to travel abroad independently, to register for marriage or divorce, and apply for official documents without the permission of a male guardian.

Faisal Al-Ibrahim, Saudi Arabia’s minister of economy, said that the Kingdom had consequently witnessed a significant rise in female participation in the private sector.

“Gender equality is a cornerstone of our commitment to sustainable development,” he told the Human Capability Initiative in Riyadh in February. “Increasing female representation is a critical macro-goal supported by a multitude of initiatives.

“Women now hold 20 percent of seats in the Saudi Shoura Council and key positions in ministries and governmental bodies. Twenty-nine percent of middle and senior private sector management positions are held by women, and 45 percent of SMEs in the Kingdom are female-led.”

Marriam Mossalli is a living example of this transformation.

“Women control more than $31.8 trillion in worldwide spending and actually spend more than men daily,” Mossalli, a Saudi entrepreneur and founder of communications agency Niche Arabia, told Arab News.

Mossalli recently launched C-Suite Advisory — a business consultancy that helps start-ups and international firms with investment and Gulf Cooperation Council market entry strategies. She wants to see many more women breaking into business.

“We need more women in leadership positions,” she said. “And that’s why I’m personally investing in female-owned businesses that share similar values, which is why I’ve come on with Powder Beauty — the region’s first dedicated clean beauty platform.”

Basmah Abdulaziz Al-Mayman, Middle East region director for the UN World Tourism Organization, believes the development of the region’s tourism industry in particular has offered women opportunities for economic participation and advancement.




Women now represent more than 36 percent of the labor force. (AFP)

“Although the proportion of women engaged with the tourism sector in the Arab world is still low,” Al-Mayman told Arab News, “there is hope that it will improve, especially that some progress toward gender equality in the sector has been observed, particularly in the public sector where concrete policy actions have begun to bear fruit and the representation of women in leadership roles has increased toward similar levels seen globally.”

In 2020, UNWTO and the Saudi Ministry of Tourism jointly published the Regional Report on Women in Tourism in the Middle East to mark the Saudi G20 presidency.

The report examined opportunities and challenges for women across areas considered key for women’s empowerment: Employment, entrepreneurship, education and training. It also examined leadership, decision- and policy-making, and community.

“Tourism has long been viewed as an engine of women’s economic empowerment more than other sectors in the economy,” Al-Mayman said.

“Tourism can provide more opportunities for women’s participation in the labor force, in entrepreneurship and in women’s leadership. As such, the tourism sector can make important contributions to the achievement of SDG5 on gender equality and women’s empowerment, as well as to the gender-related targets and other sustainable pool areas.”

Al-Mayman said that Arab governments had a crucial role to play “in creating this more equitable world through deliberate change and actions to more inclusively ensure that women and marginalized groups have access to resources, support and opportunity.”

Working toward gender equality is viewed as an essential part of the effort to eliminate poverty, to boost gender-responsive financing, transition to greener economies, and to support female change-makers.




Rana Almimoni, a 30-year-old Saudi motor racing enthusiast, poses for a picture at Dirab motor park, on the outskirts Riyadh. (AFP)

It is important to note however that no country in the world has achieved gender parity, according to the Global Green Growth Initiative. One region that still has quite a way to go is the Middle East and North Africa.

The Arab world has the second-widest gender gap in the world after South Asia, as measured by the Gender Development Index, with women lagging behind in income and labor participation.

As a result of such gender inequalities, women and girls in Arab countries have on average achieved 14.4 percent less than men in measures of human development over the past 20 years.

According to the World Economic Forum’s Global Gender Gap Report 2023, in comparison with other regions, the Middle East and North Africa remains the furthest from parity, with a 62.6 percent parity score.

This represents a 0.9 percentage-point decline in parity since the last edition of the report for the region, based on the constant sample of countries covered since 2006.

INNUMBERS

• 2nd Arab states have the second-widest gender gap in the world. (GDI)

• 131 How many years it will take to achieve global gender parity (WEF).

• <50 percent Women active in the global labor market, compared to 72 percent of men (IMF).

According to the report, the UAE at 71.2 percent, Israel at 70 percent and Bahrain at 66.6 percent have achieved the highest parity in the region, while five countries, led by Bahrain, Kuwait and Qatar, have increased their parity by 0.5 percent or more.

And yet, according to the UN, the region as a whole has progressed at a far slower rate than the global average over the past decade. It says gender inequalities are preventing the Arab world from fulfilling the 17 Sustainable Development Goals of the 2030 Agenda.

Of course, the mission to achieve gender parity goes well beyond the Arab region. It is a major international concern.




A Saudi conductor drives a high-speed train ferrying pilgrims to Makkah. (AFP)

According to the WEF’s Global Gender Gap Report 2023, the global gap has closed by 0.3 percentage points compared to the previous year. Based on this rate of progress, parity will only be achieved in the year 2154 — the same forecast in WEF’s 2022 report.

The little progress that was made was due to improvements in education, with 117 out of 146 indexed countries now having closed at least 95 percent of the gap. The economic participation and opportunity gap also saw progress, closing by 60.1 percent.

However, according to the International Monetary Fund, less than half of women are actively part of the global labor market, compared to 72 percent of men. This has a direct impact on issues such as poverty reduction and nutrition.

A quarter of women and girls worldwide are expected to be moderately or severely food insecure by 2030, according to the UN. If gender gaps in agri-food systems are closed, this could reduce food insecurity and boost global gross domestic product by $1 trillion.

“While there have been encouraging signs of recovery to pre-pandemic levels, women continue to bear the brunt of the current cost-of-living crisis and labor market disruptions,” Saadia Zahidi, WEF managing director, said in the report.

A global economic rebound will require “the full power of creativity and diverse ideas and skills,” she said. “We cannot afford to lose momentum on women’s economic participation and opportunity.”




An employee checks merchandize at a hypermarket in Jeddah. (AFP)

While there is still undoubtedly a long way to go, even for the region’s most proactive nations such as Saudi Arabia, International Women’s Day offers an opportunity to take stock of how far women’s empowerment has come in a relatively short space of time.

Just five years ago, “you would hardly see women working anywhere,” said Al-Zahrani, the Riyadh-based consultant.

“Then all of a sudden they were working at hotels, working in stores at the mall, driving. I never thought I’d be so proud to see women at the grocery store taking customer payments at the checkout counters.

“I’m proud of our leadership and I am proud of what they’ve done for everyone to create a more productive and prosperous future for the country.”


Manga production unveils Saudi anime ‘Asateer2 Future’s Folktales’ at special screening in Riyadh

Updated 13 sec ago
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Manga production unveils Saudi anime ‘Asateer2 Future’s Folktales’ at special screening in Riyadh

RIYADH: Manga Productions, a subsidiary of the Mohammed bin Salman Foundation, “Misk,” celebrated the premiere of the second season of the Saudi anime series, “Asateer2 Future’s Folktales,” at Vox Cinemas-Roshan Front in Riyadh.

The event was attended by prominent media, art and culture figures, marking a new step in promoting Saudi heritage through world-class anime production.

Earlier, a special screening took place on Oct. 14 at Vox Cinemas-VIA Riyadh for diplomats and senior officials, where audiences enjoyed watching the second season for the first time in a festive atmosphere.

The audience engaged enthusiastically with the characters and new story developments, receiving widespread praise for the animation quality and visual effects that blend Saudi heritage with innovation.

The premiere reflected Manga Productions’ commitment to delivering content that showcases Saudi cultural identity.

The series continues to follow its heroes, Maha, Rayan and Sultan, as they face daily challenges, drawing wisdom from Grandma Asmaa through her traditional folktales.

The second season of the anime series “Asateer2” is set to air on MBC1 TV channel and streamed on Shahid in the Middle East and North Africa, starting Friday, Nov. 1 at 5 p.m. Saudi time.

The second season is also set to air on TV Tokyo in Japan, starting Sunday, Nov. 3 at 7 a.m. Tokyo time.

Dr. Essam Bukhary, CEO of Manga Productions, said: “We are delighted to see such a strong response to the premiere of the second season. This success not only reflects the quality of the work but also demonstrates the capabilities of the Saudi talents who worked on this project with passion and professionalism. At Manga Productions, we are committed to continuing this approach in producing content that meets global standards.”

Daliyah Abuabah, manager of public relations, communications and events at Manga Productions, said: “We are proud of the positive feedback received following the premiere of the second season of ‘Future’s Folktales.’ The premiere in Riyadh was a pivotal moment that brought together anime enthusiasts and influential figures from the creative field. At Manga Productions, we are committed to delivering a unique experience that reflects the essence of Saudi culture in innovative and contemporary ways. We look forward to seeing this work continue to inspire future heroes, both locally and globally.”

The premiere was marked by significant engagement on social media, with followers praising the artistic and narrative quality of the series, as well as the development of the characters and the intricate details that enhance the depth of the story. This success comes from the collaboration of 50 Saudi artists in character design, creative direction and production, in partnership with the Japanese studio, Toei Animation.


Jordanian artist delivers ‘Love Letter to Riyadh’

Updated 23 min 40 sec ago
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Jordanian artist delivers ‘Love Letter to Riyadh’

  • Show at Ritz-Carlton comprises 26 works inspired by Saudi capital
  • ‘I fell in love with every part of the people,’ Aida Murad says

RIYADH: A Jordanian artist has captured her love for Riyadh in a collection of 26 paintings that went on display recently at the Ritz-Carlton hotel.

Titled “A Love Letter to Riyadh,” this is Aida Murad’s first exhibition in the country and seeks to convey her passion for the city and its people.

“I fell in love with every part of the people: the nature, the energy,” she told Arab News.

“So, naturally, I had to express my love through art, which is, in this case, 26 abstract paintings that are love letters.”

Murad’s passion for Riyadh is tangible in the works on show.

“It’s a Colorful World,” for instance, includes actual leaves the artist collected from the city’s Diplomatic Quarter, which she said represented the diversity of its people.

“What I have done is actually walk around the Diplomatic Quarter and gather leaves, which felt really beautiful because I felt like a child just being curious, playing and walking around.

“I got different leaves and painted them with different colors to celebrate the diversity that I have met in Riyadh, while also honoring nature.”

She said she hoped visitors to the show would “feel the love.”

“I hope you will take away from this exhibition a feeling of nourishment. Really, it’s a nourishment and gratitude to standing on the land that we are on … and a deeper appreciation for the people and for being alive.”

“A Love Letter to Riyadh” closes on Friday.


Walaa Al-Jundi sings at Ithra for two nights

Updated 18 October 2024
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Walaa Al-Jundi sings at Ithra for two nights

DHAHRAN: Acclaimed 30-year-old Lebanese musician and vocalist Walaa Al-Jundi graced the King Abdulaziz Center’s Ithra Theater for her two-night gig starting on Thursday.

Wearing a glittery black dress, she dazzled the crowd with her performance on opening night.

“I’m happy to be here with you and my hope is that we will perform the best songs for you,” said Al-Jundi.

She sang a mix of original songs and classics, and several members of the audience joined her in song, swaying in their seats and creating an impromptu karaoke-like atmosphere.

Al-Jundi became a household name nearly a decade ago when she participated in the Arabic version of the singing competition, “The Voice,” in 2015. Although she did not win in that third season of the show, she captivated audiences and advanced through multiple rounds.

Known for her rich, soulful voice, Al-Jundi seamlessly weaves together elements of classical Arabic music and contemporary pop. Her distinct style has earned her recognition across the Middle East.

At Ithra, the ensemble consisted of Al-Jundi, Bahaa Daoud as maestro, Moayad Saleh, and Ahmad Ghorbel and Eslam Gamal on the violin. They were accompanied by Maichel Fouad on the qanoun, Hany Bedair and Mohamad Arafa on percussion, Karim Kotb on bass, Anas Moukhtar on ney, and Anis Waja on cello.

“Journey through the golden era of Arabic music, showcasing the timeless music of the Middle East with a selection of songs originally performed by iconic singers such as Umm Kulthum, Fairuz, Souad Mohamad, Mohamad AbdelWahab, Sabah and others,” the booklet that was handed out at the entrance described the show. “Walaa will bring her unique vocal power and interpretation to these classics, bridging tradition and modernity.”


Awareness event promotes early detection of breast cancer

Updated 18 October 2024
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Awareness event promotes early detection of breast cancer

JEDDAH: An event to highlight the need for early detection of breast cancer was held in Jeddah.

Dr. Mayada Mohammad Samkari, family medicine consultant and a champion of the breast cancer screening pathway at the Second Jeddah Health Cluster, said picking up the disease early was a critical factor in saving lives.

“As a speaker at this event, my key message is that early detection and awareness of breast cancer can save lives. Breast cancer is the most commonly diagnosed cancer among women, but when caught early, the survival rate is significantly higher — over 90 percent for localized cases,” she said.

Samkari also underlined how important it was for women to be proactive in advocating for their health and highlighted advancements in breast cancer screening.

The event, hosted by the Hotel Galleria Jeddah, Curio Collection by Hilton, was part of Breast Cancer Awareness Month. It attracted 100-150 attendees including healthcare professionals, industry experts, and volunteers.

Sessions were held in collaboration with organizations such as King Abdul Aziz University, King Saud University, the Ministry of Health, the Blood Bank Center, the Jeddah Second Health Cluster, and the Tuwaiq Volunteers Group.

Attendees had the opportunity to engage with experts and participate in discussions focused on topics such as preventive measures, early examinations and practical steps that could be taken to safeguard health. The event also included a blood donation drive.

“Breast self-examination has historically played a role in breast health awareness, but it should not be relied upon as the primary screening method. Instead, regular mammograms and clinical evaluations have proven to be more effective in reducing mortality rates,” Samkari said, explaining the important of educating women about breast health and fostering open communication with healthcare providers.

“By focusing on evidence-based screening practices, we can empower women to take charge of their health in a way that is both informed and effective.”

Tulin Yilmaz, general manager of Hotel Galleria said: “We are motivated to host a breast cancer awareness event as part of our commitment to community health and well-being. By supporting breast cancer awareness, we aim to empower individuals with knowledge and encourage early detection, which can significantly improve outcomes.”

The event also emphasized the psychological aspects of breast cancer care, with psychiatrist consultant Amina Al-Khateeb emphasizing the need for comprehensive support.

“I participated to highlight two key aspects — the importance of early detection and screening for breast cancer, and the critical role of psychological support for patients. Providing emotional and mental support can improve prognosis, reduce mortality, and lower the chance of recurrence.”

Amal Al-Balawi, of Public Health at King Abdullah Medical Complex Jeddah, said it was important to empower women to access screening services.

“We are here for breast cancer awareness and to empower women to get their mammograms and schedule appointments with us. Our program encourages all women aged 40 and above to take advantage of free mammogram appointments available at hospitals across Jeddah. We are actively educating women about mammograms, explaining how they work, and sharing important facts to help them understand the process and its significance.”


Global fashion leaders compete for foothold in thriving Saudi market

Updated 18 October 2024
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Global fashion leaders compete for foothold in thriving Saudi market

  • Saudi Fashion Commission projects growth rates of 48% in retail sales of apparel, footwear by 2025

RIYADH: As Saudi Arabia continues its remarkable journey toward economic diversification and modernization under Vision 2030, the Kingdom’s fashion and sportswear markets have become increasingly significant.

With the Saudi Fashion Commission projecting growth rates of 48 percent in apparel and footwear retail sales by 2025, international fashion brands are now competing for a foothold in the rapidly expanding market.

This trend was evident at the Saudi Lifestyle Week held recently at the Riyadh International Convention and Exhibition Center. The event attracted global fashion leaders from Italy, Portugal, Germany and Spain, all seeking to explore opportunities in the Kingdom’s booming fashion industry.

With Saudi Arabia’s non-oil economy experiencing 4.6 percent growth in 2023, sectors such as fashion and retail are expected to flourish.

According to the event’s organizers, the Kingdom’s retail space is growing, with 962,000 sq. meters of new retail development anticipated this year.

This expansion — coupled with a young, tech-savvy population increasingly drawn to e-commerce — offers fertile ground for international brands to enter and thrive in the Saudi market.

Alberto Scaccioni, CEO of Ente Moda Italia, shared his insights on the potential of the Saudi market, especially for Italian fashion brands.

He said: “Italian fashion brands are looking to engage with Saudi consumers by offering unique designs that appeal to the younger generation, who are increasingly setting the trends in this region.”

For countries like Portugal, renowned for its footwear industry, Saudi Arabia represents a key target for expansion.

The Portuguese Footwear Association has been closely monitoring the evolution of the Saudi market, especially the rise in demand for high-quality, durable products.

Joao Maia, general manager of the association, said: “Saudi Arabia plays a crucial role in our global strategy as it presents a growing demand for premium footwear, particularly among younger consumers seeking style and comfort.”

Similarly, Koray Suce from Expotim, representing Turkish brands, said that Turkish companies were increasingly focusing on Saudi Arabia as a market ripe with potential.

Suce said: “Growth opportunities for Turkish fashion brands in Saudi Arabia are significant, especially with the Kingdom’s Vision 2030 initiative, which is driving consumers toward more diverse and global fashion choices.”

The growth of e-commerce has also shifted the landscape for international fashion brands in Saudi Arabia.

The Kingdom is seeing a steady increase in online apparel stores, with more than 5,000 launched in 2024, according to the event’s organizers.

This trend aligns with the global shift toward online shopping, especially among younger consumers who value convenience and a broader selection of products.

Marlene Oliveira, head of the international unit at Centro de Inteligencia Textil, also known as CENIT, said: “Saudi consumers are increasingly shifting toward online shopping for both apparel and accessories.

“This presents a unique opportunity for brands to expand their digital presence and engage with consumers in a more personalized way.”

One of the main draws for international brands is Saudi Arabia’s growing interest in luxury goods.

The value of luxury fashion purchases across the Gulf reached $9.7 billion in 2021, with Saudi Arabia leading the growth at 19 percent, according to the Fashion Commission.

Rocio Minguez, secretary-general of the Spanish Fur Association, highlighted Spain’s role in meeting this demand.

Minguez said: “Spanish fashion and fur brands are implementing strategies to capture the attention of Saudi consumers by offering high-quality, luxury items that resonate with the Kingdom’s growing appetite for premium products.”

Germany is also looking to expand its footprint in the Saudi market, particularly in the footwear sector.

Manfred Junkert, CEO of the German Footwear Association, spoke about Germany’s interest in the Saudi market.

He said: “We see the Saudi consumer as sophisticated and increasingly drawn to well-made, sustainable products. German footwear brands are planning to capitalize on this by introducing more eco-friendly collections tailored to this market.”

Saudi Arabia’s commitment to diversifying its economy through Vision 2030 has paved the way for substantial growth in the fashion and retail sectors.

The Ministry of Culture’s Fashion Commission is playing a key role in guiding the expansion of the industry, with initiatives like Riyadh Fashion Week garnering international attention.

The commission’s focus on supporting local designers while attracting international brands is transforming Saudi Arabia into a fashion hub.

Federica Dottori, head of international promotion at Sistema Moda Italia, said: “The future of Italian textiles and fashion in Saudi Arabia looks promising, especially with the growing interest in high-quality fabrics and unique designs.

“We are excited to be part of this journey as the Saudi market continues to grow and evolve.”